Product analytics software provides companies with visibility into their users’ interactions with their product, including visits, events, and interactions. Companies are able to track digital interactions throughout their product to identify what is, and is not, engaging users. These tools provide dashboards and reports that analyze data and make it actionable to improve user experiences.
Primarily used by product managers, developers, and designers, product analytics software enables data-driven decision-making when establishing product developments and roadmaps. Companies can use these products to gain segmented views into their users, understand how people are using their website, identify drop-off or struggle points, and improve overall product experience.
To qualify for inclusion in the Product Analytics category, a product must:
Heap automatically captures every user action in your web or mobile app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. It takes just 2 minutes to install Heap. After that, Heap will begin collecting every user action automatically. Whenever you have a question about what users are doing, you can go into Heap, use our point-and-click interface to define events and build a report, and have an answer to your question in seconds. Since we're capturing everything from day one, everything is retroactive–you'll never again think, "I wish we'd been tracking that!" Try Heap for free at https://heapanalytics.com/
Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.
Amplitude is a product analytics platform that helps companies understand user behavior, ship the right features fast, and drive business outcomes. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy. It’s also the only analytics solution built to meet the needs of modern product teams, with real-time analytics, cross-platform tracking, powerful behavioral analytics, and Enterprise-level security and customer support. Customers include Microsoft, PayPal, Hubspot, Autodesk, Booking.com and Twitter. Amplitude launched in 2014 and is backed by IVP, Battery Ventures, and Benchmark Capital. You can get started with a free account today at https://amplitude.com
Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide and 30% of the Fortune 100, Mixpanel empowers data-driven professionals across product, marketing, analytics, UX, and engineering teams to make smarter decisions, faster. Customers include: DocuSign, OpenTable, BMW, Microsoft, Hinge, Clorox, STARZ.
UserIQ empowers SaaS companies to deliver what each user needs to be successful in every moment, starting with adoption. Our platform collects user engagement data from your product and allows you to communicate to your users when they are most engaged: within the product itself. As a result, you’ll be able to scale onboarding, increase feature usage, accelerate time-to-value, and ultimately drive more revenue throughout the customer journey.