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Best Marketing Automation Software

Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of marketing including email, social media, lead generation, direct mail, digital advertising and more.

A key component of marketing automation tools is the provision of analytics features to measure the impact of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs, campaign ROI, and the impact of campaigns on company revenue.

Marketing automation products often integrate with CRM software tools, though CRM tools with marketing automation features natively built in are considered CRM all-in-one products. While marketing automation tools do include email marketing features, products in G2 Crowd’s marketing automation category are excluded from the Email Marketing category, which houses tools that only address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

  • Automate two or more of the following: email, social media, SMS, and digital ads
  • Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation and detailed performance reporting
  • Act as a central marketing database for marketing information and interactions
  • Allow dynamic segmentation of marketing campaign targets
  • Contact targets across multiple channels after specific actions, triggers or periods of time
  • Perform lead management to include lead nurturing and lead scoring
  • Generate forms and landing pages to collect prospect information
  • Provide analytics and reports that track the entire lifecycle of a campaign including ties to revenue and/or campaign ROI

Marketing Automation Software Grid® Overview

The best Marketing Automation Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
G2 Crowd Grid® for Marketing Automation
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
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    Marketing Automation reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    HubSpot is the world's #1 inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's 18,000 customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leads and business results– not to mention marketing that people love.


    Marketo’s Engagement Marketing Platform allows a marketer to attract the right customer, engage them over time, measure and maximize marketing investment, and plan and coordinate marketing across the team. Marketo is transforming the way that companies are driving personalized, lifelong and meaningful relationships with customers and companies alike.


    Oracle Eloqua, part of the Oracle Marketing Cloud, provides best-in-class lead management, campaign management, and sales tools that help marketers deliver the most connected and personalized experiences from first impression to customer advocacy. Eloqua's marketer-friendly platform enables organizations of any size to execute advanced marketing strategies, at scale, using the industry's richest dataset and adaptive technologies. Some of the top reasons customers choose Oracle Eloqua include: * Most Comprehensive Platform Built for B2B Marketers * Industry’s Richest Dataset * Marketer-friendly UI * Powerful Lead Management & Acceleration * Adaptive Campaign Management & Nurturing * Sophisticated Targeting & Segmentation * Broad 3rd Party Data Enrichment * Market-leading Extensibility & Integrations * Enterprise Scale Performance & Security


    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation. Learn more here: http://bit.ly/1yhEwPa


    IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.


    GetResponse is a web-based, all-in-one marketing platform that helps business owners to build permission-based mailing lists, maximize conversion ratios, increase profitability and build customer confidence. GetResponse serves more than 350,000 active users from 182 countries, engages more than 1 billion subscribers every month, and delivers 10 billion permission-based emails per year with an average deliverability rate of 99.3 percent. GetResponse platform includes: Email Marketing With GetResponse Email Marketing, send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns. In just a few easy steps you can have an entire campaign up and running, whether you’re an experienced marketer, or just starting out. Use newsletters to send updates or announcements to your list, autoresponders to nurture and educate, forms to grow your list, and 99% deliverability to ensure your messages always reach your subscribers’ inboxes. Features: Newsletters, 99% deliverability, autoresponders, mobile-responsive email templates, dynamic content, advanced segmentation, responsive design, perfect timing, advanced analytics, AB testing, forms, list building apps Landing Pages With the simple to use drag and drop landing page creator, create 100% responsive landing pages and web forms. GetResponse landing pages include hundreds of professionally designed, ready-to-go templates. Create top-notch web pages for opt-in, thank you, sales, webinars, and more in less than ten minutes without touching a single line of code. Features Video integration, 150 responsive templates, mobile design, custom domain, image editor Webinars Nurture your leads with complete webinar marketing solution. GetResponse is the first email marketing service to provide a complete webinar marketing solution. With GetResponse Webinars, you can not only acquire new leads but also nurture existing customers, thanks to an advanced integration with GetResponse email marketing. Use GetResponse Webinars to host trainings, product announcements, trainings, demos, and more. Features: Desktop sharing, polls, presentation sharing, chat, moderation tools, VOIP camera and voice capabilities, attendee management. Marketing Automation Scalable workflows based on customer journeys. Create marketing automation workflows in an easy drag-and-drop creator to track subscriber behaviors in real time. React to completed purchases, abandoned carts, key web page visits, message engagement, and much more. Features: Email marketing automation, lead scoring, web traffic tracking, cart abandonment, automation segmentation CRM Create customizable, drag-and-drop sales pipelines to nurture your leads and turn them into repeat customers. Spot opportunities using deals and stages that fit your sales process. Add notes and comments to your deals to easily keep up with daily activities and smash your sales and marketing goals. Features: Pipeline view, deals, stages tasks, notes, reminders.


    The latest version of IBM Campaign brings many innovations to the sophisticated marketing team enabling you to work smarter and faster, and to keep your customers more engaged and loyal than ever. Marketers use IBM Campaign to maximize revenue and responses via personalized and optimized campaigns and offers. Increase results with powerful segmentation against the largest data sources and provide the right offers to the right contacts at the right time in the right channel. Boost ROI by optimizing contact communications and marketing spend. Choose to deploy fully to the cloud or on premise. Improve engagement and ROI: Easily integrate with the rest of your marketing ecosystem to seamlessly execute personalized, offline and digital campaigns to take your customers on targeted journeys. Work smarter and faster: With AI-powered Watson Assistant available with IBM Campaign, work smarter and drive to insights more quickly than ever. Save time, make better decisions and drive customer engagement. Optimize ownership for your enterprise: Choose the deployment and ownership approach that works best for your organization. Deploy on premise or via subscription and fully to the cloud — managed and hosted.


    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.


    With ActiveCampaign, you’ll be able to create powerful automated marketing and sales processes. These intelligent processes “listen” and “learn” about the needs and interests of individual contacts. Then you can send more relevant, personalized messages at the moment they’ll have the most impact. You’ll have more customers, happier customers, and more loyal customers. MARKETING AUTOMATION: Our automation workflow builder is praised by G2Crowd users as the perfect balance of power and ease-of-use. With our drag-and-drop builder, you can easily create sophisticated follow up sequences that treat your contacts differently on the basis of who they are and what they’re interested in. This “intelligence-driven” follow up has proven to be more effective, and will keep your customer engagement high because you’re sending the most relevant, personalized messaging possible. SALES AUTOMATION: With an intuitive sales automation CRM tightly integrated with your marketing automation, you’ll be able to seamlessly transition leads back and forth between your marketing and sales processes without losing any data or missing a beat. Having your sales CRM and marketing automation under the same roof means that your sales process can benefit from the same automation features marketers use to send perfectly-timed messages. EMAIL MARKETING: We’ve been perfecting our email marketing solution since 2003. Today it is one of the most mature and fully-developed email marketing services on the market. Our professionally designed templates are fully mobile responsive and we offer time-saving tools like content blocks you can save and reuse across campaigns, message variables that allow you to update content once across all your campaigns, and conditional content, which allows you to change the content of an email based on who a contact is and what they’ve done. CROSS-CHANNEL MESSAGING FOR THE ENTIRE CUSTOMER LIFECYCLE: With ActiveCampaign, you’ll be able to deliver the perfect message at the perfect time because you’ll collect more insight about the customer at each stage of the buying process. With Attribution, you’ll know the source of a visitor and what marketing and advertising they’ve interacted with. With Goals, you’ll be able to define important events and then pivot in response to conversions. With Site Messaging, SMS, and email marketing, you’ll be able to reach your contacts exactly where they are — whether they’re out and about on their mobile, browsing your website, or going through their inbox. We offer a free, no-credit-card-needed, 14-day trial so you can experience ActiveCampaign first hand.


