Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits social media monitoring software. Monitoring functionality can also be found within social media management software as a feature or social media suites as either a feature or standalone product.
To qualify for inclusion in the Social Media Analytics category, a product must be able to:
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Hootsuite is the most widely used social media management platform, loved by over 16 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. From social advertising to employee advocacy, Hootsuite is your all-in-one solution for driving business results.
A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.
Sprout Social offers social media management, engagement and analytics solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft, Uber and Zendesk. Available via web browser, iOS and Android apps, Sprout Social’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Sprout Social’s intuitive platform was designed with the user in mind, making it easy for anyone to publish content, monitor their social presence, engage with their audience and analyze social media efforts across all connected profiles. Teams can be up and running in minutes—Sprout Social does not require up-front investment, has flexible contract terms and there is little-to-no implementation needed. Sprout Social is an Twitter Official Partner, Facebook Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Created for small and medium businesses, enterprise and agencies, Sprout features focus on three main functions: publishing, engaging and reporting. Sprout provides solutions for social marketing, social management, customer service and team collaboration. Sprout’s Smart Inbox gives users a unique all-in-one stream of their incoming social messages, and enables users to work from the stream to respond, tag, task or mark messages as complete to achieve inbox zero. Sprout’s collaboration tools and permissions enable multiple users to work within the platform at once without overlapping or encroaching on responsibilities. The Sprout Queue and ViralPost enable you to efficiently upload content and ensures your messages will be sent at the optimal time for maximum reach. Sprout’s ample reporting capabilities provide insightful analytics and enable you to quantify your social communications.
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email email@example.com.
Brandwatch is the world's leading social intelligence company. Brandwatch's Analytics and Vizia product offerings fuel smarter decision making around the world. The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the solutions to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens. The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Winter 2016 social media monitoring report, is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Sony Music, and Dell. Brandwatch. Now You Know.
Zoho Social helps marketers to grow the social media presence of their brand with actionable insights focused on content and engagement. It provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones. Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed. Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.
Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Audiences & Personas Get closer to your customers by having AI define your personas for you. Discover their interests, behaviors, and affinities to understand their world. Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influencers and work across teams in one place to measure, schedule, publish, and evaluate your results. Social Media Monitoring Organize millions of conversations on social media to spot trends and tap into topics that matter to your audiences. Community Management Retain audiences with a social media customer care platform that scales as you grow. Make team collaboration easier to deliver timely responses to your community. Wherever you are on your social media journey, we will help you understand your audience, create engaging content, grow your customer base, and measure the impact of social media on your business.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organizations. Harness social conversations to listen, analyze, publish, and engage with your customers on a 1-to-1 basis.
Talkwalker is an easy to use and incredibly powerful social media analytics platform. It delivers in-depth insights on any given search term and sophisticated metrics on owned and earned media performance. Talkwalker offers powerful and highly flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that create strong added value for brands and agencies worldwide. Talkwalker ranks among the top 5 online reputation management tools, building on its significant expertise in big data crawling and analytics. The platform also uses artificial intelligence to power advanced analytics functions such as image recognition. Talkwalker is a privately held and rapidly growing company founded in 2009 with offices in New York, San Francisco, Luxembourg, and Frankfurt.
The #1 digital customer engagement platform for global enterprises. Branded communities, social media marketing, and customer care. Spredfast is transforming the way companies connect with consumers. Spredfast is the leading digital customer engagement platform for global enterprises. Based in Austin, Texas, and with offices all over the globe, we tirelessly pursue innovation that helps enterprises engage with their customers online. We work with over 800 global brands, media companies, and agencies and provide branded communities, social media marketing and customer care through our award-winning platform. Spredfast works closely with the world’s largest social networks, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat and Tumblr. Most recently, Spredfast was named a Leader in the The Forrester WaveTM: Social Media Management Solutions, Q2 2017.
Synthesio, named the Global Leader by an Independent Research Firm in two reports, provides brands and agencies around the world with the social listening tools and audience insights they need to measure the impact of social and mainstream media conversations. Synthesio’s Social Intelligence Suite surfaces strategic insights from the most extensive collection of customer data on the market and can visualize qualitative and quantitative data in an array of formats. Teams across the enterprise can leverage dashboards, pre-built personas, customizable reports, and social media command center displays to extend the benefits of Social Intelligence throughout an organization. Synthesio has offices in New York, Paris, London, Singapore, and Brussels.
Simply Measured's full suite of analytics arms you with the ability to measure results, prove value, and improve performance. Simply Measured is the leading social analytics solution used by brands across the globe to quantify performance, determine impact, and derive strategic direction from social media data. With reports and dashboards for the top social platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube, Simply Measured turns social media data into beautiful and actionable insights.
Digimind is the leading social media monitoring and competitive intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognized by Forrester and Gartner, Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy. Founded in 1998, Digimind is headquartered in New York, Paris, Singapore, and Rabat, serving more than 600 customers worldwide including LinkedIn, Sony, McCann Worldwide, and Lexus.
eClincher is a powerful and intuitive social media and online management platform, serving businesses of all sizes, agencies and professionals. eClincher offers advanced publishing, including publishing automation with queues and RSS feeds, one inbox to manage engagement and interactions, live social feeds, keywords monitoring, suggested content, influencers discovery, analytics dashboard and custom reports. Supports: Twitter, Facebook, Instagram, Instagram business, LinkedIn, Google+, Google My Business, Pinterest, YouTube, Blogger..and many more cool integrations. START YOUR FREE TRIAL today (payment information is not required).
CX Social is the leading solution that allows brands to listen, connect, engage and help their customers via digital and social channels to provide the best customer experience possible. By ingesting data from sources such as Facebook, Twitter, Instagram, SMS, Email, WeChat, forums and blogs, CX Social analyzes conversations using Clarabridge’s best-in-class text analytics engine. With CX Social, companies can leverage a single solution to read every incoming message, access conversation history and integrate communications seamlessly to immediately solve customer issues, answer inquiries and provide updates from any channel that a customer prefers.
ListenFirst is the most comprehensive enterprise social analytics platform. Powered by deep machine learning, ListenFirst unites billions of consumer signals from every social platform to give brands a complete view of their customer and performance, and analytics to drive business outcomes. ListenFirst offers insight on owned, organic, earned, and paid social activities and has the deepest data set, including cross-platform private data benchmarks no other company can provide. Founded in 2012, ListenFirst is trusted by leading global brands including Time Warner, Amazon Studios, NBCUniversal, and Gap Inc. and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more.
Linkfluence’s Radarly software package tracks and analyzes more than 100 million publications on a daily basis and monitors more than 300 million sources in 60 languages. Radarly provides crucial insights to marketing, communication and digital directors as well as community managers to make sense of the social web. By getting the most out of social conversations on Facebook, Twitter, Instagram, Sina Weibo, V Konkakte, online media, blogs and forums, Radarly generates new opportunities to manage corporate reputation, customer relationship and social network performance. Radarly can also provide early warnings for crises as well as support to identify market insights and best practices.
NetBase is a Social Business Platform that global brands and agencies use to power brand building, grow businesses and connect with consumers. NetBase processes millions of posts across the social web in 42 languages, faster (9x) and more accurately (50-70%) than alternatives. The platform enables brands and agencies to deeply understand customer behavior, emotions and intent in real-time, giving confidence in making actionable decisions that accelerate growth. The advanced patented technology gives clients access to purchase intent, new audiences, and contextual brand emotions that link to shareholder value. The intuitive UI, simple non-Boolean search, and complete and flexible functionality works ‘out of the box’, and includes history, geo and depth that the biggest brands in the world now rely upon.
