Best Recruitment Marketing Platforms

Recruitment Marketing platforms help internal recruiting teams attract and source job candidates to convert into applicants. Recruitment marketing platforms offer a variety of features to facilitate recruiting marketing efforts including social recruiting tools, job distribution features, and candidate relationship management (CRM) capabilities. Many of these features are similar to those that support inbound marketing efforts within marketing departments. Organizations use recruitment marketing platforms to market job openings, engage with candidates, nurture their interest, and encourage the submission of applications. Many of these platforms also offer tools for identifying candidates at events such as campus recruiting events. Recruitment marketing platforms are traditionally implemented in HR departments and used by internal recruiters to build talent pipelines. These platforms enable users to treat candidates as “leads”, qualifying them in a similar manner as leads in sales operations. Organizations can use recruitment marketing platforms to increase the volume and quality of applicants. Recruitment marketing platforms can be implemented either as a standalone solution or as part of an integrated HR management suite. These platforms can also be integrated with applicant tracking systems (ATS) and onboarding software to form a talent acquisition suite. Many features present in recruitment marketing platforms are similar to those found in email marketing, customer relationship management (CRM), and organic search marketing products.

To qualify for inclusion in the Recruitment Marketing category, a product must:

  • Provide tools that help optimize employer branding on career sites, job portals, and employee testimonial pages
  • Streamline the distribution and marketing of job openings
  • Offer a candidate relationship management (CRM) system to track and organize candidates
  • Facilitate employee referrals and social recruiting efforts
  • Offer a built-in applicant tracking system or integrate with third-party ATSs
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    LinkedIn Talent Basic, Finder, and Pro Plans. Obtain additional access to talent and tools to manage recruiting on LinkedIn's network.


    Zoho Recruit is an applicant tracking system catering to multiple hurdles faced by recruiters. With complete solutions for both in-house recruiters and staffing agencies, Zoho Recruit helps you source, track, and hire the best candidates, without any juggling required across different media. Customize every aspect of your workday and automate tasks like sending emails, updating interview status, and more. Get reports and analytics at your fingertips and plan better hiring strategies.  Other key features include: ‌a. Publish to premium job boards b. Source quickly with source boosters. c. Create your company's careers page d. Design pre screening assessments e. Parse resumes, set up Resume Inbox and format them. f. Google Chrome plug in for Zoho Recruit  g. Get reports and advanced analytics  h. Workflow automation & Process automation i. Engage candidates better with Zoho Recruit j. Candidate interview stage tracking with Hiring Pipeline k. AI Powered candidate matching with sematic search l. Integrations that matter.


    SmartRecruiters’ Talent Acquisition Suite is used by high-performance organizations for making the best hires. It has full functionality for recruitment marketing and collaborative hiring built on a modern cloud platform with an open marketplace for 3rd party recruitment services. Unlike the first generation applicant tracking systems it replaces, SmartRecruiters provides an amazing candidate experience, hiring managers actually want to use the product, and recruiters love us because we make their jobs easier. Companies like Visa, Skechers, Atlassian, Equinox, and Alcoa use SmartRecruiters to make recruiting a competitive advantage.


    Newton is an intuitive ATS built by recruiters for hiring professionals like you. This means that it works the way you’d want it to along every stage of the recruiting process. Whether this be attracting and engaging new candidates, collaborating with your team and conducting interviews, or sending out offer letters and onboarding new hires, Newton offers you the features and functionality to better manage and streamline these processes. Key Features: -Only Fully Mobile ATS on the Market -Free Postings to Leading Job Boards -Background Checks, Employment Screening, and Pre-Hire Assessments -Interview Scheduling and Scorecards -Easy Apply Features that Create the Ideal Candidate Experience -Recruiting Email Templates and Digital Offer Letters -Customizable Career Pages and Online Job Applications -Advanced Recruiting Dashboards, Reporting, and Analytics -Built-in EEOC and OFCCP Compliance


    Lever's mission is to help the world hire with conviction. Our fresh take on the talent acquisition system combines powerful ATS and CRM functionality in a single, modern platform—so employers can source, nurture, and manage candidates all from one place.

