Best Mobile Advertising Software

Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. Mobile advertising products allow advertisers to buy, manage, and place mobile ads, including mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Mobile advertising software helps advertisers reach consumers on their mobile devices, rather than their computers. Mobile advertising functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Mobile advertising products may also function as a demand side platform (DSP) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.

To qualify for inclusion in the Mobile Advertising category, a product must:

  • Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
  • Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics reach, conversions, and ROAS

Mobile Advertising Software Grid® Overview

The best Mobile Advertising Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
G2 Crowd Grid® for Mobile Advertising
High Performers
Marin software
Doubleclick digital marketing
Kenshoo infinity suite
Mediamath terminalone marketing os
Amobee dsp
Appnexus console
The trade desk
Simpli fi
Celtra creative management platform
Market Presence
Linked in no background
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    Mobile Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Kate from G2 Crowd

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