Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits social media monitoring software. Monitoring functionality can also be found within social media management software as a feature or social media suites as either a feature or standalone product.
To qualify for inclusion in the Social Media Analytics category, a product must be able to:
Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.
Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.
Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.
With social media analytics software, you can:
There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.
Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.
Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.
What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.
For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.
Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.
A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.
Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:
Competitor analysis — Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.
Follower analysis — The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.
Content engagement analysis — Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.
Influencer identification — Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.
Attribution — Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.
Reporting — Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.
There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers.
Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.
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Hootsuite is the most widely used social media management platform, loved by over 16 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. From social advertising to employee advocacy, Hootsuite is your all-in-one solution for driving business results.
Zoho Social helps marketers to grow the social media presence of their brand with actionable insights focused on content and engagement. It provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones. Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed. Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.
Sprout Social offers social media management, engagement and analytics solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft, Uber and Zendesk. Available via web browser, iOS and Android apps, Sprout Social’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Sprout Social’s intuitive platform was designed with the user in mind, making it easy for anyone to publish content, monitor their social presence, engage with their audience and analyze social media efforts across all connected profiles. Teams can be up and running in minutes—Sprout Social does not require up-front investment, has flexible contract terms and there is little-to-no implementation needed. Sprout Social is an Twitter Official Partner, Facebook Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Created for small and medium businesses, enterprise and agencies, Sprout features focus on three main functions: publishing, engaging and reporting. Sprout provides solutions for social marketing, social management, customer service and team collaboration. Sprout’s Smart Inbox gives users a unique all-in-one stream of their incoming social messages, and enables users to work from the stream to respond, tag, task or mark messages as complete to achieve inbox zero. Sprout’s collaboration tools and permissions enable multiple users to work within the platform at once without overlapping or encroaching on responsibilities. The Sprout Queue and ViralPost enable you to efficiently upload content and ensures your messages will be sent at the optimal time for maximum reach. Sprout’s ample reporting capabilities provide insightful analytics and enable you to quantify your social communications.
A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.
Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralized hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead generation and reporting features, Sendible gives you all the tools to delight your clients every step of the way. Sendible's social media automation features help to simplify the process of driving interactions, growing a following and starting conversations on social media. The unified Priority Inbox is loved by brands and agencies alike, who are saving hours each day by consolidating the most important conversations from multiple sources into a single stream. With gorgeous social media reports that are designed to impress, you can deliver both meaningful and impressive-looking insights showcasing your progress on social media. With one of the most powerful social media content creators on the market, Sendible's sophisticated compose box helps you schedule your social media posts in bulk and at the optimal engagement times throughout the day. Sendible's advanced content suggestion algorithms automatically curate and recommend the best content on the web for your audience, guaranteed to drive engagement and growth.
Brandwatch is the world's leading social intelligence company. Brandwatch's Analytics and Vizia product offerings fuel smarter decision making around the world. The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the solutions to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens. The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Winter 2016 social media monitoring report, is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Sony Music, and Dell. Brandwatch. Now You Know.
AgoraPulse is a Social Media Management and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. AgoraPulse currently supports Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+. Here are six features that customers love most about AgoraPulse. 1 - Social Media Inbox for each account with real time tracking of incoming messages 2 - Incredibly flexible publishing options for queued, scheduled, and requeued posts. 3 - Advanced analytics delivered in PowerPoint and CSV reports with 1 click. Unlimited reports included with every subscription. 4 - Automatic moderation to rid accounts of spam and to easily assign incoming messages. 5 - Audience qualification and ranking to instantly build meaningful business relationships. 6 - Team workflow features for better collaboration and customer service.
Talkwalker is an easy to use and incredibly powerful social media analytics platform. It delivers in-depth insights on any given search term and sophisticated metrics on owned and earned media performance. Talkwalker offers powerful and highly flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that create strong added value for brands and agencies worldwide. Talkwalker ranks among the top 5 online reputation management tools, building on its significant expertise in big data crawling and analytics. The platform also uses artificial intelligence to power advanced analytics functions such as image recognition. Talkwalker is a privately held and rapidly growing company founded in 2009 with offices in New York, San Francisco, Luxembourg, and Frankfurt.
eClincher is a powerful and intuitive social media and online management platform, serving businesses of all sizes, agencies and professionals. eClincher offers advanced publishing, including publishing automation with queues and RSS feeds, one inbox to manage engagement and interactions, live social feeds, keywords monitoring, suggested content, influencers discovery, analytics dashboard and custom reports. Supports: Twitter, Facebook, Instagram, Instagram business, LinkedIn, Google+, Google My Business, Pinterest, YouTube, Blogger..and many more cool integrations. START YOUR FREE TRIAL today (payment information is not required).
