Best Sales Enablement Software

Sales enablement software provides a repository for marketing collateral and sales playbooks to supply sales representatives with content that is productive, useful, and opportune during all aspects of the selling cycle. Sales enablement tools ensure that any sales representative can find the proper content, submit it to prospects, and track prospect engagement within that piece of content. Many sales enablement solutions offer the ability to build the content within the product, and some companies may use the content to coach, train, or onboard new sales hires. However, these products are primarily focused on acting as a hub for marketing content that is ready to be used by the sales team.

These products are implemented to ensure that marketing initiatives and sales missions are aligned. Relevant content provided in sales enablement solutions help salespersons be more prepared during calls and presentations. Sales enablement software can be similar to sales coaching and onboarding products, but sales enablement products are used for connecting marketing collateral and sales representatives, while sales coaching and onboarding products are specifically designed to improve selling tactics and pitches. Sales enablement falls into the sales acceleration ecosystem with other categories, including sales performance management, email tracking, and outbound call tracking.

To qualify for inclusion in the Sales Enablement category, a product must:

  • Act as a repository of marketing content to be used by sales representatives
  • Track prospect and customer engagement on content and sales pitches
  • Allow users to upload a variety of collateral or build content directly within the tool
  • Assist in the preparedness of salespersons during presentations or pitches by having easy access to relevant marketing content

Sales Enablement Software Grid® Overview

The best Sales Enablement Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Sales Enablement
Leaders
High Performers
Contenders
Niche
Brainshark
Savo sales enablement
Octiv formerly tinderbox
Bloomfire
Altify
Clearslide
Fileboard
Membrain
Pitcher
Seismic
Marcomcentral
Accent technologies
Buzzboard
Buyerdeck
The roi shop
Showpad
Showcase workshop
Guru
Docsend docsend
Highspot
App data room
Getaccept
Attach
Cloudapp
Rallyware
Sudo
Jifflenow
Leveljump
Vplaybook
Market Presence
Satisfaction
Linked in no background

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