Best Mobile App Analytics Software

Mobile app analytics software enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trending over time, segmentation based on geography, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products. While some mobile app analytics products solely address app analytics, others can be used for both app and digital analytics. Mobile app analytics are also popular with mobile game developers, specifically with looking for a Unity analytics solution.

To qualify for inclusion in the Mobile App Analytics category, a product must:

  • Provide data regarding an app’s user behavior
  • Provide information about demographics or regional use
  • Display trends or market behaviors
  • Analyze customer satisfaction and usage
  • Produce reports outlining multiple factors analyzed

Mobile App Analytics Software Grid® Overview

The best Mobile App Analytics Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Google Analytics, Adobe Analytics, Google Analytics 360, HockeyApp, Amazon Pinpoint, and Amplitude Analytics
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders. High Performers include: Heap and Pendo
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Flurry Analytics and App Annie
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Mixpanel, Countly, Localytics, and Appsee
G2 Crowd Grid® for Mobile App Analytics
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
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    Mobile App Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.


    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.


    Amplitude is a product analytics platform that helps companies understand user behavior, ship the right features fast, and drive business outcomes. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy. It’s also the only analytics solution built to meet the needs of modern product teams, with real-time analytics, cross-platform tracking, powerful behavioral analytics, and Enterprise-level security and customer support. Customers include Microsoft, PayPal, Hubspot, Autodesk, Booking.com and Twitter. Amplitude launched in 2014 and is backed by IVP, Battery Ventures, and Benchmark Capital. You can get started with a free account today at https://amplitude.com


    Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.


    Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.


    Collect, View and Export App Analytics


    Heap automatically captures every user action in your web or mobile app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. It takes just 2 minutes to install Heap. After that, Heap will begin collecting every user action automatically. Whenever you have a question about what users are doing, you can go into Heap, use our point-and-click interface to define events and build a report, and have an answer to your question in seconds. Since we're capturing everything from day one, everything is retroactive–you'll never again think, "I wish we'd been tracking that!" Try Heap for free at https://heapanalytics.com/


    HockeyApp develops apps for iOS, Android, OS X, and Windows. Distribute beta versions, collect live crash reports, get feedback from real users and analyze test coverage.


    Integrate Flurry Analytics in five minutes to get basic insights into your users and app performance, or set up advanced analysis of complex events to get a deep understanding of everything your users are doing.


    Localytics is a marketing and analytics platform for mobile and web apps. Localytics works with the world’s brands, helping them create great experiences for their customers and maximizing profitability, engagement, lifetime value, and loyalty.


    App Annie is the standard in app analytics and app market data, giving you one easy-to-use platform for running every stage of your app business.


    Mixpanel helps companies build beloved products with the leading analytics software for mobile and web. The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions. Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.


    Countly is an innovative, real-time, open source mobile analytics platform. It collects data from mobile phones, and visualizes this information to analyse mobile application usage and end-user behaviour.


    Appsee's app analytics platform goes beyond reporting basic, quantitative data by providing mobile teams with visual data. The user recordings and touch heatmaps allow you to see for yourself how users actually behave within your app. These tools can help you pinpoint where you can optimize your user experience and troubleshoot issues from performance to usability. In conjunction with these visualization tools, Appsee supplies mobile teams with insights regarding retention, user journeys, usage, and conversion funnels. These insights can answer questions like: “Which navigation path do my users take the most? “ Or “How many users return to my app after a month?” Overall they can help paint a clearer picture of how your users behave.


    Apteligent, formerly Crittercism, is a mobile application performance management (APM) solution, offering both error monitoring and service monitoring solutions.


    CleverTap is a powerful behavioral analytics and user engagement platform for mobile marketers. Segment users by demographic and behavior, and engage them with personalized messaging via push, in-app notifications, and email. Industry-first features like live-user segments, pivots, uninstall tracking, and attribution make CleverTap a leading solution for mobile marketers. CleverTap's 4,000+ customers include global brands like Sony, Samsung, GO-JEK, DC Comics, Vodafone, and BookMyShow. Learn more at clevertap.com Schedule a demo with our mobile marketing experts: clevertap.com/live-product-demo/



    comScore provides insights and analytics for a digital world with products that are fueled with the right mix of our proprietary data with customer data. Our proprietary data spans the globe and includes people-based panel insights, page tags, and surveys. Customers can fuse our data with their own outputs, including web and mobile data, social and video data, and CRM system data for the complete picture of where their business has been and where it needs to go. We deliver custom solutions, syndicated reporting, cloud services (SaaS), and on-premise software – all with the ability to drive reporting and real-time and predictive analytics. Our products enable digitally powered growth for your business across Audience and Advertising Analytics. We get digital, and we can help you grow.


