Best Partner Management Software

Companies use partner management software to optimize their relationships with business partners like contractors, distributors, resellers, and services providers. Companies need to find, attract, and keep reliable partners to help with strategic growth or operational efficiencies. To maintain a good relationship with their partners, companies need to manage communications, information exchange, and collaboration between each partner and the company. Depending on the relationship, they also need to track other details such as compliance to laws, contractual terms and conditions, or incentive and loyalty rewards. Partner management software can be used by any department of a company that does business with third-party contractors (e.g., external warehouses or distribution centers, transportation companies, professional services companies, and consultants).

This type of solution should not be confused with other software products that manage relationships like CRM (used only for customers) or supplier relationship management (part of supply chain management). Partner management software delivers optimal results when used with other software solutions that track project management activities, as well as marketing and sales software.

To qualify for inclusion in the Partner Management category, a solution must:

  • Offer portals to communicate and exchange information and content between the company and its partners, and optionally with prospects or customers
  • Provide collaboration features to allow employees from both sides to work together efficiently on projects and activities in order to find and nurture new business opportunities
  • Manage who has access to what information and decide which access rights are available for each user, group, role, etc.
  • Include workflows for major business processes that involve the company and its partners, including notifications and alerts defined based on business rules
  • Include features for partner performance management, which can be used to define goals and targets for partners, and monitor results using key performance indicators, reports, or dashboards
  • Integrate with software solutions such as contract management, content management, project management, time and expense management, or office tools for email and calendar synchronization
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    Salesforce Partner Relationship Management recruits, onboards, trains, and supports your indirect sales channels with theThis channel management software gives you a direct view into the performance of you channel partners so you collaborate better and drive more deals features that increase partner engagement.


    With nearly two decades of experience in accelerating indirect sales, Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The largest pure-play PRM vendor in the world, Impartner provides the industry's only out-of-the-box solution that can deploy an enterprise-class Partner Portal in as few as 30 days, using the company's highly engineered, multi-award winning, three-step Velocity™ onboarding process.


    Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one intuitive mobile-friendly place. With Allbound's next generation PRM, businesses can arm their partners, resellers and distributors with the content, training and campaigns needed to close more deals faster.


    Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics.


    NetSuite CRM+ Partner Relationship Management is your one-stop-shop for real-time collaborative channel management.


    Magentrix PRM accelerates revenue, saves time and reduces costs for your channel partner program. With a complete and fully integrated technology platform, it has everything you need for end to end partner management. Seamlessly integrated with Salesforce CRM and fully configurable, Magentrix PRM lets your channel team engage partners and collaborate in new ways to increase productivity, improve partner satisfaction and close deals faster. PRM is all about building relationships and community, not just tracking transactions. That's why we designed Magentrix PRM with built-in collaboration features. Magentrix PRM redefines collaboration by connecting channel team and partner communication, engagement and learning in one secure community. It's more than just messaging. Magentrix Collaboration brings familiar tools for real-time and asynchronous communication to every aspect of the PRM cycle. Whether it's a data record, a document or file, or a content article, Magentrix lets your channel team easily communicate with each other and with partners in context. Magentrix PRM Communities are mobile-friendly, brandable and pre-configured with social collaboration, file storage and sharing, blogs, knowledge bases, forums, help ticketing, ideas, eLearning LMS, and dashboards so you can launch in a few weeks. Take your partner program to a new level with a cost-effective solution for lead sharing and registration, opportunity collaboration, sales enablement, document and content management, training and certification, MDF, support and more.


    Channeltivity is the leading partner relationship management software platform for tech companies. Channeltivity’s cloud-based partner relationship management solution is easy to use, fast to set up and empowers you and your partners with the tools to accelerate growth. Channeltivity is GDPR ready. With Channeltivity, Drive Sales and Win Deals with an all-in-one solution: - Partner Training and Certification - Channel Deal Registration - MDF Co-op Fund Management - Channel Lead Management - Salesforce.com Connectivity - Channel Partner Recruitment - Joint Business Strategy Planning - Channel Management Portal - Resource Library - Partner Discussion and Collaboration "I've implemented Channeltivity at multiple companies. It's easy to use, implements quickly, seamlessly connects to Salesforce, and my partners love it. It's a critical tool in my channel growth strategy" Lauren Robinette, recently named in Channel Reseller News (CRN) as one of the top 2015 Channel Chiefs, and a 2014 Women of the Channel.


