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Best Publisher Ad Server Software

Publisher ad servers, commonly referred to simply as ad servers, help website publishers earn money from their website through online advertising. Selling ads on their site allows publishers to generate revenue from the content they produce, while keeping that content free for their audiences. Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets. Ad servers are counter parted by advertiser campaign management software used by marketers to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through ad networks, which package ad units from multiple publishers together to sell to advertisers. Publisher ad servers commonly function as supply side platforms (SSPs) as well, and many products in the Ad Server category are also in SSP. SSPs allow publishers to make their inventory available in advertising exchanges which serve as a marketplace where ads are bought in sold in real time, impression by impression, instead of in a bundled package. Publisher ad servers may also provide functionality for mobile app monetization.

To qualify for inclusion in the Publisher Ad Server category, a product must:

  • Be able to create and manage ad units on websites
  • Integrate with third-party ad networks and exchanges, and/or offer access to its own proprietary ad inventory offerings
  • Automate processes for trafficking and managing ads
  • Track ad conversion and audience demographic information
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Compare Publisher Ad Server Software
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    Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

    DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs. utilizes superior analysis and classification algorithms to dynamically identify and deliver the most relevant and engaging ads on a web page.

    AerServ is the leading inventory and audience monetization technology for mobile publishers.  AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first objective and provides best in class support from account managers and software engineers. The company was founded in 2013 and has offices in Irvine, California. Visit AerServ at or follow us on Twitter at @AerServ

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    OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

    The BrightRoll Exchange is the leading programmatic marketplace for display, video, and native ads on desktop and mobile devices. Demand-side platforms, agencies, and ad networks connect to the exchange to access and buy unique and premium ad inventory from the top publishers. The BrightRoll Exchange’s comprehensive inventory quality process protects buyers and enables them to maximize the return from their programmatic ad campaigns.

    Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.

    Broadstreet is a publisher ad server that caters specifically to the needs of direct, digital ad sales. Its team of direct ad sales experts have built a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations.

    Adaptive Medias, Inc. is a full end-to-end platform solution for digital monetization.

    PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.

    Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.

    AdPlugg is a next generation, cloud based ad manager and ad server system for the blogger generation. Easily manage, schedule, rotate and track all of your ads from any source by using your dashboard at With AdPlugg, you can serve anywhere from a couple of hundred to a couple billion ads per month with no additional load on your servers. The system works entirely via client side JavaScript so you can use it with any kind of website. AdPlugg also has a WordPress plugin to make setup on WordPress sites even easier. AdPlugg will serve your ads and every impression and click is tracked. You can then view charts and reports showing your impressions, clicks and clickthrough rate (CTR). Reports can be generated in PDF, XLSX and CSV formats. You can optionally send these reports to your advertisers. AdPlugg has both free and pro plans and is used by a wide variety of websites. Small blogs to the sites of major newspapers and tv stations use AdPlugg to manage, server and track their online ads.

    ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

    Integrated ad management platform: RTB, Video, Mobile.

    ZEDO is a platform partner for publishers and brands that increases ad ROI for both.

    Adzerk's APIs make it easy for engineers and PMs to build their own server-side, fully-customized ad server. Top e-retailers and user communities use Adzerk to build innovative ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). Engineers reliably see a 90%+ reduction in dev time using Adzerk’s APIs versus doing it entirely from scratch. Adzerk’s customer list includes Fortune 500 brands, public companies, and unicorn startups, including Bed Bath & Beyond, LiveNation/TicketMaster, TradingView, Wattpad, imgur, Strava, and many more.

    Videology’s ( converged advertising software empowers media companies to maximize the value of their full portfolio of inventory and audiences across screens.

    Ad Serving. Simplified. AdButler helps thousands of customers save time and maximize revenue with rock solid, easy to use ad serving at wholesale pricing. All the features of an enterprise service, without the high cost! Build, manage, and monitor multiple campaigns with a time saving easy interface. AdButler is a hosted advertising management service designed to help people organize their advertising, distribute advertising on their own website(s) or a group of affiliate (publisher) websites, and track statistics on these ads including impressions and clicks. AdButler is the fastest ad code in the world clocking ~250ms on average worldwide (source: Pingdom). That means your ads are going to be some of the first things users see when they visit a site, every single time. Cloud-based - nothing to install World's fastest ad code Handles custom ads in all formats Real-time reporting Completely customizable interface Get Started With AdButler Today!

    Powering Digital Profitability

    [a•mo•bee] offers marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions.

    Helping publishers create and monetize exceptional reading experiences with digital editions, apps, and responsive websites.

    Quantcast Advertise is powered by our massive data set of unique real-time customer browsing behaviors. We know your customer's next move, and can get you there first, to deliver the most relevant customers with incredible efficiency. We can also help you amplify your brand story with superior accuracy and scale against any target audience.

    Pure performance driven technology for results oriented publishers. Publisher Edge allows you to close the loop, connecting all aspects of your business by solving your everyday challenges. At the heart of our approach is enabling your ability to monetize. This means creating individual products, connected through a unified dashboard, which work seamlessly to identify threats and opportunities. Once identified, we give you the essential tools needed to nurture new revenue streams regardless of channel or demand source. Publisher Edge is more than just a source for premium demand for your inventory or a marketplace to sell your data. It’s the industry’s most publisher-centric ecosystem for putting your inventory to work.