    Mobile user attribution and advanced app analytics, combined with store stats


    Compare website traffic, discover valuable insights about competitors’ sites and Identify growth opportunities.


    Apptopia offers download, revenue, usage, and SDK data in an affordable and easy-to-use web tool. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis for competitive intelligence, market research, lead generation, and strategic insights.


    Kochava is a unique and holistic measurement provider offering mobile analytics tools to marketers and developers promoting their apps. The Kochava platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations. Real-time analytic visualizations give customers a full range of user data points to precisely measure user acquisition, app engagement, and return on investment and create audience segments. Kochava clients include brands from all verticals who rely on our measurement tools for analytics and attribution, audience creation, business intelligence, and prevention of mobile app fraud.


    Pyze Growth Intelligence addresses the increasingly critical business need to engage and retain users across disparate platforms. Pyze develops holistic user profiles by aggregating user behavior across platforms and enables realtime, targeted engagement & personalization campaigns to ensure individualized experiences for all users: - Gain competitive advantage by understanding user clusters, trends, patterns, and anomalies - Provide personalized engagement, content and experience to users based on actions, behavior, and usage milestones - Run automated campaigns to maximize brand loyalty, revenue, engagement or desired business objective Pyze offers a marketing and intelligence platform designed to enable mobile and web app publishers maximize growth through automated analysis, engagement, and personalization. Pyze utilizes machine learning to automate segmentation for clustering users based on shared characteristics and enables automated engagement and personalization with each set of users to achieve desired business outcomes. Pyze provides an end-to-end solution for automating data capture, analytics, segmentation, campaign execution & personalization across platforms. Pyze offers a number of sophisticated marketing services to gain deep insights into user behavior across platforms to drive meaningful customer engagement. Capabilities and Benefits: The Pyze Growth Intelligence Platform features a number of core capabilities that tailor the solution for your organization’s goals. We recognize that organizations have different business objectives and have developed a highly scalable platform that can address each specific objective. - Usage and Behavioral Analytics enables visibility into trends, patterns, and behaviors across web and mobile app users to analyze, visualize, explore and act on insights. - Automated Segmentation allows brands to precisely target specific user sets through automated segmentation and real-time explorations across the entire user base. - Contextual Marketing determines the time and place each user will be most receptive to messages and utilizes usage patterns, context, and other factors to deliver the right message at the right time. - Growth Automation enables work-flow and behavior driven automated engagement with each user to onboard, activate, engage and retain users throughout their lifetime. - Personalization Intelligence enables brands to personalize every experience, including content feeds, user interfaces, communication messages, specific features, and products. - App Groups provide aggregate user behavior data across mobile and web apps to enable omnichannel campaigns, cross-platform personalization and benchmarking.



    Maximize app usage, user retention, and monetization


    Fix crashes, boost performance and get to know your users with mobile app analytics. Read more at http://www.ca.com/us/products/ca-mobile-app-analytics.html


    Monitor and troubleshoot IT problems on the fly from iOS, Android and Blackberry mobile devices


    Mobile marketing analytics for advertisers


    AppLink.io is a mobile app analytics tool that provides app statistics, metrics, tracking and monitoring capabilities.


    Aptrinsic provides an all-in-one product experience platform that enables companies to onboard, retain, and grow customers by delivering personalized product experiences based on in-product behaviors. We equip product leaders with in-depth analytics and engagement tools such as in-product guides, dialogs, sliders, and emails to improve product adoption, customer onboarding, and customer retention.


    Cobub Toaster is a stand-alone deployable push solution for mobile apps.


