Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features.
To qualify for inclusion in the Native Advertising category, a product must: