Best Social Media Advertising Software

Social media advertising software helps companies advertise on social media sites such as Facebook, Twitter, and LinkedIn. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Social media advertising software makes it easy for businesses to tap into the massive audiences on social media sites. Social media advertising includes both first-party and third-party platforms. First-party platforms are those offered by the social media site directly, giving advertisers direct access to the sites' ad offerings, and are typically used by small and mid-market businesses or those new to social media advertising. Third-party platforms integrate with social networks and typically offer more streamlined workflows, better scalability, and access to more than one social network. Social media advertising functionality may be offered through a single best-of-breed product, or bundled into a cross-channel platform that may also possess capabilities for search, display, mobile, or video advertising.

To qualify for inclusion in the Social Media Advertising category, a product must:

  • Offer tools for uploading or creating social ads
  • Be able to buy and serve social ads on at least one social media site
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics reach, conversions, and ROAS

Social Media Advertising Software Grid® Overview

The best Social Media Advertising Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Social Media Advertising
High Performers
Marin software
Salesforce advertising studio
Kenshoo infinity suite
Perfect audience
Adobe media optimizer
Mediamath terminalone marketing os
Linkedin marketing solutions
Facebook for business
Twitter ads
Fasttony es
Market Presence
Linked in no background

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