Best Publisher Ad Server Software

Publisher ad servers, commonly referred to simply as ad servers, help website publishers earn money from their website through online advertising. Selling ads on their site allows publishers to generate revenue from the content they produce, while keeping that content free for their audiences. Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets. Ad servers are counter parted by advertiser campaign management software used by marketers to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through ad networks, which package ad units from multiple publishers together to sell to advertisers. Publisher ad servers commonly function as supply side platforms (SSPs) as well, and many products in the Ad Server category are also in SSP. SSPs allow publishers to make their inventory available in advertising exchanges which serve as a marketplace where ads are bought in sold in real time, impression by impression, instead of in a bundled package. Publisher ad servers may also provide functionality for mobile app monetization.

To qualify for inclusion in the Publisher Ad Server category, a product must:

  • Be able to create and manage ad units on websites
  • Integrate with third-party ad networks and exchanges, and/or offer access to its own proprietary ad inventory offerings
  • Automate processes for trafficking and managing ads
  • Track ad conversion and audience demographic information
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    Publisher Ad Server reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.


    OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.


    Media.net utilizes superior analysis and classification algorithms to dynamically identify and deliver the most relevant and engaging ads on a web page.


    Adaptive Medias, Inc. is a full end-to-end platform solution for digital monetization.


    Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.


    AerServ is the leading inventory and audience monetization technology for mobile publishers.  AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first objective and provides best in class support from account managers and software engineers. The company was founded in 2013 and has offices in Irvine, California. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ


    Broadstreet is a publisher ad server that caters specifically to the needs of direct, digital ad sales. Its team of direct ad sales experts have built a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations.


    Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.


    The BrightRoll Exchange is the leading programmatic marketplace for display, video, and native ads on desktop and mobile devices. Demand-side platforms, agencies, and ad networks connect to the exchange to access and buy unique and premium ad inventory from the top publishers. The BrightRoll Exchange’s comprehensive inventory quality process protects buyers and enables them to maximize the return from their programmatic ad campaigns.


    PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.


    ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.


    Integrated ad management platform: RTB, Video, Mobile.


    ZEDO is a platform partner for publishers and brands that increases ad ROI for both.


    Videology’s (videologygroup.com) converged advertising software empowers media companies to maximize the value of their full portfolio of inventory and audiences across screens.


    Ad Serving. Simplified. AdButler helps thousands of customers save time and maximize revenue with rock solid, easy to use ad serving at wholesale pricing. All the features of an enterprise service, without the high cost! Build, manage, and monitor multiple campaigns with a time saving easy interface. AdButler is a hosted advertising management service designed to help people organize their advertising, distribute advertising on their own website(s) or a group of affiliate (publisher) websites, and track statistics on these ads including impressions and clicks. AdButler is the fastest ad code in the world clocking ~250ms on average worldwide (source: Pingdom). That means your ads are going to be some of the first things users see when they visit a site, every single time. Cloud-based - nothing to install World's fastest ad code Handles custom ads in all formats Real-time reporting Completely customizable interface Get Started With AdButler Today!



    [a•mo•bee] offers marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions.


    Helping publishers create and monetize exceptional reading experiences with digital editions, apps, and responsive websites.


    Quantcast Advertise is powered by our massive data set of unique real-time customer browsing behaviors. We know your customer's next move, and can get you there first, to deliver the most relevant customers with incredible efficiency. We can also help you amplify your brand story with superior accuracy and scale against any target audience.


    Pure performance driven technology for results oriented publishers. Publisher Edge allows you to close the loop, connecting all aspects of your business by solving your everyday challenges. At the heart of our approach is enabling your ability to monetize. This means creating individual products, connected through a unified dashboard, which work seamlessly to identify threats and opportunities. Once identified, we give you the essential tools needed to nurture new revenue streams regardless of channel or demand source. Publisher Edge is more than just a source for premium demand for your inventory or a marketplace to sell your data. It’s the industry’s most publisher-centric ecosystem for putting your inventory to work.


    AdSpeed Ad Server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue.


    Premium site-specific marketing solutions for advertisers and publishers.


    MediaVoice is used to create, present, service and report your direct-sold native and programs with CMS, ad server and the ability to be used across all devices.


    Passendo has made it possible for publishers to sell ads in their email inventory the same way they do on the web, with real-time, dynamic targeting and optimization, opening up brand new people-based Display & Native inventory and audiences for brands


    PubNative is a mobile native mobile publisher platform that lets you create relebant ads to fit your apps design.


    Thunder Creative Management Platform (CMP) is a digital marketing solution for cross-channel creative development. Thunder CMP enables brands to better personalize ads to customers wherever they spend their time digitally.


    Ad2Ex Adserver is an ad serving script developed in PHP & MySQL for businesses. It allows its owners to start their own revenue generating ad serving business.



    AdGlare Ad Server is a lightning fast ad serving solution for advertisers, publishers and agencies.


