Product Information Management (PIM) is a set of processes and tools that centralize and manage an e-commerce business’ product information to ensure a single, accurate view of product data. PIM offers a centralized platform to, cost-effectively, manage data on an e-commerce business’ products and services. PIM facilitates the maintenance of consistent and quality product data and information. The biggest difference between PIM and thematically-similar Catalog Management software is that PIM is more all-encompassing and goes beyond just data enrichment. PIM collects data from multiple data sources and formats and combines them into a single source of master data, has the ability to identify and fix problematic data, and pushes data out to all desired distribution channels. PIM can also integrate with software like catalog management, business process management, and data quality.
To qualify for inclusion in the PIM category, a product must:
The importance of PIM software may not be so evident since other solutions can be used to manage products (such as enterprise resource planning (ERP), product lifecycle management (PLM), or inventory management solutions). It is therefore crucial for buyers to understand when they need PIM software and why.
The main reasons why a company should use PIM software are:
Buyers also need to understand where PIM fits into their software ecosystem and how it may overlaps with other solutions. In a nutshell, product data is initially created using PLM or other design solutions. The data is then transferred to ERP to create bills of materials for production and determine the cost and the price of each product. When product information is imported into PIM solutions, most product details are already defined and will only change when the company decides to adapt its offering to changes in demand.
From a business perspective, it is essential to understand the role PIM plays in the lifecycle of a product and its stages: design, production, sales, after sales, and end of life. While this type of software can provide companies with valuable information at any stage of a product lifecycle, it is most beneficial after the product launch and during the sales and after-sales stages.
Finally, PIM software should not be confused with:
Companies that sell a large number of products benefit most from using PIM software. PIM can also be handy for companies that sell many variations of the same products, such as multiple colors and sizes for the apparel industry
When companies need to manage hundreds or thousands of products, it is vital for them to have a central repository that contains all product details such as name, description, price, and physical characteristics such as volume, weight, or color.
Product managers use PIM to define and track products and categories of products. PIM also helps with managing the relationships between products. For instance, some products may be sold together as kits, while similar items may replace other products.
A company’s marketing department can use PIM software to create printed or online catalogs. Marketing departments also need product information and images to create promotional campaigns or brochures.
E-commerce managers need PIM to ensure they make the right products, with the correct characteristics, available online. PIM also helps companies update their e-commerce stores with any changes they make to their products.
Manufacturing companies use PIM to sell their products on multiple channels, such as websites, e-commerce, or online marketplaces like Amazon and eBay. Manufacturers may also use PIM to transfer product information to other systems such as ERP or PLM.
While most PIM providers offer proprietary software, some vendors choose to build their solutions on an open-source model. Open-source vendors usually provide a community edition which is free to use and can be a good starting point for companies that may not want to make a significant investment in this type of software. The drawbacks of community editions of PIM are that buyers need to manage the implementation and maintenance on their own and the solution is sometimes delivered on-premises, which means that it needs to be downloaded and installed on a server managed by the customer.
From a functional perspective, some vendors focus on PIM only, while others offer related modules or solutions such as digital asset management. There are also business intelligence (BI) and data management vendors who adapt their solutions to compete with PIM providers.
The following features are must-haves for an effective PIM:
For buyers with more complex needs, the following features may be hugely beneficial when used in conjunction with the features described above:
Some PIM vendors already use artificial intelligence (AI) to improve their offerings, and the trend is expected to continue. AI can improve data management for large volumes of product information and help users with complex tasks.
Another significant trend in the PIM space is related to the focus on the customer experience rather than the products. As customers and consumers become more demanding, brands need to adapt their products to the changing demand in their markets. Since many companies sell similar products at comparable prices, their main differentiation can only be the experience they provide to their customers. Furthermore, buying decisions aren’t always made based on product quality and price. New generations of customers are also interested in the values of a company and how its products reflect those values.
PIM software can be complicated and difficult to maintain, especially when the system is installed on-premises and the buyer is responsible for the IT infrastructure needed to run the solution. Even cloud-hosted PIM software may be challenging when it is delivered as a mix of separate solutions that are not tightly integrated.
Integration with other solutions, such as ERP or e-commerce software, is critical for companies using PIM software. The way product information is transferred between PIM systems and other software can have a significant impact on sales and revenue. The ideal data migration should be completely automated; this is not always the case, which can cause errors. For instance, if pricing information is inaccurate, companies may lose money.
PLM software provides the product information that is imported and managed in PIM solutions.
ERP defines product details such as pricing, which is transferred to each product managed by PIM software.
E-commerce software uses PIM data to populate online product profiles and make the information available to shoppers.