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    A modern, effortless end-to-end recruiting product you and your team will 😍. Breezy streamlines your entire hiring process; giving you more time to connect with candidates by automating manual tasks like job posts, advertising on job boards, interview scheduling & follow-ups. We include all the tools your team needs to hire more efficiently, from employee referrals & sourcing tools for LinkedIn and dozens of others to custom scorecards & interview guides and we back it all up with powerful analytics & reporting. It's also GDPR compliant! With Breezy, you'll be making better hiring decisions in less time. Come check us out.

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    CareerArc is a recruiting software and outplacement solution that combines social media management, jobs distribution, and award-winning customer care to help organizations maximize their return on employer branding.


    CareerBuilder Talent Discovery is intended to be the hub for the talent recruiter / sourcer that allows their workflow to be more efficient as well as tools and search capabilities that help them proactively find and hire the right candidate for their job opening. CareerBuilder is a global, end-to-end human capital solutions company focused on helping employers find, hire and manage great talent. Combining advertising, software and services, CareerBuilder leads the industry in recruiting solutions, employment screening and human capital management. Improve your pre-hire process with the ultimate software solution. Learn more at: https://hiring.careerbuilder.com/recruiting-solutions/talent-discovery


    Jobvite is leading the next wave of recruitment innovation with Continuous Candidate Engagement (CCE), a candidate-centric recruiting model that helps companies engage candidates with meaningful experiences at the right time, in the right way, from first look to first day. The Jobvite Platform infuses automation and intelligence into today’s expanded recruiting cycle to increase the speed, quality, and cost-effectiveness of talent acquisition. Focused exclusively on recruiting software since 2006 and headquartered in San Mateo, Jobvite has thousands of customers including LinkedIn, Schneider Electric, Premise Health, Zappos, and Blizzard Entertainment.


    For Staffing and Human Resource professionals who know that hiring great talent is a vital part of the organizations success, COMPAS is a recruiting platform that uses predictive analytics to improve recruiting performance. Unlike old recruiting platforms COMPAS has transformed the conventional Applicant Tracking & Customer Relationship software to automate tasks and provide talent recommendations.


    CareerBuilder Applicant Tracking brings advertising, data, search and sourcing technology into one recruitment environment. Recruiters can view and search candidates, run reports, measure performance, manage job postings, engage with candidates, kick off background checks, and more — all from one easy-to-manage dashboard platform. Applicant Tracking strengthens any candidate acquisition strategy and empowers your team members to make the right hires faster. CareerBuilder is a global, end-to-end human capital solutions company focused on helping employers find, hire and manage great talent. Combining advertising, software and services, CareerBuilder leads the industry in recruiting solutions, employment screening and human capital management. Improve your pre-hire process with the ultimate software solution. Learn more at: hiring.careerbuilder.com/recruiting-solutions/applicant-tracking


    Workable is all-in-one recruiting software: a single system for teams to find, track and evaluate candidates. Quick to implement and easy to use, Workable accelerates the hiring process by finding the right candidates faster and improving hiring team collaboration. Workable is currently helping 6000 organizations of all sizes to meet their hiring goals on time and on budget, by reducing their time to hire.

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    Recruitee is a collaborative hiring platform for teams of all sizes. From employer branding, job promoting, talent sourcing, to applicant tracking, Recruitee helps teams streamline their hiring efforts and stay efficient while selecting the right candidates. G2 Crowd named Recruitee one of the top B2B tech companies in the Netherlands. Based in Amsterdam and Poznan, Recruitee is quickly becoming the industry standard for fast-growing companies around the world. Recruitee’s clients include Greenpeace, Usabilla, Hudson’s Bay, and Rackspace.


