Best Salesforce AppExchange Tools

What Is the Salesforce AppExchange?

The Salesforce AppExchange is's complete marketplace for everything cloud computing––this includes cloud applications and consulting services. End-users are able to use the Salesforce AppExchange to access, download, and install apps.

The Salesforce AppExchange offers both free and paid apps for users. Apps and services are organized into collections within the marketplace, based on categories and industry solutions that encompass a variety of fields. This includes apps and services catered toward small business, customer service, education, manufacturing, and real estate. The marketplace itself was launched by in 2005, with the Salesforce AppExchange website becoming the first public directory of its kind.

In order for an app or service to become publicly available to potential customers, the company that created the app or service must be a Salesforce partner. For software buyers looking on the Salesforce AppExchange, plenty of well-known software vendors offer apps and services that can be accessed or purchased via the marketplace.

What Is a Salesforce AppExchange Tool?

Any application or service listed on the Salesforce AppExchange should be represented in our Salesforce AppExchange Tools category. The products within this category represent software or service products, listed in a variety of categories across our site, that offer a solution that is available on the Salesforce AppExchange itself.

How Does the Salesforce AppExchange Work?

The Salesforce AppExchange is full of third-party apps that run on the platform. This means that every creative app developed for this marketplace is made specifically for a Salesforce user.

The AppExchange gives developers and users a central place to create, publish, or install apps and extensions to Salesforce.

The process of creating an app for this marketplace starts with a Salesforce user creating a custom object, tab, or set of dashboards and/or reports that is helpful for businesses. From there, customers can then share their unique customizations with other Salesforce users as an app or extension.

The next step is for a Salesforce customer to register and publish an app on the Salesforce AppExchange. Customers are also able to create a demo of their apps, allowing for others to see the what it has to offer before installing.

Once a Salesforce admin is convinced an app will improve business, they can choose to install an app published to the AppExchange. Installing a published app from AppExchange is easy and safe––from there, access can be given to the group of your choosing and you are off to the races!

Who Can Use the AppExchange?

Literally anyone. The general public can browse and demo AppExchange listings at their leisure. However, in order to have permission to install AppExchange apps, Salesforce admins and other users need the “Download AppExchange packages” permission. Similarly, a user must have both “Create AppExchange packages” and “Upload AppExchange packages” permissions to publish an app on the AppExchange.

Salesforce AppExchange Tools Grid® Overview

The best Salesforce AppExchange Tools products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Chatter, Cirrus Insight, WalkMe, and ClearSlide
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Conga Composer, Octiv, MapAnything, Datahug, Groove, Chargent, TaskRay, Ebsta, and LeanData
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution.
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Geopointe, Riva CRM Integration, Yesware, Mapview, Skuid, and Conga ActionGrid
G2 Crowd Grid® for Salesforce AppExchange Tools
High Performers
Conga composer
Octiv formerly tinderbox
Cirrus insight
Riva crm integration
Conga actiongrid
Market Presence
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