Best Social Media Analytics Software

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits social media monitoring software. Monitoring functionality can also be found within social media management software as a feature or social media suites as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

  • Create business goals that can be measured with data indicators
  • Provide tracking and sharing data
  • Evaluate audience size, engagement, and demographics
  • Provide sentiment analysis
  • Aggregate social media statistics
  • Compare data from individual campaigns, posts, or pages

Social Media Analytics Software Grid® Overview

The best Social Media Analytics Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Social Media Analytics
Leaders
High Performers
Contenders
Niche
Sprout social
Hootsuite
Sysomos
Tracx
Spredfast
Simply measured
Brandwatch
Crimson hexagon
Netbase
Synthesio
Sprinklr
Cx social
Socialbakers
Unmetric
Digimind social
Falcon io
Trackmaven
Salesforce social studio
Zoho social
Affinio
Market Presence
Satisfaction
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    Hootsuite
    Hootsuite

    I had a problem remembering to post pictures or posts to my Facebook group wall, and being able to schedule my posts and not have to worry about it...

    Social Media Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Kate from G2 Crowd

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