Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines such as Google, Bing, and Yahoo!. Search advertising allows companies to target keywords that are relevant to their businesses and gain more prominent positioning in search engine results, gaining them visibility with users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. They also help create and optimize ads, as well as track conversion and return on ad spend (ROAS). Search advertising is usually leveraged for direct response advertising, with advertisers aiming to convert searchers on the spot. Search advertising includes both first-party and third-party platforms. First-party platforms are those offered directly by Google, Microsoft, and Yahoo! that offer direct access to ad placement on each of the respective search engines. Third-party platforms may manage ad campaigns across multiple search engines and may also offer functionality to serve ads across display, video, mobile, or social media channels as well.
To qualify for inclusion in the Search Advertising category, a product must:
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WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows advertisers to make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations based on users’ individual account data. This enables users to make changes across the entirety of their accounts without wasting hours sifting through irrelevant data, in addition to making it easier for advertisers to identify areas of their account that can be optimized for immediate gains. Simply review the recommendations offered by the 20-Minute PPC Work Week, make the suggested changes, and get on with running your business. WordStream Advisor’s features will also help you manage geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing pages. For an added fee, the company offers premier consulting services through a dedicated account manager, as well as a managed services program, where a dedicated account manager fully manages your PPC account and campaigns for you. In addition, WordStream offers a number of free tools for marketers, including the AdWords Performance Grader, which quickly and securely evaluates the strengths and weaknesses of an AdWords account before providing users with a personalized report identifying areas in which improvements can be made. The Grader also offers users insight into how their account compares to competing advertisers in their industry and with similar budgets, as well as according to established PPC best practices. This allows advertisers to see, at a glance, how well they’re doing and how they stack up against the competition. Other free tools include a Landing Page Grader, Bing Ads Grader, and free keyword tools for SEO and PPC keyword list building.
Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.
Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.
Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers. Kenshoo offers the only marketing solution that is deeply integrated across Google, Facebook, Amazon, Bing, Pinterest, Snapchat, Instagram, Yahoo, Yandex, Yahoo Japan, and Baidu through each publisher’s native APIs. Kenshoo’s solutions are architected upon the principles of agile marketing which include audience targeting, optimization algorithms, automation controls, and actionable analytics to allow marketers to quickly and efficiently keep their marketing programs in-step with the ever-changing consumer journey. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.
Acquisio, part of the Web.com family, is a high-powered performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. Using the most powerful optimization algorithm on the market, Acquisio’s bid and budget management solution allows users to set more accurate bids and deliver more clicks at a lower cost per click. This unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%. With automation solutions saving you hours a week, account managers can take on more clients without sacrificing performance. Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.
AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more.
Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world, serving over 2.3 trillion impressions each year.
Manage and measure digital marketing campaigns all from the convenience of one platform. SearchForce offers a feature-rich campaign management & bid optimization platform that allow you to measure every aspect of your campaign and drive more ROI. With our robust reporting system, you can effectively track and analyze campaign data side by side different channels. For more information call 650.235.8777 or visit http://www.searchforce.com
IgnitionOne’s marketing technology and services simplify the task of identifying and engaging your audiences at key moments of influence across channels including search, display, social and more – including the marketer’s own website -- on any device consumers prefer to engage. IgnitionOne’s solutions convert more visitors, improve return on advertising spend, and boost customer lifetime value. At the core of IgnitionOne is its proprietary Score-Powered Marketing (SM) algorithms, which measure the historical and real-time behavior of each individual visitor — including the products and services of most interest, and their likelihood to convert. IgnitionOne then leverages this score to activate audiences across digital channels, personalize website content, and more -- dramatically improving marketing results. You can use the IgnitionOne Platform to power your digital marketing – or use it to enhance the technology that you already use.
QuanticMind, the Platform for Smarter Advertising, is the pioneer of predictive advertising management software for paid search and social channels. By reinventing ad management point solutions through machine learning, distributed cloud computing, and in-memory processing, QuanticMind delivers the most intelligent, scalable, and fastest platform for maximizing advertising performance for enterprises. A global community of data-driven marketers relies on QuanticMind’s data science-powered platform to anticipate and execute the best and most granular advertising investments. For more information, please visit www.quanticmind.com
LXRGuide’s powerful recommendation engine combines 5 million hours of managing paid search campaigns with machine learning algorithms to provide you with weekly recommendations to optimize your Adwords campaign. It optimizes your search campaigns for you so you can take the time you used to spend in AdWords and invest that time into growing your business.