Advanced analytics solutions can also be used together with PIM to optimize product data management.
Since not all companies have the internal expertise to define and manage PIM strategies, some vendors offer business analysis consulting to help with this. Companies use this type of service to create product strategies based on best practices and characteristics specific to different kinds of markets.
Product Information Management (PIM) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Salsify empowers brand manufacturers to deliver the product experience consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf.
Akeneo is a fast growing software company that offers an open source PIM (Product Information Management) solution that dramatically simplifies catalog management processes. Akeneo PIM makes it is easy and simple for retailers and brands in B2C and B2B markets to collect data from any source, enrich and control the quality of product information, and distribute it to multiple channels such as e-commerce, mobile, print, and points of sale.
Catsy simplifies the process around creation, management, and syndication of product content. With Catsy, you can centralize your product content. You can drive digital growth by keeping product content up to date across your partners. Catsy Digital Asset Management creates a searchable image library so you can have all your images in one place. Creating a central repository of product content with Catsy saves a tremendous amount of time!
inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories. Our powerful inRiver Product Marketing Cloud radically facilitates the creation, handling, and distribution of perfect product information for a world-class customer experience across all touchpoints, in multiple languages. More than 900 brands around the world rely on inRiver Product Marketing Cloud for efficiently controlling the product (information) flow for their globally recognized brands. inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network (PRIME). The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm and sales offices in Phoenix, and Istanbul. www.inriver.com
Pimcore is the leading open source platform for managing digital experiences used more than 80.000 times at leading enterprises around the globe. It is the consolidated platform for content, community and commerce across all customer touchpoints and integrates product information management (PIM/MDM), digital asset management (DAM), web content management (CMS) and e-commerce functionalities in one open source suite.
Shotfarm's Product Content Network is the first end-to-end solution for the Management and Exchange of Product Information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One System, any format, thousands of Retailers and Manufacturers. Shotfarm just makes sense.
Streamline with our pre-built commerce integrations. Connect systems, sync data, automate processes, grow your business. *Build & Distribute A Single Automated Catalog* Built into the ChannelApe Platform, the Dynamic PIM module delivers a single unified product catalog that ingests from your unique business processes and systems. Use all these systems together as one to produce customized catalogs for all of your clients in the formats they request; making your employees more productive and your customers even happier. ERP, DAM, MSDS, PLM, Excel and more. * Automate Fulfillment of Orders Quickly and Consistently * Our core fulfillment module helps our customers accept orders from multiple customers in many formats into a single stream of consistent data for your ERP, 3PL or other systems. ChannelApe supports full EDI including 832, 850, 856, 846, 940, 945, 944 and 947 x12 Specifications as well as others.
The censhare Digital Experience Platform pools all marketing and communications content within one information-centric system and a consistent user interface. The best of breed applications for Collaboration, DAM, PIM, Omnichannel CMS and MRM allow to create relevant digital experiences from real-time information.
Riversand’s PIM solution increases enterprises' customer focus by providing their customers with the right information for the right product at the right time during their purchase lifecycle. Riversand's PIM accelerates new product introduction (NPI), reduces supply chain costs and improves operational efficiency through better reporting. Riversand’s PIM solution provides the “trusted data source” across the data supply chain by connecting with data pools, vendor data, marketplaces and eCommerce platforms In today’s content-driven commerce environment Riversand's PIM integrated with our Digital Asset Management solution (DAM) provide the competitive edge to enterprises by empowering stakeholders with rich, complete and accurate content to make data driven decisions. Learn More: www.riversand.com
MDM – Product 360 is Informatica’s data-fueled product information management (PIM) system. It allows business users to more effectively manage and collaborate on product content to fuel all sales channels with consistent, rich, and accurate product data for an informed and engaging customer experience.
Webcollage Content Publisher lets you tell your product story in an unparalleled way. You can publish any media files you already have, such as video, Flash objects, product images and documents. Or, you can put together superb descriptions, combining text, graphics and video to create the most compelling descriptions of your product.
