Best PR Analytics Software

Public relations (PR) analytics software allows companies to measure the effectiveness of their public relations campaigns. PR analytics software provides companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. PR analytics software is often used in conjunction with other public relations software such as press release distribution software, media and influencer targeting platforms, and media monitoring tools.

To qualify for inclusion in the PR Analytics category, a product must:

  • Track PR campaigns related to the user and their company
  • Analyze success rates and other metrics based on reader engagement
  • Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons

Press release analytics and distribution software products are important tools in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them.

PR Analytics Software Grid® Overview

The best PR Analytics Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Cision, Meltwater, Business Wire, and Gorkana
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders. High Performers include: AirPR, Agility PR Solutions, Prowly, Coveragebook.com, and PRgloo
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Marketwired
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: BurrellesLuce WorkFlow, TrendKite, and Zignal Labs
G2 Crowd Grid® for PR Analytics
Leaders
High Performers
Contenders
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Satisfaction
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    PR Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    The Meltwater media intelligence platform is used daily by over 25,000 organizations in over 120 countries. With 55 offices in 27 countries, we are the global leader in media intelligence. Our clients can monitor media coverage across both news and social media. We track over 275,000 online news sources, and have partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook (incl. Topic Data), Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs. We help our clients analyze media coverage with ease, with both qualitative and quantitative metrics. Our ever expanding widget library allows clients to seamlessly create dashboards to help visualize media coverage and report on the ROI of their public relations efforts. Everything is interactive and exportable, to give the context behind the numbers. We understand that PR professionals need to distribute media coverage, so we have different options! Clients can send customized newsletters to their stakeholders, and they can stream selected content to a website, intranet, or Slack channel. We also give clients options for press release distribution, either directly through the platform, or via a newswire. Our clients also engage with both traditional journalists and social media influencers directly through our platform. We help identify the most relevant people to reach out to, and help begin that dialogue instantly on the channel that makes the most sense.


    Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify and engage with key influencers, craft and distribute meaningful stories, and measure the business impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. Learn how to communicate like never before with the Cision Communications Cloud®. Follow Cision on


    Business Wire is a trusted commercial press release distribution provider that is recognized in more markets than any other wire service. In an increasingly complex world we place safety and accuracy in the first place which is why Business Wire created the NX distribution network providing simultaneous reach to news organizations reaching more than 89,613 media outlets in 162 countries. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets.


    We help busy PR professionals build great reports. Fast. You worked hard to earn that coverage. So when you succeed you want to show off and get some recognition. Problem is you're busy and pulling PR reports together is mind numbingly boring. Shouldn't you be planning your next genius campaign? Not up all night cutting and pasting! Cutting out screenshots, manually searching for the latest website visits. We make it super-easy for you to add your coverage and get it ready to show-off! In minutes. Not days.


    Amplify and measure your PR activities with our cloud-based, easy-to-use media database, monitoring and measurement tools & services. Media Database - Pinpoint print or broadcast journalists, social media influencers, bloggers, and analysts from our immense, global database of over 800,000 contacts. Get the detailed contact information and connect with your ideal influencers by sending personalized messages or releases right from the platform. The intuitive platform also tracks who opened emails and what links they clicked on, making follow-up a breeze. Media Monitoring - Gauge the success of your PR campaigns and track overall coverage of everything that's important to your brand. Our easy-to-set-up-and-use monitoring solution lets you generate and share pre-built reports on coverage, share of voice, and media types with any and all stakeholders. PR Measurement - Prove the impact of PR activities with a helping hand from our monitoring and measurement services. Get human-curated briefs on the coverage of your brand, your industry, and your competitors, with reliable context and sentiment, and no irrelevant or duplicate mentions. Whatever your needs, we will partner with you to deliver reports, analysis, or custom PR measurement, so you have actionable insights in what's working (or not).


    Gorkana provides media intelligence and insight to help you stay connected and manage your brands reputation, delivering campaigns, analyze impact and managing buisness value.


