Social media advertising software helps companies advertise on social media sites such as Facebook, Twitter, and LinkedIn. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Social media advertising software makes it easy for businesses to tap into the massive audiences on social media sites. Social media advertising includes both first-party and third-party platforms. First-party platforms are those offered by the social media site directly, giving advertisers direct access to the sites' ad offerings, and are typically used by small and mid-market businesses or those new to social media advertising. Third-party platforms integrate with social networks and typically offer more streamlined workflows, better scalability, and access to more than one social network. Social media advertising functionality may be offered through a single best-of-breed product, or bundled into a cross-channel platform that may also possess capabilities for search, display, mobile, or video advertising.
To qualify for inclusion in the Social Media Advertising category, a product must:
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WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows advertisers to make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations based on users’ individual account data. This enables users to make changes across the entirety of their accounts without wasting hours sifting through irrelevant data, in addition to making it easier for advertisers to identify areas of their account that can be optimized for immediate gains. Simply review the recommendations offered by the 20-Minute PPC Work Week, make the suggested changes, and get on with running your business. WordStream Advisor’s features will also help you manage geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing pages. For an added fee, the company offers premier consulting services through a dedicated account manager, as well as a managed services program, where a dedicated account manager fully manages your PPC account and campaigns for you. In addition, WordStream offers a number of free tools for marketers, including the AdWords Performance Grader, which quickly and securely evaluates the strengths and weaknesses of an AdWords account before providing users with a personalized report identifying areas in which improvements can be made. The Grader also offers users insight into how their account compares to competing advertisers in their industry and with similar budgets, as well as according to established PPC best practices. This allows advertisers to see, at a glance, how well they’re doing and how they stack up against the competition. Other free tools include a Landing Page Grader, Bing Ads Grader, and free keyword tools for SEO and PPC keyword list building.
Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.
4C is global marketing technology company that delivers a unified platform for audience discovery, media execution, and performance analysis. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Amazon, Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines.
OVERVIEW Trusted by 18,000 marketers worldwide, Criteo Dynamic Retargeting delivers the right ad at the right moment in the shopper journey. Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. With Criteo, you can re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies. FEATURES • Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of premium publishers and partners • Generate new sales by predicting additional products or items of interest • Reliably link shoppers across devices, browsers, and apps so they engage seamlessly with the most relevant products to them • Boost engagement through patent-pending Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads • Track performance with real-time campaign reports • Know that your data is maintained with the highest levels of security and privacy, following industry best practices, standards, and regulations – including GDPR
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email email@example.com.
Advertising Studio let’s you activate your CRM data in Salesforce to securely and powerfully reach your customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across all digital advertising. Enhance your email marketing goals with advertising and coordinate campaigns with social, mobile, sales, and customer service efforts. Create advanced campaigns and creative variations with sophisticated targeting and optimize them at scale with just a few clicks across Facebook, Instagram, Twitter, LinkedIn and Mobile.
AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more.
Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.
Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.
MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.
Kenshoo is a global software platform for companies that want marketing insights, planning and activation at scale. Our unique access to rich data across all of the digital channels with highest customer engagement enables us to deliver leading solutions in each channel and empowers marketers to make better decisions across them. These channels include Google, Bing, Facebook, Instagram, Pinterest, Amazon Advertising, Apple Search Ads, Baidu, Yahoo Advertising, Snap and Yandex. Leveraging our machine-learning algorithms and cutting edge AI, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands.
