Mobile application optimization products analyze the user-experience flow and interface functionality of mobile applications. These tools to show which components of an application are being accessed most frequently or rarely. They also provide statistics and information related to user behavior within a mobile application. Product teams will often use these tools to perform A/B testing to analyze the effects of changing features. Many products also possess targeting tools to display different features or advertisements based on specific regions or user demographics. Mobile app optimization tools will also possess a variety of administration and reporting tools to control access and produce interpretable data. Many mobile development platforms will provide tools to optimize user experience as well. Mobile app analytics tools will provide some similar tools such as targeting and ad effectiveness, but will not provide the same technical analysis of the user experience.
To qualify for inclusion in the Mobile App Optimization category, a product must:
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Optimizely is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises. To learn more, visit optimizely.com.
Apptentive is mobile customer engagement software that helps companies listen to, engage with, and retain their customers, it gives brands the opportunity to identify who to talk to, intelligently engage user segments, and mobilize customers to take action through in-app messages, surveys, and ratings prompts, helping companies engage mobile customers, boost app ratings, drive downloads, and earn customer loyalty.
Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide and 30% of the Fortune 100, Mixpanel empowers data-driven professionals across product, marketing, analytics, UX, and engineering teams to make smarter decisions, faster. Customers include: DocuSign, OpenTable, BMW, Microsoft, Hinge, Clorox, STARZ.
Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.
Heap automatically captures every user action in your web or mobile app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. It takes just 2 minutes to install Heap. After that, Heap will begin collecting every user action automatically. Whenever you have a question about what users are doing, you can go into Heap, use our point-and-click interface to define events and build a report, and have an answer to your question in seconds. Since we're capturing everything from day one, everything is retroactive–you'll never again think, "I wish we'd been tracking that!" Try Heap for free at https://heapanalytics.com/
Apptimize helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B Testing, Instant Updates, and Feature Flags. With Apptimize, mobiles apps are no longer trapped by poor data or App Store approvals to quickly improve their product. In a competitive and fragmented mobile marketplace, the Apptimize Platform empowers teams to innovate faster while creating internal operational efficiencies across Product, Marketing, and Engineering. Apptimize’s infrastructure enables continuous iteration at scale to compound wins in conversion and engagement rates, ultimately generating ROI for your business. Our portfolio represents 1.2 Billion downloads of the mobile ecosystem while our technology services both globally-recognized Fortune 100 companies and start-up innovators in the market. On average, companies in the Apptimize portfolio experience double-digit growth against key business metrics within their first 5-10 tests.
CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences. Over 8,000 global brands, including Sony, Vodafone, Domino’s Pizza, DC Comics, Go-Jek, BookMyShow, and DealsPlus trust CleverTap to help them connect with users and grow their mobile apps.
Leanplum is a mobile engagement platform that helps forward-looking brands like Grab, Tinder, and Tesco meet the real-time needs of their customers. By transforming data into an understanding of users’ needs and wants, our platform delivers unified experiences that are timely, tested, and relevant — building the customer loyalty that fuels business growth. Founded in San Francisco, Leanplum has offices across North America, Europe, and Asia, and has received more than $98 million in funding from leading Silicon Valley venture capital firms. Leanplum has also been recognized as Fortune’s Best Companies to Work For and Entrepreneur’s Best Entrepreneurial Companies in America. Learn more at www.leanplum.com.
Kochava is a unique and holistic measurement provider offering mobile analytics tools to marketers and developers promoting their apps. The Kochava platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations. Real-time analytic visualizations give customers a full range of user data points to precisely measure user acquisition, app engagement, and return on investment and create audience segments. Kochava clients include brands from all verticals who rely on our measurement tools for analytics and attribution, audience creation, business intelligence, and prevention of mobile app fraud.
Taplytics builds the world’s best Mobile Optimization Platform through best in class A/B testing, Push Notification and Analytics software for iOS, Android and Web. Our platform will help you build better products by helping you test and validate data-informed product decisions quickly and easily.
App Store Optimization (ASO) is one of the key factors for your app marketing success. They make it their mission to provide app developers from around the world an advantage in their app marketing efforts. You can build your app from just an idea, but to speed up your marketing progress at scale, you need help. The first step is to optimize your app's keyword rankings. That's where our Keyword Tracker comes into play.
