Marketing localization is the process of modifying marketing efforts to better target the needs and preferences of people in a different geographic region. Translation solutions are often the main feature of marketing localization but providers take other aspects into consideration such as adapting to local regulations or cultural differences. Clients may utilize localization services when looking to expand their marketing efforts to other regions, in a well-functioning form that adapts to the local language, culture, and regulations. For example, a marketing localization provider may not only translate an advertisement, but also assist with developing a new slogan with more cultural relevance. Localization can be considered essential in order for a marketing campaign to be effective for users with a different native language. In cases that do not involve a complete translation, some form of localization may still be seen as useful or welcoming to potential customers and possibly result in a larger userbase. Other types of localization, such as website localization and app localization services, are offered in similar services by providers.
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