Social media advertising software helps companies advertise on social media sites such as Facebook, Twitter, and LinkedIn. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Social media advertising software makes it easy for businesses to tap into the massive audiences on social media sites. Social media advertising includes both first-party and third-party platforms. First-party platforms are those offered by the social media site directly, giving advertisers direct access to the sites' ad offerings, and are typically used by small and mid-market businesses or those new to social media advertising. Third-party platforms integrate with social networks and typically offer more streamlined workflows, better scalability, and access to more than one social network. Social media advertising functionality may be offered through a single best-of-breed product, or bundled into a cross-channel platform that may also possess capabilities for search, display, mobile, or video advertising.
To qualify for inclusion in the Social Media Advertising category, a product must:
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WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows advertisers to make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations based on users’ individual account data. This enables users to make changes across the entirety of their accounts without wasting hours sifting through irrelevant data, in addition to making it easier for advertisers to identify areas of their account that can be optimized for immediate gains. Simply review the recommendations offered by the 20-Minute PPC Work Week, make the suggested changes, and get on with running your business. WordStream Advisor’s features will also help you manage geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing pages. For an added fee, the company offers premier consulting services through a dedicated account manager, as well as a managed services program, where a dedicated account manager fully manages your PPC account and campaigns for you. In addition, WordStream offers a number of free tools for marketers, including the AdWords Performance Grader, which quickly and securely evaluates the strengths and weaknesses of an AdWords account before providing users with a personalized report identifying areas in which improvements can be made. The Grader also offers users insight into how their account compares to competing advertisers in their industry and with similar budgets, as well as according to established PPC best practices. This allows advertisers to see, at a glance, how well they’re doing and how they stack up against the competition. Other free tools include a Landing Page Grader, Bing Ads Grader, and free keyword tools for SEO and PPC keyword list building.
4C is a global leader in data science and media technology with solutions for multi-screen marketing. Brands, agencies, and media owners rely on the 4C Insights Affinity Graph:tm: to identify their most valuable audiences and improve effectiveness across channels. With more than $1 billion in annualized media spend running through its software-as-a-service platform, 4C offers activation on Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, and NBCUniversal as well as TV Synced Ads across display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax:tm: television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines. Visit www.4Cinsights.com for more information.
Advertising Studio let’s you activate your CRM data in Salesforce to securely and powerfully reach your customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across all digital advertising. Enhance your email marketing goals with advertising and coordinate campaigns with social, mobile, sales, and customer service efforts. Create advanced campaigns and creative variations with sophisticated targeting and optimize them at scale with just a few clicks across Facebook, Instagram, Twitter, LinkedIn and Mobile.
Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.
AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more.
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email firstname.lastname@example.org.
Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers. Kenshoo offers the only marketing solution that is deeply integrated across Google, Facebook, Amazon, Bing, Pinterest, Snapchat, Instagram, Yahoo, Yandex, Yahoo Japan, and Baidu through each publisher’s native APIs. Kenshoo’s solutions are architected upon the principles of agile marketing which include audience targeting, optimization algorithms, automation controls, and actionable analytics to allow marketers to quickly and efficiently keep their marketing programs in-step with the ever-changing consumer journey. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.
MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.
Criteo Dynamic Retargeting Maximize sales. See an average of 13X ROAS. Re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers, and designed for measurable performance. Trusted by 18,000 clients worldwide, Criteo Dynamic Retargeting utilizes machine learning to serve up the most relevant ads in real time. Features • Retarget shoppers with personalized video ads. o Reach shoppers at scale with engaging video ads, generated on-demand to showcase your products across the web. • Continuously optimize with machine learning. o Generate an average of 13X return on ad spend. Our machine-learning technology works continuously to improve every campaign’s performance. • Help shoppers find products they haven't seen yet. o Up to 28% of purchases are products that weren’t previously viewed. Our engine can predict items of interest and show shoppers things they might like. • Grow your customer base. o Get maximum reach and premium visibility across web, mobile, and social, and across video and display inventory, through our direct relationships with thousands of publishers. • Connect with shoppers across screens. o Seamlessly connect with every shopper across devices, apps, and the web through insights from our pooled data and the 1.4 billion shoppers we see each month. • Tailor messages to be the most relevant. o Leverage Criteo machine learning to personalize every element of your ads and craft experiences that convert more shoppers into buyers. Kinetic Design helps you deliver on-brand creative that drives performance.
