Best Marketing Resource Management Software

Marketing resource management software helps marketers manage their marketing assets and better plan and budget for marketing initiatives. Marketing resource management software can be a key component of a company’s marketing operations strategy, as the software can help to define marketing plans, collect and share marketing assets, execute on campaigns, and track marketing assets. This provides marketers a single unified system for all marketing material, which in turn ensures consistency of branding and messaging. It also enables marketers to create workflows and processes to streamline marketing operations. Marketing resource management products are often used in conjunction with other marketing software such as marketing automation software, email marketing software, and marketing analytics software, and are also commonly integrated with CRM software. Marketing resource management platforms may also integrate with broader digital asset management software.

To qualify for inclusion in the Marketing Resource Management category, a product must:

  • Serve as a single hub for marketing assets across multiple channels such as print, social, email, direct mail, or display ads
  • Manage marketing department budgets and offer features for budget and campaign planning
  • Track and report on marketing assets
  • Integrate with third-party marketing tools to execute marketing campaigns or offer proprietary execution features within the platform

Marketing Resource Management Software Grid® Overview

The best Marketing Resource Management Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Bizible and MarcomCentral
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders. High Performers include: Allocadia and Vya
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution.
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: BrandMaker
G2 Crowd Grid® for Marketing Resource Management
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
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    Marketing Resource Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.


    MarcomCentral is a cloud-based portal where marketing assets can be centrally stored, accessed by field teams at any time, and customized while remaining brand compliant. Dynamic templates are provided by the corporate marketing team, and through simple, if-then logic, field teams can personalize an asset within seconds, significantly reducing the amount of one-off requests received by the marketing team. With advanced search functions, in-depth analytics, and user permissions, the portal is a one-stop shop for access to pre-approved marketing content. MarcomCentral is used by companies like Subway, Geico, Volvo, Blue Shield of California , Alaska Airlines, and Mutual of Omaha to control their brand, while providing field teams access to customizable marketing assets 24-7.


    Allocadia Marketing Performance Management is planning, budgeting, and performance measurement software built for revenue-driven marketing organizations. Allocadia is designed for everyone in marketing: -- Marketing leadership teams can plan and capture corporate objectives, lead targets, sales goals, and return on investment targets. --Marketing operations pros can create and manage multiple regional, product-centric, and multi-currency global budgets without cumbersome, disconnected spreadsheets CMO’s, marketing leaders, and executives visualize, analyze, and optimize spend to help make smarter investment decisions. --Everyone in marketing and C-Suite stakeholders gets the complete view of marketing performance and the overall business impact by connecting plans and budgets to leading finance, CRM, social media, and marketing automation systems. With extensive integration experience across a wide range of marketing technologies, CRM, Finance and other systems, Allocadia enables the connections you need. Leading marketers from enterprise customers including Juniper Networks, VMware, Red Hat and many others use Allocadia to transform how they plan, manage, measure, and optimize spend and return on investment.


    Vya delivers the marketing resource management systems and tools that automate and simplify everyday, redundant and time-consuming marketing tasks that consume the majority of your time and attention: - approvals - managing sales requests - executing and localizing campaigns - ensuring brand consistency - distributing materials We work closely with marketing departments overwhelmed by large, widespread distributed sales channels to find a better way to deliver meaningful, compliant and consistent messages across local markets. Our systems, technology and people are dedicated to working seamlessly together to make your job easier, your days more productive and your business more successful.


    BrandMaker provides leading-edge technology solutions that align sales and marketing in B2B enterprises. With a focus on both Marketing Resource Management and Customer Engagement Management, BrandMaker is uniquely positioned to help global enterprises plan, create, and deliver the right content to each customer at just the right time. BrandMaker helps get better leads for sales teams by enabling a unique nurturing approach based on pull marketing. Instead of bombarding prospects with information not relevant to a prospect's buying stage, BrandMaker solutions let prospects move through an engagement cycle at their own pace, while recording nurturing events and help prospects to "self qualify". Because BrandMaker is a leader in Marketing Resource Management (MRM), marketing teams enjoy some of the best brand management tools available. From Digital Asset Management to planning, budgeting, and analysis, the BrandMaker MRM platform delivers unparalleled capabilities that improve efficiency and quality.


    An Enterprise Ad Agency Reporting & Dashboards software, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. An agency account manager/executive should be able to start right away on this, it's that intuitive! 1000+ Top Agencies use ReportGarden to automate the most time consuming tasks like Client Reporting, Data Dashboards, SEO Keyword tracking, PPC Account Health Monitoring etc.


    Infor Marketing Resource Management (MRM) is scalable, easy-to-use solution used by marketing departments worldwide. Coordinate all your activities—including omni-channel and direct campaigns—with comprehensive tools for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics.