    We envision a future where companies truly understand their customers and engage them in a mutually beneficial manner. Exponea is our way of bringing this vision to life. Our Experience cloud helps businesses get maximum value from collecting, analysing, and acting upon customer interactions. Unlike any other cloud solution, we're proud to have built a platform that delivers a one-on-one customer experience in just a few days and allows marketers to run, automate, and evaluate campaigns independent of their IT departments. Companies on five continents have chosen Exponea for its cutting edge customer analyses and predictions, rich API that allows third-party integration, and marketing automation enriched with artificial intelligence. Ready to become the next successful client? Start today, see value tomorrow.


    Act-On Software is the leader in adaptive marketing solutions that enable marketers to create Adaptive Journeys™ using customer behaviors, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Platform features include: • Best-in-class email engine • One-click integration to leading web conferencing and CRM solutions • Tools for website visitor tracking • Lead scoring and lead nurturing • Automated programs; trigger & drip campaigns • Social media listening, prospecting & publishing • Design tools for web forms, landing pages and emails • Inbound tools for advanced SEO, Google AdWord tracking, and blog integration • Act-On Anywhere - a business productivity tool • Account- and contact-based marketing capabilities


    iContact Pro provides marketing automation software and services for marketing teams to drive quantifiable results. The iContact Pro platform integrates email marketing, landing pages, social media management and robust analytics in a simple but comprehensive cloud-based solution that helps customers outsmart the competition and grow their business. ***ICONTACT PRO INCLUDES***: BUSINESS-CLASS EMAIL: Creating effective email campaigns is easy with 650+ professional templates and top class deliverability. SEGMENTATION AND TARGETING: Target your leads based on who they are and how they interact with you. LANDING PAGES: Create great looking, mobile responsive landing pages in minutes. Drive, track, and measure action on email, social, and your website. WORKFLOW AUTOMATION: Nurture customers with the right content, at the right time, by creating custom experiences using the most intuitive workflows in the industry. LEAD SCORING: Customize scoring criteria and the software automatically qualifies your leads so you can engage with confidence and increase your marketing efficiency. CAMPAIGN MANAGEMENT: Create, track, and measure your integrated marketing campaigns, from Tweets to email with powerful and easy-to-understand analytics. SALESFORCE INTEGRATION: Sync contacts and leads directly between your Salesforce.com and iContact Pro accounts, so you can quickly and effectively close your newly qualified and ready leads. SOCIAL CRM: Track and record every engagement with your prospects across email, social media, landing pages, news releases, and website visits. ***ICONTACT PRO BENEFITS*** DO MORE Nowadays, a marketer’s life is full of long hours, distractions, and beeping devices — it’s time for you to work smarter, not harder. iContact Pro was created to help companies engineer more calculated ways to send personalized communications to customers. No advanced degrees required. LIBERATE YOUR IDEAS Automation is not rocket science. But with most big enterprise solutions, getting started with marketing automation might feel a lot like planning a complicated rocket launch. iContact Pro was built to work fast for any size team, so when you say “yes” to marketing automation, you say “no” to complicated implementation. Simply login, pick an activity, and take off! TARGET YOUR MESSAGE Email marketing is at the heart of any results-driven strategy. iContact Pro is your virtual segmenting machine, helping you create individual CRM profiles to provide subscribers with the most relatable experiences for them — no matter how they engage with you. NURTURE RELATIONSHIPS Bringing in more leads doesn’t always mean more revenue; prospects demand a higher quality experience from you. iContact Pro helps you nurture relationships throughout the entire customer lifecycle in a way that feels personal, but is in fact highly automated. Reach out to the right people, at the right time, with the right message. ENGAGE YOUR NETWORK Get more mileage from existing content. Turn social fans into subscribers by including links to your own landing pages and invite people to download valuable content in exchange for their email address. Flexible, built-in tools allow you to schedule a calendar of social activity in advance or join in on trending conversations as they happen. CAPTURE MORE LEADS Everything you need is now easier to do. From designing professional landing pages and email templates, to setting up intuitive workflow triggers based on customer actions, our interactive tools make it easy to cross marketing tasks off your to-do list. MAKE DATA ACTIONABLE Great results come from consistently testing and drilling down into your performance data to make campaign tweaks on-the-fly. Engagement reports let you count up and compare the success of your social posts, landing pages, and emails. Ask us how you can integrate data from other tools with your dashboard for convenient, one-screen viewing. KEEP MOVING FORWARD We’re not doing our job if questions block your way to making things happen on your terms. We work hard to take the guesswork out of success. You can count on our experts and software to flatten learning curves along the way so you can just get up and get going.


    Oracle + Bronto is the premier cloud-based marketing platform for commerce. With an advanced marketing automation engine and solutions for browser and shopping cart abandonment, recommendations, post-purchase campaigns and powerful ecommerce integrations, the Bronto Marketing Platform helps marketers maximize engagement and drive revenue by automating targeted, personalized email and cross-channel marketing campaigns at scale. Bronto offers a full suite of enterprise features and an extensive array of partner integrations to help commerce marketers accomplish more, while saving time and resources. Over 1400 brands worldwide rely on Bronto, including a client roster of high-growth brands, including Rebecca Minkoff, Lucky Brand, Theory, Timex, Ashley Homestore and Christopher & Banks. For more information, visit bronto.com.


    Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture, and reactivation with relevant cross-channel messaging. Warmer Welcomes Activate consumer attention and interest with stand-out content that makes an impactful first impression. Get new customers acquainted with your products and services with personalized welcome, trial and onboarding campaigns. Next-Gen Nurture Captivate customers to build rapport for the long term and strengthen their relationship with your brand. Stay top-of-mind with targeted sales, promotions, announcements and product updates across all the channels that matter most to your audience. Robust Re-Engagement Keep customers coming back for more by reactivating their interest to drive retention and loyalty. Deploy cart abandonment campaigns to complete more checkouts, then trigger post-purchase or renewal sequences when the time is right.


    dotmailer is the omnichannel marketing automation platform of the dotdigital Group PLC (LSE: DOTD). It currently enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotmailer is a global company with more than 300 employees and B2C and B2B enterprise and SME clients. Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotmailer integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics. Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration. Start a free trial: https://www.dotmailer.com/trial/


    Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.


    Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns. Real Magnet simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement. Real Magnet’s easy to use platform, intelligent productive analytics and exceptional email deliverability helps the modern marketer navigate and succeed in a complex digital marketing landscape. Real Magnet serves a wide breadth of customers including some of the largest associations, media companies and the most innovative technology companies, including the American Red Cross, Arnold & Porter, IBM, Kiplinger’s, MIT Technology Review, and Viacom.


    OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.


    ClickDimensions is the only marketing automation solution natively built in Microsoft Dynamics 365. Our solution includes essential marketing tools like email marketing, campaign automation, web intelligence, surveys, web forms, social marketing and more to help Dynamics 365 users attract more leads, close more sales and more effectively engage customers.


    Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimize email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created in July 2016 by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation. Mapp brings the most sophisticated and specially engineered technology to customers as part of its mission to “simplify complexity.” Mapp is headquartered in San Diego, with European Operations in Munich, and R&D and sales/customer support centers in Paris, London, San Francisco, Raleigh, N.C., Kraków, Tel Aviv, Stockholm, Copenhagen, Milan, Madrid, Peking, Ontario and Sydney. Mapp has more than 3,000 customers including some of the top brands in the world across a broad range of industries.


    Salesfusion is transforming how mid-market businesses engage audiences and measure marketing success by providing the only enterprise-grade marketing automation platform purpose-built for the the mid-market. The platform supports native integrations to seven leading CRM platforms and a dedicated team is available to provide unlimited support for all customers’ needs.


