Best SEO Software

Search engine optimization (SEO), or organic search marketing, refers to software designed to improve the ranking of websites in search engine results pages (SERP) without paying for placement. These products provide SEO insights to companies through features, such as keyword analysis, backlink tracking, and trend analysis, to identify the best strategies to improve a website’s search relevance. Many tools also offer competitor data and broad industry analysis. SEO tools are often used by product and marketing teams, as well as SEO specialists, to identify areas for improvement on their web properties that could help produce higher rankings in search engines such as Google, Yahoo, and Bing.

Some SEO softwares offer search advertising, or paid search, optimization tools as well. Search advertising tools analyze pay-per-click (PPC) advertising, conversion metrics, and ad placement. To learn more about search advertising products, please visit our Search Advertising category.

To qualify for inclusion in the SEO category, a product must:

  • Analyze a website’s content and provide data and suggestions for improvements within search engine results pages
  • Provide historical reports on optimization-related metrics
  • Focus on the improvement in free, organic search engine listings

SEO Software Grid® Overview

The best SEO Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for SEO
Leaders
High Performers
Contenders
Niche
Moz pro
Raven tools
Web ceo
Woorank
Conductor searchlight
Brightedge
Searchmetrics
Gshift
Majestic
Ahrefs
Spyfu
Semrush
1402387300
Upcity
1402387301
Alexa marketing stack
Seo powersuite
Marketgoo
Cognitiveseo
Se ranking
Similarweb
Serpstat
Yext
Agencyanalytics
Ninjacat
Clickx clickx
Seomonitor
Unamo seo
Market Presence
Satisfaction
Linked in no background

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    SEMrush
    SEMrush

    Great for estimating pay per click traffic, competition, organic traffic, and common keywords. Site audit tool is also super helpful and provides s...

    SEO reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Kate from G2 Crowd

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