Compare Best Sales Intelligence

G2 Crowd helps you compare the best Sales Intelligence products. You can compare products on the Grid, or by selecting any of the products for a side-by-side comparison. In addition, you can download the full report for more detailed information about Sales Intelligence products. Only products with 10 or more reviews are included in the Grid. For a full list of products, click on the Products tab.

G2 Crowd Grid for Sales Intelligence

for Sales Intelligence
G2 watermark
Grid℠ Scoring
Contenders
Leaders
High Performers
Niche
LinkedIn Sales Navigator in G2 Crowd Best Sales Intelligence  Comparison
Nimble in G2 Crowd Best Sales Intelligence  Comparison
InsideView for Sales in G2 Crowd Best Sales Intelligence  Comparison
DiscoverOrg in G2 Crowd Best Sales Intelligence  Comparison
SalesLoft Prospector in G2 Crowd Best Sales Intelligence  Comparison
Capital IQ in G2 Crowd Best Sales Intelligence  Comparison
Lead411 in G2 Crowd Best Sales Intelligence  Comparison
Data.com in G2 Crowd Best Sales Intelligence  Comparison
IKO System in G2 Crowd Best Sales Intelligence  Comparison
Datanyze in G2 Crowd Best Sales Intelligence  Comparison
Avention in G2 Crowd Best Sales Intelligence  Comparison
D&B in G2 Crowd Best Sales Intelligence  Comparison
Hoovers in G2 Crowd Best Sales Intelligence  Comparison
ZoomInfo in G2 Crowd Best Sales Intelligence  Comparison
Market Presence
Satisfaction
Sort by:
# of Ratings
Satisfaction
Market Presence
G2 Score
LinkedIn Sales Navigator in G2 Crowd Best Sales Intelligence  Comparison
LinkedIn Sales Navigator
83
111
72
94
83
Nimble in G2 Crowd Best Sales Intelligence  Comparison
Nimble
74
156
94
54
74
InsideView for Sales in G2 Crowd Best Sales Intelligence  Comparison
InsideView for Sales
74
189
86
62
74
DiscoverOrg in G2 Crowd Best Sales Intelligence  Comparison
DiscoverOrg
73
112
95
52
73
SalesLoft Prospector in G2 Crowd Best Sales Intelligence  Comparison
SalesLoft Prospector
60
42
81
39
60
Capital IQ in G2 Crowd Best Sales Intelligence  Comparison
Capital IQ
57
44
52
62
57
Lead411 in G2 Crowd Best Sales Intelligence  Comparison
Lead411
56
68
81
32
56
Data.com in G2 Crowd Best Sales Intelligence  Comparison
Data.com
50
57
45
56
50
IKO System in G2 Crowd Best Sales Intelligence  Comparison
IKO System
43
36
62
25
43
Datanyze in G2 Crowd Best Sales Intelligence  Comparison
Datanyze
41
17
65
17
41
Avention in G2 Crowd Best Sales Intelligence  Comparison
Avention
36
14
39
34
36
D&B in G2 Crowd Best Sales Intelligence  Comparison
D&B
32
14
13
52
32
Hoovers in G2 Crowd Best Sales Intelligence  Comparison
Hoovers
26
24
6
46
26
ZoomInfo in G2 Crowd Best Sales Intelligence  Comparison
ZoomInfo
23
11
13
33
23

Sales Intelligence Software Definition

Sales intelligence software provides sales professionals with background and contact information for a prospect, company, or industry. Sales teams use this information to identify new leads or update information for existing contacts. Sales intelligence tools might integrate with social streams to provide additional information about a prospect, and many tools will integrate with Customer Relationship Management (CRM) platforms to link information with existing contacts.

Sales Intelligence Comparison Overview

The best Sales Intelligence products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
  • Leaders offer sales intelligence products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders products include: LinkedIn Sales Navigator, Nimble, InsideView for Sales, DiscoverOrg, and Capital IQ
  • High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category. High Performers products include: SalesLoft Prospector, Lead411, IKO System, and Datanyze
  • Contenders have significant market presence and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders products include: Data.com and D&B
  • Niche products do not have the market presence of the Leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success. Niche products include: Avention, Hoovers, and ZoomInfo

Common Features

These are the common features of Sales Intelligence

Data Availability

Contacts Data Availability
Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability
Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
Industry Research Availability
Does this product offer industry research data that you require?

Data Accuracy

Contact Data Accuracy
How accurate and up to date is the contact data?
Company Data Accuracy
How accurate and up to date is the comany data?

Features

Messaging
Provides ability to message contacts directly from within the sales intelligence software
Lead Builder
Ability to create targeted contact lists.
Integration to CRM/Marketing Automation
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.
Data Cleaning/Enrichment
Ability to clean/enrich existing data that is maintained in other systems
Data Segmentation/Filtering
Functionality to filter or segment data from withing sales intelligence software
Search
Offers search tools that allow users to find the data they need quickly
News/People Alerts
Alerts you to changes happening to industries, companies and people you follow
Connections
Find the people you know that can introduce you to contacts at prospects
Reporting
Provides ability to create the reports that meet your business requirements

Platform

Internationalization
Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies
User, Role and Access Management
Enables adminstrator to provide segmented access to tool based on role. Easy to create new users and remove users.
Performace and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Reporting/Dashboards
Access pre-built and custom reports and dashboards.
Mobile user support
Allows software to be easily used on multiple mobile devices include phone and tablet devices.
API's
Enables integration to external systems