Mobile app analytics software enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trending over time, segmentation based on geography, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products. While some mobile app analytics products solely address app analytics, others can be used for both app and digital analytics. Mobile app analytics are also popular with mobile game developers, specifically with looking for a Unity analytics solution.
To qualify for inclusion in the Mobile App Analytics category, a product must:
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SplitMetrics is the app store A/B testing tool, allowing you to increase app page Conversion Rates and lower Cost-per-Install. A/B test every element of your app page (icon, screenshots, videos, description etc.) on App Store and Google Play for your next release or in the pre-launch stage. SplitMetrics numbers: - Community of over 7,000 app developers - 50 million App Store users on-page behaviour analyzed - 15% avg. CVR lift companies get during the first 3 months of using the tool - $20M spent profitably on Apple Search Ads with help of SplitMetrics tools. Aggregated data gives us valuable benchmarks and stats. Our users receive insights on how to make great App Store content that converts, and how to run Apple Search Ads campaigns that generate revenue. To ensure the best results with SplitMetrics tools, we offer 360 App Optimization Services: - Complete App Page Audit - Apple Search Ads Account Review - Keywords Optimization for ASA and Organic Search - Localization & Adaptation - Screenshots & Icons Design - App Preview Video Production
In 2014, StoreMaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets and understand user behavior. Our methodology is underpinned by the right combination of technological and human input. With predictive testing and proprietary machine-learning algorithms, our platform tells you precisely what designs work best for your app store page in order to increase conversion rates and reduce cost per install. Our first-class professional services—informed by unmatched data and experience—help guide you in testing the most impactful marketing assets and developing a strong, long-term App Store Optimization strategy that brings continued success.
Walinns is a cloud-based, a real-time mobile app analytics and marketing platform that helps B2C companies drive user engagement and increased growth. Our marketing solution helps the marketers to build segments, analyze their behavior and engage with them using various communication channels and improve your retention and reduce your churn rate.