    TrendKite revolutionizes how the world's biggest brands and media companies measure the impact of their PR. Our advanced analytics and beautiful reporting measure real business impact and communicate success in a way that legacy solutions can’t. Our solution drives accuracy, illuminates coverage quality, quantifies the impact of high-value, earned media and eliminates labor-intensive reporting. Our users capitalize quickly on the most important placement opportunities and expertly define the real business impact of PR activities.


    Our elegant, industry leading media relations platform, combines easy to use tools with exceptional analysis. The Response Desk provides an efficient centralized set of tools for managing conversations and building long lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Our Content Hub is a super-simple super-powerful content management system allows you to schedule and embargo content, publish to your newsroom and social media channels and distribute to tailored lists of journalists and stakeholders. Influencers are at the core of any communications effort. PRgloo provides a way to see who's been engaging with you and who isn't; who is interested in your messaging and who isn't. All this allows you to further hone and focus your media efforts for maximum return on your efforts. Newsrooms are the oasis in the Internet that allow brands to publish their unfiltered message. We believe it should be a simple as the click of a button to publish to your newsroom keeping it up-to-date and valuable to your audience. We make the complex simple with our newsroom dream team. Give us a few weeks and you get a beautifully designed customized, integrated and responsive newsroom.


    Prowly is a PR and Content Marketing CRM for agencies, businesses and freelancers. It lets you create interactive press releases, articles or blog posts, post them on brand newsrooms, then distribute to the media and measure results. Several thousand professionals already use Prowly, including PR team members for brands such as Deloitte Digital, IKEA, Spotify and National Geographic. Prowly is a member of the European Tech Alliance, alongside some of the biggest technology startups from Europe (King, Spotify, BlaBlaCar, Deezer), supporting the European Commission in the Digital Single Market (DSM) project. Read more at prowly.com.


    AirPR Software provides analytics, insights, and measurement solutions for the evolving PR and content marketing industries. AirPR created the first integrations with Google Analytics and Adobe Analytics in 2013 to track media activity and provide actionable insights. AirPR Software enables you to understand what is driving message resonance, engagement, traffic, conversion, and even revenue. CMOs and PR, communications, and marketing professionals use AirPR Software to understand which PR and content efforts are driving the most effective outcomes, to make better decisions around budget allocation and content development.


    Marketwired empowers the world’s communicators to achieve greatness and move beyond words, offering press release distribution and social media insights.


    Zignal provides a modern media intelligence platform for communications, marketing and executive teams. Harnessing the power of real-time and predictive analytics, Zignal Enterprise surfaces insights from news and conversations across the entire media spectrum, empowering teams to make faster decisions with confidence, achieve better outcomes and identify strategic opportunities. Headquartered in San Francisco with offices in New York City and Washington D.C., Zignal serves global brands including Airbnb, Citrix, IBM, Levis, NVIDIA, PepsiCo, Tyson, Uber, The Sacramento Kings, Brunswick Group and FleishmanHillard.


    Use BurrellesLuce WorkFlow to research and engage journalists and bloggers, review your media coverage, report on results, and plan future campaigns.


    Universal Information Services plays a pivotal role in defining how PR professionals access the information they need, tracking evolving media opportunities and helping hone standards for the industry to follow. Universal is known as a pioneer and a progressive force in the industry, recognized as one of the top media monitoring and news analysis companies in the nation, serving clients ranging from small businesses and nonprofits to Fortune 500s. For more than a century, [Omaha-based] Universal has been helping clients track, manage and analyze an endless flow of information. Today, media monitoring looks a lot different than it did in 1908, but Universal’s drive to deliver has never been stronger, responding with accurate, real-time information, quick turnarounds and trusted, reliable assistance any time of the day or night. Customized, insightful solutions From print and broadcast to web and social media, Universal covers it all. With customizable reports, unlimited access to media archives and a comprehensive media contact database, the Universal team offers unparalleled insight on the reach, impact and effectiveness of our clients’ PR efforts. A national scope with a specific view Universal monitors sources across the country, but with an important difference: Customizing solutions to include a local, regional or international focus. And every solution crafted is based on specific objectives for the client’s entire PR media monitoring and measurement cycle.


