MarketingResearch & Analysis

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Our Research Offerings

G2 Crowd offers a variety of research guides and reports. These research offerings are all aimed at helping buyers find the right software for their needs, delivering on the G2 Crowd mission of driving transparency in the software buying experience. Our reports are all accessed digitally and not for download.

Account-Based Marketing Research

G2 Crowd's free Account-Based Marketing Introductory Guide provides a comprehensive introduction to the category and the products available on the market. This account-based marketing software guide provides potential software buyers with the market background and context they need to feel informed throughout the account-based marketing software buying process.

Included in the report:

  • Software category definition
  • Benefits
  • Trends
  • Market insights
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Content Marketing Research

G2 Crowd's Content Marketing Grid® report provides a high-level view of the products in the Content Marketing category based on a wide variety of data points. These content marketing software guides take reviews gathered from our user community and data aggregated from public sources to show buyers the scores that comprise rankings for overall reviewer Satisfaction and Market Presence.

Companies considering purchasing content marketing software can use the Content Marketing Grid® Report to better inform their decisions and determine which products may be an appropriate fit for their companies.

Included in the Grid® report:

  • G2 Crowd’s Content Marketing Grid®, which ranks content marketing products based on user Satisfaction and Market Presence
  • Product profiles containing vendor information and review-response data
  • Satisfaction and/or feature-based survey response data gathered from our online user community
  • Product and vendor market presence data aggregated from online sources and social networks. Data points may include: user adoption, ROI, deployment methods, implementation, and more

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Conversion Rate Optimization Research

G2 Crowd's Conversion Rate Optimization Grid® report provides a high-level view of the products in the Conversion Rate Optimization category based on a wide variety of data points. These conversion rate optimization software guides take reviews gathered from our user community and data aggregated from public sources to show buyers the scores that comprise rankings for overall reviewer Satisfaction and Market Presence.

Companies considering purchasing conversion rate optimization software can use the Conversion Rate Optimization Grid® Report to better inform their decisions and determine which products may be an appropriate fit for their companies.

Included in the Grid® report:

  • G2 Crowd’s Conversion Rate Optimization Grid®, which ranks conversion rate optimization products based on user Satisfaction and Market Presence
  • Product profiles containing vendor information and review-response data
  • Satisfaction and/or feature-based survey response data gathered from our online user community
  • Product and vendor market presence data aggregated from online sources and social networks. Data points may include: user adoption, ROI, deployment methods, implementation, and more

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Grid® for Conversion Rate Optimization | Summer 2016
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Digital Analytics Research

G2 Crowd's Digital Analytics Grid® report provides a high-level view of the products in the Digital Analytics category based on a wide variety of data points. These digital analytics software guides take reviews gathered from our user community and data aggregated from public sources to show buyers the scores that comprise rankings for overall reviewer Satisfaction and Market Presence.

Companies considering purchasing digital analytics software can use the Digital Analytics Grid® Report to better inform their decisions and determine which products may be an appropriate fit for their companies.

Included in the Grid® report:

  • G2 Crowd’s Digital Analytics Grid®, which ranks digital analytics products based on user Satisfaction and Market Presence
  • Product profiles containing vendor information and review-response data
  • Satisfaction and/or feature-based survey response data gathered from our online user community
  • Product and vendor market presence data aggregated from online sources and social networks. Data points may include: user adoption, ROI, deployment methods, implementation, and more

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Email Marketing Research

G2 Crowd's Email Marketing Grid® report provides a high-level view of the products in the Email Marketing category based on a wide variety of data points. These email markeing software guides take reviews gathered from our user community and data aggregated from public sources to show buyers the scores that comprise rankings for overall reviewer Satisfaction and Market Presence.

Companies considering purchasing email marketing software can use the Email Marketing Grid® Report to better inform their decisions and determine which products may be an appropriate fit for their companies.

Included in the Grid® report:

  • G2 Crowd’s Email Marketing Grid®, which ranks email marketing products based on user Satisfaction and Market Presence
  • Product profiles containing vendor information and review-response data
  • Satisfaction and/or feature-based survey response data gathered from our online user community
  • Product and vendor market presence data aggregated from online sources and social networks. Data points may include: user adoption, ROI, deployment methods, implementation, and more

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Inbound Call Tracking Research

G2 Crowd's Inbound Call Tracking Grid® report provides a high-level view of the products in the Inbound Call Tracking category based on a wide variety of data points. These inbound call tracking software guides take reviews gathered from our user community and data aggregated from public sources to show buyers the scores that comprise rankings for overall reviewer Satisfaction and Market Presence.

Companies considering purchasing inbound call tracking software can use the Inbound Call Tracking Grid® Report to better inform their decisions and determine which products may be an appropriate fit for their companies.

Included in the Grid® report:

  • G2 Crowd’s Inbound Call Tracking Grid®, which ranks inbound call tracking products based on user Satisfaction and Market Presence
  • Product profiles containing vendor information and review-response data
  • Satisfaction and/or feature-based survey response data gathered from our online user community
  • Product and vendor market presence data aggregated from online sources and social networks. Data points may include: user adoption, ROI, deployment methods, implementation, and more

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Marketing Analytics Research

G2 Crowd's Marketing Analytics Grid® report provides a high-level view of the products in the Marketing Analytics category based on a wide variety of data points. These marketing analytics software guides take reviews gathered from our user community and data aggregated from public sources to show buyers the scores that comprise rankings for overall reviewer Satisfaction and Market Presence.

Companies considering purchasing marketing analytics software can use the Marketing Analytics Grid® Report to better inform their decisions and determine which products may be an appropriate fit for their companies.

Included in the Grid® report:

  • G2 Crowd’s Marketing Analytics Grid®, which ranks marketing analytics products based on user Satisfaction and Market Presence
  • Product profiles containing vendor information and review-response data
  • Satisfaction and/or feature-based survey response data gathered from our online user community
  • Product and vendor market presence data aggregated from online sources and social networks. Data points may include: user adoption, ROI, deployment methods, implementation, and more

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Marketing Automation Research

G2 Crowd's Marketing Automation Grid® report provides a high-level view of the products in the Marketing Automation category based on a wide variety of data points. These marketing automation software guides take reviews gathered from our user community and data aggregated from public sources to show buyers the scores that comprise rankings for overall reviewer Satisfaction and Market Presence.

Companies considering purchasing marketing automation software can use the Marketing Automation Grid® Report to better inform their decisions and determine which products may be an appropriate fit for their companies.

The Segmented Marketing Automation Grid® reports present data from reviewers by company size. Reports are broken down for small-business, mid-market, and enterprise-level users. These marketing automation software guides only provide data gathered from reviewers within a specific company size, and can be useful to buyers who are looking for more specific insights from marketing automation software users at businesses similar to their own.

Included in the Grid® report:

  • G2 Crowd’s Marketing Automation Grid®, which ranks marketing automation products based on user Satisfaction and Market Presence
  • Product profiles containing vendor information and review-response data
  • Satisfaction and/or feature-based survey response data gathered from our online user community
  • Product and vendor market presence data aggregated from online sources and social networks. Data points may include: user adoption, ROI, deployment methods, implementation, and more

View a Sample Report
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Questions before you buy?
Contact us at research@g2crowd.com