Best Online Reputation Management Software

Online reputation management software allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Companies hoping to promote their brand through positive online user reviews will use online reputation management software to capture negative experiences. The products also provide mechanisms for users to submit new reviews through email or advertising campaigns. The products provide platforms that marketing teams use to aggregate and interpret their company’s online reputation. Teams will often utilize digital forms provided by the platform to conduct email campaigns and harness new reviews. Many products also possess monitoring tools to discover discussions and posts from users on social media. These products differ from social media monitoring software in that they aim to collect online reviews, but can include social media features. There is confusion, but little crossover with product review software. Those tools host customer reviews on e-commerce sites and provide little monitoring or management capabilities.

To qualify for inclusion in the Online Reputation Management category, a product must:

  • Monitor online review sites for new and existing negative reviews
  • Have a management platform to aggregate and interpret online reviews
  • Create alerts and reports regarding a brand's current online reputation
  • Provide forms or a vehicle to garner new online reviews

Online Reputation Management Software Grid® Overview

The best Online Reputation Management Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: ReviewTrackers, Yotpo, Trustpilot, Podium, and BirdEye
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Reputology, Grade.us, Revleap, Broadly Reviews, and Avochato
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Reputation and Microsoft social engagement
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: BrandYourself, ReviewPush, and GetFiveStars
G2 Crowd Grid® for Online Reputation Management
Leaders
High Performers
Contenders
Niche
Brandyourself
Reviewtrackers
Reviewpush
Reputation
Reputology
Yotpo
Grade us
Trustpilot
Podium
Getfivestars
Microsoft social engagement
Birdeye
Revleap
Broadly reviews
Avochato
Market Presence
Satisfaction
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