Best Real Estate CRM Software

Real estate CRM software enables real estate professionals to identify, track, and manage their customer interactions with existing and prospective clients across the customer lifecycle within a single system. Real estate customer relationship management systems provide many of the same features as generic CRM systems but with an added focus on the real estate industry. These real estate features include integration to MLS services, multiple listing services, and real estate transaction management software, as well as custom workflows, referral management, and communication templates ideal for the real estate industry. Realtors should be well-versed in using a real estate CRM from their license earned from their time at real estate school.

Real Estate CRM Software Grid® Overview

The best Real Estate CRM Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: BoomTown, Market Leader, and ReferralMaker
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders. High Performers include: RealtyJuggler, Follow Up Boss, and LeaseHawk
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Top Producer CRM, Zillow Premier Agent, and CoStar Brokerage Applications
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Apto and Boston Logic
G2 Crowd Grid® for Real Estate CRM
Leaders
High Performers
Contenders
Niche
Apto
Boomtown
Market leader
Realtyjuggler
Referralmaker
Boston logic
Top producer crm
Zillow premier agent
Follow up boss
Costar brokerage applications
Leasehawk
Market Presence
Satisfaction
Linked in no background
Compare Real Estate CRM Software
    Results: 97

    Filters
    Features
    Real Estate CRM Platform Features
    Star Rating

    Real Estate CRM reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    BoomTown is an end-to-end web marketing system for real estate professionals with a highly effective mix of technology and services. BoomTown combines world-class lead generation, CRM technology, and consumer-facing websites. Our tools focus on what drives success and how to keep it growing.


    A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents.

    Get a Quote

    Generate a predictable stream of high-quality leads and boost your profitability with Referral Maker CRM.

    Get a Quote

    At LeaseHawk, our focus is to bring emerging technologies to the multifamily industry. Our communications platform was designed to empower you with insight to elevate the key aspects of your business--your people and your marketing. By leveraging mobile technologies, voice recognition, and "big" data you will be able to more effectively manage the relationship with your rental customer.


    Follow Up Boss is simple sales software for real estate teams. We help you follow up faster, more often, and with the leads and clients most likely to convert into sales and revenue. Our clients range from solo agents through to some of the top performing teams in the country, as well as e-leads teams within larger brokerages. Our system is designed to manage the entire lifecycle of your relationship from new lead through to past clients and sphere.


    Zillow is a real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.

    Get a Quote

    CoStar Brokerage Applications is a suite of real estate applications that help manage brokerage applications, property CRM, and marketing functions.

    Get a Quote

    Apto is a Full-Blown Commercial Real Estate Brokerage App for tracking contacts, properties, and your real estate transactions

    Get a Quote

    Top Producer is a cloud-based contact management solution, you’ll be able to manage your business in minutes from any touch screen mobile device or desktop with Top Producers new HTML5 interface.

    Get a Quote

    RealtyJuggler is a software organizer for real estate agents and other real estate professionals. Track deals, incubate leads, send DRIP emails and printed letters. Also includes eCard library, flyers as well as real estate calculators, tracking of expenses and commissions and much more.

    Get a Quote

    The Boston Logic platform is the industry's most comprehensive suite of digital tools to grow your real estate business, manage leads, create a stand-out online brand, and close more deals. On the front end, it’s a stunning branded website. On the back end, it’s a command center for your business that manages contacts, simplifies email marketing, integrates MLS search, and drives more repeat and referral business through the power of automation.


    LionDesk is a CRM, Lead, and Transaction management platform for Agents, Brokers and Teams. With features like intelligent drip campaigns, video emails and texting, text-2-sell tools, social and demographic profiling, integrated power-dialer and more, LionDesk is an all-in-one solution that can take your business to the next level.

    Get a Quote

    CINC is a lead acquisition and conversion platform for elite teams.


    Placester is an all-in-one business platform for real estate professionals with beautiful lead capturing websites, lead management, email marketing, marketing automation, analytics, free education and 24/7 support.


    Real Geeks offers all in one real estate sales marketing solution for the agent or broker that wants to grow their business & close more deals.