For Google Shopping users who need to set the smartest bid on every item, Whoop!’s predictive algorithm enables you to set individual, KPI-targeted bids for your entire assortment—painlessly. Unlike other bid management tools, Whoop! offers a lightweight dashboard balanced by best-in-class modelling, custom strategies, and a deep specialization in Google AdWords. Alongside our PPC automation technology, we offer a custom onboarding phase that includes a comprehensive account analysis, personal feature tutorials, and an AdWords settings check to ensure you are positioned for long-term success.
Agriya's premium online advertising solution makes it easy for businesses to incorporate an efficient classified ad platform as part of their business strategy.
For brands with hundreds or thousands of locations, Balihoo software tackles the daily administrative tasks of local paid search and display so that you can focus on optimization. Leveraging innovative technology, rather than spreadsheet uploads, the Balihoo engine runs continuously, ensuring that your campaigns stay relevant, active, and data-informed, long after setup. Imagine combining your location list with creative templates to produce thousands of localized display ads in minutes. Combine your master keyword list with local attributes for automatic keywords lists for each location. Use data triggers to determine which locations and campaigns run each day, employing true set-it-and-forget reliability. Balihoo users spend 90% less time performing account setup and campaign maintenance. Experience CTR double the industry average and average CPC as low as $0.25. Balihoo customers have seen 500% increases in CTR and 94% decreases in CPC within the first 2 weeks.
The Chase Advertising Management System brings continuity and transparency to your ad agency operations with a suite of unified tools that deliver a true end-to-end business solution. Chase, founded in 1997, has been delivering purely agency focussed solutions for almost 2 decades and is one of the most trusted providers in the industry. Chase counts some of the best-known group affiliated and independent agency names as satisfied customers including Y&R, JWC, TBWA, Ogilvy & Mather, Saatchi & Saatchi, Havas, Wunderman, DDB and many more. Whether your agency is just starting out with a couple of users, or a large mature agency with many users we have a solution that is fit for purpose. We have specialized features for Creative, Media, Digital and PR agencies. Achieve outstanding performance and unprecedented visibility across your agency. The Chase agency solution offers business intelligence, job bag & time/resource management, media management and Finance ERP in one powerful agency focused package. Unlike standard ERPs and job management systems. The Chase system is fit for purpose; it’s less costly and quick to implement.
Crealytics is a retail performance advertising company. Using a combination of proprietary technology and world-class service, we help ecommerce retailers succeed through increased transparency and control, unique insights into their business, and improved financial performance. In 2017 we generated over 3B in client revenue and are proud to count Worldwide IR500 notables such as Footlocker, ASOS, and Urban Outfitters as clients. Currently, we manage ads on platforms such as Google, Bing, Amazon, Facebook, and Pinterest. In addition, we offer different service layers from self-service to fully managed service. Read more at https://crealytics.com/
Data Gran is an AI Marketing Toolkit that harnesses the power of AI to unite search and social optimization, intelligent data management and campaign creation in a single platform, helping brands unlock trapped value, boost productivity and cut marketing costs.
Quarizmi is an Advertising Technology company changing the way paid search is done. We apply artificial intelligence and computer automation, to create highly profitable and scalable long tail campaigns that complement other PPC efforts, to bring an overall increase of up to ten-fold.
SearchAdsHQ - Make Apple Search Ads Profitable at Scale. We provide AI-powered optimization solutions, workflow automation, and tailored support which streamline management and increase accounts profitability for Apple Search Ads. Our solutions: - EASIER MANAGEMENT - Get full control over Search Ads through the interface that unites ad creation and duplication, basic and in-app analytics for data-driven optimization. - OPTIMIZATION GOALS - Use any event from your mobile measurement system as a goal of optimization. Focus your ad spend on registrations and purchases, not just downloads. - AUTOMATION & BULK ACTIONS - Automate and optimize the entire media buying process for Apple Search Ads with automatic rules based on ROI, in-app events and ads dynamics. - AUTOMATED BIDDING - Our AI-powered solution takes proper care of the bidding and adjustments. All Search Ads campaigns can be run in an auto mode with a given target of CPA. - KEYWORD PLANNER - One dashboard to research keywords, add and run ads. Find highly relevant keywords for your ads without spending a penny on Search Match campaigns. Our customer success team always here to help with: - Product training - Ads and creatives A/B testing - Keyword audit - Managed services For more information and full product features, visit us at SearchAdsHQ.com.
Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at scale towards paid search initiatives.
ZetaActions is a world-class results-driven customer acquisition engine that operates in the highest value verticals. Actions combines patented technology with cutting edge tools and techniques to drive scalable, repeatable demand generation for fortune 1000 and middle market brands.