Best Real Estate Marketing Software

Real estate marketing software is designed to help real estate professionals market their properties in order to maximize exposure to potential buyers. Real estate marketing software is tailored to the industry, though some products may overlap in functionality with typical marketing software. While some real estate marketing software provides features designed to help with real estate branding, others include tools such as virtual tour or open house software, which allow real estate professionals to increase the quality of interaction with potential buyers.

Real Estate Marketing Software Grid® Overview

The best Real Estate Marketing Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: AppFolio Property Manager, BoomTown, and CoStar Brokerage Applications
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders.
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Placester
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Boston Logic and Z Buyer
G2 Crowd Grid® for Real Estate Marketing
High Performers
Appfolio property manager
Boston logic
Costar brokerage applications
Z buyer
Market Presence
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