    All in one Sales Execution and Marketing Automation Platform. Map your entire business process in hours not months. Designed to help you sell faster. With LeadSquared’s Marketing Automation tool you can:  Push your leads down the conversion path by sending the right message at the right time using automation.  Run high-performing email marketing campaigns with dozens of ready-to-use email templates to choose from.  Follow every movement of your lead with website tracking and prioritize them based on lead score and lead quality.  Create responsive landing pages in no time with numerous templates to choose from.  Organize and segment your leads on various factors to run targeted email and drip campaigns.  Integrate seamlessly with apps you love. Key LeadSquared Solutions are: 1) Lead Nurturing: Make your leads travel faster down the sales tunnel by using: a) Autoresponders: Ensure that the leads are greeted with relevant emails and SMS’ as they arrive. b) Drip Marketing: Send your prospects exactly what they need and when they need it. c) Email Marketing: Build and send beautiful emails that perform great on all devices. d) Lead and Website Tracking: Track all your lead activities and nurture them based on their actions on your website. e) List Segmentation: Segment leads based on their profiles and interests to nurture them accordingly. f) Content Library: Store your nurturing emails as templates to reuse them easily. 2) Lead Management System: Map your entire lead management process from capture till conversion with LeadSquared’s feature rich and hassle-free lead management system which include: a) Lead Capture Automation: You can ensure that no leads slip through the cracks and seamlessly capture leads from all your sources. (PPC, Social Media, Website, phone and more.) b) Email Integration: Sync your email inbox with LeadSquared to capture all prospect conversations. c) Lead Qualification: Use lead quality and activity scoring to identify and chase the best leads first. d) Lead Distribution: Assign leads to relevant sales people automatically, based on any rules you set. e) Tasks and Reminders: Automatically set tasks for your sales people based on lead actions. f) Source Tracking: Identify the lead generation sources working best for you. 3) Sales Management: It includes everything you need to manage your inside and field sales teams. a) Sales Tracking: Track everything - your salespeople, their performance and revenue. b) Sales Alert: Notify salespeople whenever their leads take an important action. c) Sales Automation: Leave repetitive yet important tasks to sales automation. 4) Marketing Analytics: Use our analytics to run data-driven campaigns and get better at marketing every single day. a) Drip Analytics: Get performance reports for each step of your drip marketing campaigns. b) Email Analytics: Analyze and improve each aspect of your email marketing campaign. c) Landing page: Get conversion analytics for each landing page and web form. d) Lead Funnel: Find where the leads are at each step of your marketing funnel. e) List Engagement: Find how engaged a list is by looking at its engagement index.


    Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life.


    Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action. More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent Marketing Cloud serves over 30 countries with local, personalized service.


    Aritic is full stack automation software platform for digital business. Aritic platform for business help business with full-stack marketing automation, communication automation, CRM application, service desk application and business automation stack. At present there is more than 1800+ business globally, using DataAegis Software Pvt. Ltd. services; which is the parent company of Aritic. Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the relationship with leads, automate marketing campaigns and convert leads to paying customers easily. It has features such as landing page builder, lead scoring, lead tracking, lead nurturing, email marketing, email marketing automation, marketing campaign builder, a/b testing, web site tracking features with marketing file and library management. PinPoint integrates with Salesforce, SugarCRM, Zoho CRM and Social platforms like, Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram. Aritic Mail is transactional email relay system which helps in delivering email to the mailbox of the recipients. Aritic CRM and Aritic Desk are state of the art, full-stack customer relationship management and service desk application which efficiently helps business to maintain a continuous relationship with their end customers. These application suites are perfect for sales and support team for small and medium businesses.


    Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).


    Adestra is a leading global provider of First-Person Marketing email and lifecycle marketing solutions for global and growing brands alike. The company's industry leading email marketing and automation platform provides marketers with a powerful infrastructure that helps them communicate more effectively with their customers and subscribers by providing hyper-relevant context. This proprietary technology also allows for automated email messaging and incorporates enterprise-class native functionality, which reduces implementations. Along with a superior platform to execute marketing automation, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of our business. Adestra is more than software as a service. Adestra is Software AND a Service®.


    CallidusCloud’s Marketing Automation is a platform to attract, nurture, and engage buyers through multi-channel campaigns across websites, email, and social media. The visitor intelligence component tracks anonymous visitors on websites and provides insight to sales and marketing to aid in understanding the prospects’ needs and intent. Comprehensive lead scoring and reporting allows marketers to develop actionable campaign insights which drive demand and revenue. An integrated set of tools allows sales and channel partners to gain visibility into leads, track communication, and leverage social media to build relationships with prospects.


    Emarsys Marketing Platform is a Fully Integrated Marketing Platform, one platform, all the tools you need. Analyze, optimize, personalize. Use the Emarsys Marketing Platform to create a unified profile for each of your customers. Then, automate personalized messages across all channels, optimize for performance, and measure results - all from a single integrated platform. Move beyond segmentation to true one-to-one personalization. Anyone can collect data, but without the right tools to interpret and use it, it’s useless. The Emarsys Marketing Platform goes beyond data collection and segmentation to create unified profiles for every customer. Identify important audience segments and opportunities for repeat business you never knew existed. Then reach out to buyers through truly personalized 1-to-1 interactions with the right message at the right time across the right channel for each individual to drive optimal results. Other marketing platforms and point solutions pressure marketers to become more like data scientists and encourage the addition of more fragmented tools and technologies to their marketing tech stacks. But Emarsys is challenging this way of thinking. Why? Because regardless of your level of technical expertise or the number of point solutions you may have, human-driven personalization doesn’t scale. It never will. But Emarsys Artificial Intelligence Marketing does. It’s time to take a stand. Powered by AI, the Emarsys Marketing Platform leaves the data science to the machine. Our single, integrated platform delivers truly personalized interactions to your customers - at scale - all while allowing you, the marketer, to focus instead on what you really love: strategy, content, and creative.


    Autopilot is simple and visual customer journey software. We help you capture and convert new leads, connect with customers, and create loyal repeat buyers. LAUNCH IN MINUTES Autopilot’s visual canvas for creating customers journeys is inspired by drawing campaigns on a whiteboard. Whether you need to follow up with new contacts, qualify and assign leads to sales, or onboard customers, you can automate your marketing simply by dragging and connecting shapes together in just a few minutes. INTEGRATE POPULAR TOOLS Connect Autopilot with tools like Salesforce, Facebook, Segment, Slack, Typeform, Twilio, and Zapier. Or plug in your own using our API. By centralizing your data, you can create a personalized experience based on interests and behavior. Instantly trigger automated journeys to assign leads in Salesforce, follow up after LiveChat conversations, or add customers to a Facebook Custom Audience. CREATE MULTI-CHANNEL EXPERIENCES Create a better experience for you customers by sending targeted emails, in-app messages, SMS, and postcards at the right time in their journey. Allow subscribers to opt-in by texting a keyword to a number. Notify active customers of a new product feature when they log in to your app. Celebrate milestones or offer a special discount by sending a postcard as easily as automating an email. TRACK AND OPTIMIZE PERFORMANCE Set a goal for every journey to get insight into which messages convert and how journeys are trending. Track your performance in real-time, run A/B test experiments, and quickly optimize based on results. Autopilot has helped the Equality Campaign in Australia win the YES vote on gay marriage. It’s helped Microsoft communicate with and onboard new developers. It’s helped Patreon connect and educate creators to give them new revenue streams. And it’s helped hundreds of startups tell their story and grow their businesses. Are you ready to launch your next customer journey? We offer a 30-day free trial so you can try it out, no credit card required.

