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Best SEO Software

Search engine optimization (SEO), or organic search marketing, refers to software designed to improve the ranking of websites in search engine results pages (SERP) without paying for placement. These products provide SEO insights to companies through features, such as keyword analysis, backlink tracking, and trend analysis, to identify the best strategies to improve a website’s search relevance. Many tools also offer competitor data and broad industry analysis. SEO tools are often used by product and marketing teams, as well as SEO specialists, to identify areas for improvement on their web properties that could help produce higher rankings in search engines such as Google, Yahoo, and Bing.

Some SEO softwares offer search advertising, or paid search, optimization tools as well. Search advertising tools analyze pay-per-click (PPC) advertising, conversion metrics, and ad placement. To learn more about search advertising products, please visit our search advertising software category.

To qualify for inclusion in the SEO category, a product must:

  • Analyze a website’s content and provide data and suggestions for improvements within search engine results pages
  • Provide historical reports on optimization-related metrics
  • Focus on the improvement in free, organic search engine listings
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SEO reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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Results: 237
    G2 Crowd takes pride in showing unbiased ratings on user satisfaction. G2 Crowd does not allow for paid placement in any of our ratings.
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    SEMrush ensures marketing professionals always have time for creativity and experiments while we take care of data. SEMrush is the only software which enables marketing professionals to build, manage, and measure campaigns across all channels to improve their online visibility. SEMrush is your digital team member - your analytics buddy, your mentor, your safety net, and a compass to new markets. SEMrush currently has over 130 different databases in both desktop and mobile to ensure you are able to get the most accurate data all around the world.


    A Moz Pro subscription includes: access to Moz Analytics, software to track how your SEO, link building, social, content, and brand marketing efforts impact your site; Moz Research Tools that analyze your competitors' efforts, surface issues that affect your marketing performance, and show you new opportunities for outreach; and a wealth of resources for learning SEO and inbound marketing. Moz Pro starts at $99/month after a free 30-day trial.


    No matter your company size or industry, our cloud-based software enables you to overcome today’s most demanding website challenges. Improve content quality, work towards accessibility compliance, drive search engine traffic, meet data privacy requirements, and measure website performance and ROI—all from a single platform. All Siteimprove products enable you to turn those complex, often overwhelming website challenges into manageable tasks. - Content and Accessibility - Analytics - SEO - GDPR Visit the Product page on the Siteimprove website for more detail on the product offerings: https://siteimprove.com/en-us/products/

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    Conductor is the world's leading organic marketing company. Our content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. We also offer services and support that empower marketing teams to drive results and put their customers' first. Conductor's forward-thinking customers include global brands like Citibank and WeWork, emerging leaders like Madison Reed and JustFab, and leading agencies like iProspect and Acronym. Conductor was ranked #38 by Inc. Magazine in its Fastest Growing Private Companies list, and has been recognized as one of the Best Places to Work in America for seven years running.


    SpyFu is a competitive intelligence tool for search marketers. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and an estimation of how they compare to their competitors in the marketplace. You can also type in a keyword to find the domains that buy it, the domains that rank for it, and how that has changed over time. With deep insights into both SEO and PPC, SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion.


    Serpstat is an All-in-one SEO platform which provides 5 tools: Competitor Analysis, Keyword Research, Backlink Analysis, Site Audit and Rank Tracker. Serpstat is the fastest-growing SEO tool on the market that provides comprehensive search analytics data to more than 100,000 users. With Serpstat you can accomplish way more than you think: • Find out what keywords will work best for your projects • Analyze your competitors' SEO tactics • Identify the best backlink sources • Find perfect topic ideas for your content marketing • Check your website for SEO errors • See how successful websites work with anchors • Find out what pages have the highest potential • Track the progress of your website on a daily basis in any region • Create SEO reports for your clients • Track visibility and keyword trends • Use our API to create any search analytics tool you may need


    Ahrefs is a set of SEO tools that can help you in almost every aspect of content marketing. Ahrefs takes care of: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in your niche - Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank - Content Research: discover the most popular content on any topic and find the best ideas for your own content - Rank Tracking: track your search rankings along with your competitors' - Mentions Monitoring: get email alerts every time you or your brand in mentioned online - Website Audit: find what SEO issues your website has and learn how to fix them. Ahrefs database has 7 billion keywords and 187 billion indexed pages. That is why Ahrefs is able to provide maximum data and accuracy to its users.


