Best Mobile Advertising Software
Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. Mobile advertising products allow advertisers to buy, manage, and place mobile ads, including mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Mobile advertising software helps advertisers reach consumers on their mobile devices, rather than their computers. Mobile advertising functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Mobile advertising products may also function as a demand side platform (DSP) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.
To qualify for inclusion in the Mobile Advertising category, a product must:
- Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
- Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics reach, conversions, and ROAS
Mobile Advertising Software Grid® Overview
The best Mobile Advertising Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
- Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Marin Software, DoubleClick Digital Marketing, AdRoll, MediaMath TerminalOne Marketing OS™, Sizmek, and Celtra Creative Management Platform
- High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: The Trade Desk, Simpli.fi, 4C, Choozle, Leadbolt, and AerServ
- Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Criteo, AppNexus Console, and Acquisio
- Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Kenshoo Infinity Suite, Amobee DSP, and dataxu