Affinio is an award-winning interest analytics platform that leverages the interest graph to understand today’s consumer. Founded in 2013, Affinio empowers the world’s leading brands, agencies, media & entertainment companies, and publishers to redefine the way they research, plan, and execute relevant marketing strategies. Behind Affinio is an advanced, incredibly powerful, and unique technology that mines the billions of relational network connections that exist within any audience. Using our deep learning and custom network engine, Affinio analyzes those connections to identify a cultural fingerprint for each user and segment them into interest-based clusters. By leveraging the interest graph (what or who an audience chooses to follow) Affinio is able to extract knowledge and cultural insights from an entire social audience — not just the vocal minority. This sheds light for the first time on who each audience segment is, what they are influenced by, what they talk about, share, where they consume content, and ultimately what they care about most.
Marketers report on their results for two reasons: to prove their value, and to improve results. TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates all the data marketers are already using to measure and improve their performance — including organic and paid social analytics, website traffic, conversions, revenue, and more — so you can see what works and what doesn’t from one centralized view. TrackMaven can also show where its customers are winning and losing in their industry by tracking your results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels. Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit www.trackmaven.com or follow us on Twitter @TrackMaven.
Unmetric is the only social media intelligence platform that is focused on brands. Social media teams and agencies can take advantage of an unlimited user license on a pricing plan that doesn't penalize you against the size of your community. The first ever social media search engine for brands lets your creative team search through over 150m pieces of micro-content created by brands in the last few years to help ideate and come up with new content that is proven to be engaging. Compare everything that matters with the competitor intelligence features that allows for easy benchmarking and comparison across a range of metrics. Benchmark your brand against your direct competitors or the wider industry. Campaign intelligence tracks all the campaigns happening in your industry across all the social networks and ties them all together to give you a holistic view of your competitors' strategy. Find the most engaging campaigns, look for patterns in content volume or understand what kinds of campaigns are resonating with communities. Content intelligence breaks down the content strategies of brands in your industry to understand not just what type of content they are posting but whether it's related to the brand, to the sector, about general events or something else entirely. Uncover content categories that resonate well in your industry, the content you should be creating more of and the content that consumers in your industry don't care about.
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 500 billion posts, Crimson Hexagon's ForSight™ platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft, and Twitter, and leading agencies such as Translation, Edelman, and We Are Social. Find us on Twitter @crimsonhexagon.
Sysomos, a Meltwater company, is the global leader in social marketing and analytics empowering brands and agencies to turn data-driven insights into actionable customer engagement opportunities. Our unified, insights-driven social platform gives marketers the easiest way to search, listen, publish, engage and analyze at scale across earned and owned media. We work with customers of all sizes from all industries and all geographies. Our experience is extensive and diversified covering top brands and leading agencies that operate regionally or globally. We also help businesses leverage social insights to inform business decisions and actions outside of marketing, too. Customer care, research, human resources, legal, and operations to name a view. Sysomos is now the Social division of Meltwater, a pioneer of media intelligence and Outside Insight. Our combined superpowers are giving marketers one of the strongest and most comprehensive tools available, thanks to Sysomos' deep social analytics and Meltwater's robust media intelligence capabilities. We're delivering the social insights you need, enriched with added context from news, social networks and other human-generated content, in one platform. To learn more about how Sysomos can help you make better business decisions, go to www.sysomos.com.
Tracx is an all-in-one social media platform that helps social-savvy companies hear and react to the full conversation online. Tracx collects data from more sources than any other social listening platform, which is why companies like Kraft, EA Games, and Apple trust Tracx to help them navigate the social jungle. Visit tracx.com to learn more.
AgoraPulse is a Social Media Management and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. AgoraPulse currently supports Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+. Here are six features that customers love most about AgoraPulse. 1 - Social Media Inbox for each account with real time tracking of incoming messages 2 - Incredibly flexible publishing options for queued, scheduled, and requeued posts. 3 - Advanced analytics delivered in PowerPoint and CSV reports with 1 click. Unlimited reports included with every subscription. 4 - Automatic moderation to rid accounts of spam and to easily assign incoming messages. 5 - Audience qualification and ranking to instantly build meaningful business relationships. 6 - Team workflow features for better collaboration and customer service.
