With mobile marketing software, companies can plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices. In addition to ads and push notifications in mobile web browsers and apps, or “mobile advertising,” these products often integrate personalized and interactive SMS (text) messages. Retail stores, restaurants, airlines, and entertainment providers regularly use these platforms to engage mobile users with promotions, coupons, and surveys. Mobile marketing software can often collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device. Marketing teams can use these software solutions in conjunction with email marketing and proactive notification products to maximize their visibility during marketing campaigns.
To qualify for inclusion in the Mobile Marketing category, a product must:
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MobileROI is a comprehensive cross-platform 'system of engagement' solution that empowers brands to automatically deliver personally targeted and situationally appropriate content, experiences, functionality and advertising based on customer knowledge and real-time signal data from beacons, smartphones and other connected devices. MobileROI removes friction from all aspects of the customer journey including loyalty programs and offers, in-store experiences, CRM and social advocacy, in addition to contactless payments following an Apple Pay integration. Through a unique combination of mobile-first marketing automation, predictive analytics, context-sensitivity and personalization at scale, our partners optimize every customer experience, deepen loyalty and grow sales.
MoEngage is an Intelligent Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and SMS, with auto-optimization towards higher conversions powered by machine learning. Traditionally, marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we have built an enterprise solution that is easier to use, elegantly designed, fully integrated and is learning-based. MoEngage is the leader in the mobile engagement market, with presence across Asia, Europe and the US. MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom, Hearst, Prudential, Vodafone and Internet-first companies like Flipkart Group, Tokopedia, Traveloka, Gaana, and Oyo. MoEngage enables hyper-personalization at scale by analyzing 200+ million users and delivering 10+ billion interactions every month.
Mobile App Attribution, In-app Analytics & User-engagement Platform mTraction is a unified platform that provides Attribution data, Usage analytics & CRM for App Owners to help achieve key business priorities by engaging users through unique insights.Here are some of the key features of mTraction: Mobile app attribution Track the source-wise traffic efficiency for your app and use data insights in form of highly intuitive reports. Our integration with hundreds of media sources helps you run campaigns with multiple event postbacks. In-app analytics & Cohorts Monitor key usage metrics like unique sessions, session length, page-views, etc. for your app & make data-driven decisions about your performance marketing strategy. Fraud analytics Pin-point the source of your app installs using our detectors and algorithms. Rely on authentic reports to prevent fraudulent encounters. Capture rich data Use our 100+ Key Value Pairs to build multivariate reports based on data like demographics, usage patterns, etc. Segment builder Create smart user buckets for effective retargeting. Segment your users by picking relevant data from usage patterns, demographics, etc. CRM & re-engagement Re-engage your users with unlimited personalized push notifications. Customize your pushes using data powered by CRM & smart deep-linking. We believe that Data & Intelligence play a pivotal role in shaping businesses and with this belief, we have passionately built an integrated user management platform for App owners to manage & engage with their users. As an end-to-end user engagement platform, mTraction provides solutions for top app categories such as commerce, utility, gaming, etc., as well as, key industry verticals including finance, mGovernment projects and mHealthcare. Our data science innovations enable insights on usage analytics, marketing attribution, and rules-based engagement to maximize mobile traction and ROI for businesses. To know more about mTraction, please visit mtraction.com or write to us at email@example.com. We will be glad to setup a call/ meeting to know your business objectives and help you get started with ‘mTraction’.
Notificare offers a Mobile Marketing Automation Platform as a SaaS-solution that lets you reach out, interact and gain insights from users on mobile apps. The dashboard makes it easy for brands to turn user behaviour and location into relevant push notification campaigns.
Oplytic is a mobile marketing analytics and engagement software that improves sales and marketing effectiveness and helps enterprises run smarter mobile marketing, communication, and sales programs. It is our mission to embolden marketers to pursue their enterprise mobile strategies by helping them analyze their marketing and communication efforts, execute powerful tactics to engage users, and optimize media in channels that map to their objectives. We believe that communicating via apps and measuring the effectiveness of that communication will be one of the primary communication protocols for enterprises and organizations. Regardless of whether it is for the purposes of customer marketing, employee communication, or sales force enablement, mobile will be an integral part of how enterprises communicate. To support this vision, Oplytic has built a global platform with a diverse client base. Our clients include seven of the top 10 magazine publishers in the United States, five of the top 10 publishers in Europe, large professional member organizations, and more recently a large university in Australia. We are dedicated to serving the mobile community with products and services that help its members make informed and educated decisions.
Software to send Bulk SMS from Internet: This software allows personalization of the sender ID, scheduled delivery date/time, and personalization of each SMS independently. This software allows user to import contacts easily (copy & paste) and import files such as XML (Excel), CSV or text files.
Scanova is an online QR Code management platform that offers QR Code creation, designing, tracking and API capabilities for businesses and professionals worldwide. Scanova was founded with an aim to help businesses bridge the gap between offline and online mediums and connect their products, print/packaging material, newspaper/magazine ads to digital content.
SMS Edge is the only AI driven SMS marketing solution. SMS campaigns are tested and optimized based on several variables without committing large spends and sending irrelevant texts. SMS marketers can now run more efficient campaigns translating to better ROI, less cost, fewer irritated recipients, and lower list churn.