    REthink Real Estate CRM revolutionizes the way brokers and agents buy, sell, lease, and manage properties. Built on the world’s most popular Customer Relationship Management (CRM) Cloud Computing platform- Salesforce.com, REthink Real Estate CRM is the #1 web-based real estate application for commercial real estate brokers and residential real estate agents. From capturing leads to closing a deal, REthink Real Estate CRM users can manage their entire business from any computer or mobile device, with zero software to download and zero maintenance to worry about. *For more information contact sales@thinktechlabs.com


    Powerful CRM for Commercial Real Estate: Properties, Leases, Stacking Plans AscendixRE is a commercial real estate CRM. Manage your properties, leases, listings, deals, contacts, accounts, activities in one place and from anywhere. Intuitive deal flow, interactive stacking plans, advanced search, commission calculations. AscendixRE is the only commercial real estate CRM software available on both Salesforce.com and Microsoft Dynamics 365. AscendixRE is designed for brokerages, giving brokers the ability to track deals, properties, listings, and leases. Other commercial real estate features available in AscendixRE include Stacking Plans, Advanced Map Search, and the option to access InsideView, a leading B2B database. AscendixRE can be augmented with other add-on software, such as xRE Composer, a brochure & microsite creation tool, and Ascendix Search Advanced Searching tool for Salesforce. Ascendix Search simplifies complex Salesforce searches turning any user into an advanced search specialist. Perform single, multi-criteria, cross-object searches without IT department, bulk edit records, export lists to Excel, map your objects and more.


    eEdge is the real estate industry's first and only complete lead-to-close agent business solution including lead management, contact management, a marketing library and a paperless transaction system.


    Expand your marketing reach and deliver outstanding prospect and resident services with the Yardi Marketing Suite - a mobile solution supporting the entire prospect and resident lifecycle, from a desktop or out in the community.


    ClientLook is a cloud-based CRM system that combines contact management, project collaboration and corporate social networking in one integrated solution.


    Realvolve's all-in-one CRM platform for Real Estate blends elegant design and emerging technologies that will evolve as you do.


    The online solution to all your business and contact management needs. Easy to use software backed up by unbeatable support


    WOLFconnect keeps agents & administrators informed on listing changes, office news, upcoming classes & company events. WOLFconnect gives Broker/Owners a real-time window into company activity.


    Lasso CRM. Real estate developer and home builder software that delivers all the tools you need to manage your leads, build lasting customer relationships, and convert more prospects to purchasers. Lasso CRM software is exclusively designed for real estate sales & marketing professionals - it works like you do so you can sell more homes.


    The tools you need to power you real estate business all in one place.

    Get a Quote

    SmartTouch Interactive delivers marketing, sales, and real estate solutions to clients around the world.


    IXACT Contact is an integrated CRM, Email Marketing, and Website solution designed specifically for REALTORS®. IXACT Contact provides you with all the tools you need to manage your keep in touch communications, your listings and active buyers, and your online presence with a single, easy to use platform.


    Masterdigm is a fully featured CRM with WordPress-integrated websites, Property Management within the CRM, etc. You can even share leads within the platform and outside your accounts.

    Get a Quote

    PAPERLESS OFFICE + CRM + LEADS + WEBSITES to Automate and GROW Your Real Estate Business.


    RealNex provides an integrated suite of real estate solutions for customer relationship management and marketing.


    Website platform with client relationship management, comparative market analysis, and other tools for practice enhancement.

    Get a Quote

    Agentdesks is a web and mobile based realestate crm. Designed to help improve your sales, mange clients, track team and all in one place.


    All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!

    Get a Quote

    A modular database system with marketing, CRM, quoting, accounting, scheduling, performance analysis, purchasing, stock control, etc.


    Juniper Square is an intuitive, all-in-one investment management software system designed specifically for the real estate industry.

    Get a Quote

    MoreSolds includes hundreds of features plus optional snap-in modules, which allow agents to send automated email campaigns, send a custom branded monthly email newsletter, and send showing surveys to generate automated showing feedback on their listings.