    Autopilot Reviews

    The emfluence Marketing Platform was built for marketers, by marketers. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Email Automation • Email Marketing • Drag & Drop Email Builders • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content Blocks Why do we spend so much time focusing on how you use our platform? Because we’re marketers, too, and we know that digital marketing isn’t just about sending emails and posting pictures to your favorite social media channel. It’s complex recipe of strategy, timing, response, and engagement. We believe with the right tool, you’ll be unstoppable.


    eTrigue is a cloud-based marketing automation provider featuring easy-to-use campaign building and rapid time-to-value. eTrigue’s DemandCenter helps hundreds of organizations track and nurture prospects through inbound and outbound programs. DemandCenter tracks across email, web, mobile, and social. eTrigue DemandCenter’s integrated marketing suite is particularly attractive to medium and small organizations, as well as to divisions or groups within larger enterprises.. eTrigue makes it simple for small marketing teams to can manage all online marketing efforts from a single dashboard. Full integration with major CRM, Webcast systems and ad-reporting systems. Instant real-time lead alerts are included for sales.

    eTrigue Reviews

    All-in-one Marketing Automation Platform for Small & Medium sized Companies. SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. Every day we are going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, anonymous marketing automation, online advertising and mobile marketing. Our main goal is to create a product that empowers its users to implement any kind of marketing processes they desire and gets their business to the next level.


    Omnisend—the ecommerce marketing automation platform that helps you sell more. Join more than 40,000 merchants that have trusted their ecommerce marketing automation to Omnisend. Our platform provides a complete solution for connecting your ecommerce business with potential and existing customers across multiple customer journey touchpoints. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others. Drive sales at scale Email marketing automation is all about sending anticipated, contextualized and relevant messages at the right time. Capitalize on pre-built automation templates that you need to set up only once. Then sit and watch your sales growing on autopilot with Welcome emails, Cart Recovery, Order updates, Customer Re-activation and Order Follow-up. Design state-of-the-art newsletters in minutes Skip the tedious and time-consuming newsletter setup process. Our drag-and-drop Content Editor is intuitive and gives you all the tools you need to enjoy great results at the speed of light. Improve your performance with beautiful email templates, the one-click Product Picker, the interactive CTR boosters and unique Discount Coupons. Choose how to grow your email list Choose how to turn your visitors into subscribers with a wide variety of signup forms. Omnisend’s forms are mobile-friendly and fully customizable. Grow your list with non-intrusive Signup boxes, welcome and exit intent Popups, the fun Wheel of Fortune, and customizable landing pages. Ready to convert your visitors into repeat customers? Try out Omnisend’s ecommerce marketing automation—every new user starts with a 14-day, obligation-free trial. After 14 days, you choose whether to keep using one of our paid plans - Standard or Pro - or continue with our Free plan, which includes 15,000 emails per month (up to 2,000 emails per day). Omnisend gives you stellar support and helpful advice anytime you need it. We’re available 24/7 for all.


    Sailthru helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels—in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn.


    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.


    ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more.


    We founded Blueshift to address problems we encountered first-hand as marketing & machine learning leaders. Our team previously founded Groupon Goods (Mertado), and were early team at WalmartLabs (Kosmix). As marketers ourselves, we noticed that it’s becoming increasingly harder communicate with customers on a 1:1 basis in the era of the perpetually connected customer. Using patented technology, Blueshift’s AI enables consumer marketers at leading consumer brands to launch 1:1 engagement on every channel. ● Visual campaigns & Journeys: Build multi-touch campaigns with a simple visual interface; include advanced testing, content recommendations & filters with just a few clicks. ● Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions ● Predictive Segmentation: Machine learning based scores for user affinities and propensities ● Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content ● Full-funnel measurement with attribution: go beyond opens & clicks, and track custom conversion goals with customizable attribution. ● Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more. ● Testing & Optimization: Leverage advanced testing capabilities, including a-b tests, as well as measurement against holdout groups. ● Best-in-class deliverability: Scalable deliverability infrastructure and services.


    Maropost Marketing Cloud provides the foundation businesses need to easily create complex customer journeys resulting in increased revenue – across email, web, mobile, and social channels. Coupled with in-depth analytics to track every part of your marketing process, Maropost Marketing Cloud is that art and science of marketing elevated.


    Plumb5 is a platform for segment of one marketing which allows marketers to offer behavior based automation across the customer life-cycle in real-time. The Plumb5 platform hosts a suite of apps comprising of web and mobile trackers, dynamic personalization widgets, email and social apps, community builders, data visualization and connectors for Commerce, CRM, POS and Telephony apps.


    Manticore Technology email marketing capabilities combined with Demand Booster automatically engage leads to save time for sales to close the deals.


    Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze. Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs. • Access a consolidated 360° view of your customer • Manage business rules & predictive model insights • Slice and dice customer data with drag and drop functionality • Discover and save new segments and analysis for future use Design: After discovering new segments and opportunities in your data, it’s time to optimize that information in lifecycle campaigns. The Design module create multichannel campaign messages, workflows, creative and triggers to nurture and engage your customers throughout their lifecycles. Easily define and manage your business rules and assign right offer and channel for execution. • Build campaigns visually • Target audience segments • Apply exclusions • Define variable content business rules • Assign offers or channels of execution. Deploy: Once the campaign logistics are established, Deploy delivers a campaign approval process which ensures the core components of the campaign are validated before execution. • Proof and approve campaign assets • Control distributed marketing efforts • Schedule & deploy campaigns • Review campaign history Analyze: It’s time to review your achieved results. The Analyze module enables continuous measurement and optimization of your lifecycle campaigns. These insights help you understand how to make future campaigns more impactful. • Enable continuous measurement • Access library of interactive reports & dashboards • Understand campaign & channel performance • Discover new opportunities to achieve marketing goals


    366 Degrees is a marketing automation platform that allows small to medium businesses to communicate with leads across several channels and track their interaction with your content. With integration into the CRM platform of your choosing, you can keep your lead database up to date across your marketing and sales teams. 366 features smart content creation with pre-made HTML snippets that make creating emails and landing pages easy, no coding background needed! Then, track your leads' interactions with your content and automatically follow up with behaviorally cued automatic drip campaigns. 366 features integrations to Salesforce, Datanyze, Nimble, and now Vidyard for video marketing made easy. Drop video into emails, landing pages, or social posts and watch leads pour in.


    Provides marketing automation and online marketing tools to small and midsize businesses interested in taming the internet and harnessing it.


    We help our clients create meaningful and engaging relationships with their audience to drive real results using our powerful email marketing platform, marketing automation tools, and expert services.


    Full-stack business growth platform who offers a unique and in-depth integration with SalesforceCRM, SugarCRM and SuiteCRM. The platform enables the deployment of a wide range of digital tools to Attract, Capture, Nurture & Analyze a firm's marketing database throughout the entire lifecycle; from suspect to customer. Creating an improved, personalized experience through complex and robust automated journeys has never been easier. That's Marketing Automation Made Easy.


    Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing campaigns and social media presence effectively. Kintegra’s AI engine is built with features which abolish the common yet critical problems faced by agencies or marketers. The major features are- - Automated increase/decrease in the budget, based on the campaign performance, across marketing channels (Facebook + Google AdWords) -Automated Initiation and pausing of campaigns based on conversion metrics (Google Analytics) -Automated reporting system cross-channel -Automated management of campaigns based on the rules created. -Link unlimited Facebook and Google AdWords ad accounts for effective monitoring and analysis. -Link unlimited Google Analytics accounts to know real conversion metrics along with campaign performance. -Amplify campaign performances cross-channels by identifying the right target audience, based on behaviour and interest. -Usage of universal pixel code to identify users visiting the website, landing pages or any other web property. -Monitoring of metrics on multiple levels and channels. -Real-time notifications of underperforming campaigns. -Creation of clusters cross-channel on the level of Ad Accounts, Campaigns, Ad Groups/ Sets for monitoring aggregated actions. -Maintains a clean and well-organised dashboard to view active campaigns along with relevant conversion metrics. (Google Analytics) -A highly powerful search feature to explore across all ad sets/campaigns at one place. -A progressive web app that does not require any software for installation.


