Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features.
To qualify for inclusion in the Native Advertising category, a product must:
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We believe that demanding more levers to pull is no longer solving marketers' challenges. In other words, adding complexity is not the answer. Instead, we believe the future of technology lays in automation and the convergence of machine and human intelligence. Our core product, StackAdapt, is the #1 Performing Native Advertising Platform that helps brands accelerate customer engagement and acquisition. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Looking to learn more about the most progressive topics in digital advertising? Read our thought leadership: blog.stackadapt.com
Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights with highest-quality reach. For media companies, Nativo provides an integrated native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 600 brands and 400 publishers converge on the Nativo platform to power the new paradigm in digital advertising. Learn more at www.nativo.com.
NT is a programmatic platform that leverages data to power advertising campaigns across display, video, mobile & social mediums. Nominal Technology, Ltd. is an international IT company and an expert in the field of big data and algorithmic buying. In the modern world, where processes are becoming increasingly complex, and there is a lack of time, powerful analytical tools are necessary for effective management of communications. The goal of our company is to design tools and algorithms that help companies to effectively implement their marketing activities, as well as to build strong and mutually beneficial relationships with their customers. The main goal is development of your business and increase of ROI. We maximize the effectiveness of advertising campaigns and help to increase your income.
plista is a global platform for data-driven native advertising in premium editorial environments. The Berlin based company successfully brings advertisers and publishers together since 2008 and is one of the pioneers in its segment. plista offers direct, single-source access to a broad portfolio of native solutions. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual interests – across all channels and devices. Thousands of advertisers and publishers worldwide trust in the unique tech know-how of plista. The native ad formats stand out through their strong engagement character and enable brands to efficiently target audiences along the entire sales funnel. This way, advertisers can easily pursue branding as well as performance marketing goals. At the same time, plista empowers publishers to engage their visitors with customized recommendations. This lets publishers get the best out of their website or app and benefit from outstanding content monetization, increased website stickiness and sustainable traffic growth.
AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help
AerServ is the leading inventory and audience monetization technology for mobile publishers. AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first objective and provides best in class support from account managers and software engineers. The company was founded in 2013 and has offices in Irvine, California. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ
Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers. Content marketing today is complicated. With distributed content, multiple partners, and varying formats, teams waste time with outdated processes. Nudge, built by marketers for marketers, addresses this gap with simple, one-stop software to organize, manage, optimize and report on native campaigns. For brands, we provide a unified view into their content marketing investments, to understand and improve content and distribution performance, and demonstrate ROI. For publishers, we provide verified ratings to drive revenue and scale, while proving brand impact. Simply put, we combine best-in-class technology with a world-class support team to ensure success. Our simple dashboards make accessing metrics and intelligence easy and actionable. And we’re always listening and improving to adapt with the market and capture new opportunities with our clients. Explore more at giveitanudge.com
The Whichit Marketing Tool allows you to create rich media unique ad units in the form of polls, quizzes, trivia, surveys and more that we like to call ‘Whichits’ and distribute your campaign trough different channels digital placement: social media, programmatic media buying and embed code.