Compare Best Social Media Monitoring Software

G2 Crowd helps you compare the best Social Media Monitoring Software products. You can compare products on the Grid, or by selecting any of the products for a side-by-side comparison. In addition, you can download the full report for more detailed information about Social Media Monitoring Software products. Only products with 10 or more reviews are included in the Grid. For a full list of products, click on the Products tab.

G2 Crowd Grid for Social Media Monitoring

for Social Media Monitoring
G2 watermark
Grid℠ Scoring
Contenders
Leaders
High Performers
Niche
Brandwatch in G2 Crowd Best Social Media Monitoring Software Comparison
Viralheat in G2 Crowd Best Social Media Monitoring Software Comparison
Mention in G2 Crowd Best Social Media Monitoring Software Comparison
Crimson Hexagon in G2 Crowd Best Social Media Monitoring Software Comparison
Digimind Social in G2 Crowd Best Social Media Monitoring Software Comparison
Radian6 in G2 Crowd Best Social Media Monitoring Software Comparison
Synthesio in G2 Crowd Best Social Media Monitoring Software Comparison
Geofeedia in G2 Crowd Best Social Media Monitoring Software Comparison
Radarly in G2 Crowd Best Social Media Monitoring Software Comparison
Infegy Atlas in G2 Crowd Best Social Media Monitoring Software Comparison
Sysomos in G2 Crowd Best Social Media Monitoring Software Comparison
NetBase in G2 Crowd Best Social Media Monitoring Software Comparison
Meltwater Buzz in G2 Crowd Best Social Media Monitoring Software Comparison
Market Presence
Satisfaction
Sort by:
# of Ratings
Satisfaction
Market Presence
G2 Score
Brandwatch in G2 Crowd Best Social Media Monitoring Software Comparison
Brandwatch
75
69
97
54
75
Viralheat in G2 Crowd Best Social Media Monitoring Software Comparison
Viralheat
58
23
83
34
58
Mention in G2 Crowd Best Social Media Monitoring Software Comparison
Mention
57
42
82
32
57
Crimson Hexagon in G2 Crowd Best Social Media Monitoring Software Comparison
Crimson Hexagon
56
41
73
40
56
Digimind Social in G2 Crowd Best Social Media Monitoring Software Comparison
Digimind Social
55
42
73
37
55
Radian6 in G2 Crowd Best Social Media Monitoring Software Comparison
Radian6
52
69
26
78
52
Synthesio in G2 Crowd Best Social Media Monitoring Software Comparison
Synthesio
51
23
74
29
51
Geofeedia in G2 Crowd Best Social Media Monitoring Software Comparison
Geofeedia
50
12
77
23
50
Radarly in G2 Crowd Best Social Media Monitoring Software Comparison
Radarly
43
22
62
25
43
Infegy Atlas in G2 Crowd Best Social Media Monitoring Software Comparison
Infegy Atlas
39
11
70
8
39
Sysomos in G2 Crowd Best Social Media Monitoring Software Comparison
Sysomos
36
43
23
49
36
NetBase in G2 Crowd Best Social Media Monitoring Software Comparison
NetBase
28
26
21
36
28
Meltwater Buzz in G2 Crowd Best Social Media Monitoring Software Comparison
Meltwater Buzz
25
18
2
48
25

Social Media Monitoring Software Definition

Social media monitoring refers to software designed for marketing departments and organizations to listen to social media platforms. Marketing departments, agencies, and consultants benefit by being alerted to keyword usage, being able to respond to customer inquiries instantly, and understanding customer sentiment as it relates to their own and competitors’ brands. Social media monitoring tools have grown in recent years from purely offering listening features to include rich analytics, dashboard creation, and powerful queries with semantic analysis.

Social Media Monitoring Software Comparison Overview

The best Social Media Monitoring Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
  • Leaders offer social media monitoring products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders products include: Brandwatch
  • High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category. High Performers products include: Viralheat, Mention, Crimson Hexagon, Digimind Social, Synthesio, Geofeedia, Radarly, and Infegy Atlas
  • Contenders have significant market presence and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders products include: Radian6
  • Niche products do not have the market presence of the Leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success. Niche products include: Sysomos, NetBase, and Meltwater Buzz

Spring 2014 Grid for Social Media Monitoring

Released on March 27, the Grid ranks 8 products based on reviews from 150 social media monitoring users. Read more about the results.