The first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest data set in the industry. Measure & benchmark social media performance. Measure the performance of your business across social channels. Learn more from your customers, gain valuable insights into industry and competitor activities. Optimize paid & organic performance Use AI to optimize your organic and paid strategy. Promote only your best performing content and publish it at the right time to get the best results from your ad spend. Visualize & analyze the business impact of social Integrate social, web analytics and business data to build a complete attribution model for your business. View actionable dashboards and reports to make smarter marketing decisions. Create & publish content Leverage AI to find inspiration and gather recommendations that help you create more engaging content to acquire new customers. Collaborate across teams to optimize content scheduling and execution. Nurture your social communities Show customers they're at the heart of your business. Retain audiences with a personalized engagement platform that scales as you grow. Know that you’re delivering timely responses to every conversation, reaction and question. Wherever you are on your social media journey, we provide value to improve your ROI. Engage and grow your community with actionable recommendations and insights.
As the #1 marketing calendar for everything you need organized, CoSchedule allows users to build out their entire marketing strategy from one master calendar, collaborate with their teams, and streamline their entire execution process in one place. CoSchedule is the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps nearly 8,000 marketing teams stay organized in more than 100 countries around the world.
Digimind is the leading social media monitoring and competitive intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognized by Forrester and Gartner, Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy. Founded in 1998, Digimind is headquartered in New York, Paris, Singapore, and Rabat, serving more than 600 customers worldwide including LinkedIn, Sony, McCann Worldwide, and Lexus.
Brand24 is a beautiful and simple online monitoring application. Thousands of brands of all sizes (incl. Intel, IKEA, H&M, GlaxoSmithKleine, Carlsberg) use Brand24 to identify and analyze online conversations about their brands, products and competitors. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business.
Tailwind is the complete Pinterest & Instagram marketing toolkit for bloggers and businesses of all sizes. Schedule posts, discover content, monitor conversations, amplify your reach, and measure results all with one tool. Affordable for Small Businesses, Extensible for the Enterprise
Synthesio, named the Global Leader by an Independent Research Firm in two reports, provides brands and agencies around the world with the social listening tools and audience insights they need to measure the impact of social and mainstream media conversations. Synthesio’s Social Intelligence Suite surfaces strategic insights from the most extensive collection of customer data on the market and can visualize qualitative and quantitative data in an array of formats. Teams across the enterprise can leverage dashboards, pre-built personas, customizable reports, and social media command center displays to extend the benefits of Social Intelligence throughout an organization. Synthesio has offices in New York, Paris, London, Singapore, and Brussels.
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email email@example.com.
CX Social, a Clarabridge product, formerly known as Engagor, is the most comprehensive platform for real-time social media customer engagement. As a social listening, social engagement and social analytics platform, CX Social tracks all conversations relating to a brand, filters out noise, streamlines engagement, and helps contact centers and social media teams respond to what matters most to customers saving time and costs related to social customer care. Some of the biggest brands use Clarabridge CX Social to: • Increase revenue, retention rate, and customer lifetime value by proactively servicing customers on the social channels they are using to seek help. • Increase customer satisfaction by reducing handle and response times. CX Social analyzes all service requests and filters them to the right agent at the right time based on topic or other attribute. • Reduce operating costs by handling customers on less expensive social channels Clarabridge CX Social makes it easy for customer service teams to deliver the same quality of service on social as they do on other channels. CX Social: • Integrates with your existing CRM system such as Salesforce, Zendesk, and more to augment social interactions customer history and context. • Connect with all social media sites, in any language • Track, monitor, and measure agent performance with team performance dashboards, SLA alerts and escalation features • Automatically analyzes the issue or problem and routes incoming service requests using Clarabridge’s highly accurate natural language processing, selected as a text analytics leader in Forrester’s Big Data Text Analytics Wave.
Sotrender is a social media analytics tool that provides actionable analytics for social media communication on Facebook, Twitter, YouTube and Instagram. It is an easy and affordable solution for brands and agencies. Sotrender enables fast and professional reporting as well as precise analytics of the user’s own and their competitors' campaigns. It facilitates tracking KPIs regarding reach, engagement, customer service, content and audience. Moreover, the tool provides custom, data-driven tips and calls to action, thus saving time on analyzing and interpreting the data.
Simply Measured's full suite of analytics arms you with the ability to measure results, prove value, and improve performance. Simply Measured is the leading social analytics solution used by brands across the globe to quantify performance, determine impact, and derive strategic direction from social media data. With reports and dashboards for the top social platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube, Simply Measured turns social media data into beautiful and actionable insights.
The World’s Most Complete Social Media Management Platform. Social Report is an all-in-one social media management platform. All the features you need in one concise package. Our platform includes targeted engagement, advanced scheduling, social listening, unique automations, sophisticated analytics and much, much more! Check out www.socialreport.com to discover more, or feel free to shoot us a message here on G2 Crowd!
Cyfe is an all-in-one online business dashboard app that helps you easily monitor and analyze all of your vital business data in one place. You can connect your website, blog, email, social media accounts, and so much more to your Cyfe dashboards. You can even bring your company's internal data into Cyfe via custom widgets. Cyfe helps you make better business decisions and saves a ton of time by bringing all of your business performance data under one roof and not having to log into multiple services everyday.
Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify and engage with key influencers, craft and distribute meaningful stories, and measure the business impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. Learn how to communicate like never before with the Cision Communications Cloud®. Follow Cision on
NapoleonCat.com is an analytics, engagement, and publishing platform for social media marketing. Users can publish on Facebook, Google+, and Twitter at once; plan their content with calendar and drafts; and include their clients and coworkers in the content design and decision making process with customized post flows. They also can curate their current and future clients while quickly responding to their questions and comments either via a private message on Facebook or through a comment on Instagram. Users can access in-depth analytics on any page or profile on Facebook, Twitter, Instagram, YouTube, and Google+ to track the effectiveness of your or your competitors’ marketing efforts. NapoleonCat.com also makes social media marketing automation and reporting possible and enables users to process email and SMS complaints. They can also invite their co-workers, clients, and support team to work with them. NapoleonCat.com was founded by Grzegorz Berezowski in December 2011 and is based in Warsaw, Poland.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organizations. Harness social conversations to listen, analyze, publish, and engage with your customers on a 1-to-1 basis.
Linkfluence’s Radarly software package tracks and analyzes more than 100 million publications on a daily basis and monitors more than 300 million sources in 60 languages. Radarly provides crucial insights to marketing, communication and digital directors as well as community managers to make sense of the social web. By getting the most out of social conversations on Facebook, Twitter, Instagram, LinkedIn, online media, blogs and forums, Radarly generates new opportunities to manage corporate reputation, customer relationship and social network performance. Radarly can also provide early warnings for crises as well as support to identify market insights and best practices.
Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value of social media, generating new sales and integrating marketing and sales in today's social-centric marketplace. With Oktopost, companies can say for the first time: "This new customer came from this LinkedIn post!" or "This Tweet brought us $XXX in sales!" Oktopost enables users to track closed sales back to the originating social media interaction - whether this is a Tweet, LinkedIn post or Facebook update.
Rival IQ delivers social media analytics and competitive benchmarking to help marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ enables marketers to uncover new opportunities, identify trends, and track results across all major social channels and the web.
Marketers report on their results for two reasons: to prove their value, and to improve results. TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates all the data marketers are already using to measure and improve their performance — including organic and paid social analytics, website traffic, conversions, revenue, and more — so you can see what works and what doesn’t from one centralized view. TrackMaven can also show where its customers are winning and losing in their industry by tracking your results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels. Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit www.trackmaven.com or follow us on Twitter @TrackMaven.
Buzzlogix is a smart and simple, all-in-one social media management, monitoring and engagement platform. Designed to empower social media specialists and marketing teams, Buzzlogix offers a comprehensive set of tools to deliver a tailor-made and effective social media strategy for any size organization. We strongly believe that social media management should be simple, automatic and enable meaningful engagements that result in happier customers, increased sales, superior products, and stronger market insights. Get started today with our free version.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore and Frankly, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.
NetBase is a Social Business Platform that global brands and agencies use to power brand building, grow businesses and connect with consumers. NetBase processes millions of posts across the social web in 42 languages, faster (9x) and more accurately (50-70%) than alternatives. The platform enables brands and agencies to deeply understand customer behavior, emotions and intent in real-time, giving confidence in making actionable decisions that accelerate growth. The advanced patented technology gives clients access to purchase intent, new audiences, and contextual brand emotions that link to shareholder value. The intuitive UI, simple non-Boolean search, and complete and flexible functionality works ‘out of the box’, and includes history, geo and depth that the biggest brands in the world now rely upon.
Klear is one of the world's leading Influencer Marketing platforms. It empowers marketers with powerful yet simple influencer search engine, influencers profiles, campaigns analytics, and social monitoring tools. Klear provides an easy and user-friendly way to become data-driven marketers. The platform provides the deepest available entity-level information on more than 500 million social accounts. Klear’s focus is to show marketer’s data that matters, tie it to a clear call-to-action plan, and provide users with invaluable intelligence that will give their brand a strong competitive edge.
The Audiense platform combines rich social data sources with world-leading cognitive and machine learning. Audiense builds and dynamically maintains insights right down to the most granular individual level. Easily identify and understand audiences that matter most by using; insights from demographics, behaviours, personalities, affinities, content, influencers, brands, competitors and more. Automatically build segments and create profile recommendations to activate target audiences on social, digital and offline channels such as Twitter, Facebook, Instagram and email, delivering highly relevant and personalised media We have two different products: Audiense Connect: Smart Social Marketing for Twitter and Instagram https://audiense.com/products/audiense-connect/ Audiense Insights: Powerful intelligence to identify and understand audiences, inform your strategies and take action https://audiense.com/products/audiense-insights/
BrandsEye is an opinion mining company headquartered in Cape Town, South Africa. We use a proprietary mix of search algorithms, crowd-sourcing and machine learning to mine online conversation for sentiment and the topics driving that sentiment. We used this technology to accurately predict both Brexit and Donald Trump's victory, proving that meaningful, predictive insights can be gained from online conversation. We provide accurate opinion data to governments and businesses around the world to help them make better decisions.
