Best Social Media Management Software

Social media management systems provide functionality to administer social media accounts, schedule posts, suggest content, and boost posts. Social media management software is used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Social media management tools are used by these teams to create engaging content that can be used in marketing campaigns and to maintain an online presence. The products often provide tools such as user access control, content libraries, timelines, schedules, and archives. Social media management tools are aimed at maximizing search engine optimization, increasing inbound traffic, customer satisfaction, and customer conversion. Social media management software often provides functionality of social media monitoring and social media analytics software. It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.

To qualify for inclusion in the Social Media Management category, a product must be able to:

  • Plan social media content
  • Publish social media posts
  • Manage multiple accounts
  • Respond to inquiries
  • Automate and schedule social media posts
  • Store content and archive posts

Social Media Management Software Grid® Overview

The best Social Media Management Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Social Media Management
Leaders
High Performers
Contenders
Niche
Sprout social
Hootsuite
Buffer
Tweetdeck
Cision
Gremlin social
Tracx
Spredfast
Facebook pages manager
Adobe social
Sprinklr
Audiense
Cx social
Oktopost
Agorapulse
Sendible
Socialbakers
Commun it
Falcon io
Mavsocial
Nuvi
Tailwind
Manageflitter
Viraltag
Schedugram
1460492897
Sysomos expion
Crowdfire
1460489576
Buffer reply
Salesforce social studio
Social report
Napoleoncat com
Webzunder
Coschedule
Komfo
Shortstack
Socialoomph
Buzzlogix
Zoho social
Socialpilot
Stackla
Knackmap
Kontentino
Eclincher
Heyorca
Soci
Mish guru
Market Presence
Satisfaction
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    Hootsuite
    Hootsuite

    I had a problem remembering to post pictures or posts to my Facebook group wall, and being able to schedule my posts and not have to worry about it...

    Social Media Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Kate from G2 Crowd

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