This category contains products which relate to public relations, but do not fit into a software category offered on G2 Crowd. There are a variety of public relations tools that support large-scale PR and media strategies, like PR distribution software or content management platforms to aid in your content workflows. However, there are tools that are sometimes overlooked that can assist reporters and media outlets. Whether it's answering a question for a reporter who needs an answer from a credible source, building media report portfolios or PR monitoring, the applications fill a gap in the public relations toolkit.
Public relations tools are important to any PR strategy. Just keep in mind a solid strategy begins with the fundamentals, (a) how to understand who your buyer persona is, and (b) write a press release that will engage with them.
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We help busy PR professionals build great reports. Fast. You worked hard to earn that coverage. So when you succeed you want to show off and get some recognition. Problem is you're busy and pulling PR reports together is mind numbingly boring. Shouldn't you be planning your next genius campaign? Not up all night cutting and pasting! Cutting out screenshots, manually searching for the latest website visits. We make it super-easy for you to add your coverage and get it ready to show-off! In minutes. Not days.
Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.
Digital communications & PR made easy. Simplify your workflow, expand your influence and get results with one complete communications solution. Monitor your industry and your brand. With an integrated media monitoring tool, you can keep track of your industry and find out what people are saying about your brand around the world. Get comprehensive, actionable reports directly to your inbox, tweak your monitoring profiles with the help of our in-house experts, and stay updated at all times. Publish and distribute stories effectively. Save valuable time by creating, publishing, and distributing your stories in one place. Choose which topics, distribution lists and social media your story should be sent to. Then use your online newsroom as the digital window to your brand, allowing journalists and influencers to find your stories. Identify and engage with your key contacts. Integrate your list of key contacts and influencers with a robust publishing and distribution platform, while getting useful insights on how engaged each member of your contact lists are. Take action based on analysis you make as well as manage detailed profiles in order to know exactly who your contacts are. Measure results and ROI continuously. Get the right data and analytics to understand exactly how successful your stories, newsroom, and network relationships are. Take effective actions based on valuable KPIs, such as views over time, click-through rates, or social media spread. Get this data for your entire newsroom or for individual stories.
PressPage provides an innovative PR software platform for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.
Crowd PR is a boutique media relations agency based in San Francisco. They are unique in that they only work with projects on Kickstarter or Indiegogo. The crowdfunding space is red hot right now with new service providers being added each each day. They are on track to become a powerhouse, having already completed several campaigns that have raised over $2M since their launch in 2017.
Actusnews Wire is a press release service provider with a range of digital value-added services. Actusnews Wire has a strong position in press release distribution and regulatory disclosure with a professional accreditation by the French stock exchange regulatory authority (AMF) and the Luxembourg stock exchange regulatory authority (CSSF). Actusnews Wire provides real time distribution of companies' news to Bloomberg, Reuters, Dow Jones, news media, and corporate and financial websites in France/Europe. Actusnews Wire's news delivery service is available 24/7.