Affinio is an award-winning interest analytics platform that leverages the interest graph to understand today’s consumer. Founded in 2013, Affinio empowers the world’s leading brands, agencies, media & entertainment companies, and publishers to redefine the way they research, plan, and execute relevant marketing strategies. Behind Affinio is an advanced, incredibly powerful, and unique technology that mines the billions of relational network connections that exist within any audience. Using our deep learning and custom network engine, Affinio analyzes those connections to identify a cultural fingerprint for each user and segment them into interest-based clusters. By leveraging the interest graph (what or who an audience chooses to follow) Affinio is able to extract knowledge and cultural insights from an entire social audience — not just the vocal minority. This sheds light for the first time on who each audience segment is, what they are influenced by, what they talk about, share, where they consume content, and ultimately what they care about most.
Spredfast is a leading social software suite that helps enterprise brand, media, and agency customers, maximize social engagement with customers. Using Spredfast, businesses can deliver impactful social marketing and responsive social care informed by relevant, real time analytics and social data insights. Spredfast’s easy to use and purpose built interfaces for marketing and care streamline workflows and ensure consistency of voice across social channels. Spredfast’s open platform enables companies to easily connect social to other technologies in their corporate stack. The platform also provides the governance, security, and administrative flexibility that enterprises need to manage the risks associated with social marketing and social care. Spredfast offers strategy, training and enablement designed to provide sustained business value throughout the course of a partnership, covering customers from the initial rollout through organizational change or shifts in priorities. Spredfast works closely with the world’s largest social networks, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat and Tumblr. Most recently, Spredfast was named a Leader in the The Forrester WaveTM: Social Media Management Solutions, Q2 2017.
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 500 billion posts, Crimson Hexagon's ForSight™ platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft, and Twitter, and leading agencies such as Translation, Edelman, and We Are Social. Find us on Twitter @crimsonhexagon.
Unmetric is the only social media intelligence platform that is focused on brands. Social media teams and agencies can take advantage of an unlimited user license on a pricing plan that doesn't penalize you against the size of your community. The first ever social media search engine for brands lets your creative team search through over 150m pieces of micro-content created by brands in the last few years to help ideate and come up with new content that is proven to be engaging. Compare everything that matters with the competitor intelligence features that allows for easy benchmarking and comparison across a range of metrics. Benchmark your brand against your direct competitors or the wider industry. Campaign intelligence tracks all the campaigns happening in your industry across all the social networks and ties them all together to give you a holistic view of your competitors' strategy. Find the most engaging campaigns, look for patterns in content volume or understand what kinds of campaigns are resonating with communities. Content intelligence breaks down the content strategies of brands in your industry to understand not just what type of content they are posting but whether it's related to the brand, to the sector, about general events or something else entirely. Uncover content categories that resonate well in your industry, the content you should be creating more of and the content that consumers in your industry don't care about.
Sysomos is the largest independent social intelligence company, working with more than 1,500 customers that include 80 percent of the most valuable global brands. Powered by the industry’s leading data science platform, Sysomos provides instant and unlimited access to billions of online conversations providing real-time insights about what matters most to brands and more importantly, how to take action quickly. Sysomos' robust product offering covers all your social needs ranging from ad-hoc research and visual analytics, to influencer identification and campaign management. It's the only social intelligence platform with complete image monitoring capabilities on Instagram as well as access to the entirety of Facebook's data. To learn more about how Sysomos can help you make better business decisions, go to www.sysomos.com.
Zignal provides a modern media intelligence platform for communications, marketing and executive teams. Harnessing the power of real-time and predictive analytics, Zignal Enterprise surfaces insights from news and conversations across the entire media spectrum, empowering teams to make faster decisions with confidence, achieve better outcomes and identify strategic opportunities. Headquartered in San Francisco with offices in New York City and Washington D.C., Zignal serves global brands including Airbnb, Citrix, IBM, Levis, NVIDIA, PepsiCo, Tyson, Uber, The Sacramento Kings, Brunswick Group and FleishmanHillard.
Tracx is an all-in-one social media platform that helps social-savvy companies hear and react to the full conversation online. Tracx collects data from more sources than any other social listening platform, which is why companies like Kraft, EA Games, and Apple trust Tracx to help them navigate the social jungle. Visit tracx.com to learn more.
At Union Metrics, we strive to give you more than just social media analytics; we want to provide you with social media answers. Union Metrics enables all businesses – from small companies to the world’s largest brands – to optimize their social strategy with better analytics on the channels that matter most.