Acquisio, a Web.com company provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per click. These unique high frequency algorithms are proven to be 3 times more likely to spend clients’ full daily budget, without going over. More than half our customers see a 22% conversion lift and 10% CPA decrease.* *Based on Acquisio 2017 Performance Report
WHY SHOULD FASTTONY BE YOUR SUPERPOWER FastTony.es is a dedicated application that enables support for promotion and sales through Facebook and Instagram. FastTony.es is the only tool offering non-standard formats of posts and ads. With less than a year on the market FastTony.es powers Facebook based campaigns for over 4.5 thousand users in over 80 countries. Our solution is a perfect fit for small and medium size businesses as well as international and domestic marketing agencies and media houses. WHAT SUPERPOWERS DO WE OFFER? WEATHER CONTROLLED ADS Automatically launch and pause a campaign depending on the weather conditions. Advertise gloves when it starts to snow or pain medicine whenever the pressure is rising. Your only limit is your creativity! Multiple methods of settlements (CPA, CPM, oCPM, Local Awareness) Unlimited post formats: standard, video, Carousel, Lead Ads Any location Any weather conditions (temperature, pressure, rain, clouds) LEAD ADS AND INTEGRATION Generate leads directly from Facebook and manage them in just a few seconds thanks to many system integrations with the most popular tools for managing contacts, e-mail campaigns or SMS campaigns. e-mail marketing: GetResponse, FreshMail, MailChimp, Active Campaign. CRM: ZOHO, BMBY, PipeDrive, My Base Click Meeting, SalesMANAGO, SMS API and 42 other integrations CREATE POSTS DIRECTLY FROM OUR TOOL Create dark posts and regular posts inside of FastTony.es. Thanks to our solutions you will be able to create Carousel posts, edit photographs and use over 40 call to action buttons, automatically and with ease. 14 post formats 40 CTA buttons Carousel video, lead ads, panoramic Photo editor FACEBOOK PLUGINS Thanks to FastTony.es plugin system you will be able to launch advanced advertising options in just a few seconds – from implementing a remarketing pixel to automatically creating product posts. Remarketing Plugin Dynamic Product Ads Plugin Facebook Chat plugin Top Fans Plugin AUTOMATION AND ADVANCED CREATIONS TESTS Stop a campaign automatically after reaching your target. Conduct real A/B tests, in which one group assesses the quality of a few creations. Direct the campaign to groups with a number of common interests and not just one fullfilled condition. Optimize your activities with built-in hints. Start/pause a campaign when you reach your goal. A/B tests and split tests. Suggestions for target groups and rates. Targeting several interests at the same time. MOBILE APP Use our mobile app and manage your campaigns on your smartphone or tablet. Enable or disable campaigns, change your bids, edit the target group.... on any one of your advertising accounts. Available on Android and iOS. Full campaign management. PIN protected. ADVANCED LOOKALIKE AUDIENCE Create Lookalike Audience based on a specific set of ads, the data on the conversion, your fans or even your video viewers. Check the possibilities: Lookalike by custom audience Lookalike by campaign/ad set Lookalike by conversion data Lookalike by fans Lookalike by video views CONTENT MONITORING React only in key situations. Our system will notify you when someone uses the defined keywords in the commentary. It will react to it, thanks to a predefined set of rules. The whole operation takes only 20 seconds, and can lead to one of three actions: Automatically hide or remove the post. Automatically remove the post and ban the user. Auto-reply to a question or a comment. FACEBOOK LIVE API Our tool offers you the ability to stream your desktop directly to Facebook groups, someones wall or your own wall. Users get the opportunity to conduct webinars on Facebook. Use this to showcase your product or a service to a specific group on Facebook or teach users about your product by conducting live webinars. This new feature is available only through FastTony.es and as many of our features is limited only by your imagination :) Try FastTony.es and feel like a superhero.
Perfect Audience is an enterprise-class, self-serve platform for cross-channel retargeting that enables marketers to create, manage, and optimize their retargeting campaigns across Facebook, Twitter, and the Web. Unlike other retargeting platforms, Perfect Audience offers transparent reporting, powerful list segmentation options, and Partner Connect, the first partner retargeting marketplace, giving marketers all the tools they need to drive incremental ROI.
The Facelift Cloud is a multiply certified software solution with all components for professional social media marketing on enterprise level. The Facelift Cloud consolidates eight modules in one integrated solution. By that, it enables companies to manage all activities on Facebook and other social channels centrally and efficiently. With the Facelift Cloud, companies can centrally organize unlimited Facebook Fan Pages as well as other presences on social networks, can create interactive actions, plan, create, and distribute ￼content, moderate postings, operate advertising, and analyze results of all activities.