Featured Reviews

  1. NUVI

    A great social command center with some quirks.

    March 26, 2015 09:33 AM CDT
    <span data-ue-widget='safe-name' data-safe-name-id='40107'>Corey Z.</span>
    Corey Z. likes:
    "Nuvi looks great and makes heads turn - it can sell itself. What I love most about the product is the multiple views for analyzing data and responding to mentions. Plus, there are no limitations on admin access, monitors etc. Since you only pay by the mentions, Nuvi is a great tool to share with clients and colleagues and not worry about running out admin access or anything like that. "
  2. Radarly

    Radarly : When simplicity meets ergonomics and efficiency

    February 23, 2015 10:42 AM CST
    <span data-ue-widget='safe-name' data-safe-name-id='36624'>Odile V.</span>
    Odile V. likes:
    "I think what I like best are the clickable graphs that go in consonance with the different selected settings, such as available sources or categories. That’s what I enjoy the most. As you select, the graphs expand according to choices you made. Influencer management is very exciting too, especially because it’s something you don’t necessarily find in other tools. Besides, Radarly's design and its very easy-to-use interface make it really exciting. "
  3. Brandwatch

    The most intelligent social listening tool in the market

    March 29, 2015 09:06 AM CDT
    <span data-ue-widget='safe-name' data-safe-name-id='5771'>Bernardo D.</span>
    "An excellent, intelligent social listening tool is one that constantly adapts to the needs of the user and adapts to the changes of social media and digital marketing. Brandwatch is that and more - I've tried several social listening and social monitoring tools in the past, but Brandwatch beats the competition out of the water. It's flexible, customisable, it's great for beginners and it appeases the advanced users who are always looking for more and more data; it's also the tool with the hig..."
  4. Digimind Social

    Focused, determined and friendly user

    February 17, 2015 06:37 AM CST
    <span data-ue-widget='safe-name' data-safe-name-id='35810'>Jorge M.</span>
    Jorge M. likes:
    "It is easy and intuitive - you don't miss any function - Support team is always available and they really focus on sorting your queries out. The reporting process really helps to provide relevant info at a glance in a very short period of time and in a very visual way, which makes them attractive to your internal and external stakeholders. "
  5. Brandwatch

    Brandwatch is the Cuisinart of Social Media Monitoring

    February 16, 2015 09:58 AM CST
    <span data-ue-widget='safe-name' data-safe-name-id='15486'>Marshall S.</span>
    "Ability to cut and dice verbatim by various keywords, tagging, categories, actions and rules - these are superior to what is generally available in this space. "

Buying Considerations in Social Media Monitoring

Understand your goals
Social media monitoring or listening platforms can serve a lot of different needs. Some of the most popular are:
  • Monitoring your brand and marketing campaigns
  • Community engagement
  • Customer care
  • Sales and lead generation
Knowing your purpose will lead you to which features you need.
Sources monitored
You may need to just monitor some key social channels or you may need to monitor the entire web. It depends on where you are developing your key communities and how comprehensive a view you want of your brand's health.
Ability to respond
Often listening tools are purely for monitoring and do not give you the ability to respond to content. If your use case is primarily for customer care or community engagement, you are going to want to respond to people in real time.
Data quality and power
If you are planning to run queries that will have lots of noise, you will need software that supports creating complicated queries to filter it out. The dimensions of queries you can ask are also important. For example, can you query on sentiment? Some vendors also offer additional services to help with setting up queries that you may want to take advantage of.
Dashboards
You want a tool that offers customizable dashboards that you can easily share with others around your company. It should contain clear actionable metrics and display data in the correct chart types.
Historical data
It's important to ask how far back your historical data access goes so you can monitor your long running campaigns. Some vendors also allow you to run historical queries on a one-off basis for a fee.
APIs
You can enhance your product or internal data with social data from these tools. Some APIs are included in the price and others are an additional cost. Look at APIs only if you need your social media monitoring tool to integrate into other platforms.

Key Benefits of Social Media Monitoring Software

  • Monitor and measure your brand and marketing campaigns across the web
  • Find and engage key influencers in your industry
  • Manage your reputation by responding to customer questions and complaints quickly
  • Spot emerging trends and conduct market research
  • Benchmark competitor social media campaigns

Common Features

These are the common features of Social Media Monitoring Software

Social Media Monitoring

Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
Sentiment Scoring
Determines whether mentions of your brand are positive, negative or neutral.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities.
Social Measurement
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.