Social media management systems provide functionality to administer social media accounts, schedule posts, suggest content, and boost posts. Social media management software is used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Social media management tools are used by these teams to create engaging content that can be used in marketing campaigns and to maintain an online presence. The products often provide tools such as user access control, content libraries, timelines, schedules, and archives. Social media management tools are aimed at maximizing search engine optimization, increasing inbound traffic, customer satisfaction, and customer conversion. Social media management software often provides functionality of social media monitoring and social media analytics software. It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.
To qualify for inclusion in the Social Media Management category, a product must be able to:
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