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Social Media Analytics Expert Insights
by Ryan Rasmussen
At what point should a company consider using a social media analytics platform as part of their measurement efforts?
What major trends do you see in the social media analytics space right now?
On what major criteria should a buyer assess social media analytics platforms?
How do these trends and the direction the industry is moving toward affect companies using and evaluating social media analytics tools now?
About the Expert
Senior Director at Halverson Group, Inc.
I use a combination of qualitative insights and quantitative modeling to help companies identify the questions at the heart of their business challenge, then build solutions to help them grow.
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