Best Social Media Monitoring Software

Social media monitoring software provides functionality for listening, tracking, and gathering relevant content across wide ranges of social media. Social media monitoring products are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. The products can also be used by researchers to gain information on social trends or by media outlets to identify breaking news. Social media monitoring tools allow marketers to personalize content to specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many social media products monitor posts in a variety of different languages and countries, allowing businesses to localize advertisements. These products are intended to provide demographic data, understand social media presence, identify negative mentions, engage users, and improve a brand’s reputation. Social media monitoring products often provide information that benefits social media analytics software. Monitoring functionality can also be found within social media management software as a feature or social media suites as either a feature or standalone product. Many media monitoring products also monitor social media as well.

To qualify for inclusion in the Social Media Monitoring category, a product must:

  • Listen for specific mentions across social media
  • Identify trending topics or phrases
  • Detail customer sentiment
  • Organize customer information
  • Identify thought leaders and influencers

Social Media Monitoring Software Grid® Overview

The best Social Media Monitoring Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Social Media Monitoring
Leaders
High Performers
Contenders
Niche
Sprout social
Hootsuite
Cision
Sysomos
Tracx
Spredfast
Brandwatch
Crimson hexagon
Netbase
Synthesio
Adobe social
Mention
Sprinklr
Meltwater
Audiense
Cx social
Radarly
Oktopost
Agorapulse
Sendible
Socialbakers
Commun it
Digimind social
Percolate
Falcon io
Infegy atlas
Nuvi
Tailwind
Buzzsumo
Cyfe
Keyhole
Klear
Fresh web explorer
Plumlytics social
Talkwalker
Mediatoolkit
Salesforce social studio
Brand24
Social report
Union metrics
Napoleoncat com
Zignal labs
Dlvr it
Komfo
Brandseye
Buzzlogix
Ubermetrics delta
Zoho social
Outboundengine
Eclincher
Mentionlytics
Market Presence
Satisfaction
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    Hootsuite
    Hootsuite

    I had a problem remembering to post pictures or posts to my Facebook group wall, and being able to schedule my posts and not have to worry about it...

    Social Media Monitoring reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Kate from G2 Crowd

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