Mobile application optimization products analyze the user-experience flow and interface functionality of mobile applications. These tools to show which components of an application are being accessed most frequently or rarely. They also provide statistics and information related to user behavior within a mobile application. Product teams will often use these tools to perform A/B testing to analyze the effects of changing features. Many products also possess targeting tools to display different features or advertisements based on specific regions or user demographics. Mobile app optimization tools will also possess a variety of administration and reporting tools to control access and produce interpretable data. Many mobile development platforms will provide tools to optimize user experience as well. Mobile app analytics tools will provide some similar tools such as targeting and ad effectiveness, but will not provide the same technical analysis of the user experience.
To qualify for inclusion in the Mobile App Optimization category, a product must:
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Mixpanel is a user analytics platform that enables entire companies to deeply understand their users and build customer experiences that drive acquisition, retention, and lifetime value. Innovation happens when companies listen deeply to their customers. With Mixpanel, every team can instantly see how users are engaging with products and campaigns, answer complex questions about user behavior, and take intelligent action to accelerate growth. . With almost 20,000 customers worldwide, and 30% of the Fortune 100, Mixpanel empowers data-driven professionals across product, marketing, analytics, UX, and engineering teams to make smarter decisions, faster. Customers include: DocuSign, OpenTable, BMW, Microsoft, Hinge, Clorox, STARZ. Backed by world-renowned VC firms Andreessen Horowitz and Sequoia Capital, Mixpanel is headquartered in San Francisco and has offices in New York, Seattle, Salt Lake City, London, and Singapore.
Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises. To learn more, visit optimizely.com.
Apptentive is mobile customer engagement software that helps companies listen to, engage with, and retain their customers, it gives brands the opportunity to identify who to talk to, intelligently engage user segments, and mobilize customers to take action through in-app messages, surveys, and ratings prompts, helping companies engage mobile customers, boost app ratings, drive downloads, and earn customer loyalty.
Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.
Heap automatically captures every user action in your web or mobile app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. It takes just 2 minutes to install Heap. After that, Heap will begin collecting every user action automatically. Whenever you have a question about what users are doing, you can go into Heap, use our point-and-click interface to define events and build a report, and have an answer to your question in seconds. Since we're capturing everything from day one, everything is retroactive–you'll never again think, "I wish we'd been tracking that!" Try Heap for free at https://heapanalytics.com/
Apptimize helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B Testing, Instant Updates, and Feature Flags. With Apptimize, mobiles apps are no longer trapped by poor data or App Store approvals to quickly improve their product. In a competitive and fragmented mobile marketplace, the Apptimize Platform empowers teams to innovate faster while creating internal operational efficiencies across Product, Marketing, and Engineering. Apptimize’s infrastructure enables continuous iteration at scale to compound wins in conversion and engagement rates, ultimately generating ROI for your business. Our portfolio represents 1.2 Billion downloads of the mobile ecosystem while our technology services both globally-recognized Fortune 100 companies and start-up innovators in the market. On average, companies in the Apptimize portfolio experience double-digit growth against key business metrics within their first 5-10 tests.
CleverTap is a powerful behavioral analytics and user engagement platform for mobile marketers. Segment users by demographic and behavior, and engage them with personalized messaging via push, in-app notifications, and email. Industry-first features like live-user segments, pivots, uninstall tracking, and attribution make CleverTap a leading solution for mobile marketers. CleverTap's 4,000+ customers include global brands like Sony, Samsung, GO-JEK, DC Comics, Vodafone, and BookMyShow. Learn more at clevertap.com Schedule a demo with our mobile marketing experts: clevertap.com/live-product-demo/
Leanplum is the most complete mobile marketing platform, designed for intelligent action. Its integrated solution delivers meaningful engagement across messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics. Top brands such as Expedia, Tesco, and Lyft trust Leanplum to create impactful relationships with their users. Leanplum was founded in 2012 by former Google engineers with years of experience in optimization and has received over $17MM in funding from top-tier VCs like Kleiner Perkins and Shasta Ventures. Discover more at www.leanplum.com.
Kochava is a unique and holistic measurement provider offering mobile analytics tools to marketers and developers promoting their apps. The Kochava platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations. Real-time analytic visualizations give customers a full range of user data points to precisely measure user acquisition, app engagement, and return on investment and create audience segments. Kochava clients include brands from all verticals who rely on our measurement tools for analytics and attribution, audience creation, business intelligence, and prevention of mobile app fraud.
Taplytics builds the world’s best Mobile Optimization Platform through best in class A/B testing, Push Notification and Analytics software for iOS, Android and Web. Our platform will help you build better products by helping you test and validate data-informed product decisions quickly and easily.
App Store Optimization (ASO) is one of the key factors for your app marketing success. They make it their mission to provide app developers from around the world an advantage in their app marketing efforts. You can build your app from just an idea, but to speed up your marketing progress at scale, you need help. The first step is to optimize your app's keyword rankings. That's where our Keyword Tracker comes into play.
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. AppsFlyer’s NativeTrack™ Attribution, Marketing Analytics Data, OneLink’s Deep linking capabilities and Protect360 enterprise-grade fraud solutions have made AppsFlyer’s platform the go-to resource for the most successful mobile apps in the world. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 4,000+ other integrated partners, and clients including HBO, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 14 global offices to support marketers everywhere. To learn more, visit www.appsflyer.com.
Micro Focus AppPulse Mobile is Application Performance Management software for mobile applications. It tracks the user experience of mobile applications for Android and iOS, and reports the data using relevant dashboards. It provides user-centric monitoring, without requiring new code.
Network and device diversity requires your content, the connection, and the protocol used for transmitting it to be adaptable to each individual request. Their Mobile Acceleration solution is able to create an end-to-end, bi-directional acceleration connection between the mobile device and your Origin App Server. Through this connection, they synchronize both dynamic and static content. A global load balancer distributes requests to the edge node that will provide the best performance based on our continuous network monitoring.
Easily inspect your web pages' appearance on actual mobile devices in just 30 seconds. Mobilizer uses real devices for 100% accuracy, displays the entirety of every page, not just a frame, and integrates with Google Analytics to deliver unique per-device metrics. Download reports and screenshots to share out with stakeholders.
Resonance is a fast and disrupting lane to provide the users with mass-customized and compelling UX, able to ease their lives and rock new markets. Resonance AI software platform is designed to leverage the AI and the IoT to create contextual predictions and personalized solutions based on the final user. Resonance comes with a full set of AIs to design a silent ninja, able to forecast personal issues, in order to provide tailor-made solutions. In fact, the App will learn to recognize user routines (home, work, commute, gym, etc.), and will use them to predict what he/she is going to do. From best route notifications to get at work on time before leaving home, to automatic heating programs based on personal routines, Resonance provides developers with a silent ninja at their user's service, able to ease their life.
WalkMe™ is the pioneer of the Digital Adoption Platform (DAP) — an enterprise-class guidance, engagement, insights, and automation platform. As the digital revolution transforms the workplace and customer preferences, WalkMe’s holistic approach simplifies enterprise systems, customer-facing sites and mobile apps for the overwhelmed user. WalkMe’s DAP enables the creation of interactive on-screen sequences that guide and engage users throughout any digital experience. Powered by AI and machine learning, WalkMe’s context-intelligent algorithm streamlines digital adoption internally and externally, ensuring that the right users receive the right information exactly at the moment of need. With WalkMe, employees are more efficient and productive, customers stay loyal and engaged, and businesses enjoy the full value of their digital assets. WalkMe’s platform is used by over 1,000 enterprises including many Fortune 500 companies across all industries.