    Klaviyo helps eCommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns. The platform makes it easy to pull in important data from your ecommerce platform and website - then put that data to work to personalize your marketing content, target your campaign, review your results and optimize performance. Thousands of ecommerce stores like Kohler, Chubbies, Nomad, and Huckberry grow their revenue using Klaviyo.


    Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re reinventing marketing automation - removing the disparity between enterprise businesses and SMEs, breaking down the barriers so that it’s no longer just the big spenders that are realising the advantages of great technology. And all wrapped in a package so simple your nan could use it!


    MaaxMarket is an artificial intelligence platform designed to help small businesses with marketing. It has all required components to run your small business marketing. It comes with integrated email marketing, social media publishing & listening tools, real time website visitor tracking and collaboration tools. Apart from you getting the benefit of seeing a snapshot of all your marketing activities in one platform, we have an AI engine that will analyze your marketing data and give suggestions on what works in your digital marketing. The AI engine uses Natural Language Processing to understand your marketing request and execute marketing campaigns easily and effectively.


    We’re fond of saying that Net-Results is the 1st choice of people buying marketing automation for the 2nd time. This wasn’t devised in a marketing meeting, it's something we discovered talking to customers who love us. Marketers who've spent time using our competitors' software - those who've experienced what it's like to work with those vendors and their products - are consistently the ones who love us the most. Let's talk. You may love us too :)


    Plan, test and execute campaigns to improve marketing automation, process efficiency, and ROI


    SmarterHQ is the leading multi-channel behavioral marketing platform, empowering B2C marketers to personalize individual customer interactions in real-time. We work with some of the world’s largest brands – such as Bloomingdales, Santander Bank, Carrentals.com and Finish Line to drive phenomenal business results. We’ve been recognized by Forbes as technology to push B2C companies into a new era of personalization and Forrester’s Total Economic Impact study to deliver 667% in ROI. Visit SmarterHQ.com for more information.


    ThriveHive is marketing platform that empowers small business owners to grow their businesses through better marketing. The platform includes all of the essential online marketing tools and guidance necessary to get small business owners online and to succeed with marketing. ThriveHive is guided marketing for small business. Features Include: Better Website (optional) - Professionally built or DIY Customized Marketing Plan - Plans that work for small businesses Marketing Platform- All of your marketing in one place Contact Manager - Manage leads & customers Email - Send & track emails & newsletters Blog & Social Media - Create blog & social media posts Insight Emails - Marketing & lead notifications Marketing Coach - One-on-one expert marketing help Managed Advertising - Google AdWords & More


    WebEngage is a marketing automation software that helps B2C companies drive more revenue from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as, Push In-app SMS Web Push Email On-site Notifications On-site Surveys On-site Feedback Through WebEngage, companies can create complex lifecycle campaigns in seconds using the "Journey Designer". WebEngage is a B2C multichannel marketing automation tool. It helps improve user retention and drive conversions without spending $$$


    Zaius is a CRM & Marketing Automation platform built for ecommerce brands. By combining a single customer view, real-time, multi-channel marketing automation, and cross-channel attribution, Zaius empowers marketing teams to drive more repeat purchases and maximize customer lifetime revenue - without any IT support. It’s the first CRM built specifically for B2C marketers.


    Marketing 1by1 provides an adaptable marketing automation software that send customized communications with product recommendations according to each profile. The solution integrates all the input and output channels with ready to use triggers.


    7Sheep is marketing automation made easy.


    ActiveTrail is a turnkey automated communications platform for email and SMS campaigns, offering a broad array of tools that can be utilized for effective online marketing. The software suite allows you to generate professional sign-up forms, newsletters, and landing pages, while also allowing you to send automatic emails and text messages as part of your marketing campaigns. Additionally, ActiveTrail hosts many other useful features, ranging from extensive reporting tools to numerous native third-party application integrations.


    The Acuity Self-Serve Programmatic Marketing Platform was designed to be ultra-intuitive, making it accessible and satisfying to marketers of all skill levels. With features designed to unlock, not just the potential of self-serve technology, but the potential of the digital marketing opportunity, independent users can navigate and command the programmatic landscape to optimise their campaign performance


    Manage leads, improve conversions, measure campaign performance, communicate with contacts, and improve productivity. Marketing teams can capture leads from web forms, purchased lists, advertisements, direct mail, events, and other sources; send branded email offers. Track the best channels for qualified leads.


    Adabra is a cloud an A.I. marketing automation platform, designed to help eCommerce and lead generation websites to boost sales.


    Adbrain empowers you to solve for this fragmentation by unifying varied quality data sources so that you can focus on targeting the person, not just their device


    Agillic is a complete SaaS Omnichannel Marketing Automation and communications platform utilizing both physical and digital channels. Agillic empowers your company to communicate timely and relevantly with your customers on both inbound and outbound channels. Agillic supports all thinkable communications channels such as Email, Direct Mail, SMS – Inbound & Outbound, App Push, Call Center and Sales assistant empowerment. With Agillic you will be able to finally act on insight.


    The Aimbase platform is unique compared to the competition because it is one of the only marketing automation technologies on the market to effectively manage the pre-sale and post-sale phases of the customer lifecycle for manufacturers. Aimbase is made up of two engines: the Marketing Engine helps manufacturers manage all pre-sale marketing initiatives, including media placement, lead nurturing, lead distribution to dealers, and content marketing strategy; and the Customer Satisfaction Engine helps manage post-sale marketing efforts, including survey distribution and reporting, utilizing a CSI (customer satisfaction index) methodology.


    Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organisations, built with agencies and brands in mind.


    Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels. As part of the Chameleon™ platform, Campaign Manager orchestrates a fully contextual experience through Omnichannel marketing automation delivering response driven personalization. This is underpinned by unprecedented access to the data and ‘Insights’ capability, enabling the marketer to access the full extent of each customer relationship in a matter of seconds with real-time campaign and customer analytics.


    As part of Alterian's Adaptive Customer Experience™ Platform, 'Chameleon', Dynamic Decision Engine (DDE) adapts to every customer interaction in real-time with in-the-moment personalization on any channel such as real-time email content or website content and unknown to known identity stitching. DDE requests the necessary full slow (historical) and fast (in-the-moment) data of each customer to personalize the experience as each interaction is happening in less than 100 milliseconds. Now every interaction is immediately informed by the previous interaction for future messaging.


    Aprimo Distributed Marketing is a through-channel marketing automation platform designed to bring control, transparency, and enterprise-class capabilities to local marketers of distributed organizations and their respective channel programs.


    Apsis offers services and easy to use technology within Email Marketing, Marketing Automation & Lead Management.


    Marketing automation software for agencies designed with ease-of-use in mind. Deploy new instances in a few clicks, create automation campaigns with our drag-and-drop creator, and get to grips with marketing automation without all the complicated bells and whistles. Improve your digital strategies by qualifying, segmenting, and nurturing prospects for your clients; so they only focus on leads that are actually interested, saving their sales teams time and effort.


    Averetek works with companies to drive more leads to, through and with their channel partners


    Avvo Ignite Suite provides easy-to-use tools to better manage leads across your team; track, measure & optimize your marketing and make smarter decisions about how to spend or save your valuable time and money.


    Maximize marketing ROI with efficient and effective operations


    Beetle Eye streamlines CRM and marketing tools in order to provide one powerful platform that helps you grow your business


    BNS AiO software automatically keeps track of where each lead is in your pipeline so lead nurturing and targeting is simple.


    Boingnet is a Direct Marketing Automation platform for direct mail marketers, agencies and printers. Boingnet marketers develop powerful multi-channel with Personalized URLs (pURLs) that track response, personalize web and email channels and integrate with marketing automation and CRM platforms. Our new Audiences feature lets you use any web, landing or e-commerce platform, while getting the personalization and tracking of traditional pURL systems. Sign up for a no-risk, 60 Day Free Trial today.