    Avature is a highly flexible enterprise SaaS platform for Global Talent Acquisition and Talent Management, and the leading global provider of CRM for recruiting. Founded by Dimitri Boylan, co-founder and former CEO of HotJobs.com, Avature brings commercial internet technology and innovation to recruiting, onboarding, internal mobility and performance challenges. Avature’s vision is to support strategic HR initiatives by introducing a consumer web quality platform that can be customized quickly and easily by their customers - allowing them to design and implement innovative programs to compete for and retain talented people. Their technology focuses on engagement and is designed to enable end-to-end service delivery to stakeholders and to contribute to the digital transformation of the enterprise. Used in a 100 countries and 17 languages, Avature has over 650 customers of which 110 are Fortune 500 organizations. Avature delivers its private cloud services from data centers in the US, Europe, and Asia, and has offices in Buenos Aires, Charlotte, London, Madrid, Melbourne, Munich, New York, Singapore, and Shenzhen. Avature solutions include: - Candidate Relationship Management (CRM) - Applicant Tracking System (ATS) - Campus Recruiting - Recruiting Events Management - Employee Referral - Contingent Workforce Management - Staffing Agency Management - Retail Recruiting - Onboarding - Employee Internal Mobility - Performance Management - Succession Planning - Employee Social Hub


    All-in-one Applicant Tracking System and Recruitment Marketing platform that helps HR professionals and recruiters find, attract and hire talent. There are 4 main parts of TalentLyft TalentLyft Source: Make finding high-quality candidates easier and more affordable TalentLyft Engage: Communicate with candidates more effectively and become a desirable employer to work for TalentLyft Convert: Turn your career site visitors into job applicants TalentLyft Track: Streamline your recruiting process, make it paperless, and measure every step of your hiring strategy.


    SAP SuccessFactors innovates everyday to help your people and your organization perform at their best. By connecting your people to your organization's purpose, we help transform the employee experience.

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    Jobjet is a big data technology platform that makes finding, contacting, and qualifying candidates a much more seamless experience for sourcers and recruiters. With a suite of products that spans all your workflows, Jobjet makes the hiring process 20x faster. - Jobjet’s Candidate Cloud allows you to build your pipeline with qualified candidates in minutes, not days. - With the built-in messaging management system, you can contact candidates directly and instantly with verified contact information from a database of 350+ million resumes. - With the mobile app, you can do everything you like about Jobjet on the go. - Jobjet’s Chrome Extension allows you to quickly enrich candidate profile data across all your favorite sites: LinkedIn, GitHub, AngelList. Jobjet powers some of the world’s smartest recruiting teams from Cisco, Amazon, Parsons, Synechron, and many more.


    The IBM® Kenexa® Talent Acquisition Suite is an integrated set of recruitment solutions augmented by proven consumer marketing tools and practices to help you build proactive talent pools of best-fit talent, market to and nurture candidates, deliver an exceptional candidate experience on any device, and reduce your new hires’ time to productivity. The IBM Kenexa Talent Acquisition Suite includes: IBM Kenexa Lead Manager: Innovative candidate relationship management software that is powered by a world-class consumer marketing platform to help recruiters proactively attract, source, engage, and nurture talent. IBM Kenexa BrassRing: Market-leading, global applicant tracking system to help you quickly find and hire top talent. IBM Kenexa Onboard: Flexible tool that eliminates paper, cycle time, and data-entry errors associated with onboarding new employees and accelerates the assimilation of new hires into company culture for faster time to productivity.


    Hired is the first two-sided marketplace created specifically for engineers, data scientists, designers and product managers who are overwhelmed with job opportunities.


    Leverage your employees' connections to identify, engage, and hire top talent. Teamable is the only system to ensure you are spending time pursuing the right talent.


    An innovative Business Process Management (BPM) tool that revolutionizes your recruiting process and leverages technology to making your hiring simple. RecruitBPM is a cost effective Cloud-based talent acquisition and end-to-end recruitment management platform that helps staffing firms optimize their hiring process.


    FlashRecruit is a Recruitment Live Messaging Platform that takes the pain out the job search while creating a new channel of communication for recruiters.


    Yello is an award-winning recruitment marketing and operations platform that works with the HRIS and ATS to manage the full candidate lifecycle. From hello to hire, Yello's talent acquisition software seamlessly converts candidates to employees, while providing insights and metrics to optimize recruiting operations. Yello offer solutions for campus, diversity, professional, and hourly recruiting.


    SmashFly's Enterprise Recruitment Marketing Platform empowers you to master the art and science of fit by marketing your employer brand and jobs through every recruiting channel, creating and nurturing relationships earlier so you’re ready to hire, and measuring every touchpoint in the candidate journey so you can better invest your resources.