Komfo is now part of Falcon.io. Falcon is a SaaS platform for social media marketers. It combines social media listening, engaging, publishing, measuring and data management tools in one easy-to-use suite. We help businesses to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. You will love the easy-to-use UI, backed by stellar support.
Next generation audience intelligence platform Pulsar takes social data insights to a whole new level. Pulsar goes beyond keyword tracking and text mining, allowing you to map brand audiences and track how content spreads. We track all digital content (video, advert, website) on the social web, revealing see how it is shared across networks in real-time and who is sharing it. Additionally, we use cutting-edge data science, image analysis and premium data sources to help organizations in all industries improve their marketing. Our customers use Pulsar for brand tracking and campaign measurement, plus more strategic insight, e.g. to optimise media planning, spot new trends, understand social issues and get creative inspiration for new campaigns and products. Pulsar has three specialised offerings: - TRAC is the most advanced audience intelligence platform on the market, combining keyword, audience and content tracking. - CORE is a complete analytics tool to help you measure and optimize your social media performance and benchmark it against your competitors and the industry. - With RESEARCH, let us do the work for you. Our team of researchers and planners are here to help you scope your brief, deliver insights and craft strategies from one-off, or continuous programs. Our clients include: Havas, MEC, BBDO, Publicis, Spotify, Samsung, Facebook, Twitter and Tumblr.
SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow. SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, SoicialFlow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit SocialFlow.com
MavSocial (www.mavsocial.com) is a social media visual content marketing & advertising solution for brands and agencies. It enables organizations to easily plan campaigns and then publish and promote to the major social networks. Specifically, the platform offers - Visual Content Management: Upload, store and manage all images, photo, videos etc for owned, licensed and UGC - UGC Curation: Curate and obtain permission to use content from social media networks - License Content: Access over 50m stock images from world class stock image libraries including BigStock Photos, Pixabay, Giphy & ImageAfter - Plan Campaigns: Create and track social media campaigns across multiple networks, including campaign calendar - Publish: Facebook, Twitter, Linkedin, YouTube, Tumblr + Instagram - Engage: Respond to comments and messages across all social networks - Reporting: By social network, social media campaigns, visual content analytics - Advertising: Promote and boost your Facebook posts to your desired audience - Teams & Brands: Organize all social media activities by brands, teams. User level permissions at the team level. Obtain post level approval from clients and senior management
Oracle Social Cloud’s intuitive analytics tools empower marketers to discover, analyze and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. A unified listening, analytics and engagement application helps marketers measure social success and connect social analytics with business KPI. The Social Cloud platform offers an API layer to deliver social data and functionality into existing technology stacks including Oracle Customer Experience Cloud and Marketing Cloud. Oracle Social Cloud includes the following social solutions: Application: • Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. • Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. • Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Platform: • A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments.
Check out our free Facebook page performance report. It's available instantly at: http://zuumsocial.com/free-facebook-report/ Zuum is a social media analytics and reporting tool that data into intelligence. No social media analytics tool gives you a better data view for maximizing the impact of your social media properties. Here are a few of the features and capabilities of Zuum that users appreciate. Full Competitive Data: From performance benchmarking to detailed analysis of your competitor’s social media influencers and partners, Zuum gives you the most complete view of your industry landscape. Content & Campaign Analysis: Benchmarking is great, but content analysis is where you go to increase your ROI. Whether your analyzing a competitor’s hit campaign, or digging into your own posting to find what content drives performance, the info you’ll find in Zuum will give you a new perspective on what social media tactics work in your industry. Data Across 7 Networks. Facebook, Twitter, YouTube, Instagram, Google+, Pinterest and LinkedIn. Even Google Analytics for your brand. Zuum leaves no stone unturned in giving you the best picture of how your brand performs, and what you can do to increase the impact. Full Facebook Insights Data: Zuum has every Facebook page and post metric. Instantly available. We fully utilize the complete Facebook data set, because if you want to know what’s really going on, you have to look below the surface. All your data in one place: if you’d ever spent time putting a report together where you had to jump from one data source to another, you know the frustration. Zuum puts everything you need within a few clicks.
The Facelift Cloud is a multiply certified software solution with all components for professional social media marketing on enterprise level. The Facelift Cloud consolidates eight modules in one integrated solution. By that, it enables companies to manage all activities on Facebook and other social channels centrally and efficiently. With the Facelift Cloud, companies can centrally organize unlimited Facebook Fan Pages as well as other presences on social networks, can create interactive actions, plan, create, and distribute ￼content, moderate postings, operate advertising, and analyze results of all activities.
Converge provides a Marketing Intelligence Platform for Executives & Analysts to generate actionable insights from reliable digital, social, & offline media data. Analysts get the tools they need for deep analysis of data. Executives get a visualization of their marketing that's suited to the data sources and connections that matter, connecting social to digital and real business results.
