Publisher ad servers, commonly referred to simply as ad servers, help website publishers earn money from their website through online advertising. Selling ads on their site allows publishers to generate revenue from the content they produce, while keeping that content free for their audiences. Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets. Ad servers are counter parted by advertiser campaign management software used by marketers to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through ad networks, which package ad units from multiple publishers together to sell to advertisers. Publisher ad servers commonly function as supply side platforms (SSPs) as well, and many products in the Ad Server category are also in SSP. SSPs allow publishers to make their inventory available in advertising exchanges which serve as a marketplace where ads are bought in sold in real time, impression by impression, instead of in a bundled package. Publisher ad servers may also provide functionality for mobile app monetization.
To qualify for inclusion in the Publisher Ad Server category, a product must:
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DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.
The BrightRoll Exchange is the leading programmatic marketplace for display, video, and native ads on desktop and mobile devices. Demand-side platforms, agencies, and ad networks connect to the exchange to access and buy unique and premium ad inventory from the top publishers. The BrightRoll Exchange’s comprehensive inventory quality process protects buyers and enables them to maximize the return from their programmatic ad campaigns.
Broadstreet is a publisher ad server that caters specifically to the needs of direct, digital ad sales. Its team of direct ad sales experts have built a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations.
AerServ is the leading inventory and audience monetization technology for mobile publishers. AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first objective and provides best in class support from account managers and software engineers. The company was founded in 2013 and has offices in Irvine, California. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ
Adzerk's APIs make it easy for engineers and PMs to build their own server-side, fully-customized ad server. Top e-retailers and user communities use Adzerk to build innovative ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). Engineers reliably see a 90%+ reduction in dev time using Adzerk’s APIs versus doing it entirely from scratch. Adzerk’s customer list includes Fortune 500 brands, public companies, and unicorn startups, including Bed Bath & Beyond, LiveNation/TicketMaster, TradingView, Wattpad, imgur, Strava, and many more.
Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.
Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.
AdButler helps thousands of publishers save time and maximize revenue with a fully customizable, rock solid and easy-to-use ad serving platform! AdButler allows publishers of all sizes to create an ad server that fits their needs and maximizes their revenue. We also serve all ad formats (Images, Video, HTML5, Email, Native advertising, and custom ad formats) and help publisher combine direct sales and programmatic ad selling to maximize their revenue. AdButler is not just a tool: Our team of experienced engineers is always available to create custom ad servers for our customers that meet their exact needs. We also offer our customers free consulting session with our monetization experts to help them boost their ad revenue.
ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.
Videology’s (videologygroup.com) converged advertising software empowers media companies to maximize the value of their full portfolio of inventory and audiences across screens.
Pure performance driven technology for results oriented publishers. Publisher Edge allows you to close the loop, connecting all aspects of your business by solving your everyday challenges. At the heart of our approach is enabling your ability to monetize. This means creating individual products, connected through a unified dashboard, which work seamlessly to identify threats and opportunities. Once identified, we give you the essential tools needed to nurture new revenue streams regardless of channel or demand source. Publisher Edge is more than just a source for premium demand for your inventory or a marketplace to sell your data. It’s the industry’s most publisher-centric ecosystem for putting your inventory to work.
Dramatically increase sales on your retail partners’ sites. Featuring the largest exchange for retailer search, Criteo Sponsored Products is a single platform that helps drive sales and awareness of your products through native ad placements across your top retail partners. • Maximize ROAS with sophisticated retailer search technology that accurately reaches the highest value shoppers and provides your products the broadest visibility • Increase campaign performance with continuous machine-learning on product search and browsing behavior, eliminating manual keyword management • Control campaign outcomes by targeting focused audience segments • Gain unique market insight with cross-retailer, SKU-level attribution, both online and offline • Drive campaign efficiency with technology that accurately selects the best ad placements, based on your campaign goals • Easily manage campaigns through intuitive tools in Criteo’s Management Center
Quantcast Advertise is powered by our massive data set of unique real-time customer browsing behaviors. We know your customer's next move, and can get you there first, to deliver the most relevant customers with incredible efficiency. We can also help you amplify your brand story with superior accuracy and scale against any target audience.
Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers.
Founded in 2008, Admixer Ltd. Group is an AdTech company that develops and maintains products in the field of digital advertising management. Admixer presents the full-stack programmatic ecosystem by own products line: for Publishers - Admixer.Publisher, .Network and Player.Best for Advertisers: Admixer.TradeDesk, .DMP and .Creatives. Also, Admixer runs own .AdExchange integrated with world-leading DSPs and getting inventory from global SSPs and premium advertising networks working on our technology. Headquartered in London, Admixer has more than 200 employees in Ukraine, Russia, Belarus, Georgia and Kazakhstan.