Marketing Automation Software Features

Compare Marketing Automation products to see how they stack up against one another based on the features that matter to you. Sort the list to discover which products meet your specific business needs and compare products you are interested in to find the best fit. You can read more about all Marketing Automation software here.
Showing 25 out of 221
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Product
Lead Nurturing
Lead Scoring and Grading
Social Listening
Automated Email Responses
Customization
Online Behavior Tracking
Landing Pages and Forms
CRM Lead Integration
Segmentation
Marketing Lead Database
Building and Personalizing Emails
HubSpot
4.3
(2,888 reviews)
Marketo
4.1
(1,654 reviews)
Pardot
4.0
(1,424 reviews)
ActiveCampaign
4.5
(732 reviews)
Act-On
4.1
(584 reviews)
GetResponse
4.2
(449 reviews)
Oracle Eloqua
3.8
(401 reviews)
SharpSpring
4.2
(230 reviews)
iContact Pro
4.1
(227 reviews)
Drip
4.4
(217 reviews)
dotdigital Engagement Cloud
4.2
(200 reviews)
Bronto
3.9
(193 reviews)
Autopilot
4.5
(190 reviews)
Adobe Campaign
4.0
(158 reviews)
Exponea
4.8
(125 reviews)
Salesfusion
4.3
(112 reviews)
Omnisend
4.7
(103 reviews)
Klaviyo
4.4
(100 reviews)
DSS
4.5
(92 reviews)
RD Station
4.8
(87 reviews)
Iterable
4.3
(84 reviews)
Net-Results
4.5
(84 reviews)