    Bpm’online marketing is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities. Bpm'online has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management based on its completeness of vision and ability to execute. • Easily manage each step of customer demand generation by following pre-defined processes – from lead qualification to hand-off to sales. • Use bpm’online analytics to track new leads, evaluate the level of engagement and efficiency of different channels. • Use bpm’online marketing to build your target audience and send bulk emails with just a few clicks of a mouse. Bpm’online has been widely recognized by key industry analysts, including Gartner, Forrester, Nucleus Research, Ovum, ISM and received multiple prestigious awards. The solution listed in Five Categories of The Gartner CRM Vendor Guide 2016.


    Cross-channel messaging platform to drive personalized, targeted and effective campaigns across any channel - email, sms, mobile apps, social, fax, print, and voice.


    All in one marketing communication. Email marketing, SMS and mobile marketing, direct mail marketing and the ability to send letters digitally. An intuitive drag and drop UI with the ability to split test, test for devices and manage users, credit and invoices. Emails, email newsletters and surveys are all UNLIMITED in volume and can be set to send automatically based on clicks on links, opens or activity in your CRM system.


    BySide a company focused on "lead activation", ie. the ability to leverage the conversion potential of existing online visitors through a multichannel approach on real-time optimisation and personalisation. We help our customers to quickly increase sales, freeing them from the usual constraints of IT projects. Our marketing platform seamlessly combines real time profiling with real time personalization, marketing automation and offline contacts with voice (click2call and outbound), text (chat, sms, email) and video (video2call).


    Simple. Intuitive. Affordable. With the Captavi Platform you can manage all your inbound and outbound marketing efforts in one, easy-to-use platform. Acquire and retain customers with integrated digital marketing and seamless CRM. All-in-one digital marketing automation platform.


    Cargo helps our clients win new customers and grow their business. Social media, Websites, Reputation Management, Online Campaigns, Content Creation and Lead Generation services.


    Cheetah Digital is an enterprise cross-channel marketing solutions provider that is dedicated to marketers. Our unique combination of data, analytics and services helps companies solve complex marketing challenges and drive exceptional results. We provide marketing expertise to the world’s best brands, including Williams-Sonoma, American Express and Hilton. Cheetah Digital is a global business with employees in 23 offices across 16 countries.


    Claritix is a revenue forensics and marketing attribution provider that simplifies marketing and sales analytics and helps you make decisions easily without worrying about technology.


    The Marketing Automation weapon is a mighty one when used properly and with our platform you can build your pipeline of new and engaged contacts, whilst nurturing them with content; sent exactly at the right time based on their behaviour. Give these hot leads to your sales team to act upon – they may even thank you! We've got it all covered: Lead Nurturing | Custom Lead Scoring | Page scoring | Drip Marketing | Remarketing | Follow-on campaigns | Triggered campaigns | End-to-end Reporting | Email Marketing |


    The most powerful, flexible and configurable marketing suite you can find, built for marketeers and merchants


    Accurately target and effectively re-engage more customers with dynamic ads across web, mobile browsers, and apps, going beyond the confines of walled gardens. Complementary to existing retargeting and email campaigns, Criteo Audience Match drives sales against diverse marketing objectives such as promoting seasonal offers, engaging lapsed shoppers, driving new product launches, increasing cross-sell or upsell, and bringing offline buyers online. * Capitalize on industry-leading match rates of over 60% by linking with our global, shopper-focused identity graph * Gain the broadest reach and best visibility across web, mobile browser and apps, thanks to our direct relationships with thousands of premium publishers and partners globally * Boost engagement through patent-pending Kinetic Design, dynamically tailoring the ad’s visual design to each shopper’s taste while ensuring brand consistency and compliance with consumer-friendly formats from Coalition for Better Ads *Improve customer experience and cross-campaign optimization by perfectly synchronizing with Criteo Dynamic Retargeting campaigns *Track performance with real-time campaign reports *Rest assured that your data is maintained with the highest levels of security and privacy, following industry best practices, standards and regulations, including GDPR


    Engage is your proximity marketing tool. An audience engagement and segmentation engine that delivers unparalleled geo-targeted and trigger-based messaging capability to enhance customer experience.


    ContactDB is an integrated B2B marketing company that specializes in providing top quality data-related solutions and targeted outsourced marketing services.


    DailyStory is a turn-key marketing solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them. The DailyStory platform includes just the right amount of features and capabilities to get the most out of your digital marketing investments: email marketing, landing pages, text messaging, multi-channel campaigns, contact management and much more.


    Dashcord is a completely native Events and Marketing solution for Salesforce. EVENT MANAGEMENT: A completely native event management solution for Salesforce providing end-to-end support for events — invitations, registration, ticketing, payment, calendaring, capacity management and more. Suitable for a wide range of event types: single or multiple events, free or paid — Dashcord Events helps you to increase event participation while also improving the quality of your Salesforce data. MARKETING AUTOMATION: A uniquely native marketing automation solution providing maximum flexibility for you to run your campaigns from Salesforce. An easy to use interface providing drip & nurture campaigns, tracking and scoring of activity from web/email/SMS/print, and personalized email and SMS communications based on recipient profiles — without you or your data ever having to leave Salesforce.


    The Distribion Distributed Marketing Platform (DMP) is a multi-channel corporate marketing automation solution that empowers local sales and marketing agents to access, personalize and send pre-approved brand campaigns. Packaged in a user-friendly interface, marketers now have a single, accessible platform to house all marketing assets, execute end-to-end marketing campaigns and measure impact with real-time analytics and reporting tools. Visit our website, www.distribion.com to learn more and request a live demo.


    Are you frustrated that you don't have enough control over your website and marketing? Foster Web Marketing has built the solution for you and it is called DSS (Dynamic Self-Syndication). DSS is inbound marketing software with CMS/CRM capabilities that allows you to take control of your marketing and get your business to the next level. DSS has everything you need to manage your marketing easily and effectively. Manage your website, clients, email marketing, client feedback, reviews, social media posting, lead tracking and follow-up campaigns in one easy to use tool! Stop taping solutions together and use one smarter tool. One of the most compelling features of DSS is the built-in Customer Relationship Management (CRM), which gives you the power to manage your leads and contacts, build follow-up campaigns and email marketing blasts, and create and send email newsletters. No need to pay for separate tools or software! This is why DSS is not just a CMS like WordPress, but actually, a fully operational marketing software that will put you light years ahead of your competition!


    Simple All-in-One Marketing Software. With awesome software tools backed by a dedicated support team to make every part of your marketing more effective.


    eSputnik is a web-based Marketing Automation Service that allows you to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers. Features for advanced eCommerce projects: - dynamic content depending on stock availability, geo, browsing history or by feed - conditional dynamic blocks targeted on additional data enrichment - dynamic message content queue prioritization based on previous behavior - messaging frequency control - high server/ip reputation for inbox deliverability - ​​high delivery speed for flash sales


