SAP channel partners work in conjunction with SAP to resell its products and services, often with customizations specific to each individual buyer. In addition to the value-added reselling of these tools, many SAP channel partners also offer implementation services. In situations where partners do not offer those services, buyers can utilize the services of companies that specialize in software implementation to assist with installation and training. Businesses can turn to SAP consulting firms for further support. SAP products allow buyers to make informed business decisions. Tools like SAP CRM are used by sales, marketing, and customer service departments to improve relationships with clients.
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