    SE Ranking is a cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more. Besides standard SEO tools the system offers a set of additional features such as White Label and Marketing Plan aimed at bringing your professional digital services to a whole new level. All on one platform within the same user-friendly interface. For more information, please visit seranking.com


    BrightEdge is the global leader in enterprise content performance. As a SaaS technology SEO platform BrightEdge enables marketers to drive traffic, conversions, and revenue from their largest marketing channel – organic search. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results. Enterprises value BrightEdge SEO Recommendations, Blended Rank, Trended Share of Voice, Content Optimizer, Search Opportunity Forecasting, and ContentIQ features. BrightEdge’s Data Cube also allows you to uncover your competitors’ content marketing strategies to develop superior content and search marketing results.


    AgencyAnalytics is an all-in-one marketing dashboard and SEO tool designed for agencies. Our drag and drop dashboard is easy to use. SEO integrations like rank tracking, backlink monitoring and website audits are included at no extra cost. Plus, 30+ other integrations so you can connect all of your marketing channels in one place. Integrate Google Analytics, Search Console, Adwords, Facebook Ads, social media, etc. and create beautiful client reports.


    Whether it's landing new clients or managing campaigns more efficiently, Raven helps you benchmark and monitor exactly what's important to you and your clients. Supercharge your online marketing reports with Raven's reporting engine. - Get a granular view of a website's SEO issues. - Create beautiful, interactive reports in mere seconds. - Store loads of marketing research data for unlimited reports. - Organize and store an entire link building campaign for content outreach. - Integrate 20+ data sources, including Google Analytics and Google Search Console


    SEO Tool - WooRank’s easy-to-use Web-based software generates instant website reviews that offer a ton of valuable data combined with a list of comprehensive tasks; helping businesses and online marketers achieve higher search engine rankings, convert more visitors into customers, keep track of their competitors and get more return on their digital marketing investments.


    Nightwatch is an advanced SEO tool with extensive functionality. Besides rank tracking, backlink monitoring and reporting, it offers advanced segmentation, filtering abilities, graphs and visualizations, Google Analytics and Search Console integration, automatic keyword and competitor discovery, site change notifications, customizable reports, notes, advanced data visualizations and much more. It's perfect as an all-in-one SEO performance solution, especially for the websites aimed at scaling.


    All your ever-needed SEO functionality packed together


    SimilarWeb is the standard for understanding the digital world. With the largest international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across industries. Global brands such as Walmart, eBay, Skyscanner, and adidas rely on SimilarWeb to make better business, . Knowing your market means knowing your competitors. SimilarWeb offers breadth and depth of digital market intelligence.


    Whether you are an SEO Professional, Digital Marketing Agency, SMB or Brand, looking to increase your traffic or to monitor your site's evolution, this SEO software will provide you with best in class digital marketing strategy analysis and insights for your business. Last year alone, cognitiveSEO has helped over 11.000 SEO Professionals & Agencies recover and improve the rankings of more than 36.000 sites. How Will cognitiveSEO Help You?: - Cutting-Edge Link Audits. Easy to Understand - Identify & Prevent Unnatural Link Penalties - Instant Backlink Checker and Site Explorer - Assess Your Competitors' Link Strategy - Identify Valuable Link Opportunities - New/Lost Links Email Alerts Delivered Directly to Your Inbox - Cutting-Edge Automatic Unnatural Link Detection - Fastest Disavow Using the cognitiveSEO Link Navigator - Real-Time Penguin Monitoring - Desktop, Mobile & Local Rank Tracking on All International Markets - Uncover The SEO Visibility of Any Site - Get Instant E-Mail Alerts for SERP Changes - Benchmark Your Competitors' Rankings to Outrank Them Easier - Whitelabel the Entire Toolset and Schedule Customized PDF Reports - Take Advantage of a Fully Customizable Digital Marketing Dashboard - Audit Your Content and Identify Its Efficiency - Spot Your Site’s Strengths and Weaknesses Using the Side-by-Side Comparison


    MarketMuse uses artificial intelligence to identify low-quality content on your site. Improve your product and blog content for better search performance and engagement. To schedule a demo, please contact sales@marketmuse.com.

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    UpCity is an online marketplace that connects businesses with qualified agencies and digital marketing service providers. The company provides a comprehensive directory of trusted marketing service providers in local markets and across industry verticals. For agencies, UpCity’s Agency Growth Engine helps drive top-line revenue growth for agencies in a scalable manner. The Growth Engine helps agencies Promote their business through UpCity’s online marketplace, provides People to help scale marketing services operations, and drives efficiency through UpCity’s proprietary Product via white-label reporting and project management.