Acquisio, part of the Web.com family, is a high-powered performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. Using the most powerful optimization algorithm on the market, Acquisio’s bid and budget management solution allows users to set more accurate bids and deliver more clicks at a lower cost per click. This unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%. With automation solutions saving you hours a week, account managers can take on more clients without sacrificing performance. Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.
WHY SHOULD FASTTONY BE YOUR SUPERPOWER FastTony.es is a dedicated application that enables support for promotion and sales through Facebook and Instagram. FastTony.es is the only tool offering non-standard formats of posts and ads. With less than a year on the market FastTony.es powers Facebook based campaigns for over 4.5 thousand users in over 80 countries. Our solution is a perfect fit for small and medium size businesses as well as international and domestic marketing agencies and media houses. WHAT SUPERPOWERS DO WE OFFER? WEATHER CONTROLLED ADS Automatically launch and pause a campaign depending on the weather conditions. Advertise gloves when it starts to snow or pain medicine whenever the pressure is rising. Your only limit is your creativity! Multiple methods of settlements (CPA, CPM, oCPM, Local Awareness) Unlimited post formats: standard, video, Carousel, Lead Ads Any location Any weather conditions (temperature, pressure, rain, clouds) LEAD ADS AND INTEGRATION Generate leads directly from Facebook and manage them in just a few seconds thanks to many system integrations with the most popular tools for managing contacts, e-mail campaigns or SMS campaigns. e-mail marketing: GetResponse, FreshMail, MailChimp, Active Campaign. CRM: ZOHO, BMBY, PipeDrive, My Base Click Meeting, SalesMANAGO, SMS API and 42 other integrations CREATE POSTS DIRECTLY FROM OUR TOOL Create dark posts and regular posts inside of FastTony.es. Thanks to our solutions you will be able to create Carousel posts, edit photographs and use over 40 call to action buttons, automatically and with ease. 14 post formats 40 CTA buttons Carousel video, lead ads, panoramic Photo editor FACEBOOK PLUGINS Thanks to FastTony.es plugin system you will be able to launch advanced advertising options in just a few seconds – from implementing a remarketing pixel to automatically creating product posts. Remarketing Plugin Dynamic Product Ads Plugin Facebook Chat plugin Top Fans Plugin AUTOMATION AND ADVANCED CREATIONS TESTS Stop a campaign automatically after reaching your target. Conduct real A/B tests, in which one group assesses the quality of a few creations. Direct the campaign to groups with a number of common interests and not just one fullfilled condition. Optimize your activities with built-in hints. Start/pause a campaign when you reach your goal. A/B tests and split tests. Suggestions for target groups and rates. Targeting several interests at the same time. MOBILE APP Use our mobile app and manage your campaigns on your smartphone or tablet. Enable or disable campaigns, change your bids, edit the target group.... on any one of your advertising accounts. Available on Android and iOS. Full campaign management. PIN protected. ADVANCED LOOKALIKE AUDIENCE Create Lookalike Audience based on a specific set of ads, the data on the conversion, your fans or even your video viewers. Check the possibilities: Lookalike by custom audience Lookalike by campaign/ad set Lookalike by conversion data Lookalike by fans Lookalike by video views CONTENT MONITORING React only in key situations. Our system will notify you when someone uses the defined keywords in the commentary. It will react to it, thanks to a predefined set of rules. The whole operation takes only 20 seconds, and can lead to one of three actions: Automatically hide or remove the post. Automatically remove the post and ban the user. Auto-reply to a question or a comment. FACEBOOK LIVE API Our tool offers you the ability to stream your desktop directly to Facebook groups, someones wall or your own wall. Users get the opportunity to conduct webinars on Facebook. Use this to showcase your product or a service to a specific group on Facebook or teach users about your product by conducting live webinars. This new feature is available only through FastTony.es and as many of our features is limited only by your imagination :) Try FastTony.es and feel like a superhero.