    App Builder: Take your concepts, ideas and needs to rich engaging apps in hours using our “Zero Code App Builder”. All this can now be done while connecting to any enterprise backend infrastructure regardless of complex composite data sets from multiple sources without compromising on security & policy controls. Our platform/solution seamlessly fits in to your existing infrastructure without needing any drastic changes. No Vendor Lock-In: Our solution/platform is built on open standards and architecture, which enables us to connect into any backend infrastructure as well as any mobile device and platform. Any apps built using our solution/platform transact conforming to those standards. With the built in tools to export the app configuration you can point the apps to any backend should your future needs change, thereby ensuring “No Vendor Lock In”. Additionally the ability to export the app source code gives further freedom to build and launch the app on any backend. Flexible & Extensible: Off the shelf one-size fits all mobile app solutions require organizations to fit their processes to the capability of the app. Any changes to the app would result in either loss of data or even worse cumbersome migration challenges. Our flexible and extensible architecture allows you to take control of the data and the app to customize to your needs while connecting into any backend infrastructure there by increasing the life span of the app and in turn the ROI of the app itself. This ensures business continuity. Platform Agnostic: In a world with many devices and platforms; developing agnostic, cross platform apps is key to keeping ahead in the fast evolving world of mobile applications. We give you the flexibility to make architecturally sound design decisions without being limited to one platform or another. Unified Security: Enterprise grade security demands more than just user authentication and encryption of data. Our solution/platform provides layered security across device, application, data and user, which enable us to provide contextual security and policy controls. This level of granular control is key in terms of not only managing where, when and how the data flows but also in providing rich insight into such flows. Lower TCO: Our platform allows for lower cost of ownership by enabling you maximize reuse of your development efforts, build robust, responsive mobile apps in a matter of hours that are platform agnostic, test app functionality as you configure your data sources and extend mobile apps seamlessly thus significantly lowering the time, effort and investment involved in developing your mobile apps from end to end.


    HeadSpin is a testing and mobile experience platform.


    Inapptics helps app makers analyze user behavior in their mobile apps. It allows seeing how people actually use your app, where they tap and how they navigate in the app. Unlike traditional analytics tools that provide just quantitive metrics and charts, Inapptics provides the following to help you understand and analyze user behavior: Screen flows - See the actions users perform on each screen, where they tap and how they navigate within your app. Visual funnels - See the percentage of users who complete a set of actions in your app. Discover which navigation paths they take instead of reaching the goal. Heatmaps - Learn where users are tapping on each screen. Understand their browsing habits and improve conversion. Crash replays - Reproduce any crash with just one click and solve even the tiniest bugs that are causing your users to leave your app. Users list - Browse through all the sessions performed by a particular user and see what they did in your app from day one. The SDK is integrated with just one line of code and has no impact on your app’s performance.


    Repro is a growth platform for mobile apps with easy and flexible analytics, qualitative study of users with play-by-play user action videos, marketing strategies such as push notification or in-app message.


    Resonance is a fast and disrupting lane to provide the users with mass-customized and compelling UX, able to ease their lives and rock new markets. Resonance AI software platform is designed to leverage the AI and the IoT to create contextual predictions and personalized solutions based on the final user. Resonance comes with a full set of AIs to design a silent ninja, able to forecast personal issues, in order to provide tailor-made solutions. In fact, the App will learn to recognize user routines (home, work, commute, gym, etc.), and will use them to predict what he/she is going to do. From best route notifications to get at work on time before leaving home, to automatic heating programs based on personal routines, Resonance provides developers with a silent ninja at their user's service, able to ease their life.


    ScientiaMobile provides device detection solutions that identify every device's capabilities.


    Sensor Tower is the leading solution for mobile marketers, app developers, and industry analysts who demand superior competitive insights into the mobile economy and are seeking to increase app downloads through app store optimization.


    SessionStack is a platform designed to allow developers to see their web app defects through a user's eyes. It allows to developers to identify, understand and reproduce problems in web applications.


    SplitMetrics is the app store A/B testing tool, allowing you to increase app page Conversion Rates and lower Cost-per-Install. A/B test every element of your app page (icon, screenshots, videos, description etc.) on App Store and Google Play for your next release or in the pre-launch stage. SplitMetrics numbers: - Community of over 7,000 app developers - 50 million App Store users on-page behaviour analyzed - 15% avg. CVR lift companies get during the first 3 months of using the tool - $20M spent profitably on Apple Search Ads with help of SplitMetrics tools. Aggregated data gives us valuable benchmarks and stats. Our users receive insights on how to make great App Store content that converts, and how to run Apple Search Ads campaigns that generate revenue. To ensure the best results with SplitMetrics tools, we offer 360 App Optimization Services: - Complete App Page Audit - Apple Search Ads Account Review - Keywords Optimization for ASA and Organic Search - Localization & Adaptation - Screenshots & Icons Design - App Preview Video Production


    StoreMaven's Testing platform is the leading AB testing tool for app store creatives. Our clients include the top developers and brands in the app store such as Yahoo, Lyft, Kabam & King. Simply put, our platform lets developers AB test the visual content of the app store pages (Videos, Screenshots, Icons, etc..) in order to lift install conversions and increase LTV.


    Improve your app based on real-time facts, not hunches


    Best self-serve App Store and Google Play A/B testing platform


    Unbound connects the mobile customer experience you want to the e-commerce engines you are using to run your business.


    Kate from G2 Crowd

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