    SEO Toolkit helps Web developers, hosting providers, and Web server administrators to improve their Web site's relevance in search results by recommending how to make the site content more search engine-friendly.


    Web CEO is a next-gen Internet Marketing platform that provides you with 15 powerful tools for keyword research, rank tracking, SEO audits, internal link analysis and backlink tracking, social media management, competitive landscape research and more. Web CEO's white-label features give digital agencies the freedom to customize reports and make them look professional.


    Find all the websites that link to yours - or to ANY other website. A specialized Marketing Search Engine, Majestic derives its insight from mapping and creating the largest available link intelligence web index in the world. This data is used to understand the dna of the web, categorizing every page, and every domain.


    Clearscope helps content teams of all sizes drive more organic traffic performance. Given a target keyword, Clearscope analyzes top performing organic content to make actionable recommendations on relevant terms, word count, readability, and content type. Send us (support@clearscope.io) a note to learn more.


    Crownpeak Digital Quality Management (DQM) picks up where traditional web content management leaves off. It's specifically designed for multi-site, enterprise environments and works to automate key governance processes - delivering the unified and consistent application of content quality and legal or regulatory compliance standards across your global digital touchpoints. The platform comes with unrivalled compliance monitoring capabilities, and covers everything from SEO, user experience (UX), mobile web, and accessibility requirements. It is also uniquely customizable enabling precision monitoring of your company's unique brand and business rules and content localization requirements. Designed to work with any CMS, Crownpeak's platform makes quality assurance seamless. It integrates directly with existing publication workflow, enabling digital marketers and content professionals to test and optimize their work in both pre- and post-publication environments

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    Unamo SEO provides clients with an all-in-one SEO tool designed to give daily actionable insights to users looking to streamline their SEO strategies. With all the tools available under one roof, users can create various campaigns designed for monitoring entire domains, subdomains or subfolders with ease.


    ContentKing provides SEO Auditing and Content Change Tracking in real-time. Easily discover how to improve your search engine visibility and get immediate alerts about technical issues and unexpected page changes, so that you can remedy big problems before visitors and search engines notice and it starts affecting your bottom line. Thanks to its advanced crawling algorithms, ContentKing is always up to date with your website, tracking new pages, removed pages and even changes within pages! And since it runs in the cloud your data and reports will be available at your fingertips at all times. Getting a grip on your SEO performance has never been this easy!


    We believe that SEO should be just as measurable and predictable as any other channel. Hence, SEOmonitor's mission is to help digital marketers overcome the challenges by developing innovative technologies that can make the most out of the available data and deliver insightful and reliable reports.


    Find, Reach, and Convert Your Audience with Marketing That Works. The Alexa Marketing Stack is a software solution that helps your business get better marketing results. You’ll find all the tools you need to improve your SEO and PPC strategy, prove your success, and discover new ideas for growing your traffic. KEYWORD RESEARCH: Discover keyword ideas to increase your search traffic. Uncover content gaps your site is missing. SITE & CONTENT AUDITS: Find and fix technical problems. Get a checklist of the things that need your attention. COMPETITIVE ANALYSIS: Benchmark your site against your competitors to know where you stand and close the gap.


    gShift's industry leading Web Presence Analytics Software Platform helps brands and agencies efficiently understand and improve on the impact and engagement of content across its web presence. gShift is passionate about simplifying the lives of digital marketers and have built the Content Performance Cloud, a collaboration of modules and integrated technologies in one single sign-on platform. gShift delivers this data along with insights on influencer marketing, audience development and smart URL tracking for on-site and off-site content, enabling marketers to gain a deeper understanding of true content engagement and performance.


    Employing best practice and creating technically sound website architecture means your site will be easy to navigate for both users and search engines, ensuring your site is optimised for organic rankings. There’s no point having a great content or link building strategy if you haven’t got the basics right. DeepCrawl is constantly updated to adhere to the latest SEO best practice and users can keep up to date with the latest knowledge through our webinars, knowledge centre and newsletters.


    MarketGoo helps Small Businesses grow online by providing easy SEO tools to increase traffic and search rankings. We partner with telcos, hosting companies, and agencies, offering a turnkey white label solution. MarketGoo offers a Free SEO Report as well as a 10-day trial of MarketGoo PRO, the full-feature paid product. You'll get easy-to-follow tasks and simple analytics to improve your website traffic and search rankings Boost your traffic, track and monitor your online marketing performance, and keep an eye on your competitors!