Nuvi, powered by Brickfish, is an intelligent, intuitive, real-time social listening platform coupled with enterprise social management that drives results. The platform allows brands to instantly see what people are saying about them across the internet, identify key influencers, respond to the most important conversations and influence behavior in instantly. The stunning visualizations are combined with advanced collaborative social publishing and enterprise workflow management for a seamless experience throughout your organization. Own the full lifecycle of social - from listening, sentiment, planning, collaboration, and workflow - to publishing, monitoring, analytics and more. Request a Demo (on the left) to see how Nuvi can help you own the conversation around your brand.
Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralized hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead generation and reporting features, Sendible gives you all the tools to delight your clients every step of the way. Sendible's social media automation features help to simplify the process of driving interactions, growing a following and starting conversations on social media. The unified Priority Inbox is loved by brands and agencies alike, who are saving hours each day by consolidating the most important conversations from multiple sources into a single stream. With gorgeous social media reports that are designed to impress, you can deliver both meaningful and impressive-looking insights showcasing your progress on social media. With one of the most powerful social media content creators on the market, Sendible's sophisticated compose box helps you schedule your social media posts in bulk and at the optimal engagement times throughout the day. Sendible's advanced content suggestion algorithms automatically curate and recommend the best content on the web for your audience, guaranteed to drive engagement and growth.
Zignal Labs is reinventing how companies use media data to measure the brand and business impact of their communications. Through real-time and predictive analysis of the full-media spectrum, Zignal’s centralized platform empowers corporate communications, marketing and executive teams to build and protect brand reputation, inform strategy and take action. Headquartered in San Francisco with offices in New York City, and Washington DC, Zignal serves customers around the world including IBM, NVIDIA, Airbnb, Citrix, DTE Energy, The Sacramento Kings, Uber and FleishmanHillard.
Next generation audience intelligence platform Pulsar takes social data insights to a whole new level. Pulsar goes beyond keyword tracking and text mining, allowing you to map brand audiences and track how content spreads. We track all digital content (video, advert, website) on the social web, revealing see how it is shared across networks in real-time and who is sharing it. Additionally, we use cutting-edge data science, image analysis and premium data sources to help organizations in all industries improve their marketing. Our customers use Pulsar for brand tracking and campaign measurement, plus more strategic insight, e.g. to optimise media planning, spot new trends, understand social issues and get creative inspiration for new campaigns and products. Pulsar has three specialised offerings: - TRAC is the most advanced audience intelligence platform on the market, combining keyword, audience and content tracking. - CORE is a complete analytics tool to help you measure and optimize your social media performance and benchmark it against your competitors and the industry. - With RESEARCH, let us do the work for you. Our team of researchers and planners are here to help you scope your brief, deliver insights and craft strategies from one-off, or continuous programs. Our clients include: Havas, MEC, BBDO, Publicis, Spotify, Samsung, Facebook, Twitter and Tumblr.
Brand24 is a simple, yet reliable social media monitoring solution. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition.
The World’s Most Complete Social Media Management Platform. Social Report is an all-in-one social media management platform. All the features you need in one concise package. Our platform includes targeted engagement, advanced scheduling, social listening, unique automations, sophisticated analytics and much, much more! Check out www.socialreport.com to discover more, or feel free to shoot us a message here on G2 Crowd!
Keyhole is the hashtag analytics company. Keyhole's real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.
Advanced social media analytics, simplified! quintly is a social media analytics tool to track, benchmark and compare your social media channels. With the help of quintly decisions can get more data-backed and you can see what worked best in the past - for your own profiles and the ones of your competition. Dashboards, reports and even metrics are customizable, tailored specificly to your needs. The extensive quintly API makes data integrations easy and fast.
SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow. SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, SoicialFlow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit SocialFlow.com
At Union Metrics, we strive to give you more than just social media analytics; we want to provide you with social media answers. Union Metrics enables all businesses – from small companies to the world’s largest brands – to optimize their social strategy with better analytics on the channels that matter most.
