Social Media Management Expert Insights

by Amy Vernon

What trends have you been seeing of late in the social media management space?

Social Media is becoming ever-more integrated with overall marketing, which makes perfect sense. Social media isn't the solution, just part of the solution. Social media management augments content, public relations, marketing, advertising, and all the rest of it. Having SMM platforms that integrate seamlessly with products across these areas will be vital.

How do these trends affect companies looking to purchase a social media management product?

You need to figure out your overall plan and how different tools interact with one another. Just because two tools can work together doesn't mean their integration is the best. If you love one platform, find out who its preferred partners are, because those tools will have the best integrations.

About the Expert
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Amy Vernon
Prize-winning writer & journalist. Connector of people & ideas. Prolific
Co-founder & CMO of - predictive analytics for news publishers. 20-year veteran of newspaper journalism. Social media something or another. I do stuff on the internet.