Proactive notification, also known as proactive multi-channel communication or proactive engagement, helps raise awareness for customers and companies by providing useful information or alerting individuals to some upcoming activity or action. You can utilize this software to alert customers of upcoming deadlines or payments, product updates, and noteworthy promotions, in addition to suspicious activity on their accounts. This software can also alert your company of customer events and other information to help optimize your customer service and increase sales. The platform you use may integrate any combination of SMS (text), voice, email, or fax notifications, and can often allow for two-way chat.