Lithium Online Communities are designed to leverage the power of the crowd to transform the user's website into a social destination and improve customer relationships. Key benefits include the ability to: Reduce service costs and greater efficiency through self-service. Users can deflect up to 20% of calls that would otherwise go to the customer service call center. Improve conversion rate, by including social proof from the community. Customers have seen conversion rates double through using the community. Foster customer advocacy and loyalty, and improve customer retention through community engagement. Boost SEO. The vendor says Lithium community content can lead to a 48% uplift in organic search traffic. Accelerate innovation, by crowdsourcing ideas from experts and advocates to inform the next generation of products.
Netvibes is the Dashboard of Everything, delivering social media and brand monitoring, news aggregation, drag-and-drop analytics and data visualization—all in one easy-to-use and fully customizable platform. Netvibes’ personalized dashboards enable users to listen, learn and act on everything that matters to them online. Only Netvibes offers: 1. The Personal Corpus: Define your own Internet perimeter The Internet keeps getting bigger, and most of it is just noise. No company can capture it all. Most monitoring tools try unsuccessfully to “boil the ocean,” returning incomplete results cluttered with noise and false hits. Only Netvibes enables you to define your own personal corpus, selecting the sources and publications that matter to you. Easily add or remove sources as you go. Achieve better insights in less time by muting the noise and focusing precisely on the conversations that matter. 2. MisoData™: Visualize and compare any data, instantly More than a monitoring tool, Netvibes empowers users to act by independently exploring data, asking questions and discovering key insights. We call it Dashboard Intelligence. Only Netvibes’ MisoData makes it easy to analyze any data with just a few clicks. Simply drag-and-drop datasets to create instant comparison charts. Identify trends at a glance with colorful visualizations. Use MisoData to analyze anything on your dashboard, or import your own data from the web or an external file. Demonstrate ROI for any campaign, using the metrics you choose. Discover how Twitter mentions correlate with your website traffic, or how Facebook posts correlate with your sales numbers. Get instant answers to these questions and more with MisoData. 3. PushMail™: Continuous monitoring, even while away from your dashboard With Netvibes, you’ll always be the first to know when something happens. You define the triggers, and our real-time alerts will email you as soon as it happens. Only Netvibes offers a complete, automated publishing platform, called “PushMail,” so you can schedule automatic email reports. Want to send a monthly report to your clients and a weekly report to your team? PushMails are 100% customizable: you choose the content, distribution, layout and design, and Netvibes does the rest. Netvibes: For Agencies, Enterprises and Consumers For digital, marketing and PR agencies, Netvibes for Your Agency offers custom social dashboards to track up-to-the-minute results, prove ROI for any campaign, automate reporting, and deliver faster insights to clients. For enterprises, Netvibes for Enterprise connects virtually all internal systems plus the social web together on a secure, real-time dashboard intelligence portal that’s accessible anytime, anywhere, on any device. With MisoData, users can drag-and-drop to instantly compare any data, discovering trends and calculating ROI on anything. For consumers, Netvibes.com provides the most awarded dashboard engine that helps millions of people around the world read their favorite RSS feeds and blogs, monitor social media and instantly dashboard everything that matters to them most.
The Postano Platform enables brands to socially power brand experiences. Postano aggregates content from a variety of sources including Facebook, Twitter, Instagram, Pinterest and more, turning these streams into bold visualizations for web, mobile, events, and retail. With Postano, social shares are transformed into powerful experiences celebrating brands and their fans.
Socialmetrix is a pioneer in social media listening and analytics, serving clients in more than 10 countries. We develop and provide technology that harnesses the power of social media conversations. Our products help clients monitor and adapt to their audience’s preferences.
Gremlin Social combines social media marketing with compliance tools that make it easy for banks and financial services to master the social media marketing landscape and build business using social networks. Endorsed by the American Bankers Association for social media management and compliance, Gremlin Social helps ensure safe use of social media communication while maximizing social marketing campaigns, guiding strategies, and monitoring returns.
Lithium Social Media Management combines powerful publishing and response feature sets for social media marketing and customer service. Social Publishing Marketing users can manage their social strategy with a single tool, and boost engagement by publishing the right content at the right time, driven by Klout data. Key benefits include: Content that resonates. Publish the right content at the right time with the auto-scheduler. Improved team collaboration and workflow. Plan integrated campaigns with a Global Omni-channel Calendar. Deeper campaign performance insights. Track campaign progress with a visual timeline, organized by milestones. Social Response Users can respond to inquiries on social networks in seconds, and provide private and trusted customer care in real-time, regardless of channel. Customizable analytics, trends, and customer insights are available on-the-go through the mobile app. Easy mobile access is one example of how Social Response enables customer service representatives to act fast.
Mondovo.com is an all-in-one digital marketing toolset. Consisting of SEO, Social and Analytics modules, this toolset is designed to help online marketers streamline their digital marketing activities. The provision to extract the performance metrics of multiple URLs, generate ideas for content marketing, perform a thorough website audit and track the SEO & Social activities of your competition is the highlight of this toolset. Mondovo offers a free 30-day trial without any obligations.
Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.
Who is talking about you? What do they need? When do they talk about you? Where are the key influencers? Why are they talking about you? How can you help? Knowing what’s happening is as important as knowing what has happened. With our new 1-Social offering, There has never been a better time than now to go beyond listening, monitoring and engaging. Using Brandtology’s 1-Social for social media monitoring and intelligence is exhilarating. Here are some reasons why: - Keep your finger on the pulse - Respond quickly and effectively to situations and crises - See what is being said about your brand, your competitors, and by whom in real-time - Engage with key influencers on specific social channels - Right expertise to guide you through the complex charts
Frrole Scout is a comprehensive social analytics dashboard that lets you see the who, what and how much of everything related to your brand, competition and industry, with web-based login access that allows tracking, monitoring and analyzing your customers and the meaning of their conversations, in almost magical ways.
80% of shares are made through copy-paste, messaging apps, and email. GetSocial solves this by offering a unique blend of social widgets for 30+ networks to increase your organic social traffic, detailed analytics about sharing activity, including dark social, tools to automate publishing and a revolutionary URL shortener that tracks 100% of social activity after the 1st click. You'll never be in doubt about traffic sources again! GetSocial is the best solution for Content and Social Marketers.
LiftMetrix optimizes the value of your growing investment in social marketing by turning raw measurement data into specific ROI metrics and recommendations. LiftMetrix moves you well beyond social analytics and superficial metrics to a deeper level of business intelligence. With LiftMetrix, you finally have a proven, powerful way to ensure that your social marketing spending impacts your business.
Oracle Social Marketing provides the powerful and comprehensive social tools to listen to social conversations, engage with customers, publish relevant content, and analyze social data to drive revenue, and align social messaging with other marketing programs.
SocialClout helps any individuals or businesses optimize and measure their social media management efforts. It is an award winning product that provides social media analytics and helps analyze sentiment around your business or brand among followers, customers or prospects at leading social media platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube. Real-time engagement dashboards, Campaign or Post Scheduling, Keyword Search, Presentation ready reports and competitor analysis reports are some of the various capabilties that are bundled under transparent, flexible and affordable pricing plans.
Sociota is a Social media management, Monitoring and reporting tool. It allows you to manage multiple social media profiles from Twitter and Facebook right from the Sociota dashboard. It's a great way to save time and improve your Social Media ROI. The dashboard is designed to let you listen, engage and manage all your accounts from one simple interface. Sociota is packed with features which will help you with a successful campaign.
When a public event affects your brand, your team can't spend hours or days crawling through data before you react – you need to easily understand the public reception now. Turbine Labs' Segment provides PR and Communications teams with an organized and comprehensive view of any event or topic. The Segment provides human-curated insights on top of machine-processed data, which means the delivery is both fast and meaningful. And with Intelligent Routing, you can feel confident that the information is delivered directly to those who need it. It can be scheduled on predefined topics, requested at any time, or automatically delivered based on threshold triggers. The Segment ensures the right people get the right information when they need it and in a format that works for them.
Dig deeper into millions of interactions on Facebook, YouTube, Amazon, Google Plus, WordPress, and more. Uncover hidden customer insights in seconds so you can ramp up your brand. Watson Analytics for Social Media sifts through individual comments and posts, and displays results around topics you choose. See who is mentioning your brand, product, or service, and when and where. Understand the audience sentiment with context, and if what they’re saying is positive or negative. And with Watson Analytics built in, you can pair these insights with those from your own data for a comprehensive view of your audience and your business. Be empowered to make the right decisions with greater accuracy. Achieve better results in hours, not months.
A full social media management platform for listening, engaging and publishing. Facilitate market research with highly evolved software that listens deeply and reveals what consumers really need. Avoid consumer confusion with a smarter, coordinated workflow that engages the right resources to deliver the right answers. Track who said what, where and when across channels and across the entire organization. Automatically process posts from the entire social landscape to identify trends.
BrandChats has developed a Social Listening Platform and a Social Profiling & Social Audiences platform (differential technology in the market, which allows us to know much more about the authors and users of social networks and digital media); which are used in several use cases such as: online reputation, brand monitoring, benchmarking, consumer and community analysis, consumer opinion and brand perception analysis , social CRM, audience analysis & segmentation, content strategy (new trends, content discovery, propagation analysis), campaign analysis (online & offline) & influencer programs
CARMA is a global provider of media intelligence solutions. We deliver what matters with people on the ground in 43 countries over 5 continents. We provide media monitoring and analysis across all types of media including print, online, social and broadcast, allowing our clients to make well-informed business decisions. Our customized solutions combine the latest, cutting-edge technology with unrivalled human insight from a global team of researchers and analysts who provide valuable, relevant and actionable insights. Our clients include PR, communications and marketing professionals in all industries in the private sector, governments and NGOs all over the world.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score.
