Community management platforms function primarily to create a digital space for people (community members) to engage in productive discussion. In this space, community members are able to share their thoughts, ideas, and concerns.
Products in the Community Management Platforms category allow for constructive dialogue that can lead to a significant increase in employee and customer engagement. As a result, mature communities are able to address support issues, measure satisfaction, and ultimately build stronger relationships with community members. Community management platforms are used across several industries to support specific business goals–their features can be specialized to focus on one aspect of community (Q&A, ideation, or link sharing) or more complex, hierarchical platforms (multi-tiered advocacy programs). Community management platforms integrate with website builders and web content management programs so community members can seamlessly interact within a brand’s online community or website. These platforms also integrate with help desk programs, which can provide community members with FAQ, Q&A tools, and minor troubleshooting solutions.
To qualify for inclusion in the Community Management Platforms category, a product must:
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