Merchant marketing platforms provide small brick-and-mortar or e-commerce businesses with the opportunity to market their products or services to a larger, online audience via a virtual marketplace. This marketplace often frames these marketing opportunities as daily or ongoing deals that offer discounts on particular products or services.
Small businesses that may not have a lot of resources to spend on marketing can utilize merchant marketing platforms to grow their customer bases and increase their online presence. Mid-market and enterprise businesses can use merchant marketing platforms to run targeted campaigns to promote a specific service or simply reach a specific demographic. Businesses (of all sizes) can also leverage merchant marketing platforms to clear out excess products at a discounted rate or promote under-utilized services. Merchant marketing platforms commonly integrate with restaurant POS and retail POS systems as a means to redeem digital coupons.
To qualify for inclusion in the Merchant Marketing category, a product must:
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LivingSocial is the local marketplace to buy and share the best things to do in your city and beyond. With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to seasonal family outings and more.
Travelzoo is a global media commerce company. With more than 28 million members in North America, Europe, and Asia Pacific and 25 offices worldwide, Travelzoo publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo's deal experts review offers to find the best deals and confirm their true value.