Best Media and Influencer Targeting Software

Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside media monitoring software to understand how media members receive a user’s brand. It is related to press release distribution software, which delivers press releases directly to media members and relevant websites.

To qualify for inclusion in the Media and Influencer Targeting category, a product must:

  • Scan the web and track media/content sources based on user-specific keywords and other filters
  • Provide users with possible PR leads relevant to their industry
  • Offer tools and/or templates for lead outreach
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    Media and Influencer Targeting reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    The Meltwater media intelligence platform is used daily by over 25,000 organizations in over 120 countries. With 55 offices in 27 countries, we are the global leader in media intelligence. Our clients can monitor media coverage across both news and social media. We track over 275,000 online news sources, and have partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook (incl. Topic Data), Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs. We help our clients analyze media coverage with ease, with both qualitative and quantitative metrics. Our ever expanding widget library allows clients to seamlessly create dashboards to help visualize media coverage and report on the ROI of their public relations efforts. Everything is interactive and exportable, to give the context behind the numbers. We understand that PR professionals need to distribute media coverage, so we have different options! Clients can send customized newsletters to their stakeholders, and they can stream selected content to a website, intranet, or Slack channel. We also give clients options for press release distribution, either directly through the platform, or via a newswire. Our clients also engage with both traditional journalists and social media influencers directly through our platform. We help identify the most relevant people to reach out to, and help begin that dialogue instantly on the channel that makes the most sense.


    Leverage Cision Database, the world’s largest media database and build targeted, relevant media lists. Cision's database of 1.6 million media contacts, outlets and editorial opportunities can connect you with key influencers for your brand. Create lists of contacts, outlets and opportunities based on topic, coverage, market, media type and more with our user-friendly list building tools. Optimize results by discovering new influencers, uncovering preferred contact methods, and gaining valuable pitching tips.


    Amplify and measure your PR activities with our cloud-based, easy-to-use media database, monitoring and measurement tools & services. Media Database - Pinpoint print or broadcast journalists, social media influencers, bloggers, and analysts from our immense, global database of over 800,000 contacts. Get the detailed contact information and connect with your ideal influencers by sending personalized messages or releases right from the platform. The intuitive platform also tracks who opened emails and what links they clicked on, making follow-up a breeze. Media Monitoring - Gauge the success of your PR campaigns and track overall coverage of everything that's important to your brand. Our easy-to-set-up-and-use monitoring solution lets you generate and share pre-built reports on coverage, share of voice, and media types with any and all stakeholders. PR Measurement - Prove the impact of PR activities with a helping hand from our monitoring and measurement services. Get human-curated briefs on the coverage of your brand, your industry, and your competitors, with reliable context and sentiment, and no irrelevant or duplicate mentions. Whatever your needs, we will partner with you to deliver reports, analysis, or custom PR measurement, so you have actionable insights in what's working (or not).


    Gorkana provides media intelligence and insight to help you stay connected and manage your brands reputation, delivering campaigns, analyze impact and managing buisness value.


    BuzzStream helps you manage word-of-mouth marketing campaigns that create buzz, build links, and traffic your website by helping you "be found" via inbound marketing channels.


    LexisNexis Newsdesk® is our flagship media intelligence solution that helps you easily and comprehensively search, analyze, monitor and share market intelligence, all within a single tool.


    Prezly is a tool for busy communication teams that want to do more. Manage your contacts, publish your news, create beautiful newsrooms, and send email campaigns all in one place. Brands like Audi, AXA Bank, Emirates Airlines, IKEA and Danone use Prezly to get more done and do it smarter. With Prezly they can simplify their communication workflow to save time so they can focus on creating effective campaigns. Segment and monitor your contacts. Create branded newsrooms. Publish news fit for today’s journalism and send targeted email campaigns. Switching to Prezly has removed the clutter from their workflow and has allowed them to focus on what really matters: creating and sharing great content. As one of our clients put it: “Let Prezly take care of the technicalities, and focus on creating captivating stories yourself.”

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    Prowly is a PR and Content Marketing CRM for agencies, businesses and freelancers. It lets you create interactive press releases, articles or blog posts, post them on brand newsrooms, then distribute to the media and measure results. Several thousand professionals already use Prowly, including PR team members for brands such as Deloitte Digital, IKEA, Spotify and National Geographic. Prowly is a member of the European Tech Alliance, alongside some of the biggest technology startups from Europe (King, Spotify, BlaBlaCar, Deezer), supporting the European Commission in the Digital Single Market (DSM) project. Read more at prowly.com.


    AirPR Software provides analytics, insights, and measurement solutions for the evolving PR and content marketing industries. AirPR created the first integrations with Google Analytics and Adobe Analytics in 2013 to track media activity and provide actionable insights. AirPR Software enables you to understand what is driving message resonance, engagement, traffic, conversion, and even revenue. CMOs and PR, communications, and marketing professionals use AirPR Software to understand which PR and content efforts are driving the most effective outcomes, to make better decisions around budget allocation and content development.


