Best Media and Influencer Targeting Software

Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside media monitoring software to understand how media members receive a user’s brand. It is related to press release distribution software, which delivers press releases directly to media members and relevant websites.

To qualify for inclusion in the Media and Influencer Targeting category, a product must:

  • Scan the web and track media/content sources based on user-specific keywords and other filters
  • Provide users with possible PR leads relevant to their industry
  • Offer tools and/or templates for lead outreach

Media and Influencer Targeting Software Grid® Overview

The best Media and Influencer Targeting Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Cision, Meltwater, Gorkana, and Agility PR Solutions
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: BuzzStream, Prowly, Prezly, and PRgloo
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Marketwired, MyMediaInfo, and LexisNexis Newsdesk®
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: GroupHigh, BlogDash, and Ninjaoutreach
G2 Crowd Grid® for Media and Influencer Targeting
High Performers
Agility pr solutions
Lexisnexis newsdesk
Market Presence
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