Best Sales Intelligence Software

Sales intelligence software provides sales professionals with background and contact information for a prospect, company, or industry. Sales teams use this information to identify new leads or update information for existing contacts. Sales intelligence tools might integrate with social streams to provide additional information about a prospect, and many tools will integrate with Customer Relationship Management (CRM) platforms to link information with existing contacts.

G2 Crowd Grid for Sales Intelligence Software

G2 Crowd helps you select the best Sales Intelligence Software product for your business. The G2 Grid rates products based on the Sales Intelligence products customer satisfaction and market presence. You can select any of the products for a more detailed Sales Intelligence comparison. Only products with 10 or more reviews are shown in the Sales Intelligence Software Grid.

G2 Crowd Grid for Sales Intelligence

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Sales Intelligence Software Grid Overview

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The best Sales Intelligence Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
  • Leaders offer sales intelligence products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders products include: InsideView for Sales, Nimble, DiscoverOrg, ZoomInfo, LinkedIn Sales Navigator,, and Capital IQ
  • High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category. High Performers products include: Lead411, Unomy, Datanyze, IKO System, The List Online, KiteDesk, and Gravitocity
  • Contenders have significant market presence and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders products include: LinkedIn Premium, NetProspex, D&B, and Hoovers
  • Niche products do not have the market presence of the Leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success. Niche products include: Avention and TermScout

Recent Reviews

  • Nimble Logo


    G2 Crowd User in Management Consulting says:
    "Sales Intelligence"Read More
  • Unomy Logo


    G2 Crowd User in Marketing and Advertising says:
    "A great product for every sales manager and marketer, Provides great database and inelegance for gathering information and managing leads. Great features. "Read More

Sales Intelligence Report


Research to select the best Sales Intelligence software

Our Sales Intelligence report contains analysis and insights to help you select the best Sales Intelligence software. The report aggregates data from hundreds of reviews from real users to provide insights about Sales Intelligence solutions and help buyers find the best option for your organization.

The report includes the Grid for Sales Intelligence, as well as a breakdown of data from several sources, including user input and social networks. The report also includes Premium Compare Access, which allows you to see side-by-side feature ratings for any combination of Sales Intelligence products.

Buying Considerations for Sales Intelligence Software

CRM Overlap and Integration
Sales intelligence software capabilities may overlap with those of your current CRM, particularly if the sales intelligence software can store your contacts and recommend optimal times for contact. Some sales intelligence software will guide you to contacts at various stages of the sales pipeline while others will focus on a specific segment of prospects, providing the best top-down contact information of a target company to make cold calling as effective as possible.
Furthermore, many sales intelligence platforms integrate with CRM such that you can append or edit CRM data records from within the sales intelligence software, and can provide contextual information about contacts within your CRM system. If you are looking for insights into the entire pipeline and/or already have your CRM in place, look for software that integrates with your CRM. This will save you from documentation redundancies, and having all of your contact insights in one location will make your system much more intelligible.
Data Relevance
The quality of sales intelligence software is highly dependent on the relevance of contact and company data within the system. Before choosing a sales intelligence product, you should take advantage of our comparison page for sales intelligence software to choose the product with a level of data accuracy that you are comfortable with. Keep in mind, however, that no sales intelligence solution is able to offer 100% accurate data as prospects within each system change positions and update their contact information, and companies change names or go out of business.
Data Cleansing
Depending on the health of your prospect data, you may need additional data cleansing features in your sales intelligence solution. Data cleansing helps eliminate or consolidate contact records that are erroneously duplicated, improperly formatted, incomplete, or just simply incorrect. Some sales intelligence platforms will identify these records as they are imported, and alert you to their presence before they become a more significant issue later on. If you are concerned about your data health, take care to choose a sales intelligence product that provides strong data cleansing features.
Social Media Integrations
Many sales intelligence tools offer browser extensions or plugins that can import your social connections from networks such as LinkedIn and Twitter into the platform, either as additions onto existing prospect records or as new sales lead lists. If social media integration is of high importance to your prospecting efforts, you should make sure that the one you choose provides features such as these. These prospecting features of sales intelligence software often overlap in functionality that of lead generation software
Lead Scoring
One of the most sought after features of sales intelligence software is lead scoring, wherein leads within your database are evaluated in accordance with configurable rules and ranked in order of highest likelihood to purchase. Sales intelligence software users are able to share these rankings of leads across sales teams in order to focus their sales efforts and maximize time spent with prospects further along the sales funnel. If you are more interested in evaluating and ranking leads to streamline sales efforts than just maintaining large prospect lists or manually evaluating lead potential, then you should take lead scoring into consideration when choosing a sales intelligence platform.
Technology Prospecting
A few sales intelligence tools have features that allow users to identify what software is being used by a prospect company, and to download lead lists containing company users of the software. Occasionally these will offer notifications if a certain company stops using a specific software that you designate, which may suggest a contract expiration. If your company provides software solutions in a highly competitive market, you may want to take features such as these into consideration in order to focus your efforts precisely when the prospect is searching for a new software vendor to satisfy their needs.

Key Benefits of Sales Intelligence

We have discussed how sales intelligence software can help you generate qualified lists of sales leads, but a successful sales intelligence tool can directly benefit your company in other ways as well.

With Sales Intelligence software, you can:

  • Find the right contacts more quickly.
  • Gain insights on your competitors, the buying habits of prospective clients, and your prospective clients’ position in the marketplace.
  • Automate and centralize data on both cold call contacts and established contacts.
  • Increase general sales volume with increased automation and data accuracy.
  • Improve sales efforts targeted at prospects that are more prepared to buy.

Common Features

These are the common features of Sales Intelligence

Data Availability

Contacts Data Availability
Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability
Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
Industry Research Availability
Does this product offer industry research data that you require?

Data Accuracy

Contact Data Accuracy
How accurate and up to date is the contact data?
Company Data Accuracy
How accurate and up to date is the company data?


Provides ability to message contacts directly from within the sales intelligence software
Lead Builder
Ability to create targeted contact lists.
Integration to CRM/Marketing Automation
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.
Data Cleaning/Enrichment
Ability to clean/enrich existing data that is maintained in other systems
Data Segmentation/Filtering
Functionality to filter or segment data from within sales intelligence software
Offers search tools that allow users to find the data they need quickly
News/People Alerts
Alerts you to changes happening to industries, companies and people you follow
Find the people you know that can introduce you to contacts at prospects
Provides ability to create the reports that meet your business requirements


Allows multi-national organizations to use the tool effectively across multiple languages and currencies
User, Role and Access Management
Enables administrator to provide segmented access to tool based on role. Easy to create new users and remove users.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Access pre-built and custom reports and dashboards.
Mobile user support
Allows software to be easily used on multiple mobile devices include phone and tablet devices.
Enables integration to external systems
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