ProductiWise is an enterprise product data management solution to enable marketplaces, retailers, B2B sellers & distributors, click & mortar sellers and other e-Commerce players get products to markets faster with context-ready product content. Employing a high level of automation, ProductiWise ensures that stakeholders within the omni-channel and multi-channel audience get reliable and trusted product data. Simple-to-use and designed with intelligent features, ProductiWise fills a niche gap to track, manage and deliver improved context-ready content through the e-commerce channels. Webpage: https://www.mobiusservices.com/productiwise Video: https://www.youtube.com/watch?v=id6LV5Qz4Mw&feature=youtu.be&rel=0 FAQs: https://www.mobiusservices.com/productiwise-faqs
Bluestone is a rapidly growing tech company with a global presence, specializing in providing state-of-the-art SaaS software for Product Information Management (PIM) empowering retailers to create excellent customer experiences and make the most of the omnichannel consistency. Our story starts back in 2016, when a group of talented developers and top-notch business executives from the e-commerce industry came to the conclusion that none of the PIM solutions available on the market can offer the flexibility, scalability and connectivity required by modern-day businesses. After months of extensive tests and improvements, their vision has become reality through a user-first, smart and cloud-based Bluestone PIM. The company consists of a hard-working team with offices in Palo Alto (USA), Amsterdam (Netherlands), Tønsberg (Norway), Stockholm (Sweden), Gdansk (Poland) and Bangkok (Thailand). Together we are a team of 100 colleagues with innovation in our blood and a customer-first mindset. For more information, visit www.bluestonepim.com
Codifyd Bridge is a cloud-based SaaS content syndication application that allows manufacturers and resellers to share product content and product data efficiently. Codifyd Bridge uses machine learning to automate the transformation of manufacturer content into the reseller's required format. The application is business-user friendly, requires no programming expertise, and offers an API for easy integration.
A multi channel digital commerce platform, Contalog aims at bringing retail businesses into online selling platforms. Justifying the word multi-channel digital commerce Contalog enables a business to • Build an ecommerce store • Mobile app • B2B portal for customers to place orders • Host products in multi-vendor marketplaces Contalog does contribute for bettering offline selling. Contalog’s Filed Sales app lets one-to-one marketers to impress customers with digital catalog and place orders on the go. Contalog’s retail associate platform is built to assist retail showroom associates via a tablet enabled application that lets them access inventory, show demos, got through customer order history and do much more. Besides providing numerous opportunities to sell, Contalog still manages to simplify the management related tasks. With a centralized inventory, Contalog helps business owners handle stocks, shuffle goods between warehouses and perform other inventory related duties across all sales channels using a single interface. Product information management, variant specific product detail, orders processing and much more can be centrally done. Know more about Contalog : https://www.contalog.com/
1. Largest Ecommerce Video Database DemoUp offers the largest ecommerce video database. More than 1,500 brands and 100,000 videos can be embedded on your online shop. Connect your shop to our video database and matching videos will be embedded automatically on your product pages. Add-to-cart conversion rates for those who watch these videos increase by an average of 95%. 2. Pushbutton Integration Connect your shop in less than 3 minutes. Just copy the DemoUp tag into your product page template and you‘re done. DemoUp scans all your product pages and automatically embeds the matching videos from our database. From this point on you will always have the newest video content from brands live in your ecommerce shop. 3. Get More Visitors with Video SEO Our built-in video SEO tool automatically informs search engines about your product videos and will integrate rich snippets into search results. You will get more visitors through improved rankings and higher click-through-rates. 4. A Dashboard for Insights Get all relevant key performance indicators for your videos. Our platform measures conversion and sales, not just eyeballs and impressions. Dig deep into our data and see at what second viewers are dropping of your videos and which kind of videos performs best.
LANSA is a leading provider of business process integration and data synchronization software. LANSA Data Sync Direct’s Product Information Management (PIM) solution aggregates, validates and communicates product data to trading partners leveraging the 1WorldSync data pool (including FDA GUDID) as well as non-GDSN syndication for websites, trading partners and Kroger Program Mercury. LANSA is a Solution Provider for many global GS1 Member Organizations and is a leading 1WorldSync partner with a certified connector since 2001. There is no company with more history or successful integrated installations communicating with 1WorldSync than LANSA. The LANSA and 1WorldSync teams work closely to ensure manufactures, distributors and retailers have an integrated solution to manage their product information and automate publication to/from the GDSN.
