by Amy Vernon
Social Media is becoming ever-more integrated with overall marketing, which makes perfect sense. Social media isn't the solution, just part of the solution. Social media management augments content, public relations, marketing, advertising, and all the rest of it. Having SMM platforms that integrate seamlessly with products across these areas will be vital.
You need to figure out your overall plan and how different tools interact with one another. Just because two tools can work together doesn't mean their integration is the best. If you love one platform, find out who its preferred partners are, because those tools will have the best integrations.