Cyfe is an all-in-one online business dashboard app that helps you easily monitor and analyze all of your vital business data in one place. You can connect your website, blog, email, social media accounts, and so much more to your Cyfe dashboards. You can even bring your company's internal data into Cyfe via custom widgets. Cyfe helps you make better business decisions and saves a ton of time by bringing all of your business performance data under one roof and not having to log into multiple services everyday.
The Facelift Cloud is a multiply certified software solution with all components for professional social media marketing on enterprise level. The Facelift Cloud consolidates eight modules in one integrated solution. By that, it enables companies to manage all activities on Facebook and other social channels centrally and efficiently. With the Facelift Cloud, companies can centrally organize unlimited Facebook Fan Pages as well as other presences on social networks, can create interactive actions, plan, create, and distribute ￼content, moderate postings, operate advertising, and analyze results of all activities.
Hearsay Systems offers the Hearsay Advisor Cloud for financial services, empowering advisors to efficiently and compliantly use social media, websites, text and email to engage with customers, build stronger relationships and grow their business. Its prescriptive technology processes and prioritizes data from across digital channels and data systems, providing actionable suggestions for advisors on how they should engage with clients next. Built for the enterprise, Hearsay connects these advisor-client interactions and data to corporate CRM systems and digital marketing programs, and provides efficient compliance supervision and review workflows – all on a secure, enterprise-ready platform. Hearsay is used by more than 150,000 advisors and agents at the world’s largest financial services and insurance firms. The company is headquartered in Silicon Valley with offices throughout North America, Europe and Asia.
Lithium Online Communities are designed to leverage the power of the crowd to transform the user's website into a social destination and improve customer relationships. Key benefits include the ability to: Reduce service costs and greater efficiency through self-service. Users can deflect up to 20% of calls that would otherwise go to the customer service call center. Improve conversion rate, by including social proof from the community. Customers have seen conversion rates double through using the community. Foster customer advocacy and loyalty, and improve customer retention through community engagement. Boost SEO. The vendor says Lithium community content can lead to a 48% uplift in organic search traffic. Accelerate innovation, by crowdsourcing ideas from experts and advocates to inform the next generation of products.
Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value of social media, generating new sales and integrating marketing and sales in today's social-centric marketplace. With Oktopost, companies can say for the first time: "This new customer came from this LinkedIn post!" or "This Tweet brought us $XXX in sales!" Oktopost enables users to track closed sales back to the originating social media interaction - whether this is a Tweet, LinkedIn post or Facebook update.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore and Frankly, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.
BrandsEye is an opinion mining company headquartered in Cape Town, South Africa. We use a proprietary mix of search algorithms, crowd-sourcing and machine learning to mine online conversation for sentiment and the topics driving that sentiment. We used this technology to accurately predict both Brexit and Donald Trump's victory, proving that meaningful, predictive insights can be gained from online conversation. We provide accurate opinion data to governments and businesses around the world to help them make better decisions.
Oracle Social Cloud’s intuitive analytics tools empower marketers to discover, analyze and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. A unified listening, analytics and engagement application helps marketers measure social success and connect social analytics with business KPI. The Social Cloud platform offers an API layer to deliver social data and functionality into existing technology stacks including Oracle Customer Experience Cloud and Marketing Cloud. Oracle Social Cloud includes the following social solutions: Application: • Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. • Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. • Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Platform: • A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments.
Sotrender is a social media analytics tool that provides actionable analytics for social media communication on Facebook, Twitter, YouTube and Instagram. It is an easy and affordable solution for brands and agencies. Sotrender enables fast and professional reporting as well as precise analytics of the user’s own and their competitors' campaigns. It facilitates tracking KPIs regarding reach, engagement, customer service, content and audience. Moreover, the tool provides custom, data-driven tips and calls to action, thus saving time on analyzing and interpreting the data.