Recruiting marketing agencies help organizations create or improve their employer branding initiatives to ensure consistent and compelling recruitment messaging. Recruitment specialists employ a variety of methods that establish, maintain, and manage authentic employer branding to help companies meet their talent acquisition goals. Recruitment marketing agencies oversee user-focused communication strategies, media auditing and plan creation, and candidate engagement across mobile, digital, and social media. Typically, HR staff will work with recruitment marketing agencies to improve their company’s hiring process. In addition to branding solutions, some agencies provide technology advising, pay-per-performance solutions, and comprehensive employer value proposition (EVP) initiatives that provide a clear articulation of what organizations can provide to employees. A number of recruitment agencies offer recruiting marketing services as a part of their business.
To qualify for inclusion in the Recruitment Marketing Agencies category, a provider must: