What is Social Media Monitoring Software?

Social media monitoring refers to software designed for marketing departments and organizations to listen to social media platforms. Marketing departments, agencies, and consultants benefit by being alerted to keyword usage, being able to respond to customer inquiries instantly, and understanding customer sentiment as it relates to their own and competitors’ brands. Social media monitoring tools have grown in recent years from purely offering listening features to include rich analytics, dashboard creation, and powerful queries with semantic analysis.

Compare Best Social Media Monitoring Software

G2 Crowd helps you compare the best Social Media Monitoring Software products. You can compare products on the Grid, or by selecting any of the products for a side-by-side comparison. In addition, you can download the full report for more detailed information about Social Media Monitoring Software products. Only products with 10 or more reviews are included in the Grid. For a full list of products, click on the Products tab.

G2 Crowd Grid for Social Media Monitoring

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Social Media Monitoring Software Comparison Overview

The best Social Media Monitoring Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
  • Leaders offer social media monitoring products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources.Leaders products include: Brandwatch
  • High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category.High Performers products include: Synthesio, NetBase, Crimson Hexagon, Viralheat, Digimind Social, Mention, Geofeedia, Talkwalker, Klear, Radarly, and Infegy Atlas
  • Contenders have significant market presence and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products.Contenders products include: Radian6
  • Niche products do not have the market presence of the Leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success.Niche products include: Sysomos, Meltwater Buzz, and Visible Intelligence

Spring 2014 Grid for Social Media Monitoring

Released on March 27, the Grid ranks 8 products based on reviews from 150 social media monitoring users. Read more about the results.

Buying Considerations in Social Media Monitoring

Understand your goals
Social media monitoring or listening platforms can serve a lot of different needs. Some of the most popular are:
  • Monitoring your brand and marketing campaigns
  • Community engagement
  • Customer care
  • Sales and lead generation
Knowing your purpose will lead you to which features you need.
Sources monitored
You may need to just monitor some key social channels or you may need to monitor the entire web. It depends on where you are developing your key communities and how comprehensive a view you want of your brand's health.
Ability to respond
Often listening tools are purely for monitoring and do not give you the ability to respond to content. If your use case is primarily for customer care or community engagement, you are going to want to respond to people in real time.
Data quality and power
If you are planning to run queries that will have lots of noise, you will need software that supports creating complicated queries to filter it out. The dimensions of queries you can ask are also important. For example, can you query on sentiment? Some vendors also offer additional services to help with setting up queries that you may want to take advantage of.
You want a tool that offers customizable dashboards that you can easily share with others around your company. It should contain clear actionable metrics and display data in the correct chart types.
Historical data
It's important to ask how far back your historical data access goes so you can monitor your long running campaigns. Some vendors also allow you to run historical queries on a one-off basis for a fee.
You can enhance your product or internal data with social data from these tools. Some APIs are included in the price and others are an additional cost. Look at APIs only if you need your social media monitoring tool to integrate into other platforms.

Key Benefits of Social Media Monitoring Software

  • Monitor and measure your brand and marketing campaigns across the web
  • Find and engage key influencers in your industry
  • Manage your reputation by responding to customer questions and complaints quickly
  • Spot emerging trends and conduct market research
  • Benchmark competitor social media campaigns

Common Features

These are the common features of Social Media Monitoring Software

Social Media Monitoring

Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
Sentiment Scoring
Determines whether mentions of your brand are positive, negative or neutral.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities.
Social Measurement
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
Would you like help finding the right Social Media Monitoring product?