    Get a Quote

    Paradym Includes everything that a real estate professional needs to create, host, market and display your virtual tours.


    planetRE offers an end-to-end cloud based software solution that is scalable to brokerage of any size.


    CRM Software for Commerical Real Estate Brokers

    Get a Quote

    Cloud-based real estate CRM and marketing software for real estate offices, teams, brokers and property developers


    Create a smooth, convenient experience for your online visitors. Showcase your expertise, target markets, and unparalleled commitment. Prove you are the neighborhood expert.


    TORCHx is a premium digital marketing platform designed to help residential Real Estate Agents and Brokers generate leads and never let them fall through the cracks. Industry-leading websites, a powerful automated CRM, and managed search engine marketing campaigns are all at our clients' fingertips. Our client websites convert at 2X the industry average and auto-populate with data-rich property information in real-time. Our CRM enables real-time follow-up with leads via automated email and text messaging. All search engine marketing campaigns are managed on behalf of our clients by Google-certified SEM experts.


    Acquaint CRM is a fully integrated software package for letting agents and estate agents. Robustly designed using the latest technologies it seamlessly handles Residential and Commercial Sales & Lettings, Property Management, Contact Management, Marketing, Diary and Client Accounting.

    Get a Quote

    Real Estate Marketing and Selling platform designed to leverage your contacts into relationships, and your relationships into sales.


    AgentDrive provides the complete sales, marketing and advertising platform for brokers, developers and franchises. The suite of its products include: - real estate CRM & property matching; - franchise & MLS software; - enterprise website platform; - IOS & Android mobile apps; - property portal feeder; - Facebook app builder; - email & SMS campaigns; - ad & flyer maker; - real estate SEO services; - data-driven reporting; - Google AdWords optimization; - dynamic retargeting tools.


    AgentOffice is a customer relationship manager for agents and teams that simplifies the way you manage your real estate business, automating tasks so that you have time to concentrate on your clients.


    BrokerCloud provides a central point of management for contacts, website leads, and client service.


    Our real estate CRM module CRM Pro will help you develop more relationships and nurture the ones your have. Keep in touch with the folks in your network so that when they are ready to buy or sell their property, you are the first one that they reach out to.

    Get a Quote

    Cymbo provides a 100% paperless and customizable online real estate management solution designed to make you mobile, so you make more money in less time.


    Manage your leads, website, and international vacation rental and sale properties with EasyBroker's web based CRM and CMS.

    Get a Quote

    EGO Real Estate is a customer relationship management tool for managing realestates and clients.


    Manage all of your real estate transactions online, in one secure location, with the ability to access your data anytime, from anywhere.


    Desktop free CRM with cloud capabilities

    Get a Quote

    SaaS CRM solution for multi-family lead management, lease conversion and advertising analytics.

    Get a Quote

    IMS is an investor management platform designed for commercial real estate owners.


    IntellioCRM is lead management CRM software for real estate agents and brokers.

    Get a Quote

    A simple easy to use CRM to manage your clients and properties that can be used on an any mobile, tablet, PC and is truly cloud based.

    Get a Quote

    Landvoice gives you affordable access to the leads you need to be successful.

    Get a Quote

    Lead2Deed is an all-in-one platform that gives real estate agents complete control over their business, allowing them to build relationships while managing all aspects of property listings and transactions.

    Get a Quote

    A real estate solution with features from CRM to listing & transaction management, never miss another detail & build your referral base


    Stay on-top of all your opportunities with buyers, sellers, investors, and more!

    Get a Quote

    LeadBarrel real estate CRM software offers full contact management, drip mail marketing, lead capture, lead distribution, IDX and more.

    Get a Quote

    Market Quest for Real Estate is a marketing and CRM system that increases your sales, keeps you organized, and helps you differentiate yourself from your competitors.


    Show your value and build trust by giving clients the accurate, hyperlocal, real-time MLS data they need to make informed buying and selling decisions.

    Get a Quote

    Everything you need to manage your properties and customers: Control of contacts and properties, Google Drive /Calendar integration.

    Get a Quote

    The Onjax Real Estate CRM incorporates leads and team members into one system for accountable follow-up, advanced administrator reporting and oversight, and customer engagement.

