Best Mobile Marketing Software

With mobile marketing software, companies can plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices. In addition to ads and push notifications in mobile web browsers and apps, or “mobile advertising,” these products often integrate personalized and interactive SMS (text) messages. Retail stores, restaurants, airlines, and entertainment providers regularly use these platforms to engage mobile users with promotions, coupons, and surveys. Mobile marketing software can often collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device. Marketing teams can use these software solutions in conjunction with email marketing and proactive notification products to maximize their visibility during marketing campaigns.

To qualify for inclusion in the Mobile Marketing category, a product must:

  • Enable the user to reach consumers through their mobile devices
  • Reach mobile users by SMS (text), web browsers, push notifications and in-app or in-game ads
  • Provide templates or design platforms for bulk text or mobile ad campaigns
  • Track interaction data related to each bulk SMS or advertisement
  • Be compatible with or offer proximity analytics software that helps target ads

Mobile Marketing Software Grid® Overview

The best Mobile Marketing Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: CallFire, SendPulse, EZ Texting, and Deep Linking Platform
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Mobiniti, TextMagic, Textedly, and Avochato
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Urban Airship and AppsFlyer
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Trumpia, Kahuna, and MailUp
G2 Crowd Grid® for Mobile Marketing
Leaders
High Performers
Contenders
Niche
Trumpia
Kahuna
Callfire
Mailup
Mobiniti
Urban airship
Textmagic
Sendpulse
Appsflyer
Ez texting
Textedly
Deep linking platform
Avochato
Market Presence
Satisfaction
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    Mobile Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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