    LexisNexis Newsdesk® is our flagship media intelligence solution that helps you easily and comprehensively search, analyze, monitor and share market intelligence, all within a single tool.


    West Media Monitoring & Intelligence is an integrated web-based PR solution to help you identify, reach and engage traditional and social media contacts, and monitor your coverage across all outlets.


    The comprehensive, easy-to-use PR Analytics platform to measure and prove the value of all PR campaigns and their results.


    alva is a leading solution for integrated Reputation Intelligence analytics. We collect, analyze and report on stakeholder sentiment to help the world’s leading companies better manage their stakeholder relationships and link reputation metrics to value creation. Our powerful content monitoring and analytics technology will tell you what’s happening in real time, 24/7, so you can make the right decisions, create value and drive positive change. alva's integrated Reputation Intelligence Platform provides the world's leading companies with digestible custom insight, analysis, alerts and monitoring to help you better understand and respond to your stakeholders, and quantify the impact of your communications strategies on key company initiatives.


    Commetric Media Analytics product features: - Combining quantitative high-level media measurement, with human-led in-depth qualitative analysis to provide comprehensive insight into media performance. - Quantitative measures such as activity over time, share of voice and volume by format help to provide competitive benchmark data, visualized by interactive dashboards. - Qualitative measures including discovered themes/topics, campaign messages and favourability, provide accurate insight into communication strategy. - Works with any media content in any language. - Media analysis provided weekly, monthly or quarterly, but also on an ad-hoc basis or for annual wrap-up reports.


    Easily find journalists, analysts and influencers. Search by Name, Publication, Beat, Twitter, and more. Keep your team informed and drive accountability: easily track and share interactions such as last date of contact, feedback, personality, preferred contact methods and more. Save time and centralize contact information in real time. Manage and measure media relationships across your team. Identify and track your strongest and most valuable relationships


    Vuelio provides software for PR, communications, public affairs and stakeholder engagement.


    Cision Communications Cloud features a suite of metrics and automated analyses that translate your activities and earned media coverage into valuable insights and most importantly verifiable return-on-investment.


    Hypefactors is an integrated software platform, empowering PR and earned media professionals to achieve better results, by providing all the tools to power their stories and all the facts to document the results. We combine data, analytics, technology and tools to provide a unified and easy-to-use experience. The platform covers sections like global media monitoring, measurement (all the facts, incl the financial value of your media coverage), reporting (coverage and performance reports made in seconds), media relations and news creation, incl. branded newsrooms. Yes, it's all included and still it's easy to get started and use the platform. Free demos.


    Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.


    Qriously is a research platform that accesses the mindset of billions of people all over the world by asking questions on mobile devices. Answers to those questions are used to unearth valuable insights and engage relevant audiences.


    How much have we spent on awards submissions this quarter vs last; this year vs last? How many have we won vs an honorable mention or finalist nomination? Are awards driving traffic that leads to buyer consideration? What types of awards are we most likely to win? Is our investment in an awards program driving business outcomes and helping us to reach our business goals?


    When a public event affects your brand, your team can't spend hours or days crawling through data before you react – you need to easily understand the public reception now. Turbine Labs' Segment provides PR and Communications teams with an organized and comprehensive view of any event or topic. The Segment provides human-curated insights on top of machine-processed data, which means the delivery is both fast and meaningful. And with Intelligent Routing, you can feel confident that the information is delivered directly to those who need it. It can be scheduled on predefined topics, requested at any time, or automatically delivered based on threshold triggers. The Segment ensures the right people get the right information when they need it and in a format that works for them.


    Kate from G2 Crowd

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