What is Sales Intelligence Software?

Sales intelligence software provides sales professionals with background and contact information for a prospect, company, or industry. Sales teams use this information to identify new leads or update information for existing contacts. Sales intelligence tools might integrate with social streams to provide additional information about a prospect, and many tools will integrate with Customer Relationship Management (CRM) platforms to link information with existing contacts.

G2 Crowd Grid for Sales Intelligence Software

G2 Crowd helps you select the best Sales Intelligence Software product for your business. The G2 Grid rates products based on the Sales Intelligence products customer satisfaction and market presence. You can select any of the products for a more detailed Sales Intelligence comparison. Only products with 10 or more reviews are shown in the Sales Intelligence Software Grid.

G2 Crowd Grid for Sales Intelligence

for Sales Intelligence
G2 watermark
Grid℠ Scoring
High Performers
Market Presence
Sort by:
# of Ratings
Market Presence
G2 Score

Sales Intelligence Software Grid Overview

The best Sales Intelligence Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
  • Leaders offer sales intelligence products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources.Leaders products include: InsideView for Sales, Nimble, SalesLoft, DiscoverOrg, Data.com, and Capital IQ
  • High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category.High Performers products include: Lead411, Unomy, Datanyze, IKO System, Avention, and Gravitocity
  • Contenders have significant market presence and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products.Contenders products include: LinkedIn Premium, LinkedIn Sales Navigator, NetProspex, D&B, and Hoovers
  • Niche products do not have the market presence of the Leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success.Niche products include: TermScout and ZoomInfo

Featured Reviews

  1. LinkedIn Sales Navigator

    Sales Navigator Provides Limited Value beyond the Free Service

    March 09, 2015 04:10 PM CDT
    <span data-ue-widget='safe-name' data-safe-name-id='5578'>Michael L.</span>
    Michael L. recommends:
    "Use the free LinkedIn service alongside other sales intelligence services (InsideView, Avention, Hoover's). Don't bother with Sales Navigator as it provides little value beyond the free (but extremely valuable) service. If you are looking for SFDC integration, go with InsideView or Avention. For MS Dynamics integration, go with InsideView, Avention, or D&B360."
  2. IKO System

    IKO is the awesome business accelerator on top of LinkedIn

    May 15, 2014 10:14 AM CDT
    <span data-ue-widget='safe-name' data-safe-name-id='15344'>Gildas L.</span>
    Gildas L. likes:
    "- IKO Magic leads is an incredible engine that pushes potential interesting contacts taking into account your own network and your preferred tagged contacts - It consolidates all your social networks like LinkedIn + Viadeo + Xing in one single comprehensive virtual network - You benefit from your colleagues network to extend drastically your potential preferred contacts to prospect - Your competition network updates are precious to identify new potential projects "
  3. InsideView for Sales

    Great for Sales and Account Management Intelligence

    November 27, 2013 12:01 PM CST
    <span data-ue-widget='safe-name' data-safe-name-id='8130'>Jeff S.</span>
    Jeff S. likes:
    "Data appending & intelligence tools are a dime a dozen these days, but Insideview has a somewhat unique approach to the this, as they're transparent about where they're aggregating data from. Other providers you're stuck with whatever data they say is the best. Insideview will tell you if a piece of data came from LinkedIn, or Netprospex, etc. No data provider has even close to 100% accuracy, but I think the aggregation that InsideView offers is more likely to yield accurate data."
  4. InsideView for Sales

    Time in Front of Prospect is Soo valuable - Don't waste it by being uninformed!

    July 01, 2014 09:43 AM CDT
    <span data-ue-widget='safe-name' data-safe-name-id='17253'>Steve C.</span>
    Steve C. likes:
    "As a Sales Professional I need to quickly make an impact to move a sales forward! Insideview gives me all the information I need at my fingertips to quickly get the attention of my prospects. Knowing who is who (People) at a prospect has helped me get in the door and close more than a few large deals. "
  5. Unomy

    Best productivity / sales intelligence tool i've downloaded this year

    August 20, 2015 12:09 PM CDT
    <span data-ue-widget='safe-name' data-safe-name-id='60535'>Dana M.</span>
    Dana M. recommends:
    "A someone who has tried a bunch of other sales intelligence tools, I say try out Unomy. It integrates well with SalesForce and has increased my team's productivity exponentially. Worth a shot since many features are free."

Common Features

These are the common features of Sales Intelligence

Data Availability

Contacts Data Availability
Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability
Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
Industry Research Availability
Does this product offer industry research data that you require?

Data Accuracy

Contact Data Accuracy
How accurate and up to date is the contact data?
Company Data Accuracy
How accurate and up to date is the comany data?


Provides ability to message contacts directly from within the sales intelligence software
Lead Builder
Ability to create targeted contact lists.
Integration to CRM/Marketing Automation
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.
Data Cleaning/Enrichment
Ability to clean/enrich existing data that is maintained in other systems
Data Segmentation/Filtering
Functionality to filter or segment data from withing sales intelligence software
Offers search tools that allow users to find the data they need quickly
News/People Alerts
Alerts you to changes happening to industries, companies and people you follow
Find the people you know that can introduce you to contacts at prospects
Provides ability to create the reports that meet your business requirements


Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies
User, Role and Access Management
Enables adminstrator to provide segmented access to tool based on role. Easy to create new users and remove users.
Performace and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Access pre-built and custom reports and dashboards.
Mobile user support
Allows software to be easily used on multiple mobile devices include phone and tablet devices.
Enables integration to external systems
Would you like help finding the right Sales Intelligence product?