    At Recruiterbox, we believe hiring a new employee should be an exciting experience that results in a positive impact on your company. Our ATS will help your company overcome challenges and find the best people to join your team. Easily manage resumes, attract candidates from a variety of sources, manage your careers website, collaborate with your hiring team, and generate reports on your recruiting efforts – all with one solution. Recruiterbox strives to help companies automate the end-to-end hiring process, from posting a job to selecting the ideal candidate. Recruiterbox is an intuitive, customizable applicant tracking system (ATS) that solves these issues with a variety of innovative features. Manage every resume: Resumes flow into Recruiterbox and are parsed into consistently-formatted candidate profiles. Collaborate with the hiring team: Hiring managers and interviewers never have to create a Recruiterbox account. They can provide candidate feedback and accept interview requests directly from their email and calendar. Replicate hiring workflows: Set up the exact steps in your company’s hiring process in Recruiterbox. Simplify hiring without changing what works! Measure your hiring success: Generate reports that help you identify bottlenecks in your recruiting process so your company hires faster and smarter.


    Bullhorn Jobscience Staffing & Recruitment software provides seamless and powerful workflows, intuitive analytics and effortless collaboration built on a trusted technology platform making your recruiting efforts second to none. The product is designed to work for in-house recruiters by leveraging unique configurations of our powerful workflows, matching AI automation, email marketing, landing page and analytics engines. They will benefit from our insistence on leveraging the best technology to find the top talent and to drive revenue with faster placements. Today, hundreds of companies use the Jobscience platform for all of their recruiting needs.


    Hiretual is a recruiting platform that aims to help you find and engage the right people 10x faster. According to the vendor, customers use Hiretual to source across 30+ platforms and 700M professional profiles, quickly gather contact information and hire efficiently with team collaboration, pipeline management, and intelligent engagement.

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    Unified Talent Management One solution to recruit, train, manage, develop and connect your employees. Cornerstone OnDemand is a leader in cloud-based applications for talent management. The company’s solutions help organizations recruit, train, manage and engage their employees, empowering their people and increasing workforce productivity. Based in Santa Monica, California, the company’s solutions are used by over 1,900 clients worldwide, spanning 16.6 million users across 191 countries and 42 languages.

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    JobScore simplifies your hiring. Our START product is affordable, self-service recruiting software for smaller businesses. Our SCALE product is a powerful, modern applicant tracking system that helps employers reach hiring goals while getting better at recruiting. JobScore includes a branded careers site, tools to build candidate pipeline by posting and sharing jobs, employee referral campaign management and features to review, interview and hire great people. Feel free to call us for a demo or if you want to talk to a human: (415) 534-8428


    TextRecruit is a candidate and employee engagement platform that uses text message, live chat, and artificial intelligence to help you hire better people, faster. It's the first and only platform to centralize all talent communication, allowing recruiters and HR to manage relationships with their talent throughout the entire employee lifecycle. Whole Foods, UPS, Kindred Healthcare and hundreds of other companies trust TextRecruit to reach and connect with the talent they need.


    Talent Analytics & Planning Software. Born in the Cloud. Enterprise Ready.


    Promote your company culture to more than 200 million people visiting Indeed each month. Let them experience what it's like working at your company so you can attract and retain the right talent.


    Lumesse talent management suite ETWeb empower helps organizations to engage, manage, develop, reward and promote their employees. The solution is designed with the people at center stage, allowing them to drive their personal growth and reach career and business goals in their everyday work. This makes the employee journey less top-down-driven and more self-directed and collaborative.


