Best Press Release Distribution Software

Press release distribution software publishes and sends press releases and other news and announcements to various media sources. Companies’ PR departments use press release distribution software to share company news with the public, while marketing teams have begun adopting the systems to measure the impact press releases have on their company website’s search engine optimization (SEO). Because of this, press release distribution software features often cater to SEO analysts as well.. Press release products often offer their own news wire services, but the distribution space comprises mostly independent services that distribute news a number of these sources. A considerable portion of these mass-release services come with or offer media monitoring and/or social media management features.

To qualify for inclusion in the Press Release Distribution category, a product must:

  • Allow users to upload, sync, or manually input press releases and company news
  • Send content to various reader bases or online media outlets

Press release distribution software tools are important in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them.

Press Release Distribution Software Grid® Overview

The best Press Release Distribution Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Cision, PRWeb, Marketwired, Business Wire, Cision Distribution by PR Newswire, and Newswire
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders High Performers include: PR Underground, Prezly, and PRgloo
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: iReach and GlobeNewswire
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: 24-7 Press Release Newswire, PitchEngine, and Pressat
G2 Crowd Grid® for Press Release Distribution
Leaders
High Performers
Contenders
Niche
Market Presence
Satisfaction
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    Press Release Distribution reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Business Wire is a trusted commercial press release distribution provider that is recognized in more markets than any other wire service. In an increasingly complex world we place safety and accuracy in the first place which is why Business Wire created the NX distribution network providing simultaneous reach to news organizations reaching more than 89,613 media outlets in 162 countries. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets.


    Reach the right audiences and gain more media visibility with Cision Distribution powered by PR Newswire, the industry's largest, most trusted press release distribution network. PR Newswire is the worldwide leader for targeted content distribution, impacting customer behavior by connecting your brand with the right influencers across multiple media platforms, geographies and vertical industries.


    Cision Communications Cloud® empowers communicators with the industry's most-powerful tools ever assembled. Reach the right audiences, deliver impactful results across traditional, digital and social media, and track your brand in one integrated solution. Automated analysis helps you easily report and translate your campaigns into valuable insights.


    Your PR and Marketing Cloud Solution. Distribute your news to traditional and digital media outlets using our wire distribution services, making it easy to launch and track effective press release campaigns. Newswire continues to provide premier syndication to leading media outlets. We empower our clients with a variety of solutions to suit your needs from writing services to influencer marketing. Call us today to learn more.


    PRWeb transformed the "press release" from an expensive tool used by large corporations to an inexpensive yet highly effective way for organizations of all sizes to distribute their news on the Internet, increase their visibility online and attract customers.


    Marketwired empowers the world’s communicators to achieve greatness and move beyond words, offering press release distribution and social media insights.


    Simply your PR workflow. Manage your PR contacts, content, and campaigns in one platform. With the software, it’s easy to publish multimedia content on an online newsroom, manage PR contacts in a CRM system, and share the content via multimedia emails. PR pros tell us that Prezly replaces their old workflow of having a contact list in Excel and emailing heavy press releases via Outlook. It saves them time and makes the whole outreach process easy to oversee. On top of that, the social media newsrooms help them reach a larger audience. Their stories get picked up on social media, and new stakeholders can find them via search engines, too. Prezly has also helped them better understand their contacts. With Prezly’s built-in email analytics they can see who opens their press releases and clicks on them. Switching to Prezly has removed the clutter from their workflow and has allowed them to focus on what really matters: creating and sharing great content. As one of our clients put it: “Let Prezly take care of the technicalities, and focus on creating captivating stories yourself.”


    PRUnderground.com is an affordable press release distribution service to Google News, DigitalJournal.com, 150+ syndicated TV and news websites, and social media for only $49.99 per release. Our Diamond Reach Plan goes to Yahoo Finance and another 70-120 news sites in addition to the core distribution mentioned above for $199.


    Our elegant, industry leading media relations platform, combines easy to use tools with exceptional analysis. The Response Desk provides an efficient centralized set of tools for managing conversations and building long lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Our Content Hub is a super-simple super-powerful content management system allows you to schedule and embargo content, publish to your newsroom and social media channels and distribute to tailored lists of journalists and stakeholders. Influencers are at the core of any communications effort. PRgloo provides a way to see who's been engaging with you and who isn't; who is interested in your messaging and who isn't. All this allows you to further hone and focus your media efforts for maximum return on your efforts. Newsrooms are the oasis in the Internet that allow brands to publish their unfiltered message. We believe it should be a simple as the click of a button to publish to your newsroom keeping it up-to-date and valuable to your audience. We make the complex simple with our newsroom dream team. Give us a few weeks and you get a beautifully designed customized, integrated and responsive newsroom.



    Give your message the most visibility per dollar with iReach. Upload, proof and send your press release directly from the iReach website.