Loop54 is a Deep Learning search software-as-a-service (SaaS) used by Ecommerce and Marketing managers to increase sales and conversion rates by improving the site-search customer experience. Characterised by unparalleled search relevance, personalisation and automation, Loop54 can be implemented within days via a REST API. Unlike traditional search tools which lack the algorithmic sophistication required for true search relevance and/or demand significant human intervention to function (i.e. drag and drop interfaces, ITTT rule setting), our solution automates all previously manual tasks and produces unprecedented site-search relevance through Deep Learning. While some search vendors do behaviour analysis via Machine Learning, most fall short of delivering real search relevance; and any degree of relevance they do achieve requires long periods of big data collection and continuous manual data manipulation. (i.e. it can be months before retailers see benefits). Instead of only doing behavior analysis, we do an analysis of the product catalogue first via Deep Learning; this lets us use behaviour data in a complex way and deliver relevance based on small data - which means no waiting months to see benefits. With other search solutions, retailers need to have teams dedicated solely to the time-consuming, error-prone tasks of updating product metadata and maintaining search result sorting; Loop54 requires exactly ZERO dedicated personnel. Loop54 does the following automatically: learns new words and synonyms, sorts and ranks results based on behaviour and sales data, and deciphers misspellings. Key features: - Personalisation - Autocomplete - Spellcheck - Facets and Filters - Language agnostic - Any device or UI - Search Analytics Dashboard - Content Search - Category Listings (merchandising) - Related Products - Boost and bury rules (Business logic) - Parent-child variants - Segment specific assortment and pricing
Perfion is the world’s only 100% standard Product Information Management (PIM) solution for companies with a large number of product variants and parts and/or need for multi-channel, multi-language communication. With Perfion you get a single source of truth for product information which gives you full control of all product data from day one wherever it is applied (e.g. webshops, websites, supplier portals, smart phone apps, printed catalogues, fact sheets, social media, direct mails, newsletters…). Perfion is the easiest and fastest PIM solution to implement. It is open to integrate with your existing IT-platform and handles continuous changes in requirements without extra cost. Perfion integrates easily with existing ERP systems and 100% into Microsoft Dynamics NAV, AX, GP and SL as well as SAP, Oracle, Infor, Movex plus Microsoft Office, Microsoft SharePoint, EPiServer Commerce, Sana Commerce, Dynamicweb and OXID eSales. Perfion has a documented ROI of less than a year.
Quable PIM is a cutting-edge SaaS solution that provides brands and merchants with the opportunity to enhance their Product Information Management and their omnichannel distribution. With its efficient, innovative and user-friendly interface, it has never been easier to centralise, harmonise and distribute product data on every channel.
RevCascade is a dropship automation platform that connects retailers with all their brands, streamlining product and inventory data exchange, merchandising, transactions, and everything in between. Manually managing vendors' disparate data feeds and order fulfillment methods, emailing spreadsheets back-and-forth, and adjusting product and inventory information is an operational and data nightmare for retailers that can lead to costly mistakes. With RevCascade, however, retailers have one do-it-all platform through which every vendor's data feed is consolidated and synced automatically to their sites, product assortment and pricing can be collaborated upon and agreed to in-platform, transactions are automatically relayed to suppliers for their easy fulfillment, and shipments, invoices, and returns can all be managed. With increased operational efficiency and streamlined relationships and communication with all their vendors, retailers are able expand their dropship programs and rapidly scale their ecommerce revenue.
The Right Information CPQ platform accelerates the process of creating and processing orders from multiple markets, minimizes the amount of manual work (e.g. work with spreadsheets) and eliminates human errors. Additionally, the offers standardization allows delivering faster to customers the necessary information such as prices, detailed technical parameters or calculations. • Work automatization – minimalizing amount of hand work with documents and data • Configuring product, pricing and quoting in one application • Managing product information in one central system • Many markets, languages, and channels support • Business Intelligence, reports, statistics
Sales Layer provides the best solution to solve all the chaos of product management. Centralize all the information in a single product that will make your (professional) life easier. Update your product information once and enjoy how it is automatically displayed in every channel and platform you work with. Although the interface is available in English and Spanish, this PIM allows to manage your product information in more than 150 languages!
ADAM 5 is a new platform for a new era of enterprise marketing. Responding to the challenges and pain points of modern, large-scale marketing, ADAM 5 is uniquely capable of bringing greater efficiency to your rich-media multichannel campaigns. From unique capabilities for syncing product information and brand management through campaigns to great customer experience, ADAM 5 simplifies and improves collaboration on all aspects of your marketing
Customers now expect custom products and SOLIDWORKS makes it easy to transform your online shopping experience. Full cloud and website integration means changes to product offerings can be made in minutes. No need for expensive custom software SOLIDWORKS makes it simple.
Vin MDM-PIM (Product Information Management) solution streamlines product information coming from multiple sources & provides consistency across all sales channels, enabling organizations to offer customers a great shopping experience. - Easily Cleanse, Standardize, Centralize and Enrich all your Product Information - Publish a consistent & accurate information to all sales channels from a centralized source - Eliminate duplicates and erroneous data from your systems - Ensure that your organization follows regulatory compliance and industry mandates - Quickly introduce new products and maintain current products across all channels Key Features of Vin MDM-PIM: - Robust De-duplication and Survivorship - Product Data Governance, Data Stewardship, and Collaborative Workflow - Ready integrations to leading eCommerce front-end platforms and complex ERP systems - Complex Hierarchy Management - Supplier Portal to manage onboarding of vendors - Flexible Data Modelling