Perfect Audience is an enterprise-class, self-serve platform for cross-channel retargeting that enables marketers to create, manage, and optimize their retargeting campaigns across Facebook, Twitter, and the Web. Unlike other retargeting platforms, Perfect Audience offers transparent reporting, powerful list segmentation options, and Partner Connect, the first partner retargeting marketplace, giving marketers all the tools they need to drive incremental ROI.
dataxu® helps marketing professionals use data to improve their advertising. Our TouchPoint™ software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.
Nanigans empowers in-house marketing teams to profitably grow revenue through cross-channel advertising. More than $600M in annualized ad spend is managed through Nanigans software by marketers worldwide who rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Offered as Software-as-a-Service, Nanigans features cross-channel programmatic media buying, incremental revenue optimization, and real-time business intelligence across today’s most valuable digital channels. The company is headquartered in Boston with offices in New York, San Francisco, London, and Singapore.
CAKE provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
The Facelift Cloud is a multiply certified software solution with all components for professional social media marketing on enterprise level. The Facelift Cloud consolidates eight modules in one integrated solution. By that, it enables companies to manage all activities on Facebook and other social channels centrally and efficiently. With the Facelift Cloud, companies can centrally organize unlimited Facebook Fan Pages as well as other presences on social networks, can create interactive actions, plan, create, and distribute ￼content, moderate postings, operate advertising, and analyze results of all activities.
SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow. SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, SoicialFlow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit SocialFlow.com
Ampush gets advertisers the best results on Facebook and Twitter. Our fully-managed advertising solutions combine powerful software with human insights and execution to achieve business goals across the entire customer lifecycle. Ampush is based in San Francisco with offices in Chicago and New York.
Catvertiser is a special optimisation tool, which helps Facebook users to run and manage their Facebook campaigns effectively. It is a self-service SaaS platform that allows you to create, run, manage and optimise your campaigns on Facebook in the most efficient way to deliver your business goals. With Catvertiser you will be able to test different variants of your creative, set a very specific target audience, bulk upload, schedule your campaign by time and day and other features. Moreover, you can reduce the cost of your Facebook ad campaigns by using CPA bidding model, as well as track and manage your performance and results via Google Analytics integration option. Some new features will help you to prepare, adjust and check your images to meet 20% rule. It also offers managed service for those who would like their campaigns being created and optimized by the team of professionals.
Facebook Ads rules by Reveal automate your ad optimization routine 24/7. Reveal automatically calculates ROAS and tracks CPA and other standard metrics via Facebook Pixel to optimize ads according to custom rules created by you: Pause or boost ads, adjust budgets and bids as often as every 15 minutes. Get alerts via email or Slack when a rule is triggered or when a specific benchmark is achieved. Also: Cross-platform performance reports via email or Slack on Google Analytics, Google AdWords, Mailchimp and more
Aitarget's Artificial Intelligent Assistant is a social media marketing solution that helps advertisers to create, measure and automate their Facebook and Snapchat ad campaigns explicitly, effectively and efficiently through machine learning. It supports creating personalised videos at scale, advanced measurement and optimisation, easy Facebook and Instagram ad comments moderation and more.
Appness recognizes the challenges businesses face in implementing a Facebook user acquisition strategy. To address this, Appness has developed a revolutionary marketplace that connects mobile advertisers with media buying experts all over the world, providing both sides with a toolkit for secure, transparent and mutually profitable collaboration. Headquartered in Cyprus, Appness currently works with over 1000 media buyers and more than 100 advertisers worldwide.