    Firecart ecommerce marketing automation software helps to create automated workflows & send personalized emails based on specific events or activities of a particular user. Setup & launch automated incentive driven customer referral program from your website, email, social media and mobile device. Firecart also provide activities like drip marketing, abandoned cart reminders, Lead Capture on Website, Form Designer Activity, Exit Intent Popup Activity and more. Easy 1 click integration to automate and increase your sales & marketing ROI by sending timely relevant triggered email & sms messages. Our features & solutions include the following: Easily Sync Customer Data: Once integrated, all the new registrations & customer information from your shopify store gets synced with Firecart. Monitor Store Visitors: Firecart identifies and monitors every individual visitor on your shopify store. The data is automagically tracked to an individual customer once the visitor registers on your store. Automatically Segment Customers: Based on customer behavior, Firecart automatically segments your customers into appropriate lists. Send Automated / Triggered Emails & SMS: Create automation workflows using Firecart & send personalized emails based on specific events or activities of a particular user. Capture Leads on Website: Grow your email and leads database by adding a newsletter signup widget, an exit intent popup and sending an automated email response to leads who get captured. Send New User Welcome Email Series: Welcome your new website registrants/users with a special series of preconfigured emails / drip emails. Setup Abandoned Cart Email Reminders: Send a timely cart abandonment email. You can use this activity to nudge your users with a personalized cart abandonment email. Setup Referral Marketing Program: Let your customers become your brand ambassadors with a state of the art customer referral program. You can setup & launch an automated incentive driven customer referral program from your website, email, social media and mobile device. Greet a First Time buyer: You can create a special workflow to greet your first time buyers. This activity sends an automated email to users who have made their first purchase (total orders = 1) and adds them to a special "Active Users" list. Setup Product Replenishment or Reorder Reminder: Send a timely product replenishment/reorder reminder email to your customers a few days/weeks after their purchase. Setup Birthday Emails: Configure & setup automatic birthday offers and wishes through email & sms. Create Landing Pages: Create & launch beautiful lead generation forms/landing pages in minutes to capture leads, notify staff and send email autoresponders. Collect Customer Feedback: Capture and analyze feedback from customers on your website, social media, mobile device and email. Send Newsletters, Emails & SMSes: Apart from configuring and sending personalized automated emails, Firecart allows you to send promotional emails & SMS.


    Force24 is a Software-as-a-service Marketing Automation platform that offers a fully managed service from data acquisition, to creative artwork, to cross channel, automated campaign execution.


    Account-based database that includes a robust toolset to easily manage customer and prospect information


    GrowSumo helps companies like Evernote quickly and cost-effectively generate leads and close new business through influencer programs.


    “Hey Oliver” is a marketing automation tool that tracks and monitors each one of your website visitors, their behavior and browsing patterns in real-time. At the same time, it identifies potential clients by analyzing their behavior and transaction data and gets insights into what each customer is looking for or interested in. With the help of our lead scoring algorithm, “Hey Oliver” can identify both positive and negative customers, nurture and process them with the use of a full suite of sophisticated tools. Website leads can get automated, personalized and engaged actions aiming to increase engagement, build trust with the company and help them progress along the sales funnel, fill in an enquiry form, contact the company or whatever the marketing strategy is. “Hey Oliver” can run marketing campaigns to reach potential customers even if they are not browsing the website at the time, via inbound marketing, push notifications, email marketing and real time chat. With Hey Oliver, you can create simple marketing campaigns such as a simple announcement, or more advanced campaigns based on criteria, for example, to reach a group of visitors with an offer who are at least 40% interested in a double bed room in London, with sea-view, coming from Germany in July.


    Indition CRA is a marketing automation solution with social posts, email templetes and text widgets features.


    Infor Omni-channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permissions-based marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive solution that allows you to take action from any device with real-time results.


    Marketing Automation platform with social media/internet monitoring, e-PR tools, social media manager, advanced KPIs and pivot reporting


    Jumplead is a web-based marketing automation solution that assists marketers in email marketing, creating landing pages, contact management and lead management. This solution is suited for small and midsize businesses (SMBs). Jumplead’s Contact Management feature enables marketers to segment, nurture and score leads based on real-time lead activity on the website. In addition, the platform allows marketing executives to create conversion forms to drive lead generation by sending automated emails and notifications for following up. Jumplead’s Email Marketing feature enables organizations to run customized email campaigns to nurture leads. This feature also allows marketers to track email open rates, bounce rates and unsubscribe rates. The Campaign Reporting feature summarizes email campaign performance by tracking lead activities connected to email campaigns. Jumplead’s Live Chat feature lets users chat with website visitors and answer their queries.


    Kevy helps online businesses increase sales through intelligent, personalised marketing campaigns. This is made possible through a combination of marketing automation, predictive analytics, and artificial intelligence tools. Marketing automation can be complex, so Kevy's team also provides support to help you solve issues and build optimal campaigns.


    LeadFox: The control center of your online marketing strategies. [http://bit.ly/2mj2mMJ] With LeadFox, our marketing automation software, you can deploy and maximize ALL your marketing tactics including emails, advertising, landing pages, pop-ups, banners, A/B tests. Used in more than 40 countries, LeadFox is THE affordable, easy-to-use, automated, all-in-one marketing platform. Our mission is to help small and medium-sized businesses enter the world of digital marketing through accessible, easy-to-use solutions and training. More info on our website: http://bit.ly/2mj2mMJ


    Lead Guerrilla by 1CRM is a cloud-based all-in-one marketing platform for small to midsize businesses and marketing agencies. Key features of Lead Guerrilla are: lead activity tracking (website browsing history, form submissions, email opening, PDF downloads, and website chat interaction), multi-channel campaigns (across email, text messages, Twitter and web notifications) and a graphical decision-tree-based campaign workflow designer. Additional features include a graphical dashboard, reporting and analytics, lead scoring, landing page and web form creation, and email template design.


    Leadsius is the world's first truly free marketing automation platform and is built specifically with SMB's in mind. Getting started is as simple as creating an account and implementing your tracking to start meeting your leads!


    Makesbridge is used for a range of services from mass email and full blown marketing automation and managing multi-channel marketing campaigns. The platform features automated nurturing and contact tagging, lead qualification, sales alerts, sms, and lead scoring.The platform is available both as a stand-alone application and integrates with commonly used cloud apps like Google Drive, Google Contacts, Salesforce and Netsuite.



    MarketingLeo is an Omnichannel Marketing Automation platform built specifically for B2B businesses. MarketingLeo helps marketers acquire, engage and retain more customers with smart omnichannel marketing automation. With in-built CRM, landing page creator, form builder, social media manager, popup builder, push notifications manager, dynamic lead segmentation, lead scoring module and many other innovative features, MarketingLeo is the only marketing tool marketers need to manage Marketing.


    Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns.


    Markitude is a very simple and visual tool that can perform advanced digital marketing campaigns without requiring technical knowledge.


    The Mautic Marketing Automation platform enables 200,000+ marketing teams around the world to connect all their digital properties and channels to create effective, personalized, measurable digital marketing experiences.

    Mautic Reviews

    The Mi8 Marketing Cloud platform makes it possible for marketers to listen to their customers needs and enables real one-to-one marketing communication.


    MindFires is an automation software with easy-to-use drag-and-drop applications that allows print and marketing professionals to create highly personalized marketing workflows, orchestrate direct mail, email, mobile and social media, automate drip-and-nurture sequences, and track performance with comprehensive analytics.


    MobStac has the tools for your business to engage customers offline using mobile


    MoEngage is an Intelligent Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and SMS, with auto-optimization towards higher conversions powered by machine learning. Traditionally, marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we have built an enterprise solution that is easier to use, elegantly designed, fully integrated and is learning-based. MoEngage is the leader in the mobile engagement market, with presence across Asia, Europe and the US. MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom, Hearst, Prudential, Vodafone and Internet-first companies like Flipkart Group, Tokopedia, Traveloka, Gaana, and Oyo. MoEngage enables hyper-personalization at scale by analyzing 200+ million users and delivering 10+ billion interactions every month.


    MVP Marketing, developed by Osprey Strategic Research, is a multi-channel marketing automation platform. Marketing automation gives you the advantage of increasing exposure with prospects who are in the research and investigative mode of buying.


    Event & venue marketing, ticketing & promotions system


    NAVIS Vacation Rental Management is a lead management solution that allows you to manage your reservations productivity allowing you to gain more information about what is going on in your business.