    Get a Quote

    OSL Office provides your real estate office with a flexible solution for management.

    Get a Quote

    Real Estate CRM that consists of leads, email marketing, transaction coordination, document management, and Mission Statement Builder.

    Get a Quote

    Profusion360 is a leading Real Estate Marketing Platform for Real Estate Agents and Brokers. Profusion360 provides high-end professional real estate websites, virtual tours, listing syndication, social media marketing, property websites, showing home feedback system, and more.

    Get a Quote

    ProNest CRM is developed with the needs of the comercial process of Real Estate developers, offering a powerful tool for the sales and marketing process of a new development from one system.

    Get a Quote

    A real estate CRM solution to manage, develop, and drive the selling of residential and commercial property, and more.

    Get a Quote

    Property-xRM is powered by Microsoft Dynamics CRM, it comes with essential core features to help you and your business to become successful, it provide lease management software that grant you with the data-driven information needed to make optimal use of the property you occupy to identify where you can upgrade your business output and lead further into efficiencies, find where and how you can effectively use your space, make savings on your lease and more.

    Get a Quote

    PropMatrix is a trusted and well known real estate softwarecustomer relationship management (CRM) solutions to real estate agents and Ddevelopers which makes sales, leasing, business management and marketing of real estate easy and fast.

    Get a Quote

    Subscription based lead management solution that provides word processing, mass mailing, advertising, and more for real estate agents.


    In addition to all of Base CRMs functionalities, CRM PRO offers a wide array of management, communication and development tools that will enable you to go beyond your objectives.


    Your Technology Partner should work with you, not partner with your competition.

    Get a Quote

    Real Appeal offers IDX solutions, with complete built-in marketing solutions for real estate brokers across the US & Europe.


    Realeflow gives you the tools you need to build and manage a successful real estate investing business so you can live the extraordinary life that you were meant for.

    Get a Quote

    Real Estate Cloud is a complete set of tools to help Real Estate professionals build a successful brokerage: CRM, Deep MLS integration, Marketing, and Design


    Real estate CRM that consists of leads, email marketing, transaction coordination, document management, and Mission Statement Builder.

    Get a Quote

    Commercial Real Estate CRM App for apartments, office, retail, industrial, hotels and single-family professionals. Realhound® serves Property Owners, Asset Managers, Commercial Real Estate Brokers and Companies who need to not only track contacts, but also track properties and the relationships of contacts to properties.


    Collect, share & collaborate on your home search w/ your family & agent by pinning homes from favorite realestate sites to RealSavvy Home Boards.


    RealSpace is a cloud-based software empowering real estate professionals to effectively manage all aspects of running their business online.

    Get a Quote

    Cloud-based real estate agency management solution with SMS marketing, a notification system, and front-desk POS.

    Get a Quote

    Solution for broker and real estate agents to manage their customers and properties, payments, meetings, etc.

    Get a Quote

    REDX simplifies the listing process. Each lead type and prospecting tool we provide are designed to connect you with more homeowners and help you set more listing appointments.

    Get a Quote

    Customer relationship management solution that automates leads distribution and nurturing for real estate agents and brokers.

    Get a Quote

    Reis offers integrated sales, rent, and construction property comparables to assess, quantify and manage the risks of default and loss associated with individual mortgages, properties, portfolios and real estate backed securities.


    Reonomy provides analytics tools designed to uncover market opportunities by highlighting comparable properties.


    Runway is a comprehensive cloud software solution for the property industry on the market, becoming the industry standard for land developers, building complex developers and home builders.


    Real estate contact management system, used to store the responders to sales and marketing efforts.

    Get a Quote

    Holiday lettings software for the real estate industry.


    Residential rental software for the real estate industry.


    Property sales software for the real estate industry.


    Weichert PROs personalized follow-up plans and reminders make it easy to stay in touch with leads and clients.



    Zurple software offers a complete real estate marketing solution for busy agents.


    Kate avatar
    Kate from G2 Crowd

    Learning about Real Estate CRM?

    I can help.
    Get FREE professional recommendations in just a few minutes.