    We watch the SERPs so you don't have to.


    RankWatch is a globally recognised name, offering cloud centric SEO Management solutions, which includes Rank Analysis, Backlink Watch, SERP Archive & more.


    Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience. Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, AirBNB, and Symantec, rely on the Searchmetrics Suite. Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holzbrinck Digital, Neuhaus Partners, and Iris Capital.


    Dragon Metrics is a complete global SEO platform, with all tools you need to measure performance, conduct research, automate the reporting process, and rank above your competitors. Track rankings, links, analytics, automatically get notified of new competitors, receive automated site audits, and much more. With support for over 10 search engines, a multi-lingual user interface, in-app translations, and many specific per-region features, Dragon Metrics the first SEO tool created for the needs of global marketers.



    Founded in 2002, Advanced Web Ranking is the leading desktop SEO software. It offers an integrated platform that includes rank tracking, analytics, link building and social media. Having more than 10,000 active users, Advanced Web Ranking is the SEO solution preferred by agencies. Clients include Apple, Microsoft, Amazon.com, Electronic Arts, Nvidia, MTV, Siemens, Sony and Disney. The online version - AWR Cloud, is a powerful online rank tracker suitable for both web marketers and SEO consultants. It provides you with accurate and reliable ranking results for all your SEO campaigns.


    seoClarity, an SEO platform provider, leverages a disruptive approach, changing how large scale organizations think about their online marketing strategies. seoClarity combines its patented, cutting-edge technology with deep analytics, machine learning, and dedicated team members to provide a solution that’s comprehensive and scalable so marketers can make smarter decisions and prove ROI. For more information, please visit www.seoclarity.net.


    Clickx unleashes your business's full potential. Pinpoint which marketing efforts are working, understand your competitors deeply, and demystify what makes your audience convert. Improve traffic and lead flow – all from a single platform. Eliminate all the headaches and guesswork. Our software saves time and hassle by streamlining your marketing intelligence. Focus on what you do best: running your business.


    We provide insights on your competitors' Search Marketing Strategy. Keywords, AdCopy, PPC budget, SEO Keywords & Rankings and more.


    K-Meta is a research Tool that identify the keywords and key phrases your competitors use, quickly and accurately analyze your competition's website, create strategy with smart semantic keyword research metrics, enhance web content using detailed, informative reports, optimize contextual ad campaigns with high-performing keywords and evaluate keyword effectiveness to fine-tune SEO budget.


    100% Accurate Rank Tracker for your Local and Global Rankings. Track your organic rankings, Google places and videos on Google and Youtube from any location in the world.


    SEOprofiler is a web based SEO software solution that track rankings, perform website audits, monitor competitor back links, generate branded reports and many other things related to search engine optimization.



    We optimize search engine optimization. We modify and adjust our core platform to meet your exact requirements. It evolves as your business and the digital landscape evolve. We guide you through the now of SEO.


    Search engine result and rank monitoring software


    Webtexttool is made for anyone who creates web content. No matter how much you know about SEO, text conversion or keyword analyses, webtexttool makes sure you’ll create rank boosting web content! OUR SECRET: BIG DATA Webtexttool creates predictive data, by analyzing the data of all our users (anonymously). 20.000+ user generated texts are analyzed and compared to real-world outcomes. The best performing outcomes are used to better our real-time optimization tips. YOUR BENEFIT: MORE WEBSITE TRAFFIC While writing, webtexttool provides live optimization tips. Apply the suggestions and rank higher in the search engine results. SAVE TIME: NO REWORK Why spend time rewriting your text afterwards to make it SEO friendly? Use webtexttool and write an optimized text from the first time.


    Positionly is a beautifully simple SEO software that lets you build strong online presence and grow your website's traffic. Track rankings, check backlinks on a daily basis and keep your competitors behind. Begin your free trial.



    Simplifies keyword research with most accurate keyword data and easy to understand interface.


    Mondovo.com is an all-in-one digital marketing toolset. Consisting of SEO, Social and Analytics modules, this toolset is designed to help online marketers streamline their digital marketing activities. The provision to extract the performance metrics of multiple URLs, generate ideas for content marketing, perform a thorough website audit and track the SEO & Social activities of your competition is the highlight of this toolset. Mondovo offers a free 30-day trial without any obligations.