CitizenNet, A Conde Nast company, specializes in workflows for sales and social media buying advertisers. Powered by 750M Demographic profiles and Patented Automation Technology. CitizenNet is a Facebook and Twitter Marketing Partner specializing in automation for Media Buying. Working with both large and small brands and agencies, CitizenNet delivers unparalleled results with Automated Optimization tools. Advertisers also have the unprecedented opportunity to target high-propensity Conde Nast audiences for superior performance. CitizenNet also provides Sales Intelligence for publishers and content creators to discover advertisers and close deals. Data-driven recommendations provide compelling rationale for fueling partnerships. Media activation by CitizenNet ensures content visibility and distribution. CitizenNet works with industry-leading brands and agencies covering many verticals including eCommerce, Education, Entertainment, CPG, and Retail. We are a tech-enabler with SaaS and Fully Managed Solutions.
Data Gran is an AI Marketing Toolkit that harnesses the power of AI to unite search and social optimization, intelligent data management and campaign creation in a single platform, helping brands unlock trapped value, boost productivity and cut marketing costs.
Glow Digital Media is a cross-device social ad management platform which enables advertisers to build, manage and optimise advertising campaigns across social media channels. As a Facebook strategic partner since 2012 and one of only five companies to be an early development partner for both Facebook and Twitter the platform is used by leading global brands including King, Spotify, Arcadia Group and Expedia to efficiently acquire, retain and monetise customers through social advertising. Glow Digital Media is headquartered in London with offices in New York, Singapore and Hamburg and is backed by Avonmore Developments, Notion Capital, Project-A Ventures and White Star Capital.
Gravity4 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries. It collates customer experience so marketers can target a customer throughout the entire purchase journey and across all consumer touch-points, regardless of delivery channel. Its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating data across channels. The platform’s fluid and constant in-stream of data is sorted into a semantic graph to form connection clusters, using the correlation variables. All through a single click, it empowers agencies and marketers to allow connected software to optimize a manually driven $200 billion global advertising market. The company’s headquarters are in Miami, but it has offices in Sydney, Stockholm, Oslo, Auckland, Madrid, Singapore, Copenhagen, London, Dublin, Amsterdam, Helsinki, Hong Kong, Shanghai, Kuala Lumpur, Christchurch, Taipei and India. #BELIMITLESS
Mixpo is a digital advertising company that combines technology with human expertise to improve how publishers sell, produce and manage superior digital ad campaigns. Our technology makes it easy to create video, mobile, social, and rich media ads that engage audiences and deliver more value to advertisers. Our people provide the tools and expertise to streamline campaign management and boost digital sales so our customers–which are among the world’s most influential publishers–can continue to provide free access to quality information.
QuanticMind, the Platform for Smarter Advertising, is the pioneer of predictive advertising management software for paid search and social channels. By reinventing ad management point solutions through machine learning, distributed cloud computing, and in-memory processing, QuanticMind delivers the most intelligent, scalable, and fastest platform for maximizing advertising performance for enterprises. A global community of data-driven marketers relies on QuanticMind’s data science-powered platform to anticipate and execute the best and most granular advertising investments. For more information, please visit www.quanticmind.com
RTB House is a global company that provides state-of-the-art retargeting technology for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals. Founded in 2012, RTB House serves over a thousand campaigns across EMEA, APAC and the Americas regions with main locations in New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw.
Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at scale towards paid search initiatives.
Founded in 2013, StitcherAds is a Facebook Marketing Partner helping advertisers and agencies optimize and scale full-funnel performance marketing campaigns on Facebook & Instagram. Advertisers use StitcherAds to create automated, data-fueled ads that drive scalable performance online & in-store. Focused on direct response for retail, eCommerce, travel, and real estate, StitcherAds differentiates itself through unique omnichannel capabilities, pre-to-post campaign optimization, creative automation, and customizable reporting. StitcherAds also offers flexible services, from fully managed to self-serve to something in-between. For more information about StitcherAds, please go to www.stitcherads.com.
ZetaActions is a world-class results-driven customer acquisition engine that operates in the highest value verticals. Actions combines patented technology with cutting edge tools and techniques to drive scalable, repeatable demand generation for fortune 1000 and middle market brands.