Grytics is a SaaS solution for Facebook Groups Analytics. It's perfect for community managers, webmarketers, and any types of businesses eager to improve members' engagement among their community. It helps you to improve your Groups performance, to engage and retain your members among your community, to identify your leading members and influencers, and to find qualified leads. All stats about your members, posts and comments will help you to reach your objectives.
Lexer Listen is a media monitoring & analytics tool helping companies identify influencers, monitor risk, engage in trending topics across 55M social channels in real-time. Live dashboard reports, custom PDF reports and alert notifications enable teams to stay informed wherever they are.
Manalto Limited (MTL.ASX) is a U.S. based global provider of cloud social media management solutions. Manalto’s proprietary software delivers capability for the streamlined management of social media at scale – including controls to support organizational brand management, reputational risk management and efficiency in managing users, community engagement and analytics. An enterprise can centrally publish content and update brand assets across hundreds of its organization’s social media pages spanning multiple platforms – in just one click. Manalto offers a direct-to-market Enterprise Solution and a Business Application for Channel Partners to offer to SME’s – ‘Sóshlr’. Manalto is headquartered in Washington, D.C. with offices in the Netherlands, Australia and South Africa, and supports channel partners and customers globally. Manalto’s pricing is customizable based on an individual organizations' needs. Visit manalto.com to request a demo and additional pricing information.
Deep dive social media analytics and conversation sculpting. We can get very granular and isolate cause and effect, help anticipate trends, identify new market segments and gauge reaction to changes. We serve clients in the private and public sectors in any market. Nexalogy has a unique set of features that allows us to develop solutions tailored to your specific requirements.
Semeon Analytics is a next generation social media analytics platform. While other companies have emerged in the social analytics market, offering vast arrays of lexical analytics tools, that require manual word entry and are limited to text analysis, keyword-matching, dictionaries and the frequencies, Semeon put together a team of tech gurus, mathematicians and marketing experts to design a next generation social media analytics platform that uses Semantic data analysis. Semeon incorporates intelligent algorithms, machine learning and natural language processing to track sentiment, concepts, geolocation, sources and influencers more accurately.
SOCi is the industry’s leading social media and reputation management solution. SOCi solves the difficult social media workflow challenges faced by the world’s top multi-location businesses. Our powerful social media solution was architected to address the very specific workflow and scalability issues faced by multi-location brands, digital marketing agencies, and multi-family property management companies that need to manage hundreds or thousands of social media pages. SOCi’s scalable and comprehensive platform technology provides every tool necessary for multi-location and multi-tenant businesses to manage their local social media efforts including: Intuitive Dashboard - Upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Content Discovery: With SOCi’s proprietary scoring tool, multi-location businesses can not only see what types of content are getting the most engagement, but SOCi can also tell you when to post it for optimal results across all locations in your portfolio. Asset Management/Content Libraries: After SOCi scores content found on the social web it allows you to choose from a library of highly curated, engaging content. This library cuts out the work of searching for relevant on brand content which saves you time while adding value to your brand. Peak-Time Scheduling: SOCi’s platform analyzes when your audiences most engage with your content, allowing you to post at peak times. Reporting and Analytics: SOCi puts the metrics and data that matter to your business in one easy-to-view dashboard to take the guessing out of what’s working and not working for your strategies. Reputation Management: Go beyond social media sites to pull and respond to reviews from Yelp, Citysearch, Google, and many more networks. SOCi serves as the infrastructure on which tens of thousands of social media business pages are being managed. SOCi is fully integrated with the top social media and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google+, Yelp and more.
YouScan delivers vital insights about your company automagically. It`s all covered - your brand's mentions in social networks, review sites, message boards, blogs and forums, online news and even Telegram. We detect sentiment, categorize by essential topics, discover trends and bring you fast and clear mention stream backed by powerful analytical tools.
Cost-effective and Intelligent Social Media Measurement Tool Get a 360° review of your Facebook content and learn how to improve your performance on social media. Zenbu offers a set of tools that make it easy to track and analyze the performance and value of your Facebook content. Spend less time on reporting and more time on creating high-quality content with a simple yet powerful toolbox, containing: Quick, Custom Reporting Build custom reports and dashboards for yourself or your clients with Reports. Create your own report from scratch or use one of our pre-built templates for faster results. - Drag & drop widgets make reporting fast and easy - Add your logo and colors for quick customization - Export and share with clients, investors, and your team Content Performance Dashboard Track your content performance in one place with the Performance Dashboard. Instantly see how you compare to your competitors or other industries by using the benchmarking feature. - See all your key metrics in one place - Consistently track progress each month - Benchmark your performance against your competitors or other industries Content Analyzer Discover which content worked best and why with the Content Analyzer, you can also categorize your content, save searches for later, run split tests, and more. - Track content and ad campaigns - Categorize content for easier analysis - Save searches for faster access