1) The best technology is being built by startups not affiliated with a suite. Social marketing suites have a hard time keeping up with feature additions, and are getting out-classed by startups with clever ideas for visualizing and conveying data from brands' and competitors' social networks.
2) First comes integrations, then comes acquisitions. Or vice-versa. As these startups progress, they can and will expand their user base and market presence by integrating with other platforms - such as social publishing (Buffer, Hootsuite, Sprout Social, etc.), social listening/monitoring... Read more