Your app is great - but often it's hard to understand your users! If your users have a bad experience, they won't return, which results in a loss of revenue and traffic. The tools for trying to deliver the best user experience are mainly number driven. You don´t understand what users actually do inside your app. This is where UXCam comes into play. UXCam provides you with Session Analysis, User Analysis and Screen UX Analysis. By using Session Analysis, you see high quality replays of your users sessions. You can test assumptions about your app’s most important features and pinpoint user experience issues right where they occur. With Screen UX analysis, you can identify issues on each screen and increase conversion. Through User Analysis, you gain insight into user journeys within your app. Understand where, when and how users use your app. Book a free demo at uxcam.com!
WalkMe™ is the pioneer of the Digital Adoption Platform (DAP) — an enterprise-class guidance, engagement, insights, and automation platform. As the digital revolution transforms the workplace and customer preferences, WalkMe’s holistic approach simplifies enterprise systems, customer-facing sites and mobile apps for the overwhelmed user. WalkMe’s DAP enables the creation of interactive on-screen sequences that guide and engage users throughout any digital experience. Powered by AI and machine learning, WalkMe’s context-intelligent algorithm streamlines digital adoption internally and externally, ensuring that the right users receive the right information exactly at the moment of need. With WalkMe, employees are more efficient and productive, customers stay loyal and engaged, and businesses enjoy the full value of their digital assets. WalkMe’s platform is used by over 2,000 enterprises including 35 percent of Fortune 500 companies across all industries.
Micro Focus AppPulse Mobile is Application Performance Management software for mobile applications. It tracks the user experience of mobile applications for Android and iOS, and reports the data using relevant dashboards. It provides user-centric monitoring, without requiring new code.
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. AppsFlyer’s NativeTrack™ Attribution, Marketing Analytics Data, OneLink’s Deep linking capabilities and Protect360 enterprise-grade fraud solutions have made AppsFlyer’s platform the go-to resource for the most successful mobile apps in the world. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 4,000+ other integrated partners, and clients including HBO, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 14 global offices to support marketers everywhere. To learn more, visit www.appsflyer.com.
Shuttlerock���s world-first AI technology maximizes mobile creative performance by combining testing and analytics with ad fatigue prediction and rotation.
B2B Marketers use Hushly to increase landing page conversions by 51% from abandoners. Hushly, is a simple, yet powerful marketing technology that is delivered as a SaaS solution and integrates with any web or landing page with no programming required. Hushly’s technology is a non-traditional Conversion Rate Optimization (CRO) solution that detects landing page abandoner and re-engages them with a content preview. Hushly offers related content that can be dynamically presented to visitor based on firmographic data, intent data, or tied to ABM campaigns, etc. The benefits of Hushly’s marketing platform don’t just include human verified leads and being able increase your leads by 51%. We have proven that Hushly can also increase content engagement by 3x on your landing page simply by enabling the Hushly experience. We also ensures all leads are GDPR and CASL compliant via a double opt-in so your company is compliant with all EU and Canadian laws that are in effect. Hushly brand promises: • Increase landing page conversion by 51% or more • Increase content engagement by 3x • Capture 100% human-verified double opt-in business contact leads (no fake or Mickey Mouse emails) • Do all this for 1/3 or less of your current acquisition cost
Network and device diversity requires your content, the connection, and the protocol used for transmitting it to be adaptable to each individual request. Their Mobile Acceleration solution is able to create an end-to-end, bi-directional acceleration connection between the mobile device and your Origin App Server. Through this connection, they synchronize both dynamic and static content. A global load balancer distributes requests to the edge node that will provide the best performance based on our continuous network monitoring.
Easily inspect your web pages' appearance on actual mobile devices in just 30 seconds. Mobilizer uses real devices for 100% accuracy, displays the entirety of every page, not just a frame, and integrates with Google Analytics to deliver unique per-device metrics. Download reports and screenshots to share out with stakeholders.
Resonance is a fast and disrupting lane to provide the users with mass-customized and compelling UX, able to ease their lives and rock new markets. Resonance AI software platform is designed to leverage the AI and the IoT to create contextual predictions and personalized solutions based on the final user. Resonance comes with a full set of AIs to design a silent ninja, able to forecast personal issues, in order to provide tailor-made solutions. In fact, the App will learn to recognize user routines (home, work, commute, gym, etc.), and will use them to predict what he/she is going to do. From best route notifications to get at work on time before leaving home, to automatic heating programs based on personal routines, Resonance provides developers with a silent ninja at their user's service, able to ease their life.