Best Mobile App Optimization Software

Mobile application optimization products analyze the user-experience flow and interface functionality of mobile applications. These tools to show which components of an application are being accessed most frequently or rarely. They also provide statistics and information related to user behavior within a mobile application. Product teams will often use these tools to perform A/B testing to analyze the effects of changing features. Many products also possess targeting tools to display different features or advertisements based on specific regions or user demographics. Mobile app optimization tools will also possess a variety of administration and reporting tools to control access and produce interpretable data. Many mobile development platforms will provide tools to optimize user experience as well. Mobile app analytics tools will provide some similar tools such as targeting and ad effectiveness, but will not provide the same technical analysis of the user experience.

To qualify for inclusion in the Mobile App Optimization category, a product must:

  • Analyze trends in user behavior within mobile applications
  • Test app components for effectiveness
  • Display heat maps or show trends in use flow
  • Collect data on application performance
  • Possess a variety of testing and reporting capabilities

Mobile App Optimization Software Grid® Overview

The best Mobile App Optimization Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Optimizely and Pendo
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Heap and Apptimize
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Mixpanel and Adobe Target
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Apteligent and Splunk MINT
G2 Crowd Grid® for Mobile App Optimization
High Performers
Adobe adobe target
Splunk mint
Pendo io pendo
Market Presence
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