    ZINFI’s Unified Channel Management (UCM) platform enables vendors to drive profitable revenue growth by deploying a set of cloud-based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure. ZINFI’s UCM platform includes three core solutions – Partner Relationship Management (PRM), Partner Marketing Management (PMM) and Partner Sales Management (PSM).


    Oracle's Partner Management solution enables companies to extend their business processes to work collaboratively with distribution channel partners. Oracle Partner Management efficiently manages the entire partner lifecycle from recruiting and managing partners through marketing.


    B2B Collaboration empowers organizations to improve the information flow across the B2B business relationships that drive the supply chain by ensuring that critical transactions and data exchange are frictionless, productive, scalable and compliant. Features: 
- B2B Integration: Consolidate all EDI document processing on a single, secure platform, centralize the on-boarding and management of your trading partner community and simply your approach to data transformation. 
 - Managed File Transfer: Accelerate file transfers by synchronizing systems and simplifying data sharing while ensuring security, reliability and scalability. 
- Partner Engagement Manager: Simplify the on-boarding and management of B2B community relationships by centralizing on-boarding activities, offering self-service and the proactive management of contact and certificate data to avoid process disruptions.


    Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines PRM, Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.



    Computer Market Research, Ltd. was founded in 1984 and is based in San Diego, California; CMR develops trade promotion management, point of sale, and inventory reporting solutions for manufacturers, distributors, and their sales channels. CMR offers a suite of channel management solutions that enable administration of various channel processes; Channel POS™, Channel Inventory™, Co-op/MDF™ Administration and Reseller Profiling reporting with its advance web-based POS module for collecting, processing, analyzing, and using point-of-sale data from distributors and resellers. CMR also offers spiff and rebate solutions; special pricing authorization modules; electronic warranty solutions; and deal registration solutions. In addition, Computer Market Research provides compliance wizard solutions for point-of-sale data reporting; and channel intelligence tools that facilitate companies, which sell products through networks of distributors and resellers.


    Agentcis is an Agency Management Software that facilitate Education and Migration Agent & Agency.


    BasisPoint is an integrated global investment accounting solution and fund administration system that services the financial verticals providing a solution for aggregated position record keeping.


    BLUEROADS to help drive revenue more effectively through the indirect sales channels of all organizations: from Fortune 500 Vendors to SMB Organizations new to channel sales. BLUEROADS Standard and BLUEROADS Enterprise provide the tools and resources needed to identify more sales opportunities, access insight in channel opportunities and gain visibility into the performance of the channel. Both editions help vendors identify bottlenecks in the channel sales process and better empower partners with: Partner Resource Management (PRM) Partner Authorization Management Partner Opportunity Dashboard Territory Management Lead Management BLUEROADS patented Shark Tank Campaign Management Lead Referral Programs Opportunity Registration Partner, Lead, Opportunity and Executive Reporting Click to Chat Customer Services And so much more


    Elioplus PRM is designed to enable software and cloud vendors to manage their partner network.


    LeadMethod is a channel lead management and sales performance software platform.


    Do everything faster. Onboard customers and partners, process orders, recognize revenue, close books. Work better.


    Webinfinity is a truly unique next-generation SaaS platform that delivers a game-changing, digital-first approach to driving channel performance - without any code.


    WorkSpan is THE Go-To-Market Network for Alliances to automate & report on joint sales, marketing, & solution initiatives. Translation? We help companies partner up to offer awesome joint products & services—with the ability to engage, manage, & measure at scale. It’s as easy as connecting with your partners who are already on the network, or inviting them to join the 150+ companies that are running over $130M in managed funds & $3.1B of influenced pipeline a year. WorkSpan is a privately held company backed by Mayfield, & is currently in use by global enterprises including Intel, SAP, CenturyLink, Infosys, & Lenovo. For more information, visit WorkSpan.com & follow @WorkSpan on Twitter, LinkedIn, & Facebook.


    Zyme is the leading provider of channel data solutions for global tech companies, enabling smarter channel management for industry leaders like Symantec & Dell.