    AdGlare Ad Server is a lightning fast ad serving solution for advertisers, publishers and agencies.

    AdSpeed Ad Server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue.

    Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers.

    Dramatically increase sales on your retail partners’ sites. Featuring the largest exchange for retailer search, Criteo Sponsored Products is a single platform that helps drive sales and awareness of your products through native ad placements across your top retail partners. • Maximize ROAS with sophisticated retailer search technology that accurately reaches the highest value shoppers and provides your products the broadest visibility • Increase campaign performance with continuous machine-learning on product search and browsing behavior, eliminating manual keyword management • Control campaign outcomes by targeting focused audience segments • Gain unique market insight with cross-retailer, SKU-level attribution, both online and offline • Drive campaign efficiency with technology that accurately selects the best ad placements, based on your campaign goals • Easily manage campaigns through intuitive tools in Criteo’s Management Center

    Premium site-specific marketing solutions for advertisers and publishers.

    MediaVoice is used to create, present, service and report your direct-sold native and programs with CMS, ad server and the ability to be used across all devices.

    OIO Publisher sells and serves ads on any website, using php ad management script.

    Passendo has made it possible for publishers to sell ads in their email inventory the same way they do on the web, with real-time, dynamic targeting and optimization, opening up brand new people-based Display & Native inventory and audiences for brands

    Playbuzz-powered branded content campaigns perform in the top 10% of Digital Brand Effect campaigns globally, measured by Nielsen

    PubNative is a mobile native mobile publisher platform that lets you create relebant ads to fit your apps design.

    Blends data from a variety of social networks to serve people ads they're actually interested in.

    Ad2Ex Adserver is an ad serving script developed in PHP & MySQL for businesses. It allows its owners to start their own revenue generating ad serving business.

    Adfrontiers is an ad server that allows for managing multiple adnetworks. Each network has its own self contained advertisers and publishers, and the software works by hitting a certain margin for each ad network.

    Founded in 2008, Admixer Ltd. Group is a technology company that develops and maintains products in the field of digital advertising management. Our products: Admixer.Publisher, Admixer.AdExchange, Admixer.Networks and Admixer.TradeDesk. Also Admixer runs premium advertising network with over 1000 web sites, delivering 15 billion banner impressions to 19 million web visitors montly. Headquartered in London, Admixer has about 100 employees in Ukraine, Russia, Belarus, and Kazakhstan.

    Adomik helps digital publishers by improving programmatic and RTB yield management.

    We engineered the AppNexus Publisher Adserver to improve ad performance and profitability, offering complete digital ad management and superior yield optimization on one unified and independent platform.

    AVID is a Third Party Ad Server that seves as a platform or toole to store, manage and display ads for online ad campaigns.

    BiddR Connect provides publishers seamless access to EMXs marketplace of unique demand, to increase bid competition, CPMs, and maximize revenue across all demand partners.

    Brightcom is a publisher side platform whose compass proprietary technology and teams of trusted advisers across the globe turn Brightcom into an entry point for all the best the programmatic world has to offer. The company's focus on the needs of publishers allows to offer advertisers premium traffic, quality assurance and exclusive media opportunities.

    Carambola is a unique, publisher focused platform that creates new revenue streams for premium publishers, while enhancing the experience on their pages - rather than damaging it.

    ClearPier is Canada’s Leading Premium Performance Marketplace. Our mission is to bring efficiency, transparency, and quality back into the ad-trading ecosystem. We offer advertisers a robust programmatic and performance trading solution through our premium supply. As the exclusive representative of a diverse portfolio of the world’s top comScore publishers with premium Canadian audiences, advertisers get expansive reach, superior viewability rates, and complete trading transparency. Established in Canada in 2010 with an international support team, ClearPier is a global organization. Our innovative team hails from the world’s leading exchanges and trading platforms, and has years of experience in media buying, performance, and publisher monetization. As a team, we are redefining the ad trading ecosystem by returning transparency and accountability to buyers and sellers alike. Visit to learn more.

    Perion delivers data-driven online advertising and search solutions to brands and publishers. Our high-impact advertising division, Undertone, helps brands capture consumer attention via beautiful creative and proprietary ad formats served across top-tier publishers. Our search division, CodeFuel, enables developers to optimize search traffic and generate incremental revenue. Our social advertising platform, MakeMeReach, drives marketing campaigns and demand generation at scale across Facebook, Twitter, Instagram and Snapchat. Our ‘owned and operated’ consumer apps division delivers powerful and engaging mobile and desktop apps direct to consumers.

    The ConvertMedia PACT sell-side platform (SSP) enables publishers to manage Revenue Per Session for multiple instream and outstream units via a single tag. Publishers can easily configure ConvertMedia’s Breakthrough Video Units and choose which ad experience best integrates with their site, taking into account revenue goals alongside the user experience.

    Deepintent is a data and programmatic buying platform. It gives the ability to discover the content that engages the audience.

    DistroScale is a platform + marketplace for buying, delivering, managing and measuring native content across websites, mobile web and apps.

    Cutting edge ad serving technology makes generating premium returns from display advertisements easy.