    Paycor delivers a unified human capital management solution with a singular focus on helping business leaders, entrepreneurs and HR practitioners make a difference in their organizations. With intuitive recruiting, HR and payroll solutions at its core, more than 30,000 small and medium-sized businesses trust Paycor to help them manage their most valuable asset - their people. Paycor helps you become more efficient, while helping you connect better with your employees through a modern, unified HR & payroll solution. From engaging employee self-service, to unlimited workflows, Perform HR takes the burden off you and makes it easier to connect to your people. Your everyday processes become simplified, allowing organizations to focus on their most important work. Paycor’s payroll platform is designed to be exceedingly usable, while also being robust and feature-filled — enabling you to quickly and easily pay employees from wherever you are, all while ensuring tax compliance. Paycor's time tracking system makes labor management both time- and cost-effective. Our solution allows employers to create schedules, manage requests and stay on top of labor distribution. Streamline HR and payroll processes and get fast access to employee data using one intuitive platform.

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    CRM-Recruitment is a customized and tuned Applicant Tracking System based on SugarCRM. It is compatible with any version of SugarCRM and can run on top of SugarCRM 7.5 – Professional, Enterprise, Ultimate, as well as free editions – SugarCRM Community or SuiteCRM. The functionality includes both original Sugar modules and custom modules developed by the CRM-Recruitment.com team together with highly experienced recruiting specialists. CRM-Recruitment is aimed at providing a highly adjustable, low-cost software-as-a-service applicant tracking system, with the goal of easing the everyday life of recruiting agencies, executive search firms and HR managers.


    myStaffingPro provides social recruiting, applicant tracking, and onboarding to both enterprise and midsize businesses. We help more than 1,000 companies recruit, qualify, track, and hire their greatest asset – their employees. The web-based system offers requisition posting, social media publishing, document and applicant tracking, as well as an automated onboarding process.


    HireHive is easy-to-use recruitment software that helps you find and hire the best candidates. We primarily work with small to medium size industries, but also some larger corporations. We allow you to collaborate with your team, post to all major job boards, social media and your careers page and manage candidates in one place. Additional features include a customised careers page, the ability to schedule interviews and fill out feedback forms.


    Jibe is a global recruitment SaaS company that specializes in serving Fortune 2000 sized clients including Johnson & Johnson, FedEx, Siemens, Comcast, and American Express. Jibe's core offering is the Jibe Recruiting Cloud, a platform that enables large global enterprises to recruit the best talent, without having to change their existing HCM stack. The Jibe Recruiting Cloud optimizes recruiter productivity through insights, recommendations and personalized candidate experiences which enable you to attract, engage and hire high-quality candidates faster.


    An overview to our effective solutions for talent acquisition. Including Referrals, Apply, Internal Mobility and Integrations.


    WorkConnect by SAP reduces the stress of your hiring process with easy job posting and candidate management. With just one click your job posting will reach multiple industry-leading job boards in the US, Canada, UK, and France. To make it even simpler, you'll get notified the moment an application comes in. Then track candidates and collect team feedback in a single platform that is accessible wherever you are. With simple onboarding and a free 30-day trial, you can simplify hiring right away.


    Appcast is a new way to advertise your open jobs on a ‘pay-per-applicant’ basis, across a network of thousands of career and consumer sites, rather than being charged per-click or post. It works with applicant tracking systems, requires no long-term contracts, and is simple to use. In use by leading employers, Appcast is changing how recruiters pay for recruitment media.


    Brazen helps organizations humanize engagement by making personal interaction efficient and scalable.



    In-recruiting is an applicant tracking system (ATS), a cloud-based application that allows you to manage the entire recruiting process, from the collection of resumes to hiring, all on an intuitive and multi-language interface integrated into your corporate website.


    Oracle Talent Management Cloud allows you to manage the entire talent lifecycle from sourcing candidates, managing goals and performance, performing talent reviews, and developing careers and successions, and provides continuous learning to keep your talent engaged.


    Planted is a mobile and online recruitment platform designed to match recent graduates with non-technical roles at high-growth companies.


    Talent Genie is a recruitment software (applicant tracking system (ATS)) that uses linguistic patter recognition and A.I. to shortlist candidates automatically , retype CVs and track their location in relation to the location of the position.


    A full suite of Recruitment Marketing Technology designed to help companies attract, engage, and hire candidates across all recruitment media channels.


    Clinch is a recruitment marketing platform and CRM that brings together advanced content marketing and talent acquisition technology to create a unique end-to-end experience.


    gr8 People develops enterprise recruiting software solutions for RPO and corporate enterprises.