by Sue Cockburn
Small business owners are beginning to embrace social media management as an important piece of their overall sales and marketing strategy. It is still early days for many, but there is a growing understanding that social media is quite different from traditional media. That it requires a different mindset and approach, but needs to be an integral part of an organization’s overall marketing strategy. More and more businesses are grasping the reality that social media “marketing is about help not hype,” as Jay Baers says. And, that it requires time, thought, and often an investment of cash, to be effective.
Small business owners are recognizing their need for a social media management tool that ‘does it all.’ They’re often managing more than one social network and want to be able to manage these from one place. They’re looking for a tool that is intuitive and easy to use, works with all of their social networks, allows for different scheduling options, offers analytics and is reasonably priced. They’ll decide who to deal with through listening to what business associates and friends have to say about various tools and also do some basic, not exhaustive, research online - they’re busy people. Brand name awareness and services that allow them to compare what users have to say will play a key role in their decision making.