Search Advertising Expert Insights

by Timothy Spencer

What trends have you been seeing of late in the search advertising space?

One of the biggest trends is the increase in mobile searches. Several accounts I run now have equal traffic coming from mobile searches as desktop searches. If your site is not mobile friendly, you are going to take a hit. Google has released Call Only ads that help address mobile customers calling after completing a search.

How do these trends affect companies looking to purchase a tool to manage their search advertising efforts?

It is important to make sure the tool is equipped to handle mobile searches. The tool should have mobile optimized ads, click to call abilities, and have the capabilities to distinguishes the difference between mobile and desktop traffic.

About the Expert
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Timothy Spencer
Lead SEM Specialist
Tim has multiple Google AdWords certifications and is officially accredited by Bing. He also handles SEO and Affiliate marketing for his clients.