Best Real Estate CRM Software

Real estate CRM software enables real estate professionals to identify, track, and manage their customer interactions with existing and prospective clients across the customer lifecycle within a single system. Real estate customer relationship management systems provide many of the same features as generic CRM systems but with an added focus on the real estate industry. These real estate features include integration to MLS services, multiple listing services, and real estate transaction management software, as well as custom workflows, referral management, and communication templates ideal for the real estate industry. Realtors should be well-versed in using a real estate CRM from their license earned from their time at real estate school.

Real Estate CRM Software Grid® Overview

The best Real Estate CRM Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: BoomTown, Market Leader, and ReferralMaker
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: RealtyJuggler, Follow Up Boss, and LeaseHawk
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Top Producer CRM, Zillow Premier Agent, and CoStar Brokerage Applications
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Apto and Boston Logic
G2 Crowd Grid® for Real Estate CRM
High Performers
Market leader
Boston logic
Top producer crm
Zillow premier agent
Follow up boss
Costar brokerage applications
Market Presence
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