Compare Best Social Media Monitoring Software

G2 Crowd helps you compare the best Social Media Monitoring Software products. You can compare products on the Grid, or by selecting any of the products for a side-by-side comparison. In addition, you can download the full report for more detailed information about Social Media Monitoring Software products. Only products with 10 or more reviews are included in the Grid. For a full list of products, click on the Products tab.

G2 Crowd Grid for Social Media Monitoring

for Social Media Monitoring
G2 watermark
Grid℠ Scoring
Contenders
Leaders
High Performers
Niche
Brandwatch in G2 Crowd Best Social Media Monitoring Software Comparison
Viralheat in G2 Crowd Best Social Media Monitoring Software Comparison
Mention in G2 Crowd Best Social Media Monitoring Software Comparison
Digimind Social in G2 Crowd Best Social Media Monitoring Software Comparison
Radian6 in G2 Crowd Best Social Media Monitoring Software Comparison
Crimson Hexagon in G2 Crowd Best Social Media Monitoring Software Comparison
Geofeedia in G2 Crowd Best Social Media Monitoring Software Comparison
Synthesio in G2 Crowd Best Social Media Monitoring Software Comparison
Radarly in G2 Crowd Best Social Media Monitoring Software Comparison
Sysomos in G2 Crowd Best Social Media Monitoring Software Comparison
NetBase in G2 Crowd Best Social Media Monitoring Software Comparison
Meltwater Buzz in G2 Crowd Best Social Media Monitoring Software Comparison
Market Presence
Satisfaction
Sort by:
# of Ratings
Satisfaction
Market Presence
G2 Score
Brandwatch in G2 Crowd Best Social Media Monitoring Software Comparison
Brandwatch
75
68
97
53
75
Viralheat in G2 Crowd Best Social Media Monitoring Software Comparison
Viralheat
59
23
85
33
59
Mention in G2 Crowd Best Social Media Monitoring Software Comparison
Mention
56
40
81
32
56
Digimind Social in G2 Crowd Best Social Media Monitoring Software Comparison
Digimind Social
56
41
76
37
56
Radian6 in G2 Crowd Best Social Media Monitoring Software Comparison
Radian6
55
68
32
78
55
Crimson Hexagon in G2 Crowd Best Social Media Monitoring Software Comparison
Crimson Hexagon
54
34
71
38
54
Geofeedia in G2 Crowd Best Social Media Monitoring Software Comparison
Geofeedia
51
12
79
23
51
Synthesio in G2 Crowd Best Social Media Monitoring Software Comparison
Synthesio
49
21
70
28
49
Radarly in G2 Crowd Best Social Media Monitoring Software Comparison
Radarly
40
18
56
24
40
Sysomos in G2 Crowd Best Social Media Monitoring Software Comparison
Sysomos
35
42
26
44
35
NetBase in G2 Crowd Best Social Media Monitoring Software Comparison
NetBase
27
24
20
35
27
Meltwater Buzz in G2 Crowd Best Social Media Monitoring Software Comparison
Meltwater Buzz
25
18
3
48
25

Social Media Monitoring Software Definition

Social media monitoring refers to software designed for marketing departments and organizations to listen to social media platforms. Marketing departments, agencies, and consultants benefit by being alerted to keyword usage, being able to respond to customer inquiries instantly, and understanding customer sentiment as it relates to their own and competitors’ brands. Social media monitoring tools have grown in recent years from purely offering listening features to include rich analytics, dashboard creation, and powerful queries with semantic analysis.

Social Media Monitoring Software Comparison Overview

The best Social Media Monitoring Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
  • Leaders offer social media monitoring products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders include: Brandwatch
  • High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category. High Performers include: Viralheat, Mention, Digimind Social, Crimson Hexagon, Geofeedia, Synthesio, and Radarly
  • Contenders have significant market presence and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders include: Radian6
  • Niche vendors do not have the market presence of the Leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success. Niche include: Sysomos, NetBase, and Meltwater Buzz

Spring 2014 Grid for Social Media Monitoring

Released on March 27, the Grid ranks 8 products based on reviews from 150 social media monitoring users. Read more about the results.

Buying Considerations in Social Media Monitoring

Understand your goals
Social media monitoring or listening platforms can serve a lot of different needs. Some of the most popular are:
  • Monitoring your brand and marketing campaigns
  • Community engagement
  • Customer care
  • Sales and lead generation
Knowing your purpose will lead you to which features you need.
Sources monitored
You may need to just monitor some key social channels or you may need to monitor the entire web. It depends on where you are developing your key communities and how comprehensive a view you want of your brand's health.
Ability to respond
Often listening tools are purely for monitoring and do not give you the ability to respond to content. If your use case is primarily for customer care or community engagement, you are going to want to respond to people in real time.
Data quality and power
If you are planning to run queries that will have lots of noise, you will need software that supports creating complicated queries to filter it out. The dimensions of queries you can ask are also important. For example, can you query on sentiment? Some vendors also offer additional services to help with setting up queries that you may want to take advantage of.
Dashboards
You want a tool that offers customizable dashboards that you can easily share with others around your company. It should contain clear actionable metrics and display data in the correct chart types.
Historical data
It's important to ask how far back your historical data access goes so you can monitor your long running campaigns. Some vendors also allow you to run historical queries on a one-off basis for a fee.
APIs
You can enhance your product or internal data with social data from these tools. Some APIs are included in the price and others are an additional cost. Look at APIs only if you need your social media monitoring tool to integrate into other platforms.

Key Benefits of Social Media Monitoring Software

  • Monitor and measure your brand and marketing campaigns across the web
  • Find and engage key influencers in your industry
  • Manage your reputation by responding to customer questions and complaints quickly
  • Spot emerging trends and conduct market research
  • Benchmark competitor social media campaigns

Common Features

These are the common features of Social Media Monitoring Software

Social Media Monitoring

Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
Sentiment Scoring
Determines whether mentions of your brand are positive, negative or neutral.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities.
Social Measurement
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.