by Katie Kendall
The biggest criteria is a tool that can scale with not only the volume of your brand mentions, but also be a good partner in your monitoring strategy. I think account management that comes with the solution is something to factor into the decision. sometimes it's good to have the tool administrators there in your corner when you need them.
Automation and alerts to help off duty monitoring is becoming more of a highlight in monitoring tools. I've also seen recently added workflow within publishing to track and help teams create content that's optimal based on how the audience reacts to it.
I see more monitoring tools come with the added feature of content publishing and I think it pushes the question of stakeholders involved in social monitoring and weather multiple departments in an organization can share a tool. I think the push to have a tool that serves more than one purpose is going to be that standard in the future.