Best Product Reviews Software

Product reviews software, or customer feedback software, allows e-commerce businesses to host reviews of products on their websites for the purpose of improving the e-commerce business experience. The software helps the merchant measure and improve customer satisfaction, identify unhappy customers, and get valuable insight from the buyers themselves. Product reviews software helps e-commerce websites engage with their consumers, understand customer behavior, and improve their product or service based on authentic feedback. Unlike Online Reputation Management software, of which there is confusion but no crossover with Product Reviews software, the latter software provides little monitoring or managing of reviews. Product reviews software integrates with e-commerce platforms and works alongside email marketing software and social networks.

To qualify for inclusion in the Product Review category, a product must:

  • Collect and capture feedback on e-commerce websites
  • Moderate and manage feedback/reviews
  • Deploy as a widget, pop-up, email follow-up, or short-answer Q&As on the website
  • Optimize for desktop as well as mobile or tablet use

Product Reviews Software Grid® Overview

The best Product Reviews Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Bazaarvoice, PowerReviews, Yotpo, and Trustpilot
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include:, TurnTo, and Reviewbox
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Feefo
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Verified Reviews
G2 Crowd Grid® for Product Reviews
High Performers
Verified reviews
Market Presence
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