Nanigans empowers in-house marketing teams to profitably grow revenue through cross-channel advertising. More than $600M in annualized ad spend is managed through Nanigans software by marketers worldwide who rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Offered as Software-as-a-Service, Nanigans features cross-channel programmatic media buying, incremental revenue optimization, and real-time business intelligence across today’s most valuable digital channels. The company is headquartered in Boston with offices in New York, San Francisco, London, and Singapore.
SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow. SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, SoicialFlow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit SocialFlow.com
Ampush gets advertisers the best results on Facebook and Twitter. Our fully-managed advertising solutions combine powerful software with human insights and execution to achieve business goals across the entire customer lifecycle. Ampush is based in San Francisco with offices in Chicago and New York.
Catvertiser is a special optimisation tool, which helps Facebook users to run and manage their Facebook campaigns effectively. It is a self-service SaaS platform that allows you to create, run, manage and optimise your campaigns on Facebook in the most efficient way to deliver your business goals. With Catvertiser you will be able to test different variants of your creative, set a very specific target audience, bulk upload, schedule your campaign by time and day and other features. Moreover, you can reduce the cost of your Facebook ad campaigns by using CPA bidding model, as well as track and manage your performance and results via Google Analytics integration option. Some new features will help you to prepare, adjust and check your images to meet 20% rule. It also offers managed service for those who would like their campaigns being created and optimized by the team of professionals.
Facebook Ads rules by Reveal automate your ad optimization routine 24/7. Reveal automatically calculates ROAS and tracks CPA and other standard metrics via Facebook Pixel to optimize ads according to custom rules created by you: Pause or boost ads, adjust budgets and bids as often as every 15 minutes. Get alerts via email or Slack when a rule is triggered or when a specific benchmark is achieved. Also: Cross-platform performance reports via email or Slack on Google Analytics, Google AdWords, Mailchimp and more
SocialCode combines audience data, insights, creative and measurement to drive superior performance for our clients. Our technology is purpose-built for digital. When combined with our expert teams, we unlock precise targeting of our client's best customers and prospects to maximize ROI. SocialCode's Audience Intelligence Platform (AIP) is an end-to-end identity solution that delivers an audience-first approach by empowering brands to safely use their first-party data for analysis, segmentation, activation, optimization and reporting to drive marketing performance at scale.
Aitarget's Artificial Intelligent Assistant is a social media marketing solution that helps advertisers to create, measure and automate their Facebook and Snapchat ad campaigns explicitly, effectively and efficiently through machine learning. It supports creating personalised videos at scale, advanced measurement and optimisation, easy Facebook and Instagram ad comments moderation and more.
Appness is a creative & media buying lab for mobile advertising that provides marketers with access to the human cloud: freelance ad designers and in-house advertising professionals powered by the platform’s intelligent ad optimization algorithms. The Appness platform was designed to eliminate the major problems encountered by advertisers in implementing ad campaigns and to support companies that lack expertise in user acquisition by streamlining and automating media buying processes. Headquartered in Cyprus, Appness works with talented ad designers from all around the world and employs 50+ qualified advertising experts.
CitizenNet, A Conde Nast company, specializes in workflows for sales and social media buying advertisers. Powered by 750M Demographic profiles and Patented Automation Technology. CitizenNet is a Facebook and Twitter Marketing Partner specializing in automation for Media Buying. Working with both large and small brands and agencies, CitizenNet delivers unparalleled results with Automated Optimization tools. Advertisers also have the unprecedented opportunity to target high-propensity Conde Nast audiences for superior performance. CitizenNet also provides Sales Intelligence for publishers and content creators to discover advertisers and close deals. Data-driven recommendations provide compelling rationale for fueling partnerships. Media activation by CitizenNet ensures content visibility and distribution. CitizenNet works with industry-leading brands and agencies covering many verticals including eCommerce, Education, Entertainment, CPG, and Retail. We are a tech-enabler with SaaS and Fully Managed Solutions.