Best Real Estate Marketing Software

Real estate marketing software is designed to help real estate professionals market their properties in order to maximize exposure to potential buyers. Real estate marketing software is tailored to the industry, though some products may overlap in functionality with typical marketing software. While some real estate marketing software provides features designed to help with real estate branding, others include tools such as virtual tour or open house software, which allow real estate professionals to increase the quality of interaction with potential buyers.

Real Estate Marketing Software Grid® Overview

The best Real Estate Marketing Software products are determined by customer satisfaction (based on user reviews) and market presence (based on products’ scale, focus, and influence) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: AppFolio Property Manager, BoomTown, CoStar Brokerage Applications, and Z57 Internet Solutions
  • High Performers are highly rated by their users, but have not yet achieved the Market Presence of the Leaders. High Performers include: Z Buyer
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Placester
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Boston Logic
G2 Crowd Grid® for Real Estate Marketing
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    Real Estate Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    BoomTown is an end-to-end web marketing system for real estate professionals with a highly effective mix of technology and services. BoomTown combines world-class lead generation, CRM technology, and consumer-facing websites. Our tools focus on what drives success and how to keep it growing.


    AppFolio Property Manager offers a complete solution with accounting, marketing, leasing and management functionality for multifamily and single-family, commercial, student housing, homeowners and condo association, and mixed portfolio property managers. Our online property management software includes the ability to: - Provide instant access to reports and statements directly through an Owner Portal - Post vacancy ads to your website and hundreds of listing sites on the Internet with one click - Accept online rental applications and leases - Quickly screen residents - Streamline rent collection online - Perform mobile inspections - Communicate with residents through text messages Contact us for a free demo.

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    Z57 is the leader in social marketing for real estate agents generating referral leads from Facebook. Z57 empowers agents to have a social presence turning Facebook friends and fans into real leads and website traffic.


    CoStar Brokerage Applications is a suite of real estate applications that help manage brokerage applications, property CRM, and marketing functions.

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    Placester is an all-in-one business platform for real estate professionals with beautiful lead capturing websites, lead management, email marketing, marketing automation, analytics, free education and 24/7 support.


    Marketing solutions for home sellers, buyers, and real estate professionals.

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    The Boston Logic platform is the industry's most comprehensive suite of digital tools to grow your real estate business, manage leads, create a stand-out online brand, and close more deals. On the front end, it’s a stunning branded website. On the back end, it’s a command center for your business that manages contacts, simplifies email marketing, integrates MLS search, and drives more repeat and referral business through the power of automation.


    Xceligent provides a database of commercial real estate listing data for comparative market analysis


    CompStak offers a database of commercial lease data for comparable sourcing.


    Real Geeks offers all in one real estate sales marketing solution for the agent or broker that wants to grow their business & close more deals.


    eEdge is the real estate industry's first and only complete lead-to-close agent business solution including lead management, contact management, a marketing library and a paperless transaction system.


    Nestio is a web-based dashboard that allows you to update your company website, preferred brokers, and advertising websites with one click, giving you the ability to manage your inventory in one place, market your listings in real-time and more.


    Point2 Agent is an online marketing solution for real estate professionals. Get everything you need to expand your real estate business, including an easy-to-use-website, intuitive lead generation tools, detailed analytics and much more.

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    Real Estate Marketing 360 offers a real estate marketing platform and website designs to generate more clients.


    The online solution to all your business and contact management needs. Easy to use software backed up by unbeatable support


    Expand your marketing reach and deliver outstanding prospect and resident services with the Yardi Marketing Suite - a mobile solution supporting the entire prospect and resident lifecycle, from a desktop or out in the community.


    Buildout is an end-to-end solution for marketing commercial real estate listings, empowers brokerages across the nation to showcase their brand and grow their business. The cloud-based solution provides time saving benefits by automating the document creation process and streamlining everything else involved in listings properties.


    Online marketing innovations for top agents and brokers


    PropertyRadar provides a platform containing market data for real estate professionals.


    Real Estate Marketing Assistant 2 was designed so you can quickly and easily create polished marketing materials for your real estate business.


    SharperAgent helps REALTORS systematically build quality lead pipelines through consistent marketing and client relationship management


    SmartTouch Interactive delivers marketing, sales, and real estate solutions to clients around the world.


    The tools you need to power you real estate business all in one place.

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    Our websites are built for real estate brokerages. They have a front end for lead generation and a back-end for agent lead management, marketing and CRM. With the brokerage's brand at their fingertips, agents can turn their leads into clients while making your brand stronger at the same time.

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    IXACT Contact is an integrated CRM, Email Marketing, and Website solution designed specifically for REALTORS®. IXACT Contact provides you with all the tools you need to manage your keep in touch communications, your listings and active buyers, and your online presence with a single, easy to use platform.


    By streamlining the digital marketing process, Property Carnivores allows agents to spend more time engaging with client.


