Best Social Media Suites

Social media suites have the capability to manage, monitor, and analyze information related to one or multiple social media accounts through a single product. Social media suites are intended to fulfill any business need related to marketing or communications teams hoping to utilize social media in their marketing strategy including management, monitoring and analytics. Management includes automating posts, engaging with communities, and integrating accounts across media. Monitoring is the listening, tracking, and gathering of information across social media channels. Analytics is the practice of aggregating data across media in order to measure effectiveness of practices and provide information to sales, marketing, and customer service activities. Social media suites can benefit businesses by increasing brand recognition, converting audience members to customers, increasing inbound traffic, minimizing marketing costs, and increasing SEO rankings. Social media suites provide the functionality offered by products in social media management, social media monitoring, and social media analytics in a single, comprehensive product. Some products in the category also offer capabilities to purchase and manage ads on social networks, manage online communities, manage online reputations, and provide social customer service functionality to respond to customer issues and questions via social media.

To qualify for inclusion in the Social Media Suites category, a product must:

  • Plan and publish digital content via social media
  • Engage with communities via social media
  • Report on effectiveness of social media practices
  • Track regions and demographics of audience
  • Analyze performance of posts and campaigns
  • Monitor for related mentions and trends

Social Media Suites Grid® Overview

The best Social Media Suites products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid®:
G2 Crowd Grid® for Social Media Suites
Leaders
High Performers
Contenders
Niche
Sprout social
Lithium communities
Hootsuite
Sysomos
Tracx
Spredfast
Netbase
Adobe social
Sprinklr
Audiense
Cx social
Oktopost
Agorapulse
Sendible
Socialbakers
Unmetric
Digimind social
Falcon io
Mavsocial
Nuvi
Tailwind
Plumlytics social
Salesforce social studio
Social report
Webzunder
Komfo
Buzzlogix
Zoho social
Eclincher
Flockrush
Soci
Market Presence
Satisfaction
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    Hootsuite
    Hootsuite

    I had a problem remembering to post pictures or posts to my Facebook group wall, and being able to schedule my posts and not have to worry about it...

    Social Media Suites reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Kate from G2 Crowd

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