Best Mobile App Analytics Software

Mobile app analytics software enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trending over time, segmentation based on geography, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products. While some mobile app analytics products solely address app analytics, others can be used for both app and digital analytics. Mobile app analytics are also popular with mobile game developers, specifically with looking for a Unity analytics solution.

To qualify for inclusion in the Mobile App Analytics category, a product must:

  • Provide data regarding an app’s user behavior
  • Provide information about demographics or regional use
  • Display trends or market behaviors
  • Analyze customer satisfaction and usage
  • Produce reports outlining multiple factors analyzed

Mobile App Analytics Software Grid® Overview

The best Mobile App Analytics Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Google Analytics, Google Analytics 360, HockeyApp, and Amazon Pinpoint
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Heap, Countly, Pendo, and Amplitude Analytics
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Mixpanel, Adobe Analytics, Flurry Analytics, and App Annie
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Localytics and Appsee
G2 Crowd Grid® for Mobile App Analytics
Leaders
High Performers
Contenders
Niche
Google analytics
Mixpanel
Adobe analytics
Heap
Flurry analytics
Countly
Localytics
Appsee
App annie
Google analytics 360
Hockeyapp
Amazon com amazon pinpoint
Pendo io pendo
Amplitude analytics
Market Presence
Satisfaction
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    Mobile App Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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