Best Social Media Analytics Software

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits social media monitoring software. Monitoring functionality can also be found within social media management software as a feature or social media suites as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

  • Create business goals that can be measured with data indicators
  • Provide tracking and sharing data
  • Evaluate audience size, engagement, and demographics
  • Provide sentiment analysis
  • Aggregate social media statistics
  • Compare data from individual campaigns, posts, or pages

Social Media Analytics Software Grid® Overview

The best Social Media Analytics Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Social Media Analytics
Leaders
High Performers
Contenders
Niche
Sprout social
Hootsuite
Cision
Sysomos
Sumall
Tracx
Spredfast
Simply measured
Brandwatch
Crimson hexagon
Twitter counter
Netbase
Synthesio
Sprinklr
Audiense
Cx social
Oktopost
Agorapulse
Sendible
Followerwonk
Socialbakers
Unmetric
Digimind social
Quintly
Curalate
Falcon io
Nuvi
Tailwind
Buzzsumo
Cyfe
Klear
1485880263
Iconosquare
Trackmaven
Rival iq
Plumlytics social
Talkwalker
Shareablee
Salesforce social studio
Brand24
Social report
Union metrics
Napoleoncat com
Zignal labs
Sotrender
Coschedule
Brandseye
Buzzlogix
Zoho social
Affinio
Eclincher
Twitter analytics
Market Presence
Satisfaction
Linked in no background

Get personalized Social Media Analytics recommendations

1
2
3

Compare Social Media Analytics Software

    Results: 145

    Filters
    Refine by
    Features

    Social Media Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

    Kate avatar
    Kate from G2 Crowd

    Learning about Social Media Analytics?

    I can help.
    Get FREE professional recommendations in just a few minutes.