    Founded in 2008, Admixer Ltd. Group is a technology company that develops and maintains products in the field of digital advertising management. Our products: Admixer.Publisher, Admixer.AdExchange, Admixer.Networks and Admixer.TradeDesk. Also Admixer runs premium advertising network with over 1000 web sites, delivering 15 billion banner impressions to 19 million web visitors montly. Headquartered in London, Admixer has about 100 employees in Ukraine, Russia, Belarus, and Kazakhstan.


    AdPlugg is a next generation, cloud based ad manager and ad server system for the blogger generation. Easily manage, schedule, rotate and track all of your ads from any source by using your dashboard at adplugg.com. With AdPlugg, you can serve anywhere from a couple of hundred to a couple billion ads per month with no additional load on your servers. The system works entirely via client side JavaScript so you can use it with any kind of website. AdPlugg also has a WordPress plugin to make setup on WordPress sites even easier. AdPlugg will serve your ads and every impression and click is tracked. You can then view charts and reports showing your impressions, clicks and clickthrough rate (CTR). Reports can be generated in PDF, XLSX and CSV formats. You can optionally send these reports to your advertisers. AdPlugg has both free and pro plans and is used by a wide variety of websites. Small blogs to the sites of major newspapers and tv stations use AdPlugg to manage, server and track their online ads.


    Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers.


    We get it; publishers demand high fill rates, lean operations costs, no channel conflicts and soaring revenues for both video and display inventory. That’s why leading publishers trust Altitude Digital to optimize and streamline their business online. Our Supply Side Platform, Altitude ARENA™, maximizes the value of publisher inventory through real-time competition and optimization. When the demand partners compete, publishers win.


    We engineered the AppNexus Publisher Adserver to improve ad performance and profitability, offering complete digital ad management and superior yield optimization on one unified and independent platform.


    ClearPier is Canada’s Leading Premium Performance Marketplace. Our mission is to bring efficiency, transparency, and quality back into the ad-trading ecosystem. We offer advertisers a robust programmatic and performance trading solution through our premium supply. As the exclusive representative of a diverse portfolio of the world’s top comScore publishers with premium Canadian audiences, advertisers get expansive reach, superior viewability rates, and complete trading transparency. Established in Canada in 2010 with an international support team, ClearPier is a global organization. Our innovative team hails from the world’s leading exchanges and trading platforms, and has years of experience in media buying, performance, and publisher monetization. As a team, we are redefining the ad trading ecosystem by returning transparency and accountability to buyers and sellers alike. Visit www.clearpier.com to learn more.


    Perion delivers data-driven online advertising and search solutions to brands and publishers. Our high-impact advertising division, Undertone, helps brands capture consumer attention via beautiful creative and proprietary ad formats served across top-tier publishers. Our search division, CodeFuel, enables developers to optimize search traffic and generate incremental revenue. Our social advertising platform, MakeMeReach, drives marketing campaigns and demand generation at scale across Facebook, Twitter, Instagram and Snapchat. Our ‘owned and operated’ consumer apps division delivers powerful and engaging mobile and desktop apps direct to consumers.


    The ConvertMedia PACT sell-side platform (SSP) enables publishers to manage Revenue Per Session for multiple instream and outstream units via a single tag. Publishers can easily configure ConvertMedia’s Breakthrough Video Units and choose which ad experience best integrates with their site, taking into account revenue goals alongside the user experience.


    DistroScale is a platform + marketplace for buying, delivering, managing and measuring native content across websites, mobile web and apps.


    Cutting edge ad serving technology makes generating premium returns from display advertisements easy.


    Hexagram is a stealth native advertising platform for content distribution and monetization.


    Content marketing cloud for the Fortune 500


    Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights with highest-quality reach. For media companies, Nativo provides an integrated native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 600 brands and 400 publishers converge on the Nativo platform to power the new paradigm in digital advertising. Learn more at www.nativo.com.



    Revenue.com is a native advertising technology that helps you amplify the reach of your content via in-stream ads.


    Roxot provides publishers with the technology they need to protect their position on the global ad market and to make informed decisions, it has a machine-learning algorithm to analyzes incoming data about visitors, content, bids, ad placements, and networks/exchanges.


    Now you can go from data to insight to action with a single platform that lets you manage it all. Inventory and order management. Forecasting and optimization. Reporting and visualization.


    Sharethrough is a software company that powers in-feed advertising for brands and publishers.


    sovrn helps publishers claim their stake in the independent web.


    Sulvo is an ad server, a marketplace and a pricing engine in one. Sulvo's pricing tools help publishers discover the true value of their inventory so they can prevent underselling valuable ad inventory.


    TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.


    YuMe for Publishers (YFP) is a multi-screen programmatic platform providing publishers a full suite of awareness-driven monetization solutions.


    Kate from G2 Crowd

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