by Timothy Spencer
One of the biggest trends is the increase in mobile searches. Several accounts I run now have equal traffic coming from mobile searches as desktop searches. If your site is not mobile friendly, you are going to take a hit. Google has released Call Only ads that help address mobile customers calling after completing a search.
It is important to make sure the tool is equipped to handle mobile searches. The tool should have mobile optimized ads, click to call abilities, and have the capabilities to distinguishes the difference between mobile and desktop traffic.