Best Social Media Management Software

Social media management systems provide functionality to administer social media accounts, schedule posts, suggest content, and boost posts. Social media management software is used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Social media management tools are used by these teams to create engaging content that can be used in marketing campaigns and to maintain an online presence. The products often provide tools such as user access control, content libraries, timelines, schedules, and archives. Social media management tools are aimed at maximizing search engine optimization, increasing inbound traffic, customer satisfaction, and customer conversion. Social media management software often provides functionality of social media monitoring and social media analytics software. It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.

To qualify for inclusion in the Social Media Management category, a product must be able to:

  • Plan social media content
  • Publish social media posts
  • Manage multiple accounts
  • Respond to inquiries
  • Automate and schedule social media posts
  • Store content and archive posts

Social Media Management Software Grid® Overview

The best Social Media Management Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
  • Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: Sprout Social, Hootsuite, Buffer, TweetDeck, Facebook Pages Manager, and Zoho Social
  • High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: AgoraPulse, Sendible, and Falcon.io
  • Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Cision, Adobe Social, Sprinklr, and Salesforce Social Studio
  • Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Tracx, Spredfast, and CX Social
G2 Crowd Grid® for Social Media Management
Leaders
High Performers
Contenders
Niche
Sprout social
Hootsuite
Buffer
Tweetdeck
Cision
Tracx
Spredfast
Facebook pages manager
Adobe social
Sprinklr
Cx social
Agorapulse
Sendible
Falcon io
Salesforce social studio
Zoho social
Market Presence
Satisfaction
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    Hootsuite
    Hootsuite

    I had a problem remembering to post pictures or posts to my Facebook group wall, and being able to schedule my posts and not have to worry about it...

    Social Media Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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