Marketing localization is the process of modifying marketing efforts to better target the needs and preferences of people in a different geographic region. Translation solutions are often the main feature of marketing localization but providers take other aspects into consideration such as adapting to local regulations or cultural differences. Clients may utilize localization services when looking to expand their marketing efforts to other regions, in a well-functioning form that adapts to the local language, culture, and regulations. For example, a marketing localization provider may not only translate an advertisement, but also assist with developing a new slogan with more cultural relevance. Localization can be considered essential in order for a marketing campaign to be effective for users with a different native language. In cases that do not involve a complete translation, some form of localization may still be seen as useful or welcoming to potential customers and possibly result in a larger userbase. Other types of localization, such as website localization and app localization services, are offered in similar services by providers.
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Acclaro is a translation and localization platform that helps the leading brands succeed across cultures, it offers a full range of services for creating and maintaining multilingual marketing campaigns, websites, documents and software.
DAC Group specializes in the localization of campaigns, creative, content and calls to action and uses strategic insight, performance marketing, proprietary technology and digital strategy to drive business results.
Tethras is a cloud-based platform that takes the complexity out of app localization, it allow user to control content, streamline workflow, save time and localize and maintain apps, across multiple platforms.
TextMaster is a platform that offers a professional online translation service that enables businesses to easily expand their international reach by combining advanced technology with a network of verified expert translators,it redefine how businesses handle translation.