    Marketwired empowers the world’s communicators to achieve greatness and move beyond words, offering press release distribution and social media insights.


    Our elegant, industry leading media relations platform, combines easy to use tools with exceptional analysis. The Response Desk provides an efficient centralized set of tools for managing conversations and building long lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Our Content Hub is a super-simple super-powerful content management system allows you to schedule and embargo content, publish to your newsroom and social media channels and distribute to tailored lists of journalists and stakeholders. Influencers are at the core of any communications effort. PRgloo provides a way to see who's been engaging with you and who isn't; who is interested in your messaging and who isn't. All this allows you to further hone and focus your media efforts for maximum return on your efforts. Newsrooms are the oasis in the Internet that allow brands to publish their unfiltered message. We believe it should be a simple as the click of a button to publish to your newsroom keeping it up-to-date and valuable to your audience. We make the complex simple with our newsroom dream team. Give us a few weeks and you get a beautifully designed customized, integrated and responsive newsroom.


    BlogDash is a blogger outreach database built to help bloggers coneect with brands, with a variety of features, do-it-yourself tools, and turnkey solutions.


    NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reporting. With a simple keyword search you can find online influencers in your niche, see valuable data about them, connect with them through email and social media, and partner with them to promote your brand to their audience. Previously, this would have required several different tools to find the leads, extract the data, and outreach to them. We do this all in one, and do it much faster. NinjaOutreach collects an immense amount of data from a variety of sources into a searchable database, and allows people to email customized templates from within the platform. Our target market consists of: Digital Marketing Agencies Bloggers Startups B2B SMBs who are doing prospecting and outreach as a way to promote their business or generate leads


    West Media Monitoring & Intelligence is an integrated web-based PR solution to help you identify, reach and engage traditional and social media contacts, and monitor your coverage across all outlets.


    PressFriendly teaches startups how to get press and we provide reporters with stories that they want to write about. PressFriendly believes that there is a fundamental opportunity in automating many PR tasks.


    Find the best bloggers and influencers, manage your relationships, and measure the value of your content


    Fresh Press Media is an influencer marketplace designed to help bloggers and social media influencers turn valuable content into a source of income, without compromising their style, voice, or integrity.


    Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.


    PressRush is a journalist search engine that continuously monitors media outlets and updates reporter profiles as they publish new stories.


    Social Media Audience and Competitive Analysis


    The most powerful platform for promoting tech companies.


    Mustr is a PR tool that allows you to share your work with your entire PR team, create communication projects with one click, and send press releases with high resolution images.


    Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.


    Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.


    Hypefactors is an integrated software platform, empowering PR and earned media professionals to achieve better results, by providing all the tools to power their stories and all the facts to document the results. We combine data, analytics, technology and tools to provide a unified and easy-to-use experience. The platform covers sections like global media monitoring, measurement (all the facts, incl the financial value of your media coverage), reporting (coverage and performance reports made in seconds), media relations and news creation, incl. branded newsrooms. Yes, it's all included and still it's easy to get started and use the platform. Free demos.


    Find journalists. Perfect your pitch. Reach out and get press.


    Marketwired Influencers helps you find the most relevant people and conversations in your industry so you can build new relationships and uncover new opportunities for your content and campaigns.


    Brandcrumb creates a new link between brands, publishers, and consumers.


    Collective Bias' proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals.


    Commetric Influencer Network Analysis (INA) is a patented methodology that combines sophisticated natural language search, entity extraction, free-text data mining, and dynamic network mapping technology.


    goPRit guarantees you will get your business featured in the press, and do it at a fraction of the cost of a traditional PR agency.


    iPR Software is an all-in-one PR and marketing software solution that publishes, hosts, and distributes news and media contect to corporate websites, social media, newswires, search engines, and media outlets.


    Build relationships. Get press. Quickly find, pitch and follow up with journalists, bloggers and influencers currently covering any industry or company.


    The Shelf is a site that helps freelance bloggers and social influencers connect with brands that want to collaborate.


    Universal Information Services plays a pivotal role in defining how PR professionals access the information they need, tracking evolving media opportunities and helping hone standards for the industry to follow. Universal is known as a pioneer and a progressive force in the industry, recognized as one of the top media monitoring and news analysis companies in the nation, serving clients ranging from small businesses and nonprofits to Fortune 500s. For more than a century, [Omaha-based] Universal has been helping clients track, manage and analyze an endless flow of information. Today, media monitoring looks a lot different than it did in 1908, but Universal’s drive to deliver has never been stronger, responding with accurate, real-time information, quick turnarounds and trusted, reliable assistance any time of the day or night. Customized, insightful solutions From print and broadcast to web and social media, Universal covers it all. With customizable reports, unlimited access to media archives and a comprehensive media contact database, the Universal team offers unparalleled insight on the reach, impact and effectiveness of our clients’ PR efforts. A national scope with a specific view Universal monitors sources across the country, but with an important difference: Customizing solutions to include a local, regional or international focus. And every solution crafted is based on specific objectives for the client’s entire PR media monitoring and measurement cycle.