Search AdvertisingResearch & Analysis

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Our Research Offerings

G2 Crowd offers a variety of research guides and reports. These research offerings are all aimed at helping buyers find the right software for their needs, delivering on the G2 Crowd mission of driving transparency in the software buying experience. Our reports are all accessed digitally and not for download.

Grid® Reports for Search Advertising

G2 Crowd's Search Advertising Grid® report provides a high-level view of the products in the Search Advertising category based on a wide variety of data points. These search advertising software guides take reviews gathered from our user community and data aggregated from public sources to show buyers the scores that comprise rankings for overall reviewer Satisfaction and Market Presence.

Companies considering purchasing search advertising software can use the Search Advertising Grid® Report to better inform their decisions and determine which products may be an appropriate fit for their companies.

Included in the Grid® report:

  • G2 Crowd’s Search Advertising Grid®, which ranks search advertising products based on user Satisfaction and Market Presence
  • Product profiles containing vendor information and review-response data
  • Satisfaction and/or feature-based survey response data gathered from our online user community
  • Product and vendor market presence data aggregated from online sources and social networks. Data points may include: user adoption, ROI, deployment methods, implementation, and more

View a Sample Report
Grid® for Search Advertising | Summer 2017
Research grid report

Search Advertising Performance Index Reports

G2 Crowd's Search Advertising Performance Index reports provide detailed looks at review responses to questions regarding important aspects of software. The Search Advertising Performance Index reports provide deeper analysis on specific software-purchasing decision points.

These reports go a step deeper than the Grid® reports. For software buyers who are making purchasing decisions on a specific selection criteria, these reports provide the most focused content.

Included in the report:

  • The Search Advertising Results Index report contains charts and data highlighting search advertising software users’ responses to results-related questions

View a Sample Report
Search Advertising Results Index | Spring 2017
Research index report
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