    Pitchengine is a new media and marketing software company whose products are used by more than 50,000 brands and small businesses worldwide. Best known for easy-to-use marketing software, Pitchengine is used by the world's largest brands including Walmart, Pepsico, Budweiser and more.


    24-7 Press Release Newswire is a press release distribution service for businesses looking to spread their news through social media and tradition news channels to reach your audience, and manage visitors, sales and brand awareness.


    Pressat provides a press release distribution service for businesses looking to communicate your story with media contacts across the UK and Internationally.


    PRNEWS.IO is a user-friendly PR platform to share your news in just few steps. It monitors your online presence and defines perfect moments for publishing news releases, advertorials and sponsored posts about your business via your custom online pressroom.


    Use BurrellesLuce WorkFlow to research and engage journalists and bloggers, review your media coverage, report on results, and plan future campaigns.


    West Media Monitoring & Intelligence is an integrated web-based PR solution to help you identify, reach and engage traditional and social media contacts, and monitor your coverage across all outlets.


    PR.com is a website where you can promote your buisness with a directory of businesses, products and services, a press release distribution, and more, PR.com is a one stop shop business marketplace.


    Free Press Release is an online press release distribution platform that helps you with your visibility and build opportunities.


    PRLeap offers a publishing platform to package your story and leverage SEO, social media, and spread your message and engage.


    PRLog is an online press release distribution and press realease submission service with HTML links in the press release body, distribution to a variety of news sites and more.


    ClickPress is a free press release distribution service.


    Reach your key audiences more effectively and more easily with a discoverable, shareable online newsroom, investor center or other sub-site hosted by Marketwired.


    Marketwired lets you reach media and other influencers around the world, allows you to add hyperlinks and multimedia like images and video, gives you a metrics dashboard to gauge your reach and visibility, and provides support from our expert editorial team.


    Metro Monitor monitors all media outlets for public relations and corporate communications professionals, allowing you to gain access to proprietary news monitoring databases and innovatinve TV news clipping and media analysis services.


    MyPRGenie is a cloud-based, PR platform that offers current and time-tested PR, social media, and marketing tools, consolidating them into one platform, so you can publicize, tweet, search engine optimize, and capture leads.


    Pr.co helps the worlds leading brands execute modern multi-channel PR strategies. Our platform includes an intuitive CMS, a CRM built for communications teams, email distribution, advanced tracking, digital asset management, workflow management, news delegation, an AI-powered algorithm that'll monitor the web for relevant journalists, and more. Trusted by 350+ companies on 5 continents. Proudly working with Shimano, Heineken, WeTransfer, Sonos, Taylormade Golf & Rocket Internet.


    PressKing is an all-in-one solution for managing media relations, building your press room, and distributing your press releases to the right journalists.


    PressPage provides an innovative PR software platform for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.


    Universal Information Services plays a pivotal role in defining how PR professionals access the information they need, tracking evolving media opportunities and helping hone standards for the industry to follow. Universal is known as a pioneer and a progressive force in the industry, recognized as one of the top media monitoring and news analysis companies in the nation, serving clients ranging from small businesses and nonprofits to Fortune 500s. For more than a century, [Omaha-based] Universal has been helping clients track, manage and analyze an endless flow of information. Today, media monitoring looks a lot different than it did in 1908, but Universal’s drive to deliver has never been stronger, responding with accurate, real-time information, quick turnarounds and trusted, reliable assistance any time of the day or night. Customized, insightful solutions From print and broadcast to web and social media, Universal covers it all. With customizable reports, unlimited access to media archives and a comprehensive media contact database, the Universal team offers unparalleled insight on the reach, impact and effectiveness of our clients’ PR efforts. A national scope with a specific view Universal monitors sources across the country, but with an important difference: Customizing solutions to include a local, regional or international focus. And every solution crafted is based on specific objectives for the client’s entire PR media monitoring and measurement cycle.


    Multi-channel distribution enables you to share a variety of media formats across multiple distribution channels, so your content has the greatest opportunity for discovery and engagement by the most relevant audience.


    Bookalook is a tailor-made digital showroom, designed to connect top brands and independent designers with fashion press professionals around the globe.


    Cirrus is a cloud-based transportation management system that is tailored to accomplish one thing - provide the clarity necessary to help your business operate more efficiently. From entering carrier rates and contracts to automatically generating BOL paperwork, Cirrus streamlines the process and keeps your business connected, resulting in a more optimized process and lower operating costs.


    IBWire is a way to distribute your press release over major search engines, online news papers and other media outlets.


    The most efficient way to distribute multimedia content and engage with audiences that value it. For teams with content-critical campaigns, ISEBOX means fewer headaches internally, more engagement externally in one place.


    The mobile-first storytelling platform that lives above social media channels-designed for communications teams.


    Send2Press is a newswire service that provides online press services, press release writing, and social media marketing.


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