    Create a smooth, convenient experience for your online visitors. Showcase your expertise, target markets, and unparalleled commitment. Prove you are the neighborhood expert.


    RealNex provides an integrated suite of real estate solutions for customer relationship management and marketing.


    Automate, deploy and track your marketing activities from the top down and simplify your daily process for producing print and digital marketing assets.


    Zurple software offers a complete real estate marketing solution for busy agents.


    Web-based solution that includes the ability to power your own public website; market your properties while you manage them.

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    AgentDrive provides the complete sales, marketing and advertising platform for brokers, developers and franchises. The suite of its products include: - real estate CRM & property matching; - franchise & MLS software; - enterprise website platform; - IOS & Android mobile apps; - property portal feeder; - Facebook app builder; - email & SMS campaigns; - ad & flyer maker; - real estate SEO services; - data-driven reporting; - Google AdWords optimization; - dynamic retargeting tools.


    BrightDoor creates remarkable, easy-to-use sales & marketing software for the real estate industry.

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    All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!

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    With our real estate text sign riders, the home buyer sends in a simple text message, and then our service instantly sends photos, pricing, and additional information directly to their mobile phone!

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    Drawbotics is a platform that allow user to order great promotional material which increases the visibility of properties and differentiates from the competition.


    A social app for real estate agents, brokers and their clients. Connect through Facebook, collaborate in real time, share information.

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    EGO Real Estate is a customer relationship management tool for managing realestates and clients.


    Marketing and workflow bundle for real estate professionals. Includes appraisal and form filling automation.

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    Craft an unparalleled customer experience to attract and retain tenants.

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    EstateVantage's Classified Listing App for Real Estate lets Agents and Brokers post, track and renew their properties on Craigslist, Backpage, Facebook, Twitter & YouTube.

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    Feedback Pro will automatically download your showings from electronic lockboxes and email the showing agent the best real estate feedback questions and then mail you and your client the responses.

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    Hubzu is one of the nation's leading online residential marketing platforms, featuring properties in all 50 states and Washington, D.C.

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    A provider of IDX plugins, Diverse Solutions provides easy-to-implement technology to help real estate professionals manage their brands and businesses in a fast and easy way. Its products include listings-search platforms, mapping capability, and email management software.


    Imprev powers brands, brokers and agents to market effectively in a mobile, social, consumer-centric world.


    Market Quest for Real Estate is a marketing and CRM system that increases your sales, keeps you organized, and helps you differentiate yourself from your competitors.


    Show your value and build trust by giving clients the accurate, hyperlocal, real-time MLS data they need to make informed buying and selling decisions.

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    Personalize your email campaigns to better match what your clients want to hear.


    Masterkey's Masterplan breathes life into your sales presentations.


    MoreSolds includes hundreds of features plus optional snap-in modules, which allow agents to send automated email campaigns, send a custom branded monthly email newsletter, and send showing surveys to generate automated showing feedback on their listings.

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    Take control of your website with PageManager, the super easy drag-and-drop website editor.

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    Provide you all the tools you need to walk into your next listing appointment with confidence.


    Real Estate CRM that consists of leads, email marketing, transaction coordination, document management, and Mission Statement Builder.

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    Point2's IDX solution engages visitors with loads of powerful lead-capture tools in an intuitive and easy to use map-based interface.

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    PowerBroker provides investment and lease analysis for commercial real estate professionals.


    ProNest EvO is a solution that can make you take one more step to engange potential home buyers

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    The interactive Home-Selector from ProNest allows home buyers to know the status of each unit just by moving the mouse over the image


    ProNest One is an all-in-one tool for Real Estate Developers, to assist on the sales and marketing process of a new development.

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    Property marketing and presentation application that allows you to match properties and more.

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    ProspectNow provides an online database of commercial and residential building owners that includes phone numbers, mailing addresses and building details.


    Real Appeal offers IDX solutions, with complete built-in marketing solutions for real estate brokers across the US & Europe.


    RealMassive is a cloud-based platform empowers CRE professionals with market insight and professional tenant outreach, while providing accurate, up-to-date property information for tenants.


    Solution for broker and real estate agents to manage their customers and properties, payments, meetings, etc.

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    Designed to handle all stages of the estate agency process, including marketing, administration and management.


    REfindly ensures an outstanding website experience regardless of a users device.


    Reis offers integrated sales, rent, and construction property comparables to assess, quantify and manage the risks of default and loss associated with individual mortgages, properties, portfolios and real estate backed securities.


    Reonomy provides analytics tools designed to uncover market opportunities by highlighting comparable properties.


    Real estate contact management system, used to store the responders to sales and marketing efforts.

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    Enage your leads with automated notices.

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    Co-market at scale with a profile-based system designed for collaboration.


    TXT Place allows real estate agents, brokers and landlords to provide property information and photos 24/7 via text messages, QR codes and mobile-friendly property websites.

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    WOLFvision has taken all the information that comes through a real estate brokerage and put it together in an interactive digital display.

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    Kate from G2 Crowd

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