    AS Marketing Operations Management helps organizations systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively. The Web-based, enterprise marketing solution enables marketing departments to be more efficient with their processes while becoming more accountable for success.


    CampaignDrive™ empowers brand professionals to improve brand integrity and accelerate time-to-market, while decreasing marketing production costs by 95%. Our system enables local marketers to produce brand-compliant marketing campaigns in all media types—print, web, email, and mobile optimized—by combining images, templates and content according to brand-defined permissions. With CampaignDrive™ you can turn your high-quality marketing assets into responsive templates in seconds. Distribute high-value assets to the marketers that need them with dynamic brand taxonomies. Create templates for local marketing partners in any media type. Coordinate offers, discounts and coupons with a fully-configurable product database. Orchestrate your local marketers with easy approval and workflow settings. Monitor brand-wide marketing objectives with detailed reporting and analytics. CampaignDrive™ – It's Your Brand. At Full Scale.


    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.


    We provide a powerful, agile marketing operations platform that delivers a smarter way for CMOs and marketing teams to get more quality campaigns in market - on time and on plan.


    B2B CMOs, demand gen leaders, and marketing ops warriors rely on Hive9’s cloud-based solution to get one view of all plans and budgets, actively engage their prospects and customers, and measure what matters to get real-time visibility into performance and revenue impact. Unlike static spreadsheets and disparate, out-of-sync tools, Hive9’s cloud-based solution provides always-on marketing performance intelligence by connecting to leading CRM, marketing automation, finance, and project management systems. Hive9 customers include Zebra Technologies, TD Ameritrade, and Sage Software, and the company is based in Austin, Texas.


    We provide online services to streamline the entire multi channel marketing operations.


    Aprimo offers a performance driven marketing operation technology designed to help marketers govern and grow their brand.


    Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and ROAS all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Adwords, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort bast reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for.


    Everything we do is powered by the Elateral Marketing Services Cloud, or Elateral MSC.Essentially, this consists of a technological infrastructure and service model that allows world-leading brands to manage their global brand executions - at both abrand governance level and a granular, cross media execution level at the same time. This technological platform was designed with large enterprises in mind. Each can enter their brand-specific marketing engine from a host of devices, and manage their operations.


    Mtivity is a world leading print procurement software company, providing workflow automation for companies buying and managing print. The solution is delivered on a SaaS (Software as a Service۪) platform and allows print professionals to manage and optimise all processes, from origination through to production and fulfillment. In addition to our Print Procurement and Production Management module, our platform consists of those other key components of the Marketing Supply Chain, including: Campaign planning and budgeting Image creation, studio and creative management Collaborative Proofing Fully featured Catalogue and Order Fulfillment Output Management including Web to Print Management Information and Financial Reporting


    RevBase, the proven leader in Marketing Asset Management systems, is theonly software-as-a-service solution that lets you manage and interact with all of your digital, physical and customizable marketing assets across the enterprise_easily and affordably. Whatever you need to do with your marketing and sales materials organize, download, share, email, fulfill, track, measure, or more RevBase helps you do it quickly and efficiently. The bottom line is you provide more marketing with less frustration, reduce waste, maintain brand consistency, and have visibility into your actual marketing costs.


    TidyMarketer is a planning tool for marketers. Media Planning, Campaign Calendar and Marketing Team Coordination and Communication in one easy to use solution.


    Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.


    Saepio MarketPort is the premiere Marketing Asset Management platform for distributed marketing organizations - those with local marketers, franchisees, authorized dealer networks, agent marketing and chain retail stores. It helps ensure strong brand compliance, allows localization of brand content across all channels, enables speed to market, and lowers costs. Most importantly though, it makes it all easy.


    Our marketing solutions empower your business to understand its customers and to engage with them intelligently: nudging them towards purchase instead of distracting them. Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change, track and seize new opportunities.


    The Strategic Planner module of SAS Marketing Operations Management facilitates collaboration among key stakeholders by providing full visibility into marketing plan objectives and schedules, along with mechanisms to enable stakeholders to transparently work together to create and approve plans.


    Torchlite’s marketing orchestration platform enables businesses to fill gaps, collaborate with their team, and get more done. We show marketers: what to do through our best-in-class project management software, how to do it with our rich, actionable marketing templates, and who can get it done with access to on-demand, vetted experts. Check us out at torchlite.com.


    Industrial strength SaaS technology that speeds up the way leading B2B companies define, improve, and sell the value of their products and services to drive profitable growth. Everything you need to enable the work of Marketing and Sales to operationalize Value Selling. Valkre is available as a paid annual subscription.


    Kate from G2 Crowd

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