Social Media Management Expert Insights

by Jason Falls

What trends have you been seeing of late in the social media management space?

The software providers are consolidating, bringing together suites of products. This is good for larger businesses in that they can start to realize a one-stop-shop effect for social management, marketing, analytics and more. But it is a horrible series of events for 95% of the businesses out there. Small business is being left behind having to choose from freemium platforms that aren't enough or having to spend far too much money to get access to what they need.

How do these trends affect companies looking to purchase a social media management product?

The consolidation movement is simply making it impossible for small businesses to get the features they need at a price they can afford. Venture capital has ruined the social technology space because they push startups to focus on enterprise dollars. No one is looking out for the little guy. They have a meager budget, but still need a solution. They're being left out.

About the Expert
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Jason Falls
Senior Vice-President, Digital Strategy at Elasticity
Husband, father, thinker ... the latter mostly about digital marketing, public relations and social media marketing.