    Netcore Smartech is an AI Powered Growth Marketing suite that enables brands to listen, analyse, and converse & improve conversions across Mobile App and Website. Along with industry-first features such as Actionable Analytics, Smartech is a powerful solution for businesses who want to do Analytics and Engagement on a single platform for rapid business growth. It empowers Product Managers & Marketers to do in-depth analysis & take immediate action to build one to one Smart conversation across any owned and paid media channels. Smartech has helped more than 3000 customers, including Goair, Koovs.com, Oxigen Wallet, SBI MF and many more. For More information Visit - https://www.netcoresmartech.com


    NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.


    Optinize is the top solution for Email marketing. It sends exclusively custom-made messages, and convey the most captivating substance to coordinate each client's conduct.


    An advanced, easy to use marketing automation platform


    PlugTalent provides marketing automation with multiple features, such as website tracking, email marketing, automated campaigns, web forms, landing pages, lead scoring, segmentation, progressive profiling, dynamic content, and others


    PowerAddon Marketing Automation Tool for Microsoft Dynamics 365 is scalable and grows with your business.


    Pyze Growth Intelligence addresses the increasingly critical business need to engage and retain users across disparate platforms. Pyze develops holistic user profiles by aggregating user behavior across platforms and enables realtime, targeted engagement & personalization campaigns to ensure individualized experiences for all users: - Gain competitive advantage by understanding user clusters, trends, patterns, and anomalies - Provide personalized engagement, content and experience to users based on actions, behavior, and usage milestones - Run automated campaigns to maximize brand loyalty, revenue, engagement or desired business objective Pyze offers a marketing and intelligence platform designed to enable mobile and web app publishers maximize growth through automated analysis, engagement, and personalization. Pyze utilizes machine learning to automate segmentation for clustering users based on shared characteristics and enables automated engagement and personalization with each set of users to achieve desired business outcomes. Pyze provides an end-to-end solution for automating data capture, analytics, segmentation, campaign execution & personalization across platforms. Pyze offers a number of sophisticated marketing services to gain deep insights into user behavior across platforms to drive meaningful customer engagement. Capabilities and Benefits: The Pyze Growth Intelligence Platform features a number of core capabilities that tailor the solution for your organization’s goals. We recognize that organizations have different business objectives and have developed a highly scalable platform that can address each specific objective. - Usage and Behavioral Analytics enables visibility into trends, patterns, and behaviors across web and mobile app users to analyze, visualize, explore and act on insights. - Automated Segmentation allows brands to precisely target specific user sets through automated segmentation and real-time explorations across the entire user base. - Contextual Marketing determines the time and place each user will be most receptive to messages and utilizes usage patterns, context, and other factors to deliver the right message at the right time. - Growth Automation enables work-flow and behavior driven automated engagement with each user to onboard, activate, engage and retain users throughout their lifetime. - Personalization Intelligence enables brands to personalize every experience, including content feeds, user interfaces, communication messages, specific features, and products. - App Groups provide aggregate user behavior data across mobile and web apps to enable omnichannel campaigns, cross-platform personalization and benchmarking.


    RD Station is a marketing automation platform simply designed to help businesses grow. The software allows you to attract visitors to your website, turn them into leads and nurture them into clients, all in one place.


    Our Marketing Automation tool, driven by an advanced SCV database, helps you to deliver market leading results


    Related Marketing Cloud (RMC) is a personalisation and marketing automation tool for data-driven Omni-channel marketing. One-to-one consumer relationships powered by all in one platform to drive higher revenue, improve customer lifetime value, grow audience, and boost performance. We are proud to provide you the following services: Customer Data Platform, Email Marketing, Mobile Marketing, Web Targeting, Product Recommendation, Customer Journey Manager


    Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email, mobile (in app, text), web, QR code, social media, sentiment monitoring, Resulticks also provides added value for multi-market, multi-channel models. Product Modules - Omni Channel Recipient contact base (email, mobile, social handlers) - Campaign Authoring - Dashboard - Channel Marketing - Email Marketing - SMS/QR Code Marketing - Social Media Marketing - Social Media Monitoring and Sentiment Analysis - Real Time Web Analytics - Reporting Email & Online Marketing Features Manage lists, send emails, automate email campaigns and track results. - WYSIWYG email editor - Dynamic content - Ability to test dynamic content - Landing pages - A/B testing - Mobile optimization - Email deliverability - List management - Triggered drip sequences Lead Management Features - Track and manage prospective customers from lead generation to conversion. - Lead nurturing - Data quality management - Automated sales alerts and tasks Campaign Management Features - Calendaring - Event/webinar marketing Leveraging social media networks to help amplify marketing endeavors. - Social sharing and campaigns - Social profile integration Reporting & Analytics features - Campaign Summary Report -User Analytics 360 report - Trend Reports - Custom Reports Platform and Infrastructure - Role-based workflow & approvals - Integration with Salesforce.com - Integration with Microsoft Dynamics CRM - Integration with SugarCRM


    Fuel Your Brand with the #1 marketing platform for small business. Everything you need from design, to marketing, to CRM - Marketing 360. Powered by Madwire


    Retention Sciences data-driven platform predicts customer behavior to deliver targeted communications.


    SalesPanda is an inbound digital marketing software that helps you create a strong online presence, enhance your website traffic and increase lead conversions for your business. You can create marketing content using the content editor which can be shared via email and social media to drive traffic. With SalesPanda you can create customized engagement windows on every page of the website to convert visitors to leads. These leads then flow into our lead management system triggering automated alerts to you.


    SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.


    Splio is an omnichannel marketing platform that combines marketing automation and loyalty marketing. Splio enables marketers to manage their transactional and relationship-based loyalty programs online and offline, as well as coordinate powerful marketing campaigns based on customer knowledge. More than 500 brands around the world use Splio every day, including The Kooples, Kusmi Tea, Givenchy, Le Slip Français, Caudalie, Degrenne, Intersport, Longchamp, Lindt, Air China, and Cache Cache.


    SwiftAgent is a lightweight marketing app thatalso manages contacts.


    Teleduce is a campaign management software designed for SMEs.


    TOTUS is a distributed marketing tool that centralizes control of marketing. Users can create powerful marketing messages by integrating customer data. Users can create personalized and customized materials using all sorts of data such as purchase history, demographics, and more. Choose whether you let your users change a few words or write their own copy. Add an approval process, or send it straight to the recipient. Marketing is in your control.


    TOTUS Marketing is a multi-channel marketing automation engine for housing, personalizing, and distributing marketing materials.


    TractionNext automates campaign workflows, triggers conversations and accelerates conversions, with visibility to email, SMS, promotions, surveys, web, and online all on the one unified platform.


    Engage with your customers across multiple channels from a single cloud-based marketing platform. Create a centralised marketing database and gain single-view-of-customer. Easily personalise, segment and target your customers with the right message through the right channel at the right time.


    VBOUT is a powerful, affordable and simple to use, all-in-one marketing automation solution. The platform has an easy drag-and-drop landing pages and forms, visual customer journey builder, social media management and email marketing tools. In-depth native analytics and user tracking are provided, giving marketers full view of their contact's engagement and campaign performance. VBOUT provides agencies and partners with powerful tools to whitelabel the solution, build their own plans with their own marke-up, manage their accounts and shared assets from one account.


    Websand’s marketing automation platform makes it easy to turn the business data you collect every day into increased customer engagement and more sales through data-driven marketing.


    Not another faceless email marketing company. We love people and the excitement of seeing businesses succeed! Don't get us wrong, we love creating powerful email marketing software too; we just think that if you're paying for a platform, you should also get personal support & expert advice to make the most of it. Technology & software is only ever as good as the people using it. We will show you how to get the most out of your investment and how to make a success of your business.


    X2CRM is an open source CRM platform for marketing, sales, customer service and other custom applications powered by an easy to use workflow engine and process management framework. Manage your clients with an endlessly customizable, powerful app, and boost your productivity like never before.


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